如何安排一场活动（全流程）.pdf

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Onsite Executive Handbook MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490什么是底层能力？我们用冰山模型的理论来简单阐述一下。“冰山模型”是美国著名心理学家麦克利兰于1973年提出的，这一理论是将一个人的不同表现划分为“冰山上部”和“冰山下部”。在冰山模型中，我们大部分所掌握的知识和技能，是可以通过培训获得的，例如掌握物理常识、开车技能等。在活动执行领域，绝大多数经验丰富的执行者表现出的，如Excel的使用、PPT的制作、现场签到服务、场地及物料整理等工作都是属于知识和技能范围，只占冰山上层的30%。而冰山底层70%更重要的是能力，能力通常是指我们的沟通协调能力、学习能力等，它的培养周期更长、可迁移性更高，是属于通用范围的。在活动领域中，诸如：交流沟通、团队协作、组织管理等这些能力是可以灵活运用在任何一场活动中的。因为知识和技能在短期培训就可以迅速获得，可替代性较强，无法形成职业竞争壁垒。可通用的底层能力才是执行者解决问题和处理事情的关键因素，并且不限制领域。如果执行者没有可迁移的底层能力，未来抗风险的能力就会变差，当面临公司裁员时，很容易被替代，同时也无法晋升管理层。打破认知，让我们构建底层能力打破认知，让我们构建底层能力影响度学习难度可迁移程度小大易难低高冰山上部冰山下部为什么活动执行者要构建底层能力？为什么活动执行者要构建底层能力？MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_61164901)活动规划能力：1)活动规划能力：一场活动的成功是需要市场总监将现有人力、物力资源在恰当的时候进行合理安排，确保整场活动能够有条不紊地进行。2)任务拆分能力：2)任务拆分能力：一场大型活动涉及到很多任务的安排，市场总监需要拆分任务并让各组织成员合理地配合，确保活动中所有的工作任务都能按照规定的时间完成。3)组织管理能力：3)组织管理能力：参与活动执行的人员越多，活动的组织和管理能力就愈发重要。优秀的市场总监不仅要对活动任务进行管理，还要学会对活动目标、活动时间、活动人员、活动风险、活动现场等九大方面的管理。4）适合学习的人群：4）适合学习的人群：0-3年活动执行人员 构建底层能力实现职位的晋升；3-5年市场经理 统筹和管理项目，推进项目圆满落地；5年以上市场总监 必不可少的活动项目管理教材。详实的方法论基本的思维模型让你经手的每一场活动都能圆满完成！你可以学习到的能力：执行手册说明执行手册说明活动执行人员应该怎样建立系统化的思维模型，形成可通用性的底层能力？在这本电子书中，你将会系统地了解并掌握，作为一个活动执行者应该具备的底层能力与思维模型，并且还会获得我们附赠的活动执行必备SOP（标准操作流程）。思维理论+标准流程，助你办好每一场活动/会议！MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUpYoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490序言:4活动执行是策划的延伸环节，需要将策划方案转变成可落地执行的方案。在这过程中，如果缺乏活动项目管理的思维，就会面临诸多问题。例如：活动进度延期，超出预算，跨部门沟通困难，成员不配合工作，互相推诿责任等等。因此，活动执行者急需在工作中得到有效的提示与指导，打破现有思维僵局，使活动执行工作变得更高效、轻松。若能了解活动管理的思维模型，逐渐形成职业壁垒，就能向管理层晋升！百格活动活动执行手册的出现正是基于这样的一个目的探究活动执行的本质并找到解决的办法，为活动会议行业执行者建立系统化思维方式的同时，带来一份上手即用的活动执行SOP。MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490一、活动启动期 .二、活动规划期 .三、活动执行期&监控期 .四、活动收尾期 .一、活动启动期 .二、活动规划期 .三、活动执行期&监控期 .四、活动收尾期 .5执行手册目录执行手册目录关于活动执行手册 .九大活动管理知识体系 .6四大活动执行周期 .7活动项目管理流程表 .49附件：活动执行SOP（标准操作流程）6182037MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUpYoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_61164906活动执行手册是属于会议技能地图【会中】板块的延伸解读百格活动出品的会议技能地图将办会所涉及到的知识与环节融会贯通、化繁为简，通过简单易懂的图表展现出来。办会这件事单凭一张地图是无法讲述完整的，其背后的本质以及庞杂的核心内容还需要剥丝抽茧细细讲解。上图中会议营销电子书为地图的第一期解读内容，想获取可添加格格微信：bagevent2015.会议营销电子书 关于活动执行手册 关于活动执行手册MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490 九大活动管理知识体系 九大活动管理知识体系7作为一个活动的执行者，首先要具备一种 管理思维管理思维。这种思维可以帮助执行者通过对自身环境、资源的观察和思考，选择合适的工具和正确的方法，对活动中涉及到的复杂事务进行梳理，不断制定并形成清晰明了的活动方案。然后将活动方案化整为零，一步步去推进执行，最终实现一场活动的落地，顺利交付活动成果。需要谨记的一点是：一切工作任务都是为了最终的活动目标服务，活动执行工作需要根据目标有章法、有流程地进行有章法、有流程地进行，执行每一项任务时都需要有系统化的管理思维做依托。一个执行者想要管理整场活动，便需要建立以下九大活动管理体系。一、活动一、活动目标目标管理管理二、活动二、活动人员人员管理管理三、活动三、活动场地场地管理管理四、活动四、活动成本成本管理管理五、活动五、活动任务任务管理管理六、活动六、活动时间时间管理管理七、活动七、活动日程日程管理管理八、活动八、活动现场现场管理管理九、活动九、活动风险风险管理管理MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_61164908活动执行四大时间周期活动执行四大时间周期接下来我们将从活动执行的四大周期阶段“启动期规划期执行、监控期收尾期”“启动期规划期执行、监控期收尾期”来细细讲解以上九大活动管理知识体系是如何运用在活动执行中的了解以上九大活动管理体系，有利于让执行者对一场活动有整体的规划与管理，能够将手中的活动策划方案进行考查与分析，并将其变成可落地的执行方案。本次手册的最终目的，就是想为活动执行者建立系统化、可通用的活动项目管理底层思维，通过这样的思维可以高效地执行每一场活动或会议。MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Yoomi_6116490MarketUp_Y