2024喜福龙腾龙年IP设计全案.pdf

2024龙年美陈场景策划一、IP部分二、视觉部分三、场景DP四、延展物料版权作品侵权必究Copyrighted work-Infringement will be investigated展陈时间 2024新年档展陈定位 全客层作品展陈调性 IP美陈+国潮文化 版权作品侵权必究Copyrighted work-Infringement will be investigated小龙小龙-遨天儿遨天儿迎春纳福五运龙腾，福泽四海九州祥泰，喜福八方版权作品侵权必究Copyrighted work-Infringement will be investigated版权作品侵权必究Copyrighted work-Infringement will be investigated云雷髯犹日角元宝冠金鳞甲御如意祥云纹雏龙齿版权作品侵权必究Copyrighted work-Infringement will be investigated提取中国传统文化中龙的元素符号，结合拥有吉祥寓意的纹饰物品视觉部分版权作品侵权必究Copyrighted work-Infringement will be investigated龙腾&五福版权作品侵权必究Copyrighted work-Infringement will be investigated舞龙是重要的传统年俗文化，龙越长象征福运越长，祈福新的一年人寿年丰。版权作品侵权必究Copyrighted work-Infringement will be investigated版权作品侵权必究Copyrighted work-Infringement will be investigated手捧葫芦，身跨锦鲤，象征福禄有余版权作品侵权必究Copyrighted work-Infringement will be investigated脚踏祥云，明灯高悬，象征前途光明，步步高升。版权作品侵权必究Copyrighted work-Infringement will be investigated青松不老，寿带桃灯，祈福新的一年福寿绵远。版权作品侵权必究Copyrighted work-Infringement will be investigated柿柿如意，锦灯高照，迎联送喜。版权作品侵权必究Copyrighted work-Infringement will be investigated财源滚滚，招财纳福，瑞狮吉祥。场景部分版权作品侵权必究Copyrighted work-Infringement will be investigated版权作品侵权必究Copyrighted work-Infringement will be investigated门神化IP形象，踏云高升，除秽纳祥（平面/立体）可印制商场logo&物料版权作品侵权必究Copyrighted work-Infringement will be investigated五运龙腾 福 泽四海九州祥泰 喜福八方版权作品侵权必究Copyrighted work-Infringement will be investigated版权作品侵权必究Copyrighted work-Infringement will be investigated玻璃钢1200mm2000mm版权作品侵权必究Copyrighted work-Infringement will be investigated手报玉玺，取盈门报喜的寓意喜印报玺绵延山海纹门头气模DP盈门遇喜2400mm5800mm2400mm5800mm版权作品侵权必究Copyrighted work-Infringement will be investigated版权作品侵权必究Copyrighted work-Infringement will be investigated版权作品侵权必究Copyrighted work-Infringement will be investigated图片仅为气模渲染亮化示意，以最终成品效果为准版权作品侵权必究Copyrighted work-Infringement will be investigated龙巡出行，掌印御玺（遇喜）隆巡喜印平步青云冰糖福禄门头气模DP5500mm4200mm5200mm4800mm版权作品侵权必究Copyrighted work-Infringement will be investigated版权作品侵权必究Copyrighted work-Infringement will be investigated版权作品侵权必究Copyrighted work-Infringement will be investigated图片仅为气模渲染亮化示意，以最终成品效果为准版权作品侵权必究Copyrighted work-Infringement will be investigated通道氛围DP(辅助物料)可翻转祝福盲盒氛围灯饰，元宵节可粘贴灯谜贴纸单元组合形式，整体长短可调整此部分主要作为新年氛围补足，可提供形式，建议由本地合作广告物料公司自行搭建登堂纳福3000mm4300mm版权作品侵权必究Copyrighted work-Infringement will be investigated版权作品侵权必究Copyrighted work-Infringement will be investigated版权作品侵权必究Copyrighted work-Infringement will be investigated版权作品侵权必究Copyrighted work-Infringement will be investigated盲转，沾沾福气版权作品侵权必究Copyrighted work-Infringement will be investigated单组灯架，可围合场地&通道增加氛围元宵节可增加灯谜贴纸通道氛围DP(辅助物料)此部分主要作为新年氛围补足，可提供形式，建议由本地合作广告物料公司自行搭建版权作品侵权必究Copyrighted work-Infringement will be investigated版权作品侵权必究Copyrighted work-Infringement will be investigated版权作品侵权必究Copyrighted work-Infringement will be investigated小龙-遨天儿，祈福舞龙的场景，爆竹贺岁，龙柱升腾，如意祈福几个部分，结合滚动屏和鞭炮灯组和山形背景共同构成。中庭DP喜福龙腾发光龙珠灯笼龙头可拆分龙身组件龙身数量可随场地增减柿柿如意祈福许愿树发光KV插画（节选）发光爆竹山形格栅片版权作品侵权必究Copyrighted work-Infringement will be investigated版权作品侵权必究Copyrighted work-Infringement will be investigatedLED滚动屏6600mm11000mm版权作品侵权必究Copyrighted work-Infringement will be investigated版权作品侵权必究Copyrighted work-Infringement will be investigated版权作品侵权必究Copyrighted work-Infringement will be investigated版权作品侵权必究Copyrighted work-Infringement will be investigated版权作品侵权必究Copyrighted work-Infringement will be investigated版权作品侵权必究Copyrighted work-Infringement will be investigated版权作品侵权必究Copyrighted work-Infringement will be investigated满配版减配版版权作品侵权必究Copyrighted work-Infringement will be investigated版权作品侵权必究Copyrighted work-Infringement will be investigated高配版减配版山形亚克力背景板山形亚克力背景板龙灯组件数量元宝氛围配饰LED龙柱数量龙灯组件数量走马灯台山形亚克力背景板全尺寸(直径11m)等比缩小尺寸(0.9倍)版权作品侵权必究Copyrighted work-Infringement will be investigated9900mm减配版喜福龙腾6000mm版权作品侵权必究Copyrighted work-Infringement will be investigated中型DP场景红妆遨天儿，脚蹬福纹手捧葫芦，周围福袋和滚动屏，取洪福祥顺的寓意。福4000mm3000mm版权作品侵权必究Copyrighted work-Infringement will be investigated版权作品侵权必究Copyrighted work-Infringement will be investigated版权作品侵权必究Copyrighted work-Infringement will be investigated高配版减配版带LED滚动灯条装饰金条柱中型DP场景琥珀色遨天儿，脚底为禄字纹饰，手报小鹿，身坐云团，取高升有路的吉祥寓意，旁边为传统官帽椅的形式，可供打卡拍照使用版权作品侵权必究Copyrighted work-Infringement will be investigated禄4700mm2600mm版权作品侵权必究Copyrighted work-Infringement will be investigated版权作品侵权必究Copyrighted work-Infringement will be investigated中型DP场景绛红色遨天配色，银角，手持寿桃，脚踏寿印纹，背靠青山和绵延的山海纹饰，取寿比南山之意减压天平造型，心态是最佳的平衡点，呼吁适度身材，避免焦虑版权作品侵权必究Copyrighted work-Infringement will be investigated寿4000mm2500mm版权作品侵权必究Copyrighted work-Infringement will be investigated版权作品侵权必究Copyrighted work-Infringement will be investigated中型DP场景分红遨天儿配色，手持喜福龙腾喜联，脚底为喜运传统纹饰中间为爱心拍照强，上提金玉良缘，内部为心形气球填充新年为自己许个愿，来签筒抽一签版权作品侵权必究Copyrighted work-Infringement will be investigated喜5000mm2400mm版权作品侵权必究Copyrighted work-Infringement will be investigated版权作品侵权必究Copyrighted work-Infringement will be investigated中型DP场景金&绿遨天儿，绿色主财运,在风水中代表着财运,代表着平安，与金色搭配象征财运安稳脚底为财运纹饰，手报铜钱，身坐云团，取平安生财之意左侧为麻将发财造型，供拍照互动版权作品侵权必究Copyrighted work-Infringement will be investigated财4000mm2200mm版权作品侵权必究Copyrighted work-Infringement will be investigated版权作品侵权必究Copyrighted work-Infringement will be investigated龙腾市集可搭配中型DP或灯笼佩饰组合成新年市集，联合场内业态和文创周边构成新年礼品卖场版权作品侵权必究Copyrighted work-Infringement will be investigated中型DP点位（5选1）市集摊位形态可调，建议选购当地成品样式，构建新年售卖业态，辅助气氛营造版权作品侵权必究Copyrighted work-Infringement will be investigated环形组合方式示意带形组合方式示意商场人流商场人流摊位区摊位区商场人流版权作品侵权必究Copyrighted work-Infringement will be investigated版权作品侵权必究Copyrighted work-Infringement will be investigated版权作品侵权必究Copyrighted work-Infringement will be investigated版权作品侵权必究Copyrighted work-Infringement will be investigated版权作品侵权必究Copyrighted work-Infringement will be investigated小型DP单品（玻璃钢1.6-1.8m）福禄寿喜财延展应用版权作品侵权必究Copyrighted work-Infringement will be investigated版权作品侵权必究Copyrighted work-Infringement will be investigated版权作品侵权必究Copyrighted work-Infringement will be investigated版权作品侵权必究Copyrighted work-Infringement will be investigated版权作品侵权必究Copyrighted work-Infringement will be investigated版权作品侵权必究Copyrighted work-Infringement will be investigated版权作品侵权必究Copyrighted work-Infringement will be investigated版权作品侵权必究Copyrighted work-Infringement will be investigated版权作品侵权必究Copyrighted work-Infringement will be investigated版权作品侵权必究Copyrighted work-Infringement will be investigated版权作品侵权必究Copyrighted work-Infringement will be investigated版权作品侵权必究Copyrighted work-Infringement will be investigated版权作品侵权必究Copyrighted work-Infringement will be investigated版权作品侵权必究Copyrighted work-Infringement will be investigated版权作品侵权必究Copyrighted work-Infringement will be investigated版权作品侵权必究Copyrighted work-Infringement will be investigated版权作品侵权必究Copyrighted work-Infringement will be investigatedT H A N K S版权作品侵权必究Copyrighted work-Infringement will be investigated