1、?CHAT?中国大陆地区中档及以上品牌酒店签约报告2023年上半年35324138427537824%-32%59%-28%37%-40%-20%0%20%40%60%80%0501001502002503003504004502019FH2020FH2021FH2022FH2023FH!#$%&2!#$%&()*+,-./01234567!89/0:;?.,-AB345CD6EF6GH)IJ)KLMN*+OPQR6STUABVW6XYZ()_%a(bcdefg*+hijklmno!EF.pqrofghijkmst;uLvwx.y6z2020Z|jk.*+OPQRA_6!AB.?$6jk.M#
2、2020Z“.”d2020Z“.*+OPQR!A6*+hi 8m2020Z.*+OPQR6jk(AB7D66d!89;_;6,-d;m*+89._6).MJ!9#$%&!89;()*.#$+,-6*+/0,-./01*mn623Z,-+,J/0#4567J896,-6:;.?dA6BC eYZ.him2019FH2022FH*+hic*+hic32023ZeYZ*+hiZDE;6F5GHvIJ6*+hi.)KmL!MdN1hie.M*6(b*+hiO231PoQ_6Z59%moy(bO25%P*+JbO11%P*+mR6SbJTFIJ*+.hi5U7G(V6TFIJ*+hi3ZV6Sb*+yW
3、hiX.*+IJmYZ6().#cZK.N 6,-_!*+/0Ma%3n6b:,-cdV./;6Gefg.PhJijk_,-l6bm(b*+no.,-(R.m(b*+pq?./0rs1.tru.fJvwJx.j6!yQzj./0|.m(b*+.B4,-c.6N.y6bf2$6fd;%*6(b*+fg,-).?“$6“/0BR?”K6.t-B?)H.0;mSbcTFIJ*+6A6bIJ*+)H.165UG(mb/0rj.f 6.avJ*y.NDmr(Z,%./J6b:IJ*+.|-m3n6_+,HGH6,-0_.*+/0)4.2m234234!#$!#$5)5)*6#$7%8&9:;6#$7%8
4、&9:;?A-+,BC()=?A-+,BC()DA-+,:E.FGH=IJ0DA-+,:E.FGH=IJ02019FH2023FHLZ,IJ*+hiAcLZ,IJ*+hiAc4436423343171100150123129111891721101770204060801001201401601802002019FH2020FH2021FH2022FH2023FH-./01./02./013%16%12%12%12%52%44%41%46%37%34%40%47%41%51%2019FH2020FH2021FH2022FH2023FH-./01./02./0ZeYZ/0,-._456Z,hiZ
5、30%mZ,lrrr*+,-Q!6L!*+$/0.%v|G6,-16hi-RH.2mZ,Z,K 69Ja16*+,-“;&6MN*+OPQRk_fg/6*+fK6*+/0)J6):(Z,.hiySZ,m)KZK.N dcaZ,.16Z,rd6R.*J;Ge6A_.Z,L!/0M-.%vD6L_*+OPQR_,-.d_.,-Jz.k6mZ,/0mcdZ,)6d(b*+hi!MO64%Pm(BG:)Hs0_.Z,6FH.b*+*6nZ,.hiB519%m?.%*+hiA#62023ZeYZhi!296Z222%6hiAS2“VO2019ZeYZhi*+25Pm,-hi.MNJU%a163%a?.%
6、*+hit!11O38%PJ7O24%P6?.%*+hi.62%m%a?.%*+hitS23m%ad0!16.%+,r.0J$dK6!?.%f.!H.#$m%?.%._J!&.(6Bm/0:5?.)*m+62Z%a?.%*+./0%a!,m26UMNhi%!-6#.6-.a./J6|01mZeYZU”!U%a.MNhi%mR!&23$45.-6U”L!U6.7G8F!&Z,3$69J:;,-B)?#$%&JABYrZ,9a.dcdCDZE!wF._!&GH.8I6U”./;/0,-J6*+.KL68MMd!N.m5K9F-.K9F-.#$%&()#$%&()LMNOM+,PQRSLMNOM+,
7、PQRS2021FH2023FH?.%*+hiAc?.%*+hiAc?.%*+hiAa?.%*+hiAa024681012%2342356789:;:9(9(,(;6;2021FH2022FH2023FH2092925%-55%222%-70%-20%30%80%130%180%230%051015202530352021FH2022FH2023FH!#6Ohi*+.%+6PO81P!pQR6O51PJSU.O50P!pQR6F(O46PrTO44PJUPO42P!pQRmP*+hiZcVv6hieYZ.21%mPlWrz0#$X&6!*+/0!H.l67Y*+OPQRBwb,-eJN1?.%
8、6a/01mpJpQR(6*+/0aUZ,Z.s6a(Z,hiaYrS2Ymb:a(6(Z,.hiB)R_6_abmZhi6UrTJcT%aqDE6TJcTt159%J100%UdpqZeYZ9hi*+68MZemyRa6cTJU.hif)mTDU!#$%TDU!#$%VWXYVWXYZA-+,_ZA-+,_2021FH2023FH*+hiAa*+hiAa2021FH2023FH*+hiALa*+hiALa020406080100%2342356789:;:9(9(,(;6;2021FH2022FH2023FH0%10%20%30%40%50%60%70%80%90%100%2021FH202
9、2FH2023FH%2342356789:;:9(9(,(;6;7OO#$%#$%Sa=A-bGSa=A-bGTc!+,XY?A-Tc!+,XY?A-2021FH2023FH,-*+hiA,-*+hiA2023FHa,-*+hiAa,-*+hiAZ,(6eUpq14*+HgZ,hiA6Z40%mhi*+(6bcdeIJ*+)8rh(bIJ*+669MN!*+meUL!()iUZ,6l6jeU/0,-kl6745m6Z,-6eUny/0:V./0,-mZeYZno,-.hiFpq6hi?#136Z86%67rM2ZMvA.himno*+hi.;6MN=s?t_.a#$%&dc6hi*+MN!(b
10、IJ.mTyhi)6z.?|%m.hi*+()50%!?6.?(_!Za%?1./0):m-eYZ.*+hi8)2*+6.a./J6hiv6v,-vmaZ,(6rr*+hi“6bZ,tyF(rTJ%a.Z,61*J#1*(V6Z,/0*mn6bF!&.Z,6G8pqz!&062q.Z,sh.8I6N*+,-.9$6GH/0:.?m22234778111214051015?ABCDEFGHI;JKLM:N%O1610814101486847131020246810121416182021FH2022FH2023FH9JP6QRS2T1%3%4%3%16%17%16%20%63%57%UVWUXY
11、()*+*+,*+,+2023FH*+6Z,IJ*+6Z,IJ82023ZeYZ*+hi?(6*+!2976Z30%6n,-M/06Y8m“I”I.hi!656hi.17%6Z63%m2Zhi.Ve6hi*+.Z!-1%6I*+.Z!10%65U(VmLIJZ,6Z,IJ.;6“I*+AB;mby!Z,IJ6,-m|%0c*+./*+fvwd9mAB6Z,(“I?.S26LZ,IJ(Qmhifg.HvIJ6h(b*+!Y8“I?.hi6yK9.(*mbcdeHv*+.hi(6.*+A2022ZJ2019Z)mbB?6%./3,-$.mde!fQ:g+,hide!fQ:g+,hij%j%klmn
12、#$op&klmn#$op&2023FH*+6HvIJ*+6HvIJ311228297494065247162021FH2022FH2023FHUVWUXYZ2021FH2023FHcIhiAcIhiA67%76%85%33%18%11%0%6%4%-./01./02./0UVWUXYZ9#$qKrstuvmwxyz#$qKrstuvmwxyzzi%!|)zi%!|)2 Z.K6?d5150d.hifGe6./=150-300.(J300de.(_*+f.62023ZeYZ6hi.*+f/60%mV6,-hi.fHvdh(bf!M6bfd!M6(u6wtJ6*+.z);mo6u.6,-u2.+
13、,-6/0:B)x/0(Jx62V,-JuJ=.Q_KmN.y6*+/099/06KN189K6/0:|Awd,-!6/04m2019FH2023FHhi*+Vhi*+V38%34%50%48%60%55%58%44%44%34%7%7%6%7%5%0%10%20%30%40%50%60%70%80%90%100%2019FH2020FH2021FH2022FH2023FH0-150151-300300P26%36%28%30%18%74%62%72%70%81%0%2%0%0%0%2019FH2020FH2021FH2022FH2023FH_abcdeZ100%87%50%17%3%0%13
14、%49%83%97%0%0%1%0%0%()*+*+,*+,+_abcdeZ10OOPj+6sjB,-MY67*Gek_62023ZeYZ6hi(sj.*+581%mhi*+.IJe6(bJ(b*+!hiM*6bIJ*+ds!MN.OPj6eL_*+OPQR K(Kj,-.*6nsL!,-MOPj.%v KDmHvIJ6sjGe%bcdeIJ*+mZeYZhi.bfg(6)YY.*+sj6Shi(sB513%m()*+,-46*+9M4rOP*BGe;6)K99+,cRA#$./!*+sj.N;X&lmn6)IOPQR/()JLk|.a,-6!=(),-JGH/0:dfg6B.Kk_sj.fg
15、IJ*myTFIJ*+tOPi.N6)sj.hi_mmnmn8&8&wxpG!wxpG!2019FH2023FHhi*+OPjhi*+OPj2023FHhi*+OPj6HvIJhi*+OPj6HvIJ!11+66)K0r*!89%&GeNr,-(VJ;m6.)5K.m12!O“”.hiA)u%y,-.1K62020Zjk6rr?(!rrr%-rWrFr*+OPQR#6!%(),-.*+hi6sn6C3hijk.*+OPQR2023ZeYZ.AB 8md!#$!#$6rZ,BhiS6y*+.QM*-mZ,10%.*+hi6)H.m!&?.%)md%$%$62023ZeYZ_A?!6“I1
16、6%m(6“I?MNzrZ,6b:?_AHv(b6()91%?.200dm2023ZeYZ()*+,-()*+,-576.6(b,-hiS26(bcb*+LY3Z6SbcTFD%m(1%)*+3%*+15%,*+16%,+65%-./010%1./033%2./049%fghij8%UV73%WUXY16%Z11%!#$13!#$%!#$%d/012/01262023ZeYZPahi!1306L!()QF3!&1*.a6*+/0,-#6hiJgamO85PcSU.O75PatvhiprpvmF5!34!346Z,(eUhiQ_6(d?!M6Hv(bJbIJmZ,(6hinvp6gaZ,6,-/
17、01*X&m%&(#$0306090120150%2342356789:;:9(9(,(;6;2101217192TQR9JSP6445569914161619?ABFGCDEHI;J:N%OKLM“”“”!#$%&()*+,-./0123456EFz2015ZXYZ()_%a(bcdefg*+hijklO“jk”PmjkhiArHvIJrvavrrrOPjP!/0:;()*+.45$m2Z.6jk/!()_,-Q.*+/045CDjkmjke()_%a.MN)I*+OPQR672020Z|MN)K*+OPQRmzEFNTUABVW6*+TUABVWOP6d#JRA*+hiJ9mjk6C3.*+QR5306%()*+,-/0.Km!#$%&14
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