高中英语-Unit-1-Advertisi-Task省公开课一等奖新名师优质课获奖课件.pptx

单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,*,Unit 1,第1页,Unit 1 Advertising,第2页,Task,Writing an advertisement,第3页,listening for statistics and descriptions,When listening for statistics,you may hear:,fractions,e.g.(a/one half),(three quarters),decimals,e.g.0.3(zero/nought point three),percentages,e.g.63%(sixty-three per cent),Skill building 1,第4页,Words and phrases that describe the following:,an increase:,e.g.There was,an increase of,40 per cent.,The price,has risen to,25,yuan,a kilo.,The price,has gone up by,9 dollars a,pound.,Four times as many,people used our,product last year.,第5页,a decrease:,e.g.There was,a decrease of,42 per cent/30,pounds.,The figure/amount,decreased/fell by,16.5 per sent.,no change:,e.g.There was,no change,.The figure/,percentage,remained/stayed the same,.,第6页,a range,e.g.The sales figures,range between,40,and,50 per cent/,from,50,to,60.,an average,e.g.The,average,price was￥50.,a limit,e.g.The,maximum,speed is 80 kilometres,per hour on this road.,第7页,The price,reached,a record high of 150,dollars per kilo.,The sales figures,have dropped to,their,lowest level/point,.,第8页,Listen and write down the statistics.Note that you may need to do some simple calculations after listening to the descriptions.,1.Number of members two year ago:,_;last year:_,2.Market share last year:_;,this year:_,1,200,1,400,85%,65%,第9页,3.Percentage of students eating lunch in,the dining hall last year:_;,in three years:_,4.Percentage of students from our school,continuing their education,last yearat local universities:,_ studying abroad:_,50%-60%,75.5%,23.4%,11.5%,第10页,this yearat local universities:_,studying abroad:_,5.Last year:5,000 museum visitors;out of,them:1,000 young people,This year:_ museum visitors out of,them:_ young people,24.5%,13.6%,9,000,3,000,第11页,Listen and complete the bar chart.Some of the information can be found in the table.,Year,Market share(%),1990,10.5,12.5,19.5,Step 1:completing a bar chart,第12页,Bar Chart:,第13页,Read the note from the director on page 13.What is it about?Discuss it with your partner and fill in the subject.,Answers:,_,Repackaging of the ChocoLoco Bar,第14页,Skill building 2,When we express opinions,we tell,what we think or feel about things.We,can say:,I(dont)think/believe(that),It seems to me(that),In my opinion/To me,expressing opinions and giving reasons,第15页,2.It is also important to give reasons for,your opinions.We can use these words,to introduce the reason.,e.g.I think packages are important,because/as/since,they attract the,customers attention.,第16页,3.If we want to list more than one reason,we can use the following patterns.,I think package are important,for,several reasons.,First,Second,Then,(,Next,Finally,),第17页,Read the conversation on Page 14 and tell your partner your opinions on advertising.,You can begin with:,Whats your opinion on advertisements?,第18页,Interview your classmates about good ads they have seen.Use the following form to help you.Think of one more question to ask.Take turns to ask and answer the questions.When you are asked to give your opinions,its important to give reasons.You may use the vocabulary on Page 15.,第19页,1.Opinions of advertising in public places,Whats your opinion of advertising in,public places?,2.Things that make advertisements,interesting,What do you think makes advertisements,interesting?,Interview form,Step 2:talking about advertisements,第20页,3.Things seen in advertisements and,bought later,What have you seen in an advertisement,and later bought?,4.Favourite advertisement,What is/are your favorite advertisement(s)?Why?,5._,What advertisement do you like least?Why?,第21页,Lets go over Part B and role play an interview between a manager and his/her friend.You can begin the conversation like this:,第22页,M:Hi,may I ask you some questions about advertisement?,F:Yes,of course.,M:What is your opinion on advertisements in public places?,F:Generally speaking,most of the ads in,public places are attractive and,interesting,but a few of them are too,big and ugly.,第23页,After interviewing your friends,write your notes in the space below to report back.,NOTES,Dear Sir,After interviewing my classmates about good ads,Id like to sum up what they said as follows.In their opinions,most of,第24页,the ads in public places are attractive.It seems that clothes and food ads on TV are the most interesting.They think that famous star,trendy music and good text make good advertisements.They often buy food and healthy products after they saw them in ads.They like some ads partly because they are funny and partly because they are fashionable.,第25页,using different sentence types correctly,Read the table on page 16 and learn about some of the major sentence types.Can you give some examples of each sentence type?,For example:,Negative statements:,The children are nowhere to be seen.,Skill building 3,第26页,Look at the advertisement on Page 16 and label the sentence types.,Answers:,2._ 3._,4._ 5._,6._ 7._,8._,Negative statement,Command,Positive statement,Positive statement,Positive statement,Exclamation,Positive statement,第27页,Step 3:writing an advertisement,Review the two sample ads in Part A on Page 17.Think about why these two ads are good.Do the different sentence types and vivid pictures make the ads more attractive?,第28页,Write an advertisement for ChocoLoco Bar.Try to be creative and original.You can draw pictures for your ads.,第29页,You may want to mention:,taste/look/ingredients,comments from customers,what is unique about the product,price/discount,benefits,where it is available,第30页,You can never imagine how delicious chocolate bars can be if you have never had a ChocoLoco bar.Only the best quality cocoa beans from Ghana and the freshest milk from China are used to make the delicious ChocoLoco Bars.,Because they are low in fat,they are also a,Possible example,第31页,good choice for anyone trying to lose weight.Almost everyone who has tried them loves them!The ChocoLoco Bar has a high quality and a reasonable price.It is available in all supermarkets around China now.,第32页,Complete your advertisement after class.,Preview the Project.,Homework,第33页,