中西思维方式差异.ppt

单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,单击此处编辑母版标题样式,单击此处编辑母版文本样式,二级,三级,四级,五级,*,中西思维方式差异,Differences between Chinese and Western thinking modes,1,2,3,CONTENTS,Definition of mindset and why differences appear,Differences between Chinese and Western thinking modes,Advertisements of different thinking ways,Conclusion,4,Definition,Mindset,(,思维）,means a nation or a region,in the long-term process of historical development,form,s,a habit of thinking and thinking program,.It,is,a,deep core of the national culture.,Due to different geographical environment,production and historical backgrounds,cultural traditions,philosophical thinking,and language factors,eastern and western ways of thinking,，,in general,have different features,even in a country or between countries in the West or in the East will have thinking ways of different characteristics.,5,Differences between Chinese and Western thinking modes,There are many differences between China and the West,and the fundamental one is the difference between their thinking modes,.,东方人好曲线,西方人好直线。西方人直线思维,喜欢开门见山,;,中国人曲线思维,习惯迂回。,西方重解析,东方看整体。东方文化体系的思维模式是综合的,而西方则是分析的。,东方人偏模糊,西方人偏精确。比起西方人来,东方人的思维方式更有整体性,东方人会本能地更注重来龙去脉。与东方人相比,西方人似乎更善于集中注意力,也更具有分析性。,6,Example,One,Lihua made a pen friend with an American.,H,e,usually,get,s,annoyed because,the friend,always,mention,ed,his,problems at the very,beginning,and put polite greetings afterwards.To keep psychological balance,he,has to,read those American letters from the back.On the contrary,the,American usually get,s,confused when,he,firstly read,Lihuas,letters,because there are always small talks before,he,finally mention,s,his,key points.,The American,also read,his Chinese friends,letters from the back.,7,Example Two,An American psychologist has done an experiment recently.,The experimenter let the Chinese and the American watch an underwater videography respectively,and when they finished,they should tell the experimenter what they had seen.The psychologist found that the American put their eyes directly to the brightest and the fastest moving objects such as the three salmons.,As for the Chinese,they tend to say that they had seen a river,the blue water,rocks in the river,and finally they mentioned there was fish.Generally speaking,Chinese found twice times of information of the Americans.,8,Where on earth do differences lie in between the two,？,9,Dialectical thinking(,辩证思维）,is usually used to descibe the Eastern,especially Chinese,.,Chinese dialectical thinking includes theory of change,（变化论）,paradoxes,（矛盾论）,and moderation,（中和论）,.,According to the theory of change,the world is always changing,there is no eternal right or wrong.,According to the Contradiction theory(,矛盾论）,everything is considered to be composed of the opposite of contradiction.No conflicts,no objects.,Moderation means that there is an appropriate degree of rationality to everything.As for Chinese,moderation has become one of their characters.,10,Logical thinking or analytical thinking is usually used to describe the Western,especially Euramericans(,欧美人,）,.,The western logical thinking emphasizes three characters of the world which includes the,identity of the world,non-contradiction and anti-neutralism.,The Western way of thinking is also called analyzing thinking,they dont like make compromise and be harmonious when considering problems ,but prefer to separate things from a whole,logically analyze the characteristics of the essence of things.,11,Identity means that the essence of things will not change,one thing always remains the same.,Non-contradiction believes that it is impossible for a statement to be right and wrong at the same time.,Anti-neutralism lays stress on the correctness of an issue,which tells people that a matter can be just true or false,and there is no version as neutrality,.,12,Advertisements,of different thinking ways,中国的思维具有阴柔,(feminine),偏向,含有艺术家的素质,力求图善，重伦理道德Ethics),、安邦治国,是,“,大一统,”,思想,热衷于对天地人作比附,以解释政治、社会、伦理、人生的种种问题，,思维带有模糊性,中国思维方式的广告多属于,“,高语境,”,(,high register,),语言,不把每一点都明白无误地讲出来,许多意思包含在语境之中。引人深思、发人联想。,如：,饭店,食全食美,食新食异,海鲜城,汇四海品味,聚五洲宾友,四通电脑,与你携手共创未来,13,西方的思维具有阳刚,(masculine),偏向,含有科学家的素质,力求图真,重探索自然、重求知、重理性,借助逻辑分析和证实的手段获得对认知对象的精确认识,采用演绎（,deductive),和归纳,(inductive),的方法,不断推出新的科学体系。,西方思维方式的广告语言多属于,“,低语境,”,(,low register,),语言往往直白清晰、重点突出。如：,假日旅馆集团,消费低廉,享受豪华,希尔顿饭店,美国商界的共同住址,埃塞克斯饭店,面对中央公园您在曼哈顿也能看见森林。,14,Conclusion,Personally speaking,although there are differences between the two kinds of thinking modes,we cannot say which one is better.They both have their own unique feature.We should know the advantages of the both,and try to attain the good sides.As for each individual,one thousand readers,there are one thousand,Hamlet.Everyones mindset is unique.Yet,we should try best to avoid the weakness of our own thinking,thinking out of box,and learning from others strong points.,15,Thank you for your attention!,16,此课件下载可自行编辑修改，供参考！,感谢您的支持，我们努力做得更好！,17,