商务英语写作4-2companyprofiles公司介绍省公开课金奖全国赛课一等奖微课获奖PPT课件.pptx

单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,单击此处编辑母版标题样式,Company profiles,Module 2:,Company Profiles,企业介绍,1/22,j,In this module,you are expected,Module 2:Company Profiles,Objectives,to learn about the language features and contents of company profiles,;,to write correct,appropriate and company effective profiles,2/22,After the name cards,Qiu Xiaoyun is assigned a new task.She is asked to revise and makeup the previous company profile.After talking to Mr.Jiang and managers of Production Department and Publicity Department,she gets the basic information about the company.Now,help Miss Qiu write the company profile according to the actual words in the interview.,Task,Your Try,1,3/22,总经理（The general manager）:,我们企业成立于年5月，是中国著名羊绒企业之一，隶属于横跨多行业大型集团企业浙江阳光集团。,企业引进了著名营销策划机构，导入“模式创新”理念，开启羊绒“多彩战略”，并全方位升级品牌运行系统，包含产品、营销、企划、管理等体系完善与升位。,我们企业重视建立与合作搭档共赢关系，推出完整零售支持系统，确保优质网点快速拓展。,生产部经理（The manager of Production Department）:,企业拥有80000平米生产基地，引进德国先进设备，年产能达100余万件套。,销售部经理(The manager of Sales Department):,我们在全国20多个省开了300多家专卖店，主要销售旗下关键品牌“阳光”羊绒。羊绒时装为产品根本，以尊贵品质、简约设计、精巧细节，传导出“含蓄奢华”品牌内涵，所以深受成熟精英人仕青睐，专卖网络遍布全国高端关键商圈。,公关部经理（The manager of Publicity Department）:,我们企业具备领先品牌理念，年率先在羊绒业重金聘请国际巨星Sara为品牌代言人；羊绒产业设计力普遍不足，所以我们企业导入了国内外专业设计机构，以强大研发团体，为羊绒产品注入时尚、活力文化。,品牌化运作,使我们品牌快速跻身行业强势阵营，并取得“中国驰名商标”、“国家免检产品”、“中国最具时尚影响力服装品牌”等很多荣誉。,4/22,What are the main respects in,introducing a company?,What is the correct form of a,company profile?,You are divided into several groups.Each member in a group works as the general manager or the manager of a department.Discuss and compare each others company profile and decide whose is most appropriate.The general manager should report to the class why it is the best.When you are discussing,you should pay attention to the following hints.,Notes:,What is the purpose of writing a,company profile?,Communicative Activity,2,5/22,Communicative Activity,2,1.What is the purpose of writing a company profile?,The company profile is used to introduce a business organization as a whole.Alternatively,business organizations may choose to put the information in printed media to make their message known to their clients and the general public.,2.What are the main respects in introducing a company?,It usually introduces the business in these respects:history,major business scope,ranges of products,market,business contacts,strategic objectives,sales volume,etc.,6/22,3.What is the correct form of a company profile?,There are three parts in a company profile：,introduction,body,close,Communicative Activity,2,7/22,Zhejiang Sunshine Cashmere Co.Ltd.is a modern cashmere garment company.Depending on particular marketing strategy and abundant resources,the company has become a professional cashmere producer in the high competitive cashmere garments markets.,Sample Analysis,Introductionnature of the business,etc,8/22,Sample Analysis,Body,business scope,ranges of products,strategic objectives,etc.,The company occupies a producing land area of 80,000 square meters.We own most modernized equipments from Germany and our annual production capacity is about 1 million pieces/sets of cashmere garments.With more than 300 franchised stores located at more than 20 provinces in China selling our own brand“Sunshine”,our cashmere garments are very popular within modern people of 25 45 years old.,The companys policy is“To build a bright tomorrow with top quality”.We are strong at designing and developing.We have a valuable expert team engaging in designing the most fashionable colors and styles.Also we have very strict quality control system supervising all over the production lines.,9/22,In the new century,Sunshine will take,“develop national industry”as our duty,to meet customers requirements.We,sincerely invite you to contact us for,further information and to fulfill any of your cashmere products needs.,Sample Analysis,Close the sincerity and goodwill,10/22,The definition of the company profile,Company profile usually introduces a business organization as a,whole in these respects of:history,major business scope,ranges of,products,market,business contacts,strategic objectives,sales volume,etc.,Alternatively,business organizations may choose to put the information in printed media to make their message known to their clients and the general public.,Summary,11/22,The Format of the company profile,Introduction,Body,Close,Summary,12/22,The format of company profile,Introduction,Body,Close,It usually comes straight to the point.And It mainly introduces the business nature,history,location and reputation of the company.,Summary,13/22,The format of company profile,Introduction,Body,Close,In this part,a company is introduced in these respects of:business scope,equipments,ranges of products,market,business contacts,strategic objectives,sales volume,etc.,Summary,14/22,The format of company profile,Introduction,Body,Close,There is the last paragraph,even one sentence of the company profile.It is to express the goodwill and hope.Sometimes,this part can be omitted.,Summary,15/22,You are provided more company profiles to learn by yourself.You can make mini comparison on the samples according to what have been taught.,Individual Study,Tips,Sample 1 focuses on the business scope of the company.Sample 2 introduces the company(mainly the products and contact information)in a brief way.Sample 3 is relatively complete to introduce a company.,16/22,Practices,Matching,1,【,Directions】Match the English words and phrases with their proper Chinese Meaning.,a.生产线b.代理 c.流动资产 d.合资企业 e.明星企业,f.全球化 g.经销商 h.年贸易额 i.售后服务 j.创建于,(,b,)agency(,g,)distributor,(,i,)after-sales service(,h,)annual trading value,(,j,)be founded(,a,)production line,(,c,)active assets(,d,)joint venture,(,f,)globalization(,e,)star enterprise,17/22,1)The company has imported a complete set of automatic production lines and up-to-date technology.Its products are in complete conformity with the international standards.,企业引进了日本自动化生产线全套设备和先进技术，产品技术标准到达国际标准。,2)It now has more than 1500 workers and produces more than,600 000 sets of high-grade woolen clothes each year.,本企业现有职员1500余人，年产各种高档毛呢服装60多万套。,3)The company has 4 institutes and 10 branches,covering an area of 0.21 million square meters and employing a staff of 2200.,本企业拥有4个研究所，10个分厂，占地面积21万平方米，职员2200人。,Practices,Translating,2,18/22,4)The company has its worldwide agency through its various factories and distributors.,本企业经过它各类工厂和销售商在世界各地都拥有代理。,5)We sincerely welcome friends from various parts of the world to establish trading relations and build up economic or technical cooperation with us.,真诚欢迎世界各国朋友来我企业发展贸易关系，进行经济技术合作。,6)本企业是中华人民共和国民政部直属企业。,The corporation is directly subordinate to the Ministry of Civil Administration of P.R.C.,7)本企业重协议，讲信誉。,The company is trustworthy and creditable.,Practices,Translating,2,19/22,8)本企业获市一级先进企业和明星企业称号。,It has been entitled“First-Class Enterprise”and“Star Enterprise”.,9),产品远销东南亚、南美、东欧等50 多个国家和地域。,The products are sold in over 50 countries and regions such as Southeast Asia,South America,and Eastern Europe.,10)企业含有雄厚技术力量和产品开发、设计能力。,It possesses a well-trained technical personnel with excellent capacity of product development and design.,Practices,Translating,2,20/22,【Directions】Here is a company profile which is in disorder.Please rearrange them into a proper one.,Practices,Rearranging,3,Order:1)b 2)e 3)a 4)d 5)c,21/22,【Directions】Choose one company in your city and try to write a piece of company profile for this company.You can use search engine,on-line dictionary,Microsoft word,email,to help you.,Practices,Writing,4,22/22,