新职业英语1-基础篇-Unit1.ppt

单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,Unit 1,ENGLISH FOR CAREERS,Unit 1,Organization,新职业英语,职业综合英语,1,第,2,版,Contents,Listening&Speaking,4,Warming-up,1,Reading A,2,Reading B,3,Language Lab,7,Language Lab,7,Writing,5,Mini-project,6,Warm-1,Task 1,Look at the following,logos,and give the names of the countries in which the companies are headquartered.,Germany,_,_,Japan,USA,Car Companies,_,_,Germany,USA,France,_,_,Republic,of Korea,P.R.China,Finland,Supermarket,Companies,Mobile Phone,Companies,Warm-2,Task 2,List at least two companies for each type of the,following products.,TCL,Sony,Panasonic,Philips,LenovoApple,IBM,Sony,Li-Ning,Adidas,Nike,Reebok,logo,What is a logo?,A logo is a graphical element that,together with its logo type,forms a trademark or commercial brand.Typically,a logos design is for immediate recognition.The logo is one aspect of a companys,commercial brand,or economic or academic entity,and its shapes,colors,fonts and images usually are different from others in a similar market.,Company introduction,Bavarian Motor Works(BMW),is an independent German automobile manufacturer founded in 1916.BMW is a worldwide manufacturer of high-performance and luxury automobiles and motorcyclesToyota Motor Corporation,founded in 1937,is a multinational corporation headquartered in Japan,and is currently one of the worlds largest automakers.,Ford Motor Company,is an American multinational corporation and one of the worlds largest automakers.,Company introduction,Metro AG,established in 1964,is a diversified retail and wholesale group based in Germany.It is the largest in its home market,and one of the most globalized retail and wholesale corporations.,Wal-Mart Stores,Inc.,founded in 1962,is an American public corporation that runs a chain of large,discount department stores.It is the worlds largest public corporation by revenue,according to the“2008 Fortune Global 500”.,Carrefour SA,is a French international hypermarket chain,with a global network of outlets.It is the second largest retail group in the world in terms of revenue after Wal-Mart.,Company introduction,Samsung Group,is the largest company of the Republic of Korea.It is composed of Samsung Electronics,Samsung Heavy Industries and Samsung Engineering&Construction.,Lenovo Group Limited,is Chinas largest and the worlds fourth largest personal computer manufacturer.Lenovo mainly produces desktops,laptops,servers,handheld computers,imaging equipment and mobile phone handsets(,听筒,).,Nokia Corporation,is a Finnish multinational communications corporation.Nokia is focused on wireless and wired telecommunications.It is the worlds largest manufacturer of mobile telephones.,Reading A,Reading A,Text,Task 1,Task 2,Business Know-how,Text A-1,Before reading the text,see how much you know about Googles history and development by watching the following two video clips,.,Reading A,Text A-1,Google,1,Anyone who has ever used the Internet has,seen Google,and many people would just,“google it”when they try to find information,about something on the Internet.As the worlds,most popular Internet search engine,Google is,one of the greatest examples of online success.,Reading A,Text A-2,2,It all began in January 1996 as a research project at Stanford University by Ph.D.student Larry Page.Trying to find a better way for web users to search for,relevant,pages,Page had an idea that this could be,achieved,by examining the relationships between web pages.He thought that web pages which had the most links to them from other web pages must be the most popular.The technique,appeared to be,successful.,Reading A,Text A-3,3,Page and his partner Sergey Brin set up,their company on September 7,1998 and,registered the the following week.,The search engine quickly grew in popularity,and in 2000 Google began to sell advertising on,their website.After a few years of growth,fueled,by eager investors,Google,went public,.ManyGoogle employees became,instant,millionaires.,Reading A,Text A-4,4,Google has recently,acquired,YouT which,is the Internets largest videosharing,website and continues to,add new,features,every day including tool,bars,email,and advertising.Of course,with growth and success there also comes,competition.Microsoft has recently tried,to acquire Yahoo in order to compete with,Google in the Internet search engine area.,Reading A,Text A-5,5,In addition to,its growth and popularity,Google has also been named the number one,company to work for in the United States.It,tends,to,stay away from,typical,office designs and tries,to make the office a place where employees are,comfortable and free to,excel,at their work.,Reading A,Text A-6,6,Today,Google owns YouTube,Blogger and,other hot websites and has become the leader,in terms of,ad-based revenue on the web.,The,brain child,of two students has become,a billion-dollar company and one of the best-known,trademarks in the world.Googles history,serves as,a perfect model and inspiration for,Internet entrepreneurs today.,Reading A,A-Trans-1,谷 歌,1,上过互联网的人都见过谷歌，许多人要在互联网上查找某方面的信息时，,他们都会,“,谷歌,”,一下。作为全世界最有名的互联网搜索引擎，谷歌是网络业界功成名就的最好范例之一。,Reading A,A-Trans-2,2,谷歌始于1996年1月斯坦福大学博士生拉里,佩奇的一个研究项目。为了找到一种能帮助网络用户搜索到相关网页的更好方法，佩奇设想可以通过检索网页之间的关系来实现。,他认为链接最多的那些网页一定是最受欢迎的,。,这项技术结果看起来是成功的,。,Reading A,A-Trans-3,3,佩奇和他的合作伙伴谢尔盖,布林于1998年9月7日创建了自己的公司，并在之后的一周注册了这一网址。这个搜索引擎很快声名鹊起，2000年谷歌开始在自己的网站出售广告。在投资者的热情资助下，经过几年的发展，谷歌上市了,，,一夜之间,谷歌的很多雇员成了百万富翁,。,Reading A,A-Trans-4,4,谷歌收购了互联网最大的视频共享网站,YouT，而且每天都在不断增加一些新功能，如工具栏、邮件和广告。当然，成长与成功也带来了竞争。,微软,正,试图收购雅虎以便能在互联网搜索引擎领域与谷歌抗衡,。,Reading A,A-Trans-5,5,随着,公司的壮大与知名度的提高，谷歌,在,美国公司就业吸引力,的,排名,也上升到,第一。他们尝试打破传统的办公室设计，努力把办公室变成员工感觉舒适、并能充分发挥自己才华的地方。,Reading A,A-Trans-6,6,现在，,谷歌已,成为一家经营互联网相关服务和产品的跨国公司，其业务包括搜索、云计算、软件和网络广告技术，,并且,已,成为网络广告收入方面的,佼佼者,当初两个学生的一个小点子已发展成为一家拥有十亿美元资产的大公司，谷歌也成为全球最著名的商标之一。谷歌的发展史为当今的网络企业家树立了一个完美的典范，也提供了灵感。,Reading A,a.,closely connected with the subject you,are,d,iscussing or the situation you are thinking,about,Reading A,relevant,e.g.,What experience do you have that is,relevant,t,o,this position?,e.g.,1.,After 10 years of hard work,he finally,achieved,success in his business.,2.,Britain has,achieved,the highest rate of,economic,growth in Europe this year.,Reading A,achieve,v.,to succeed in reaching a particular goal or standard,by making an effort for a long time,e.g.,1.She,appeared to be,in her late thirties.,2.They,appeared not to know,what was happening.,Reading A,appear to be/do,to give the impression of being or doing something,e.g.,1.His words,fueled,her anger still more.,2.,The stored oil could,fuel,the nation for six,months.,Reading A,fuel,v.,to increase something;to make something,stronger;,to supply something with material that,can be burnt,to produce heat or power,e.g.,This company is among the first ones that,went public,in China.,Reading A,go public,(of a company)to start selling shares on the Stock Exchange,e.g.,1.She took an,instant,dislike to me.,2.,instant,coffee,/,instant,noodles,Reading A,instant,a.,happening immediately;(of food)that can be made,quickly and easily,e.g.,1.The company,has,just,acquired,some new properties.,2.,She,has,acquired,a good knowledge of English.,Reading A,acquire,v.,to gain possession of;to gain something by ones,own efforts,ability or behavior,e.g.,An important,feature,of Van Goghs paintings is their bright colors.,Reading A,feature,n.,something important,interesting or typical of a,place or thing,e.g.,The new car,features,high speed and safety.,v.,to include a particular person or thing as a special,feature,as well as;besides,Reading A,in addition to,e.g.,In addition to,the apples you asked for,I bought,you some oranges and bananas.,e.g.,1.Women,tend to,live longer than men.,2.When Im tired,I,tend to,make mistakes.,Reading A,tend to,to be likely to do something or to happen in a particular way because this is what often or usually happens,not to go near a particular person or,place,Reading A,stay away from,e.g.,I want you to,stay away from,my home.,a.,having the usual qualities or features of a,particular,group or thing,Reading A,typical,e.g.,This advertisement is a,typical,example of their,marketing strategy.,v.,to be very good at doing something,Reading A,excel(at/in),e.g.,1.,The school,excels,in,sports.,2.,She,has,always,excelled,at foreign languages.,from the point of view of;with regard to;concerning,Reading A,in terms of,e.g.,In terms of,environmental protection,this project,is excellent.,an idea or invention of,one person or a small group of people,Reading A,the brain child(of somebody),e.g.,This festival was,the brain child,of Tony Smith.,to be suitable for a particular use,Reading A,serve as,e.g.,The sofa will,serve as,a bed for a night or two.,A-Task 1,Task 1,Read the passage and find out important events in the,different periods of,Googles history.Write down these events.,Period,Events,1996,1998,2000,Recently,Google began as Larry Pages research project.,Page and Sergey set up the company and registered the.,The search engine grew quickly and it began to sell advertising on the website.,Google has acquired YouT and continues to add new features.,Google has also owned Blogger and other hot,websites and become the leader in terms of,ad-based revenue on the web.,Reading A,A-Task 2-1,Task 2,Correct the following statements according to the,passage.An example has,been given.,Reading A,1.Google is the worlds most popular website.,Internet search engine,2.Google went public before it began to sell advertising on the website.,3.Email has been one of Googles features since the first day of the company.,after,recently,A-Task 2-2,Reading A,4.Google is now a billion-dollar company and has been named to the Top 500 list of the world.,5.Googles employees work in places where typical office designs are used.,6.Google has become the Internet leader in terms of technology.,the No.1 company to work for in the US,ad-based revenue on the web,where employees are comfortable and excel at their work,Business Know-how,Making a Company Introduction,A company introduction usually contains the following information:,History;,Number of employees;,Management structure,Products or services.,Reading B,Reading B,Text,Task 1,Task 2,Text B-1,TAF Profile,TAF Co.,Ltd.was founded in the year 1990 with the objective of providing better and efficient service to the markets in the African continent and Southeast Asia.,Reading B,Text B-2,TAF is one of the leading manufacturers of skincare and haircare products.With its own manufacturing facilities in China and the USA,the company has developed a wide range of products to meet the demands of its international customers.TAF products are extremely popular in their current markets,and the company is now looking to further expand its customer base throughout the world.,Reading B,Text B-3,Below is the companys organization chart,including all departments and their functions.,Reading B,Production Department,Sales&Marketing Department,Accounting Department,Human Resources Department,Purchasing,Research&Development,Quality Control,Board of,Directors,Chief Executive Officer,Administrative Department,Text B-4,Board of Directors,is the governing body of the company.,Chief Executive Officer(CEO),works closely with the Board to provide leadership for the company.,Administrative Department,provides support and service for the Board and the CEO.,Production Department,is responsible for the development and manufacturing of products.,Purchasing,is in charge of the actual buying of all items.,Reading B,Text B-5,Quality Control(QC),is to ensure the products are up to certain standards.,Research&Development(R&D),is responsible for looking into new products and their design,and the improvement of existing products.,Sales&Marketing Department,is involved in promoting and selling products.,Accounting Department,monitors the accounts of the clients and the company.,Human Resources(HR)Department,manages the administrative aspects of the employees.,Reading B,B-Trans-1,泰福公司简介,泰福有限公司成立于1990年，旨在为非洲大陆和东南亚市场提供上乘和高效的服务。,Reading B,B-Trans-2,Reading B,泰福公司是护肤和护发产品的最主要制造商之一。公司在中国和美国拥有自己的制造工厂，现已开发出种类丰富的一系列产品，以满足世界各地消费者的需求。泰福产品在现有的市场上很受欢迎和喜爱。公司正着眼于在全世界范围内进一步扩大消费者基础。,B-Trans-3,以下是本公司的组织结构图，包括所有的部门及其职能：,Reading B,生产部,销售和市场部,会计部,人力资源部,采购室,研究和开发室,质量控制室,董事会,首席执行官,行政部,B-Trans-4,董事会,是公司的管理机构。,首席执行官,与董事会紧密合作，领导公司。,行政部,为董事会和首席执行官提供支持与服务。,生产部,负责产品的开发和制造。,采购室,负责所有物品的实际采购。,Reading B,B-Trans-5,质量控制室,确保产品达到质量标准。,研究和开发室,负责开发和设计新产品，改进现有产品,。,销售和市场部,从事产品的推广和销售。,会计部,监控客户和公司的账目。,人力资源部,管理员工的行政事务。,Reading B,B-Task 1,Task,1,Decide whether the following,statements are true(T)or false(F),according to the TAF profile.,Reading B,()1.,TAFs main markets are in the American,continent and Southeast Asia.,()2.TAF is one of the leading producers of,skincare and haircare products.,()3.The company is working to reach more,international customers.,()4.R&D is responsible only for developing new,products.,()5.Administrative Department gives orders to,the other departments.,F,T,T,F,F,B-Task 2,Task 2,The CEO of TAF received reports of the following,incidents.Help him decide which departments should,be held responsible for the problems described.,Reading B,1.Three engineers in R&D didnt get their wages on time.,2.Several customers complained about a bad smell from the companys haircare products.,3.There are several spelling mistakes in the new profile on the companys website.,Production Dept.,Administrative Dept.,Human Resources Dept.,4.Two important clients called to ask for products with new features and better designs.,Sales&Marketing Dept.,Listening,Listening&Speaking,Task 1,Task 2,Task 3,Task 4,Task 5,L-Task 1,Task 1,Listen to the conversation between a receptionist and a,visitor.Then fill in the missing information.,Listening&Speaking,JOD,Ralph,Sayers,Script,L-1-Script,Task 1,Script,Listening&Speaking,L-Task 2,Task 2,Mr.White is meeting with Mr.Brown from the Head Office.Listen to the conversation and match the people below with their job titles.,Listening&Speaking,Mr.Brown,Mary,Mr.Walker,Sales Manager,Secretary,Production Manager,Script,L-2-Script,Task 2,Script,Listening&Speaking,L-Task 3,Listening&Speaking,Script,The man is going to have a job interview in the womans company.,True False,2.The man is meeting with the manager of the HR Department.,True False,3.The HR Department is on the 13th floor.,True False,4.The conversation took place in the office of the HR Department.,True False,doesnt know who to see,on the 30th floor,Task 3,Listen to the conversation and decide whether the,following statements are true or false.Then write key,words to support your answers.,where,lift,30th floor,L-3-Script,Task 3,Script,Listening&Speaking,L-Task 4,Task 4,Listen to the conversation and choose the best answer to each question you hear.,Listening&Speaking,Script,1A.A government office.,B.A hotel.,C.An insurance company.,D.A travel agency.,2.,A.Grey.,B.Green.,C.Red.,D.White.,3.,A.The 3rd office on the right on the 5th floor.,B.The 5th office on the right on the 5th floor.,C.The 3rd office on the left on the 3rd floor.,D.The 5th office on the left on the 3rd