经贸英文函电-Unit-2-Establishing-business-relations市公开课一.pptx

Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,Establishing Business Relations,Unit Two,1/32,How to get the information?,Introduction from its subsidiary branches,or agents abroad,Recommendation from its business connections,Banks,Market survey,Chambers of Commerce in foreign countries,Commercial Counsellors Office of Chinese Embassy in foreign countries,Attendance at trade fairs and exhibitions,Advertisement,2/32,Structure of this kind of letter,How his name is known,怎样得知对方企业名称和地址,Self-introduction,自我介绍,Expound the reason of writing letter,阐述写信目标,Express the wish to establish business relations and reply immediately,表明建立业务关系愿望并希早日回复。,3/32,1.Self-introduction,1)We are,我们（我方、我企业）为,We are a state-operated corporation,handling the export of animal by-products.,我方（我们、我企业）为经营畜牧产品出口国营企业。,We are China National Textiles Import and Export Corporation,with its headquarters in Beijing.,我们（我企业、我方）为（是）中国纺织品进出口总企业，总部在北京。,Some Useful Expression,4/32,2)This is to introduceas,兹介绍,为,This is to introduce ourselves as one of the leading exporters of garments in China.,兹介绍，本企业为中国最大服装出口商之一。,This is to introduce the Pacific Corporation as exporters of light industrial products having business relations with more than 70 countries in the world.,兹介绍，太平洋企业出口工业产品，和世界上,70,多个国家有业务关系。,3,）,to write to introduce,写信介绍,We write to introduce ourselves as large dealers in foodstuffs with good connections in the country.,现函告，我方为食品大经销商，在国内拥有大批客户。,We write to introduce ourselves as exporters of fresh water pearls having many years experience in this particular line of business.,现函告，我方为淡水珍珠出口商，在此行业已经有多年经验。,5/32,4,）,to take the opportunity to introduce,利用机会介绍,We take this opportunity to introduce ourselves as large importers of fertilizers in our country.,乘此机会，兹介绍，我企业为国内化肥大进口商。,We take the opportunity to introduce our company as an exporter dealing exclusively in leather goods.,我方借此机介绍，我企业为专门经营皮革制品出口商。,5)to inform sb.that,通知某人,We wish to inform you that we specialize in the export of arts and crafts.,现奉告，我方专门经营工艺品出口。,We are pleased to inform you that we handle a wide range of electric fans.,特此奉告，我方经营风扇品种齐全。,6/32,6)to take the liberty of doing sth.,冒昧地,We take the liberty of introducing ourselves.,现冒昧地作自我介绍。,We take the liberty to write to you with a view to doing business with you.,现冒昧去函，以寻求同贵方进行贸易。,7)to have ones name and address from,从,处得知某人名字和地址,We have your name and address from China Council for the Promotion of International Trade.,我们从中国国际贸易促进会得悉贵企业名称和地址。,We are glad to have your name and address from“The Journal of Commerce”.,我们高兴地从,商业日报,得悉贵企业名称和地址。,7/32,8,）,to owe ones name and address to,承蒙,通知,We owe your name and address to Italian Commercial Bank who has informed us that you are in the market for ball-bearing.,承蒙意大利商业银行通知贵企业名称和地址，并通知贵方欲购进滚珠轴承。,We owe your name and address to Messrs.Collins&Co.,through whom we have learnt you are an importer of table-cloth.,承蒙柯林斯企业通知贵企业名称和地址，从该企业出我方得知贵企业是台布进口商。,8/32,9,）,.to be transferred(forwarded)tofor attention,转交,处理,Your letter of Sept.8 has been transferred to us for attention from our Head Office in Beijing.,贵方,9,月,8,日函已由我们在北京总部转交我方处理。,Your inquiry has been forwarded to us for attention from the Commercial Counsellors Office of the Chinese Embassy in Rome.,贵方询盘已由中国驻罗马大使馆商务参赞处转交我方处理。,10,）,.Through the courtesy of,因为,好意,Through the courtesy of the Paris Chamber of Commerce,we have your name as a firm who is interested in doing business with us.,经由巴黎商会，我们得悉贵企业有兴趣与我方进行贸易。,9/32,Through the courtesy of Mr.White,we are given to understand that you are one of the leading importers of silk in your area.,经由怀特先生我方得悉贵企业为所在地域中最大丝绸进口商之一。,11,）,.on the recommendation of,由,推荐（介绍）,On the recommendation of Messrs.Harvey&Co.,we have learned with pleasure the name of your firm.,由哈维企业介绍，我方高兴地得知贵企业名称。,10/32,初步意向和要求（,Initial Intentions and Desires),1.to establish business relations with,和,建立贸易关系,We avail ourselves of this opportunity to write to you and see if we can establish business relations with you.,我们借此机会致函贵方以了解可否与贵方建立贸易关系。,We have come to know the name of your corporation and are pleased to write to you in the hope of establishing business relations with you.,我们得悉贵企业名称，特此致函希望与贵方建立贸易关系。,11/32,2.to enter into business relations with,和,建立贸易关系,We are willing to enter into business relations with you on the basis of equality and mutual benefit.,我们愿意在平等互利基础上与贵方建立贸易关系。,Your company has been introduced to us by Smith&Co.Ltd.as prospective buyers of Chinese tablecloths.As we deal in the items,we shall be pleased to enter into direct business relations with you.,史密斯企业向我们介绍贵企业是中国台布未来买主。因为我方经营台布，我们很愿意与你方建立直接贸易关系。,12/32,3.to fall(come,lie)within the scope of,属,范围,As the item falls within the scope of our business,we shall be pleased to enter into direct business relations with you.,因为该商品属于我们业务范围，我们将很高兴地与贵方直接建立业务关系。,As the article lies within the scope of business of our branch in Nanjing,we have forwarded your letter to them for attention.,因为此商品属于我们在南京分企业业务范围，我们已将你方来函转交他们处理。,13/32,Dear Sirs,We have your name and address from the Commercial Counsellors Office of the Chinese Embassy in Ghana.We wish to inform you that we,specialize in,both industrial and pharmaceutical chemicals,and shall be pleased to,enter into trade relations with,you.,To give you a general idea of our products,we enclose a complete set of leaflets showing various products,being handled,by this corporation with detailed specifications and means of packing.Quotations and samples will be sent upon receipt of your specific enquiries.,Business between us will be concluded on the basis of shipping quality and weight while testing and inspection will be made by the Shanghai Commodity Inspection Bureau prior to shipment.Necessary certificates in regard to the quality and quantity of the shipment will,of course,be provided.,We look forward to your early reply with much interest.,Yours Sincerely,An outgoing letter,14/32,Study or work in one narrow part of a general field,We wish to inform you that we specialize in both industrial and pharmaceutical chemicals,A)deal in buying and selling,We have decided to appoint an agent to handle our export trade with your country.,B)Deal with,We hope you will handle this matter with the utmost care.,Establish trade relations with you,We shall be pleased to enter into trade relations with you.,handle,Specialize in,Enter into trade relations with you,15/32,Dear Sirs,With reference to,your letter of December 2,we are glad to learn that you wish to enter into trade relations with this corporation,in the line of canned goods,.,In compliance with your request,we are sending you by air a catalogue together with a range of pamphlets for your reference.,If any of the items listed in the catalogue meets your interest,please let us have your specific enquiry,and our quotation will be forwarded without delay.,In the meantime,you are requested to furnish us with the name of your bank prior to the conclusion of the first transaction between us.,Yours Sincerely,An incoming letter,16/32,With reference to:,about,Refer v.,a)speak of,allude to,He has shown no reaction to our proposal though we have referred to it several times.,b)turn(to),go(to),for information,etc.,In connection with our usual payment terms,please refer to our letter of 25,th,October.,c)send,hand over(to sb.Or sth.),to be dealt with,decided,etc.,We have referred the matter to our Landon Office.,d)direct(someone)to a source of information,etc.,We referred them to our price list for further particulars.,reference,17/32,Line n.,Department of activity;branch of business,We have been engaged for many years in the line of surgical instruments.(deal in;trade in),Our chief line is the import of chemicals.,Be lined with,Provide with an inside covering,The case is lined with tin-plate.,In line with,In agreement with,We trust you will execute our order in line with the contract.,line,18/32,Dear Manager:,You,were recommended to,our company by the Bank of China,New York Branch,which told us that you export Chinese textiles and cotton piece goods.,Our company imports,general merchandise,.,We have been in business since 1935,and therefore have wide experience in all the lines we handle,.,Our,bankers,are Chase Manhattan Bank and the Hong Kong&Shanghai Banking Corporation of Hong Kong.They can provide you information about our business and finances.,Please,inform us of,your trade terms and,forward,samples,and product brochures.We look forward to a productive trade.,Sincerely,Michael S.Barnwell,Manager,MSB/sh,19/32,You were recommended to,our company by the Bank of China,New York Branch,which told us that you export Chinese textiles and cotton piece goods.,中国银行纽约分行向我企业推荐贵企业，并通知贵企业出口中国纺织品和棉布。,You were recommended toby,(,某企业或单位,),向,推荐贵企业,You were recommended to us by ABC Co.Ltd.,20/32,recommend vt.,1.,推荐，介绍,Id like to recommend you this article(this article to you).,我方欲向贵方推荐该产品。,We have recommended the buyer woolen sweaters and silk pyjamas.,我方已向贵方推荐羊毛衫和绸睡衣。,J.Smith&Co.have recommended your firm as being interested in establishing business relations with us.,J.,史密斯企业介绍贵企业远同我企业建立业务关系。,That firm has lost heavily on recent transactions,and therefore cannot be recommended for credit.,该商号在最近交易中亏损严重，所以（本银行）不能推荐他们做赊欠业务。,21/32,2.,劝说，提议,As the market is declining,we recommend your immediate acceptance of our counter-offer.,因为行市正在下跌提议马上接收我方还盘。,As you are not familiar with the quality of the product,we recommend buying a small quantity for trial.,因为贵方对产品质量不甚了解，我方提议贵方购置少许试用。,We recommend you to give this your urgent attention.,希望贵方急速处理此事。,We strongly recommend you to place an order for the TTC5 duplicators.,我方及力规劝贵方定购,TTC5,型复印机。,We recommend you(should)increase the quantity to a hundred metric tons.,我方提议贵方将数量增至,100,公吨。,22/32,3.,使受欢迎,There is no margin left for bargaining in our quotation,so your counter-offer is not recommended.,我方报价没有讨价还价余地，所以贵方还盘不受欢迎。,23/32,have been in business since,自,开始经商,We have been in business since 1995.,我方已经有,12,年经商历史。,have wide experience in,在,有丰富经验,We have wide experience in manufacturing pneumatic fittings.,24/32,general merchandise,杂货，但不是“杂”项货物，而是相对大宗散装干货（如谷物、矿砂等）和液体散装物（如原油、汽油）等而言普通有包装货物。,25/32,merchandise n.,货物（总体名词）,Information indicates that similar merchandise has been sold there at approximately$20 per dozen/set.,有消息表明，类似商品曾以每打,/,套约,20,美金售价在那里出售。,同意词：,goods,ware,commodity,v.(=merchandize),推销，经商,If this new product is properly merchandized,it should sell very well.,该产品若能适当推销，定会销售得很好。,We are trying to broaden our contacts so as to be able to do more effective merchandizing.,我方正努力扩大联络方便能有效地推销。,26/32,Our,bankers,are Chase Manhattan Bank and the Hong Kong&Shanghai Banking Corporation of Hong Kong.They can provide you information about our business and finances.,我企业开户行是大通曼哈顿银行和汇丰银行。它们可向您提供我企业资信情况。,bankers n.,开户银行,We now have pleasure in confirming that your bankers,The Westminster Bank Ltd.,have accepted our Draft for US$6,000,payable within thirty days of sight.,我方高兴地确认，贵方开户行,西敏寺银行已对我方,30,天期限,6000,美元汇票给予承兑。,27/32,informof,通知（某人）,We shall inform you of the date of sailing.,我方会将启航日期通知贵方。,trade terms,贸易条款、条件（惯用复数），主要包含付款方式,(mode of payment),、装运日期,(date of delivery),等。,28/32,forward v.,运输，寄送,The goods will be forwarded to you within the 3rd quarter of the year.,货物将于第三季度内发运给贵方。,freight forward,运费到付,We are arranging to send you 1,000 pens to replace the unsold balance of 970.please return the latter to us,freight forward.,我方正安排发运,1000,支钢笔，替换还未售出,970,支剩下钢笔。请退回剩下,970,支钢笔，运费到付。,29/32,sample n.,样品,Please send us the representative samples.,请寄来有代表性样品。,We keep a reference sample of such special orders.,我方保留着这种特殊定货一份样品。,When submitting your quotations,please do not forget to send us samples on the articles quoted.,送来报价单时，请不要忘记送报价货物样品。,30/32,注：,在进出口业务中说明货物质量与样品关系时，防止使用,exactly,strictly,等词，以免日后工作被动。比如；,Quality:,Exactly,same as sample submitted by seller on May 10,1996.,品质：与,1996,年,5,月,10,日卖方所交样品完全相同。,应改为较有弹性用语：,Quality:,Same as,(,About equal to,Similar to,As per,Up to,)sample submitted by seller on May 10,1996.,品质：与,1996,年,5,月,10,日卖方所交样品相同（大致相等，相同）。,品质：按照（到达）,1996,年,5,月,10,日卖方所交样品。,31/32,Dear sirs,Thank you for your letter of July 8,showing your interest in your sports goods.We really appreciate your interest.,However,it is regretful that we are unable to establish business relations with you at present.We currently have another company as our,exclusive agent,in Beijing.According to the contract conditions,we are,banned from,distributing,our products by other company.,As this is not an appropriate time to cooperate with your company,we would like to await.But we will keep your letter,on file,and will get in touch with you when the agency contract,expires.,We really hope that we have the chance to cooperate in the near future.,Yours faithfully,A negative reply,32/32,