高中英语-Unit-11-The-Media-Lesson-3-The-Advertising-Ga.pptx

单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,*,1/39,一,二,三,四,一、短语互译,A.,温故:写出以下短语汉语意思。,1,.in competition with,2,.attract/hold the attention of,3,.be used to(doing)sth.,4,.combine.with.,5,.link.to.,6,.as well as,7,.participate in,8,.give up,与竞争,吸引注意,习惯于(干)某事,把和结合起来,把和联络起来,也,和,参加,参加,放弃,2/39,一,二,三,四,B.,知新:从文中找出与以下词组对应英文。,1,.,品牌名称,2,.,包含,3,.,为了(获取)利润,4,.,突出,5,.,为做贡献,brand name,consist of,for a profit,stand out,make contributions to,3/39,一,二,三,四,二、下面句子融入了某个单词使用环境,请用正确单词补全这些句子,1,.If you,a,something such as a product,you tell people about it in newspapers or on television,in order to encourage them to buy the product.,2,.A,c,film,piece of writing,or piece of music is of very high quality and has become a standard against which similar things are judged.,3,.A,b,of a product is the version(,版本)of it that is made by one particular manufacturer(制造商).,4,.Someone or something that is,s,for a particular purpose or occasion is right or acceptable for it.,advertise,classic,brand,suitable,4/39,一,二,三,四,5,.Your,b,is the amount of money that you have to spend.,6,.If there is a,b,in the economy,there is an increase in economic activity.,7,.A,c,is an idea or abstract(,抽象)principle.,8,.Your,a,to a task,problem,or situation is the way you deal with it or think about it.,9,.,C,things are modern and relate to the present time.,10,.,V,means relating to sight,or to things that you can see.,budget,boom,concept,approach,Contemporary,Visual,5/39,一,二,三,四,三、阅读课文,选择正确答案,1,.According to the writer,advertisements like“Shanghai Sewing Machine”or“Tsing Tao Beer Corporation”are,.,A.attractive,B.suitable,C.competitiveD.classic,2,.Nowadays,advertisements with,are more attractive to people.,A.high standards of design,B.ideas linked to the products,C.the highest standards of design and ideas linked to the products,D.concepts of freedom,happiness,wealth and success,答案,:,D,答案,:,C,6/39,一,二,三,四,3,.The top advertisers use humour as well as new and unusual ideas,.,A.to create something new,B.to persuade people to buy their products,C.to make people notice their products,D.All of the above.,4,.Public advertisements are made to encourage people to,.,A.make contributions to society,B.protect the environment,C.improve their neighbourhood,D.help other people,答案,:,D,答案,:,A,7/39,一,二,三,四,5,.What,s the main idea of the passage?,A.How to make an attractive advertisement.,B.How to sell products with advertisements.,C.What a good advertisement is like.,D.Not all advertisements aim to make a profit.,答案,:,B,8/39,一,二,三,四,四、动名词可用作主语、宾语和定语等,请指出以下句中,swimming,分别作什么成份,1,.Swimming is good for your health.,2,.I love swimming in the sea during the summer.,3,.I keep fit by swimming every day.,4,.Her swimming has improved since she started training every day.,5,.There is a shoe in the swimming pool.,答案,:,主语,答案,:,宾语(动词后),答案,:,宾语(介词后),答案,:,主语,答案,:,定语,9/39,1,2,3,4,5,6,7,8,1.The,classic,advertisement,is,one,that,gives,information,about,finding,certain,products.,传统广告只为找到某种产品提供信息。,剖析,that,引导定语从句,修饰不定代词“one”(注意此处that不能用which代替);从句中动名词短语“finding.”作介词“about”宾语。,考点,certain,adj.,某种,一些,There are,certain,things I just can,t discuss with my mother.,有些事情我是不能和母亲商议。,【高考典句】,For some reason,when,certain,shows switched into a commercial,a loud noise would sound for a few seconds.,不知道什么原因,当从一些电视节目转到广告时,经常会有几秒钟声音很大。,10/39,1,2,3,4,5,6,78,(,复习,)certain,表示,“,确信,必定,”,。,I,m,not,absolutely,certain,but,I,think,I,m,right.,我不是十分必定,但我想我是正确。,You,don,t,seem,too,certain,about/of,it.,你看起来对此并不确定。,Interest,rates,seem,certain,to,rise,next,month.,看起来下个月利率必定会上升。,I,can,be,pretty,certain,(that),she,s,not,going,to,like,it.,我能够非常确定她不会喜欢。,We,still,can,t,be,certain,who,is,going,to,win.,我们依然不确定谁会赢。,11/39,1,2,3,4,5,6,7,8,归纳,:certain,用作表语,常与介词,about,或,of,连用,be,certain,about/of,表示,“,对确定,”;,也可接不定式,还可接,that,或连接代,/,副词引导从句。,12/39,1,2,3,4,5,6,7,8,活学活用,语法填空,(1)Wait till you are,(certain).It,s better to be sure than sorry.,(2)Are you certain,that?,(3)He is certain,(pass)the exam.,翻译句子,(4)Certain people might disagree with this.,(5)They are certain to agree.,more certain,about/of,to pass,答案,:,一些人可能不会赞成这件事。,答案,:,他们必定会同意。,13/39,1,2,3,4,5,6,7,8,2.However,this,kind,of,advertising,might,not,be,suitable,when,there,are,products,and,services,in,direct,competition,with,each,other,in,the,market,place.,然而,当产品和服务在市场上相互进行直接竞争时,这种广告可能就不适合了。,剖析,“however”,表示转折,起承上启下作用。句中“when”引导时间状语从句,主句中“might”表示推测。,14/39,1,2,3,4,5,6,7,8,考点,suitable,adj.,适当,There would not be a more,suitable,dress for her like this one.,她穿这件衣服再适当不过了。,Between you and me,I think that her dress is not,suitable,for this kind of party.,咱们私下说,我认为她衣服不适合这种聚会。,Our English teacher use,suitable,and varied teaching methods according to our English level.,我们英语老师依据我们英语水平采取了各种适当教学方法。,归纳,:,suitable,可用作表语、定语等,;,常与介词,for,连用,后可接人或物,表示,“,适合于,”,。,15/39,1,2,3,4,5,6,7,8,活学活用,语法填空,(1)The house has only two rooms.It is not really,(suit)for a large family.,(2)This book,written in simple English,is suitable,beginners.,(3)I don,t have anything suitable,(wear)for the party.,suitable,for,to wear,16/39,1,2,3,4,5,6,7,8,3.Some,advertisements,consist,of,pictures,or,the,words,of,experts,to,show,people,how,good,the,products,are.,有些广告中含有一些图片或教授说话,告诉人们该产品怎样好。,剖析,不定式短语“to show.”作后置定语;其中“how good the products are”是宾语从句,作“show”直接宾语。,考点,consist,vi.,组成,组成,consist of,由组成(组成),The team,consists,of,ten girls.,这支队伍由十个女孩组成。,17/39,1,2,3,4,5,6,7,8,【高考典句】,Listening is thus an active,not a passive,behavior,consisting,of,hearing,understanding and remembering.,所以倾听是一个主动,而不是被动行为,它包含倾听、了解和记忆。,归纳,:,consist,表示,“,组成,组成,”,时,常与,of,连用,组成短语,consist,of,其中主语为整体,宾语为部分。,18/39,1,2,3,4,5,6,7,8,(1),辨析,:consist,of,和,be,made,up,of,The,United,Kingdom,is,made,up,of,England,Scotland,Wales,and,Northern,Ireland.,=The,United,Kingdom,consists,of,England,Scotland,Wales,and,Northern,Ireland.,联合王国由英格兰、苏格兰、威尔士和北爱尔兰组成。,归纳,:,二者都表示,“,由组成,”,consist,of,用主动语态,be,made,up,of,用被动语态。,(2),与,consist,相关其它短语,:,consist,in,在于,存在于,Education,does,not,simply,consist,in,learning,a,lot,of,facts.,教育并不但仅在于学到许多事实。,19/39,1,2,3,4,5,6,7,8,活学活用,语法填空,(1)A medical team,(consist)of 10 doctors and 5 nurses,have been sent to the country after the earthquake.,(2)As we all know,the country is a large one,(make)up of four parts.,用正确介词填空,(3)Happiness does not consist,how many possessions you own.,(4)It,s a simple dish to prepare,consisting mainly,rice and vegetables.,consisting,made,in,of,20/39,1,2,3,4,5,6,7,8,4.Modern,advertisements,must,stand,out,in,a,world,full,of,competition,by,combining,the,highest,standards,of,design,with,ideas,linked,to,the,products,to,make,them,more,attractive.,当代广告必须把最高水平设计和产品理念相结合,以增强吸引力,这么才能在激烈竞争中胜出。,剖析,这是一个比较复杂简单句。形容词短语“full of competition”作后置定语,修饰“world”;介词短语“by combining.products”作方式状语,其中动名词短语“combining.”作介词“by”宾语,过去分词短语“linked to the products”作后置定语修饰“ideas”;不定式短语“to make.”作目标状语。,21/39,1,2,3,4,5,6,7,8,考点一,stand out,突出,显眼,She is the sort of person who,stands,out,in a crowd.,她是那种在人群中很显眼人。,He,stood,out,among over 1,000 applicants.,他从一千多名申请者中脱颖而出。,考点二,(,复习)表示“连接,联合”动词:combine和link,combine.with.,把与结合,link.to.,把与联络起来,Diets are the most effective when,combined,with,exercise.,饮食与锻炼结合起来效果最好。,I have heard of his name,linked,to,a well-known public figure.,我听说他名字与一个很著名公众人物联络在一起。,22/39,1,2,3,4,5,6,7,8,活学活用,语法填空,(1)Her bright clothes always make her stand,in the crowd.,(2)Only,(combine)with practice,a theory can work better.,完成句子,(3),他身高让他在人群中很显眼。(stand out),His height makes him,the crowd.,(4),我们能够把工作与乐趣结合起来。(combine.with),We can,work,pleasure.,out,combined,stand out in,combine,with,23/39,1,2,3,4,5,6,7,8,(5),有些人喜欢把一个人喜欢颜色和他性格联络在一起。(link.to),Some people like to,one,s favourite colour,his character.,link,to,24/39,1,2,3,4,5,6,7,8,5.For,example,some,advertisements,may,suggest,that,buying,a,car,can,make,you,free.,比如,有些广告会暗示买车能够给你自由。,剖析,that,引导宾语从句,从句主语“buying a car”为动名词短语,形容词“free”作“make”宾语补足语。,考点,suggest,vt,.,暗示,使想起;表明,The figure of birds,suggested,a new idea for flying machines.,鸟形象使人产生了一个制造飞行机新主意。,What he said,suggested,that he would like to go with us.,他所说话暗示他想和我们一起去。,The expression on her face,suggests,that she knows the secret.,她脸上表情表明她知道这个秘密。,25/39,1,2,3,4,5,6,7,8,(,复习,)suggest,表示,“,提议,”,。,【高考典句】,Then,my,17-year-old,suggested,giving,him,a,gift,card.,然后,我十七岁孩子提议给他一张礼品卡。,【高考典句】,Some classmates suggest we(should)go to places of interest nearby.,有些同学提议我们应该去附近名胜。,归纳,suggest,表示,“,提议,”,时,可接名词、动名词或从句作宾语。接从句作宾语时,从句谓语用,“,(should+),动词原形,”,形式。,26/39,1,2,3,4,5,6,7,8,活学活用,语法填空,(1)He suggested that the work,(start)at once.,(2)The evidence suggests that the fire,(cause)by an explosion(,爆炸).,(3)The parents suggested,(sleep)in the hotel room but their kids were anxious to camp out during the trip.,(4)His face suggested that he,(be)ill and I suggested he,(see)a doctor.,(should)be started,was caused,sleeping,was,(should)see,27/39,1,2,3,4,5,6,7,8,6.For,many,of,todays,advertisers,repeating,old,ideas,is,not,a,successful,approach.,对当今很多广告设计者来说,重复旧理念已不是有效方法。,剖析,本句为简单句,主语为动名词短语“repeating old ideas”。,考点,approach,n.,方法,方式,【高考典句】,They took a more reasonable,approach,conveying to their children how success at school could improve their lives.,他们采取了一个更合理方式,把在学校成功会怎样改进他们生活这一观念传达给孩子们。,I think it is possible to have a positive,approach,to disappointment.,我认为采取一个主动态度去面对失望是有可能。,28/39,1,2,3,4,5,6,7,8,Pupils should be helped to adopt a positive,approach,to solving problems.,应该帮助小学生采取主动方法处理问题。,归纳,:approach,后接介词,to,表示,“,方式,/,方法,”,。,活学活用,语法填空,(1)In some cases,different approaches,the same scientific problem lead to different results.,(2)Researchers said if people knew that they would be able to have another snack before their next meal,it might change their approach,(eat).,to,to eating,29/39,1,2,3,4,5,6,7,8,7.Some,contemporary,advertisements,mainly,aim,to,make,contributions,to,society.,一些当代广告主要目标是为社会做贡献。,考点,contribution,n.,贡献,make contributions to,为做贡献,【高考典句】,Who,made,a great,contribution,to,the civil-rights movement in the U.S.?,谁对美国民权运动做出过重大贡献?,This programme could not have been successful without your,contribution,.,要是没有你贡献,这个计划不可能成功。,He was awarded the Nobel Prize for his,contribution,to the world peace.,他因对世界和平做出贡献被授予了诺贝尔奖。,30/39,1,2,3,4,5,6,7,8,(1)contribution,n.,捐助,Which,type,of,contribution,do,you,think,is,valued,more?,你以为哪种捐助形式更有价值,?,(2)contribute,vt.&,vi.,贡献,捐献,Many,retired,people,can,still,contribute,to,the,society,with,their,rich,experience.,许多退休老人还能用他们丰富经验为社会做贡献。,The,old,couple,contributed,generously,to,the,children,in,poor,areas.,这对老夫妇慷慨地向贫困地域孩子进行捐助。,31/39,1,2,3,4,5,6,7,8,活学活用,语法填空,(1)Don,t you think it important that everyone in the world should work together to make,(contribute)to the world peace?,(2)Eating too much fat can contribute,heart disease and high blood pressure.,contributions,to,32/39,1,2,3,4,5,6,7,8,翻译以下句子,(3)He has made an important contribution to the company,s development.,(4)His company made a very large contribution.,(5)Each worker contributed ten,yuan,to the Red Cross.,答案,:,他对企业发展做出了主要贡献。,答案,:,他企业给捐了一大笔钱。,答案,:,每个工人向红十字会捐献了十元钱。,33/39,1,2,3,4,5,6,7,8,8,.,语法,:,动名词,动名词是一个兼有动词和名词特征非谓语形式。,它形式与动词现在分词相同,即在动词后加-,ing,。动名词含有名词性质,所以在句中能够作主语、表语、宾语、定语等;动名词有时态和语态改变。,考点一,作主语,Reading,is an art.,读书是一个艺术。,动名词作主语,有时先用it作形式主语,把动名词置于句末。这种使用方法在习惯句型中惯用。,It is no use/no good,crying,over spilt milk覆水难收。,It is fun,playing,with children.,和孩子们一起玩真好。,34/39,1,2,3,4,5,6,7,8,辨析,:,动名词作主语与动词不定式作主语比较,动词不定式和动名词都能够用作主语,在意义上相近,但动名词多用来表示泛指或抽象动作,不定式多用来表示特指或详细动作。,Smoking,is,not,good,for,health.,吸烟有害健康。,It,is,not,good,for,you,to,smoke,so,much.,抽那么多烟对你不好。,35/39,1,2,3,4,5,6,7,8,考点二,作宾语,一些动词或动词短语后出现非谓语动词时只能用动名词作宾语,不能用不定式。常见这类动词和动词短语有:advise,allow,permit,avoid,enjoy,finish,give up,cannot help,imagine,include,keep,keep on,mind,miss,put off,delay,practise,resist,suggest,depend on,think about,set about,succeed in,worry about,burst out,insist on,can,t stand,be used to(,习惯于),get used to,devote.to.,look forward to,pay attention to,get down to等。,They went on,walking,and never stopped,talking,.,他们继续走,说个不停。,We are thinking of,making,a new plan for the next term.,我们正考虑为下学期制订新计划。,36/39,1,2,3,4,5,6,7,8,考点三,作表语,动名词作表语时句子主语常是表示无生命事物名词或what引导名词性从句。作表语时,动名词与主语通常是对等关系,表示主语内容,主语、表语可交换位置。,Your task is,cleaning,the windows.(=Cleaning the windows is your task.),你任务就是擦窗户。,What I hate most is,being,laughed,at.(=Being laughed at is what I hate most.),我最痛恨就是被他人嘲笑。,37/39,1,2,3,4,5,6,7,8,考点四,作定语,动名词作定语往往表示被修饰词某种用途,a,walking,stick=a stick for,walking,=a stick which is used for,walking,a,washing,machine=a machine for,washing,=a machine which is used for,washing,活学活用,语法填空,(1)When it comes to,(speak)in public,no one can match him.,(2)It,s quite hot today.Do you feel like,(go)for a swim?,speaking,going,38/39,1,2,3,4,5,6,7,8,指出以下句子中动名词所作成份,(3)Shall we have a rest or get down to,doing,our work?,(4),Seeing,is,believing,.,(5)There is no,telling,what will happen.,(6)I was met by a,welcoming,party at the airport.,(7)I,m looking forward to,seeing,him again.,(8),Swimming,after work is very,relaxing,.,(9)I can,t imagine ever,leaving,this company.,宾语,主语和表语,表语,定语,宾语,主语和表语,宾语,39/39,