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1、单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,Culture Difference of,Color Words,in Chinese and Western Countries,第1页,颜色,Color&Culture,The symbolic significance of various colors in different national languages often differs a lot in feature,some of which even arouse taboos.The symbolic significance of
2、 the difference in color between different cultures is due to the different cultural and historical background and the different aesthetic psychology of each nation.,2,第2页,RED,第3页,颜色,RED in china,Red is the symbol of good luck,happiness,success,health,harmony,peace and prosperity.Here are many,posit
3、ive expressions.,红火,红利,红颜,走红,4,第4页,颜色,RED in Western cultures,Red is the color of blood,symbolizing life,passion and enthusiasm,celebration,and confidence.,On the other hand,red also symbolizes temper,anger,danger,crime and violence,because it is the color the God of War.,5,第5页,red tape,官僚作风,in the
4、red,赤字,a red letter day,大喜日子,Idioms on Red,第6页,ED,White,第7页,颜色,WHITE in china,White symbolizes,purity,brightness,and,clearness.,Expressions of,negative,meanings with white may date back to the period from Han to Tang dynasty when(,白衣,),referring to the populace,were so,poor,that they could not affor
5、d to dye,the cloth,then white began to be associated,with,poverty,.,It was said,ghosts,or spirits usually appeared,in white.Then white began to be associated,with,death,and was used to symbolize terror,and evil.,8,第8页,WHITE in western,culture,In western culture,a bride wears a long white skirt and v
6、eil and holds a white lily at the wedding ceremony,because the color traditionally symbolizes purity,holiness,honesty,kindness and legality.,9,第9页,Idioms on white,A white lie,无害而善意谎言,A white day,吉日,White night,不眠之夜,White coffee,加有牛奶咖啡,第10页,BIACK,第11页,颜色,BLACK in china,Black was regarded as the,king
7、of all colors in ancient,china and the single color,worshiped the longest.,Black also symbolizes death,fear and illegal forces.,12,第12页,颜色,BLACK in Western cultures,In English culture,black is a taboo to death and ill omen,and foreigners usually worn at funerals to express sadness and heavy mood.,So
8、black is usually associated with hopelessness,gloominess,wickedness,even to express anger and death.,13,第13页,Idioms on Black,Black coffee,浓咖啡,Black sheep,害群之马,Call black white,颠倒黑白,Swear black is white,强词夺理,第14页,Green,第15页,Green in China,In Chinese culture,green means a lot.It is the color of most
9、plants,but the chinese do not favor it at all.People impose a low or mean meaning on green.When people are in bad look,we often call it“a green look”(,脸都绿了,).In China,when ones wife has an affair,people would rather tell her husband is“wearing a green hat”.,第16页,Green in Western Culture,In western c
10、ulture,green tends to be attached to vitality and peace.,a green old age,老当益壮,in the green,在青春期,a green winter,温暖冬天,第17页,However,green is also a representitive of non-experienced or envy in western culture.,A green hand,一个新手,A green horn,涉世未深，轻易上当受骗人,A green thought,不成熟想法,be green with envy,嫉妒，红眼,第18页,There are always difference between Chinese and Westerners.Differences in color do exists if geography,nation,feeling are different.Only we master the difference can we better communicate with each other.,Culture of colors,第19页,Thanks for watching!,第20页,
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