SHARKBABY鲨鱼甜心原创潮流配饰品牌招商加盟项目书.pdf

中国原创潮流配饰鲨鱼甜心FASHION ACCESSORIES IN CHINABaby represent the romantic and feminineBaby represent the romantic and femininenature of their personality.nature of their personality.遇见另一个自己MeetDiffferentMe.Sharks represent the calm and tenaciousSharks represent the calm and tenaciousindependents lifestyle of women.independents lifestyle of women.鲨鱼是独立自主的生活方式Sharks represent the calm and tenaciousSharks represent the calm and tenaciousindependents lifestyle of women.independents lifestyle of women.甜心是浪漫柔美的性格天性Baby represent the romantic and feminineBaby represent the romantic and femininenature of their personality.nature of their personality.行业趋势 Industry TrendsSharks represent the calm and tenacious independents lifestyle of women.Sharks represent the calm and tenacious independents lifestyle of women.Baby represent the romantic and feminine nature of their personality.Baby represent the romantic and feminine nature of their personality.饰品行业是从珠宝首饰、工艺礼品行业分离出来、综合形成的一个新兴行业。随着经济社会的发展，人们在满足基本的生活需求之余，开始追求时尚与个性，由此推动了这一新兴行业的发展。目前饰品行业处于一个稳定、快速发展的阶段，未来几年，随着国民经济的持续快速增长及人们物质文化生活水平的不断提高，饰品行业的消费必将更加大跨步的向前。珠宝饰品化已成为消费主旋律，据我国权威机构对我国女性配饰市场的调查，女人占据配饰消费市场的很大份额。世界五大时尚之都，巴黎、东京、米兰、纽约、香港的配饰年贸易总量近1000亿美元，而我国女性配饰人均占有率尚不足5%，相比而东京68.2%、新加坡48%、香港54%、韩国60%，我国配饰发展潜力很大。68.20%60%54%48%5%0.00%10.00%20.00%30.00%40.00%50.00%60.00%70.00%80.00%东京韩国香港新加坡中国人均点有率东京韩国香港新加坡中国品牌简介B BR RA AN ND D I IN NT TR RO OD DU UC CT TI IO ON NS Sh ha ar rk ks s r re ep pr re es se en nt t t th he e c ca al lmm a an nd d t te en na ac ci io ou us s i in nd de ep pe en nd de en nt t s s l li if fe es st ty yl le e o of f w wo omme en n.B Ba ab by y r re ep pr re es se en nt t t th he e r ro omma an nt ti ic c a an nd d f fe emmi in ni in ne e n na at tu ur re e o of f t th he ei ir r p pe er rs so on na al li it ty y.Sharks represent the calm and tenacious independents lifestyle of women.Sharks represent the calm and tenacious independents lifestyle of women.Baby represent the romantic and feminine nature of their personality.Baby represent the romantic and feminine nature of their personality.SHARKBABY鲨鱼甜心原创潮流配饰品牌，专注于精品配饰和个性穿搭，致力于创造点亮日常穿搭的惊艳配饰；经营产品涵盖了耳环、手镯、项链、戒指、手链、Choker、胸针多种类型，拥有鲨鱼牙牙系列、宝鲨鲨系列、宝贝系列、蜜糖系列等多个原创配饰系列。SHARKBABY鼓励万千女性发现和完善自我，满足当代女性在多重角色和场合中恰合时宜的潮流时尚LOOK，从而遇见另一个自信蜕变的自我。深圳鲨鱼甜心团队集珠宝业、服装业、饰品业三大行业优势倾力打造“SHARKBABY鲨鱼甜心潮流配饰商店”，以“线上商城+线下鲨鱼IP商店”实现互联网+新零售。全面实行平化运营和管理，通过自主开发新零售系统，形成线下线上交互体检、内容社交、会员理、数据共享、智能分析、移动收银、自动补货、自动结算、员工绩效等无纸化、移动化的全新闭环商业模式，有效降低店面管理成本，大幅提升商家运效率和运营水平，实现24小时不打烊无边界新零售。产品简介PRODUCT BRIEFPRODUCT BRIEFSharks represent the calm and tenacious independents lifestyle of women.Sharks represent the calm and tenacious independents lifestyle of women.Baby represent the romantic and feminine nature of their personality.Baby represent the romantic and feminine nature of their personality.SHARKBABYSHARKBABY鲨鱼甜心鲨鱼甜心品牌形象定位 Brand ImageAJIDOU阿吉豆施华洛世奇APM鲨鱼IP原创设计穿搭体验Sharks represent the calm and tenacious Sharks represent the calm and tenacious independents lifestyle of women.independents lifestyle of women.Baby represent the romantic and Baby represent the romantic and feminine nature of their personality.feminine nature of their personality.BA饰物局ACC超级饰SHINE萱子LANO兰诺ZELG资格ME+潮流个性趣味设计品牌风格 Style PositioningSharks represent the calm and tenacious Sharks represent the calm and tenacious independents lifestyle of women.independents lifestyle of women.Baby represent the romantic and Baby represent the romantic and feminine nature of their personality.feminine nature of their personality.时尚潮流独立原创海洋元素趣味体验鲨鱼IP店铺形象 Store ImageSharks represent the calm and tenacious independents lifestyle of women.Baby represent the romantic and feminine nature of their personality.鲨鱼IP形象面积15m2陈列货品SKU1500-1800标签货值25万双面柜*9收银台*1广告灯箱*9分区陈列原创主题区时尚买手区标准店9.99万加盟店铺形象 Store Image店铺形象 Store ImageSharks represent the calm and tenacious independents lifestyle of women.Baby represent the romantic and feminine nature of their personality.鲨鱼IP形象面积25m2陈列货品SKU1700-2000标签货值30万双面柜*12收银台*1广告灯箱*12分区陈列原创主题区时尚买手区扩张店12.99万加盟店铺形象 Store ImageSharks represent the calm and tenacious independents lifestyle of women.Baby represent the romantic and feminine nature of their personality.店铺形象 Store ImageSharks represent the calm and tenacious independents lifestyle of women.Baby represent the romantic and feminine nature of their personality.非标边厅店加盟鲨鱼IP形象元素定制加盟费￥3500-5000/m2收银台*1模特广告海报分区陈列原创主题区时尚买手区店铺形象 Store ImageSharks represent the calm and tenacious independents lifestyle of women.Baby represent the romantic and feminine nature of their personality.产品简介PRODUCT BRIEFPRODUCT BRIEFSharks represent the calm and tenacious independents lifestyle of women.Sharks represent the calm and tenacious independents lifestyle of women.Baby represent the romantic and feminine nature of their personality.Baby represent the romantic and feminine nature of their personality.原创海洋去材质流行产品定位 Product PositioningSharks represent the calm and tenacious Sharks represent the calm and tenacious independents lifestyle of women.independents lifestyle of women.Baby represent the romantic and Baby represent the romantic and feminine nature of their personality.feminine nature of their personality.独立原创鲨鱼印记海洋元素潮流女士周边去材质化快时尚￥120-230价格区间 Price rangeSharks represent the calm and tenacious Sharks represent the calm and tenacious independents lifestyle of women.independents lifestyle of women.Baby represent the romantic and Baby represent the romantic and feminine nature of their personality.feminine nature of their personality.高性价高端设计亲民价格珠宝饰品化饰品珠宝化￥60-180￥200-380一线城市客单价二线城市客单价三四五线城市客单价银饰产品材质 Product MaterialSharks represent the calm and tenacious independents lifestyle of women.Sharks represent the calm and tenacious independents lifestyle of women.Baby represent the romantic and feminine nature of their personality.Baby represent the romantic and feminine nature of their personality.合金纺织品K金其他产品品类 Product CategorySharks represent the calm and tenacious Sharks represent the calm and tenacious independents lifestyle of women.independents lifestyle of women.Baby represent the romantic and Baby represent the romantic and feminine nature of their personality.feminine nature of their personality.耳饰耳饰脚链脚链戒指戒指手链手链/手镯手镯项链项链丝巾丝巾毛衣链毛衣链发饰发饰挂件挂件帽子帽子胸针胸针包包包包53%8%10%15%10%1%3%配货占比配货占比耳饰项链戒指手饰发饰套装胸针耳饰耳饰项链项链手饰手饰发饰发饰戒指戒指套装套装胸针胸针数量8501301682341641646占比53%8%10%15%10%1%3%Sharks represent the calm and tenacious independents lifestyle of women.Sharks represent the calm and tenacious independents lifestyle of women.Baby represent the romantic and feminine nature of their personality.Baby represent the romantic and feminine nature of their personality.研发设计R&D designR&D designSharks represent the calm and tenacious independents lifestyle of women.Sharks represent the calm and tenacious independents lifestyle of women.Baby represent the romantic and feminine nature of their personality.Baby represent the romantic and feminine nature of their personality.Sharks represent the calm and tenacious independents lifestyle of women.Sharks represent the calm and tenacious independents lifestyle of women.Baby represent the romantic and feminine nature of their personality.Baby represent the romantic and feminine nature of their personality.移动端版块Mobile sectionMobile sectionSharks represent the calm and tenacious independents lifestyle of women.Sharks represent the calm and tenacious independents lifestyle of women.Baby represent the romantic and feminine nature of their personality.Baby represent the romantic and feminine nature of their personality.微信商城 Wechat MallSharks represent the calm and tenacious independents lifestyle of women.Sharks represent the calm and tenacious independents lifestyle of women.Baby represent the romantic and feminine nature of their personality.Baby represent the romantic and feminine nature of their personality.收银系统 Cashier System微信小程序APP软件Sharks represent the calm and tenacious independents lifestyle of women.Sharks represent the calm and tenacious independents lifestyle of women.Baby represent the romantic and feminine nature of their personality.Baby represent the romantic and feminine nature of their personality.抖音广告投放 Tiktok advertisingSharks represent the calm and tenacious independents lifestyle of women.Sharks represent the calm and tenacious independents lifestyle of women.Baby represent the romantic and feminine nature of their personality.Baby represent the romantic and feminine nature of their personality.公司总部Company headquartersCompany headquartersSharks represent the calm and tenacious independents lifestyle of women.Sharks represent the calm and tenacious independents lifestyle of women.Baby represent the romantic and feminine nature of their personality.Baby represent the romantic and feminine nature of their personality.Sharks represent the calm and tenacious independents lifestyle of women.Sharks represent the calm and tenacious independents lifestyle of women.Baby represent the romantic and feminine nature of their personality.Baby represent the romantic and feminine nature of their personality.加盟业务Franchise PolicyFranchise PolicySharks represent the calm and tenacious independents lifestyle of women.Sharks represent the calm and tenacious independents lifestyle of women.Baby represent the romantic and feminine nature of their personality.Baby represent the romantic and feminine nature of their personality.加盟政策 Franchise PolicySharks represent the calm and tenacious independents lifestyle of women.Baby represent the romantic and feminine nature of their personality.1515mm2 2店铺店铺投资投资9.999.99万万包框架包框架包柜台包柜台包货品包货品包运营包运营包平台包平台线下门店销售线下门店销售线上商城分销线上商城分销4 4万万货品押金货品押金5.995.99万万装修成本装修成本合同期满合同期满退还押金退还押金合同期未满合同期未满退退50%50%押金押金2525mm2 2店铺店铺投资投资12.9912.99万万5 5万万货品押金货品押金7.997.99万万装修成本装修成本3535mm2 2店铺店铺投资投资15.9915.99万万6 6万万货品押金货品押金9.999.99万万装修成本装修成本加盟方沟通及提交加盟申请表 品牌方评估及审批确定加盟条件、签订合同支付费用店铺设计、道具制作货品出库后期跟踪服务及运营指导试营业、正式开业督导驻店指导进场安装及陈列导购招聘、培训、活动策划筹备期筹备期7 7天天制作制作1515天天开业开业2 2天天长期长期加盟政策 Franchise PolicySharks represent the calm and tenacious independents lifestyle of women.Baby represent the romantic and feminine nature of their personality.店铺形象 Store Image店铺形象 Store Image店铺形象 Store ImageSHARKBABY鲨鱼甜心自创办以来，在全国拥有100+专柜专卖店，覆盖12个省近50个城市，备受商场和消费者青睐，未来3年，计划店铺3000家，品牌影响力位居行业前三。鲨鱼甜心版图 SharkBaby TerritorySharks represent the calm and tenacious independents lifestyle of women.Sharks represent the calm and tenacious independents lifestyle of women.Baby represent the romantic and feminine nature of their personality.Baby represent the romantic and feminine nature of their personality.深圳盐田壹海城深圳市盐田区海山街道深盐路南面海山路北面壹海城ONE MALL重庆合川宝龙专卖店重庆市合川区合阳街道宝龙广场LG层 鲨鱼甜心深圳龙岗海航城深圳市龙岗区天玑城一楼鲨鱼甜心长沙岳麓王佳湾步步高生活广场店长沙市岳麓区含浦大道与西二环交叉口广东清远顺盈清远市清城区人民一路28号顺盈时代广场一楼鲨鱼甜心上海浦东LCM置汇旭辉广场店上海市浦东新区张杨路2389弄1-2号LCM置汇旭辉广场购物中心2层湖南岳阳步步高岳阳市岳阳楼区东茅岭路1号步步高岳阳新天地五层沈阳沈河FTC金融中心购物广场店沈阳市沈河区哈尔滨路168号一楼FTC金融中心购物广场一层郑州大卫城郑州市金水区二七路与太康路交叉口西北负一楼鲨鱼甜心昆明盘龙新迎新城购物中心店昆明市盘龙区新迎路182号新迎新城购物中心号一楼DL1001-2深圳坂田百佳华深圳市龙岗区坂田街道吉华路635号MAX CITY百佳华一楼苏州张家港吾悦广场专卖店张家港市杨舍镇金港大道338号吾悦广场一楼中庭周大福旁。湖南郴州步步高郴州市北湖区国庆北路10号、步步高新天地购物广场三楼沈阳浑南奥体万达广场店沈阳市浑南区营盘西街17号万达广场奥体店一楼连廊广东江门汇悦城江门市蓬江区白石大道汇悦大融城负一楼贵阳观山湖世纪金源购物中心店贵阳市观山湖区北京西路世纪金源购物中心B区地上二层中岛位湖南长沙星沙中茂城长沙县板仓南路与向阳路交汇处西北侧一楼鲨鱼甜心沈阳大东大悦城店沈阳市大东区小东路6号C馆2楼中庭鲨鱼甜心专卖店株洲大汉悦中心店株洲市芦淞区芦淞区沿江路8号大汉悦中心A区一楼中岛2仁怀酒都方圆荟购物广场店仁怀市市府路与208省道交叉口西50米酒都方圆荟购物广场二楼湖南永州冷水滩步步高永州市冷水滩区零陵北路步步高广场三楼鲨鱼甜心专卖店上海虹口曲阳百联购物中心店上海市虹口区中山北二路1818号一楼中庭肯德基门口湖南永州祁阳步步高永州市祁阳县椒山北路118号步步高新天地上海长宁龙之梦购物公园店上海市长宁区长宁路1018号2楼SPK17位（飞越鞋店门口）河南濮阳华龙恒丰店濮阳市华龙区任丘路与丽都路交叉路口恒丰购物中心株洲天元苏宁广场店株洲市天元区庐山路与黄河北路交叉路口往东南约100米华晨国际一楼中山黄圃领丰汇购物中心中山市黄圃镇领丰汇购物中心新明中路13号1楼A81号店铺昆明呈贡万达广场店昆明市呈贡区彩云南路1666号一楼郑州金水太格茂专卖店郑州市金水区博学路与平安大道交叉口局外太格茂商场二楼成都高新领地环球金融中心店成都市高新区天府二街151号领地环球金融中心一楼株洲天元步步高专卖店株洲市天元区天台路与黄河路交汇处步步高购物广场深圳罗湖福安购物广场店深圳市罗湖区金稻田路2001号深圳坂田长龙mall专卖店深圳市龙岗区坂田街道稼先路清远清城城市广场店清远市清城区先锋中路18号濮阳华龙万嘉360广场专卖店濮阳市华龙区长庆路万嘉360购物广场贵阳观山湖世纪金源购物中心2店贵阳市观山湖区世纪金源B幢2层重庆涪陵泽胜中央广场专卖店重庆市涪陵区兴华路25号泽胜中央广场A馆G2-4鲨鱼甜心一楼北京朝阳双桥万达广场店北京市朝阳区双桥路3号双桥万达广场一楼JY-BX-013位子南宁青秀万达广场专卖店南宁市青秀区东葛路延长线118号清秀万达广场二楼鲨鱼甜心专卖店遵义红花岗吾悦广场店遵义市红花岗区共青大道与嵩山路交接处遵义吾悦广场一楼佛山金沙洲永润广场专卖店佛山市南海区金沙洲里广路50号永润广场1楼鲨鱼甜心专卖店牡丹江西安万达广场店牡丹江市西安区西新安街万达广场一楼鲨鱼甜心伊犁哈萨克友好时尚购物中心店新疆克拉玛依市独山子区理想高层29幢26号深圳宝安中洲购物中心店深圳市宝安区创业二路89号负一楼清远清城世纪荟购物中心专卖店清远市清城区先锋东路世纪荟购物中心1楼137号商铺上海闵行马桥万达广场店上海市闵行区银秋路与富交路交叉路口110米靖江泰和国际城专卖店靖江市工农路118号泰和国际城泰和国际城2号门一楼重庆江北金源时代购物中心店重庆市江北区滨江路368号重庆世纪金源购物中心一楼鲨鱼甜心常州江南环球港专卖店常州市新北区通江中路598号江南环球港购物中心一楼SP-L113鸡西鸡冠万达广场店鸡西市鸡冠区中心大街8号万达广场 一楼鲨鱼甜心.已入驻购物商场 Already settled in shopping mall