Module-9商务英语-初级省公开课金奖全国赛课一等奖微课获奖PPT课件.pptx

单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,MOUDLE 9,9.1 The future9.2 Meetings,1/22,Overview,9.1 Business topic:,The future,Reading:Press release,Grammar:The future&The first conditional,Reading:Strategies for the future,Listening:A strategy meeting,9.2 Business skills:,Meetings,Reading:tropical storm hits Poland,Listening:Crisis meeting,Grammar:will+time clausesSpeaking:Brainstorming,Listening:Crisis strategy,Vocabulary:Collocations with meeting,Writing:Letter of apology,9.3 Exam spotlight:Reading Test Part Four/Five,2/22,Words&expressions,Prototype,原型，样本,Norm,标准,Exhaust emission,废气排放,Hybrid,杂交，混血儿,Electricity generation plant,发电厂,Car-oriented lifestyle,以车为主生活方式,Trial version,试用具,Tram,有轨电车,Occupant,占有者,Solar panel,太阳能电池板,Joint venture,合资企业,Withdraw,撤离，退出,Stabilize,使稳定,Mutual benefit,互惠,Foreign exchange transaction,外汇业务,Low cost electricity,低价电,Viable,可行,With a view to,着眼于,With regard to,关于,3/22,9.1 Reading:Press release,Green Environmental Protection Volunteer,Green Party,一个环境保护者政党,Green Christmas,绿色圣诞，风靡欧洲节日新主张。在圣诞节呼吁大家少用一张包装纸，降低贺卡使用量，主动回收废弃圣诞树等，一点一滴为环境保护做贡献。,Green collar,绿领一族是一个新社会阶层，他们崇尚无公害有机食物，偏爱天然材质衣服，同时理性地选择家居住房，忠实于生活本质回归，提倡更合理，更绿色自然消费与生活。,4/22,9.1 Reading:Press release,Do you know anything about the hydrogen engine?E.g.Hybrid cars,Match the definitions in Ex.1,Read the first paragraph to do Ex.2.,Continue reading.Meanwhile,underline the words which help you understand the correct answers to Ex.3.,1.D 2.G 3.H 4.F 5.E 6.B 7.A 8.C,1.B 2.B 3.C 4.B,B,5/22,the expressions of future,1.,will for predictions,表预测,Filling your tank with hydrogen will soon be the norm.,2.,will for offers,表提议,I will ask him to call you.,3.,Will for promises,表许诺,Ill do it later.,4.,be doing,最近安排好要进行动作,Are you coming to tomorrows meeting?,Grammar:the future,1,6/22,5.,going to,表示计划或意图，以及能看见或有证据表明这个动作一定会发生未来,She is going to look for a new job in the summer.,Consumers are more aware of the environment these days and they are going to demand green alternatives.,6.,be to,表计划，只用于必定句 和疑问句,John and Mary are to be married in October.,When is the wedding to be?,7.,be about to,表即将,The meeting is about to begin.,Grammar:the future,2,7/22,PEST分析 1,PEST,分析指宏观环境分析，宏观环境又称普通环境，是指影响一切行业和企业各种宏观力量，包含,Political,政治，,Economic,经济，,Technological,技术和,Social,社会。其扩展变形形式有：,PESTLE,/STEEPLE,PESTEL,Political,Economic,Sociological,Technological,Legal,Environmental,Social,Technological,Economic,Environmental,Political,Legal,Ethical,8/22,PEST分析 2,PESTLIED,SLEPT,Political,Economic,Social,Technological,Legal,International,Environmental,Demographic,Social,Legal,Economic,Political,Technological,?,9/22,SWOT分析,也,TOWS,称分析法，道斯矩阵，即态势分析法，,20,世纪,80,年代初由美国旧金山大学管理学教授韦里克提出，经常被用于企业战略制订，竞争对手分析等场所，包含企业,Strength,优势，,Weakness,劣势，,Opportunity,机会和,Threats,威胁，以帮助企业把资源和行动聚集在自己强项和有最多机会地方。,10/22,Porters five forces analysis,波特五力分析是哈佛商学院迈克尔波特于,1979,年提出，用于竞争战略分析，能够有效地分析客户竞争环境。五力分别是：,供给商讨价还价能力，购置者讨价还价能力，潜在竞争者进入能力，替换品替换能力，行业内竞争者现在竞争能力,。五种力量不一样组合改变最终影响行业利润潜力改变。,11/22,Strategies for the future,Ex.1,Ex.3,Ex.4,Ex.5,1 E 2 A 3 C 4 F 5 D 6 B,B,2 4 1 3,1 A 2 B 3 A 4 B,12/22,Reading:tropical storm hits Poland,Please read the news item out loud in the style of a newsreader,then answer the question.,Check any unknown words from the screen.,The storm killed 6 people,injured several dozen,left up to a million people without electricity,damaged public buildings and homes.,13/22,Words&expressions,Tropical,热带,Hurricane,飓风,Crane operator,起重机驾驶员,Road and rail links,公路铁路线,Disrupt,使中止,Emergency team,紧抢救援队,Key sector,关键部门,Subsidiary,子企业,Allegation,指控,Financial malpractice,财务舞弊,Salmonella,沙门氏菌,Poultry industry,家禽业,Point of contact,联络人,Podcast,播客,Specialist catering magazine,专业餐饮杂志,Blog(weblog),博客,Lamb shop,小羊排,14/22,Listening:Crisis meeting,Night shift,夜班,Evacuate,疏散,Power generator,发电机,Set priorities,按优先级排序,Damage assessment,损失评定,Coordinate,配合,B A B B C A,Marek,Jonathan,a small team,15/22,Grammar:will+time clauses,If we do that,the damage will be limited.,We will switch on the electricity when we receive the order.,As soon as we get an up-to-date weather forecast,well decide when to go hiking.,Ill let you know before I go on holiday.,Ill have to stay at the station until the strike ends.,16/22,Brainstorming,Put these problems from trivial to life-threatening.,Sit around and discuss as many ideas as possible to find a solution to the most serious problem.Ask a secretary to record each idea.,Choose the best solution.,17/22,Listening:Crisis strategy,Think of some bad news which may affect a company.,Do Ex.1,Students listen and check the answers in Ex.2.,Play the recording again to do Ex.4.collapsed hit damaged cost fight,c,a,b,d,1 crisis plan 2 effectively 3 situation,4 team 5 spokesperson 6 audiences,18/22,Vocabulary:Collocations with meeting,1 board,crisis,departmental,team,2 attend,arrange,chair,hold,miss,run,3 agenda,action points,chair,chairperson,minutes,minutes,attend,agenda,miss,arrange,19/22,Make a crisis communication plan 1,Collect information about the situation and make sure you know the relevant facts:who bought the food?Who supplied it?Did the food poisoning originate in your restaurant?,Decide who will be responsible for handling the crisis:you,the manager,your business partner.,20/22,Make a crisis communication plan 2,Appoint a spokesperson who will be the point of contact between the Crisis Team and the media:yourself,your business partner,your lawyer,etc.,Identify your key audiences:customers and competitors in this case.Choose the best way to address your audience:a press release,an apology letter,new publicity,etc.,21/22,Letter of apology,Dear Mr.Weakes,Im writing to apologize for the poor service you received in our restaurant last week,and for the food poisoning you suffered.,We would like to point out that an inspection by the local authority confirmed that hygiene standards in our kitchens are very high,and that all our food is delivered fresh every day and is of the best quality.,However,we accept full responsibility and would like to offer a complimentary dinner for two.,22/22,