2024年喜福龙腾龙年新年春节美陈包装设计方案【龙年春节】.pdf

2024龙年美陈场景策划一、IP部分二、视觉部分三、场景DP四、延展物料版权作品侵权必究Copyrighted work-Infringement will be investigated展陈时间展陈定位展陈调性2024新年档全客层作品IP美陈+国潮文化版权作品侵权必究Copyrighted work-Infringement will be investigated-迎春纳福五运龙腾，福泽四海九州祥泰，喜福八方版权作品侵权必究Copyrighted work-Infringement will be investigated版权作品侵权必究Copyrighted work-Infringement will be investigated提取中国传统文化中龙的元素符号，结合拥有吉祥寓意的纹饰物品云雷髯金鳞甲祥云纹犹日角元宝冠雏龙齿御如意版权作品侵权必究Copyrighted work-Infringement will be investigated02 视觉部分龙腾&五福版权作品侵权必究Copyrighted work-Infringement will be investigated舞龙是重要的传统年俗文化，龙越长象征福运越长，祈福新的一年人寿年丰。版权作品侵权必究Copyrighted work-Infringement will be investigated手捧葫芦，身跨锦鲤，象征福禄有余版权作品侵权必究Copyrighted work-Infringement will be investigated脚踏祥云，明灯高悬，象征前途光明，步步高升。版权作品侵权必究Copyrighted work-Infringement will be investigated青松不老，寿带桃灯，祈福新的一年福寿绵远。版权作品侵权必究Copyrighted work-Infringement will be investigated柿柿如意，锦灯高照，迎联送喜。版权作品侵权必究Copyrighted work-Infringement will be investigated财源滚滚，招财纳福，瑞狮吉祥。版权作品侵权必究Copyrighted work-Infringement will be investigated03 场景部分版权作品侵权必究Copyrighted work-Infringement will be investigated可印制商场logo&物料门神化IP形象，踏云高升，除秽纳祥（平面/立体）版权作品侵权必究Copyrighted work-Infringement will be investigated五运龙腾福泽四海Copyrighted work-Infringement will be investigated九州祥泰喜福八方版权作品侵权必究版权作品侵权必究Copyrighted work-Infringement will be investigated玻璃钢1200mm版权作品侵权必究Copyrighted work-Infringement will be investigated盈门遇喜报玺喜印绵延山海纹手报玉玺，取盈门报喜的寓意版权作品侵权必究Copyrighted work-Infringement will be investigated门头气模DP2400mm版权作品侵权必究Copyrighted work-Infringement will be investigated2400mm版权作品侵权必究Copyrighted work-Infringement will be investigated版权作品侵权必究Copyrighted work-Infringement will be investigated图片仅为气模渲染亮化示意，以最终成品效果为准门头气模DP冰糖福禄隆巡喜印平步青云龙巡出行，掌印御玺（遇喜）版权作品侵权必究Copyrighted work-Infringement will be investigated4200mm4800mm版权作品侵权必究Copyrighted work-Infringement will be investigated版权作品侵权必究Copyrighted work-Infringement will be investigated版权作品侵权必究Copyrighted work-Infringement will be investigated图片仅为气模渲染亮化示意，以最终成品效果为准登堂纳福单元组合形式，整体长短可调整可翻转祝福盲盒氛围灯饰，元宵节可粘贴灯谜贴纸版权作品侵权必究Copyrighted work-Infringement will be investigated此部分主要作为新年氛围补足，可提供形式，建议由本地合作广告物料公司自行搭建通道氛围DP(辅助物料)4300mm版权作品侵权必究Copyrighted work-Infringement will be investigated版权作品侵权必究Copyrighted work-Infringement will be investigated版权作品侵权必究Copyrighted work-Infringement will be investigated盲转，沾沾福气版权作品侵权必究Copyrighted work-Infringement will be investigated通道氛围DP(辅助物料)单组灯架，可围合场地&通道增加氛围元宵节可增加灯谜贴纸版权作品侵权必究Copyrighted work-Infringement will be investigated此部分主要作为新年氛围补足，可提供形式，建议由本地合作广告物料公司自行搭建版权作品侵权必究Copyrighted work-Infringement will be investigated版权作品侵权必究Copyrighted work-Infringement will be investigated中庭DP小龙-遨天儿，祈福舞龙的场景，爆竹贺岁，龙柱升腾，如意祈福几个部分，结合滚动屏和鞭炮灯组和山形背景共同构成。版权作品侵权必究Copyrighted work-Infringement will be investigated喜福龙腾发光龙珠灯笼龙头柿柿如意祈福许愿树发光KV插画（节选）发光爆竹可拆分龙身组件龙身数量可随场地增减山形格栅片版权作品侵权必究Copyrighted work-Infringement will be investigatedLED滚动屏版权作品侵权必究Copyrighted work-Infringement will be investigated11000mm版权作品侵权必究Copyrighted work-Infringement will be investigated版权作品侵权必究Copyrighted work-Infringement will be investigated版权作品侵权必究Copyrighted work-Infringement will be investigated版权作品侵权必究Copyrighted work-Infringement will be investigated版权作品侵权必究Copyrighted work-Infringement will be investigated版权作品侵权必究Copyrighted work-Infringement will be investigated版权作品侵权必究Copyrighted work-Infringement will be investigated减配版版权作品侵权必究Copyrighted work-Infringement will be investigated满配版山形亚克力背景板走马灯台LED龙柱数量龙灯组件数量元宝氛围配饰减配版等比缩小尺寸(0.9倍)山形亚克力背景板龙灯组件数量山形亚克力背景板版权作品侵权必究Copyrighted work-Infringement will be investigated高配版全尺寸(直径11m)喜福龙腾减配版9900mm版权作品侵权必究Copyrighted work-Infringement will be investigated中型DP场景福红芦遨天儿，脚蹬福纹周围福袋和滚动屏捧取葫洪福祥顺的寓意。版权作品侵权必究Copyrighted work-Infringement will be investigated4000mm版权作品侵权必究Copyrighted work-Infringement will be investigated更多免费方案资料关注微信么众号：精英策划圈版权作品侵权必究Copyrighted work-Infringement will be investigated高配版带LED滚动灯条版权作品侵权必究Copyrighted work-Infringement will be investigated减配版装饰金条柱中型DP场景禄琥珀色遨天儿，脚底为禄字纹饰，手报小鹿，身坐云团，取高升有路的吉祥寓意，旁边为传统官帽椅的形式，可供打卡拍照使用版权作品侵权必究Copyrighted work-Infringement will be investigated2600mm4700mm版权作品侵权必究Copyrighted work-Infringement will be investigated版权作品侵权必究Copyrighted work-Infringement will be investigated中型DP场景寿绛红色遨天配色，银角，手持寿桃，脚踏寿印纹，背靠青山和绵延的山海纹饰，取寿比南山之意减压天平造型，心态是最佳的平衡点，呼吁适度身材，避免焦虑版权作品侵权必究Copyrighted work-Infringement will be investigated2500mm4000mm版权作品侵权必究Copyrighted work-Infringement will be investigated版权作品侵权必究Copyrighted work-Infringement will be investigated中型DP场景喜分红遨天儿配色，手持喜福龙腾喜联，脚底为喜运传统纹饰中间为爱心拍照强，上提金玉良缘，内部为心形气球填充新年为自己许个愿，来签筒抽一签版权作品侵权必究Copyrighted work-Infringement will be investigated5000mm版权作品侵权必究Copyrighted work-Infringement will be investigated版权作品侵权必究Copyrighted work-Infringement will be investigated中型DP场景财金&绿遨天儿，绿色主财运,在风水中代表着财运,代表着平安，与金色搭配象征财运安稳脚底为财运纹饰，手报铜钱，身坐云团，取平安生财之意左侧为麻将发财造型，供拍照互动版权作品侵权必究Copyrighted work-Infringement will be investigated2200mm4000mm版权作品侵权必究Copyrighted work-Infringement will be investigated版权作品侵权必究Copyrighted work-Infringement will be investigated龙腾市集可搭配中型DP或灯笼佩饰组合成新年市集，联合场内业态和文创周边构成新年礼品卖场中型DP点位（5选1）版权作品侵权必究Copyrighted work-Infringement will be investigated市集摊位形态可调，建议选购当地成品样式，构建新年售卖业态，辅助气氛营造商场人流摊位区商场人流带形组合方式示意商场人流摊位区环形组合方式示意版权作品侵权必究Copyrighted work-Infringement will be investigated版权作品侵权必究Copyrighted work-Infringement will be investigated版权作品侵权必究Copyrighted work-Infringement will be investigated版权作品侵权必究Copyrighted work-Infringement will be investigated版权作品侵权必究Copyrighted work-Infringement will be investigated小型DP单品（玻璃钢1.6-1.8m）禄版权作品侵权必究Copyrighted work-Infringement will be investigated寿福财喜04 延展应用版权作品侵权必究Copyrighted work-Infringement will be investigated版权作品侵权必究Copyrighted work-Infringement will be investigated版权作品侵权必究Copyrighted work-Infringement will be investigated版权作品侵权必究Copyrighted work-Infringement will be investigated版权作品侵权必究Copyrighted work-Infringement will be investigated版权作品侵权必究Copyrighted work-Infringement will be investigated版权作品侵权必究Copyrighted work-Infringement will be investigated版权作品侵权必究Copyrighted work-Infringement will be investigated版权作品侵权必究Copyrighted work-Infringement will be investigated版权作品侵权必究Copyrighted work-Infringement will be investigated版权作品侵权必究Copyrighted work-Infringement will be investigated版权作品侵权必究Copyrighted work-Infringement will be investigated版权作品侵权必究Copyrighted work-Infringement will be investigated版权作品侵权必究Copyrighted work-Infringement will be investigated版权作品侵权必究Copyrighted work-Infringement will be investigated版权作品侵权必究Copyrighted work-Infringement will be investigated版权作品侵权必究Copyrighted work-Infringement will be investigatedTHANKS版权作品侵权必究Copyrighted work-Infringement will be investigated