1、单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,Blank-filling,_(,advertise)are an important part of life.They use lots of _ (attract)pictures and _(excite)languages to sell products or services._(general)speaking,there are two main types:_(commerce)ads and PSAs.They do not always tell you the _(true)
2、We should be _(care).,Advertisements,attractive,exciting,Generally,commercial,truth,careful,Question:,How are these new words formed?,第1页,Word Power,Unit,1,Using suffixes,第2页,How to form adjective from nouns and verbs?,Wu Ping:,Do all ads play tricks on people?,Wu Hong:,No.PSAs use some of the same
3、 methods as,commercial,ads,like,attractive,pictures and,exciting,languages,but they are not meant to trick us.,commerce,n.,commerc,ial,attract,v.,attract,ive,excite,v.,excit,ing,Using suffixes,第3页,Noun +y,+ly,+ic,+al,+ous,+ful,health health,y,week week,ly,hero hero,ic,nation nation,al,danger danger,
4、ous,help help,ful,Verb +ed,+ing,+able,+ive,amaze amaz,ed,excite excit,ing,enjoy enjoy,able,attract attract,ive,Can you think of more examples?,第4页,Suffix,Meaning,Examples(,adj.),-ical,having the quality of,-able,having the quality of,-ous,like,full of,-ful,characterized by,-less,without,medical,elec
5、trical,enjoyable,reasonable,dangerous,adventurous,joyful,mouthful,cloudless,hopeless,第5页,Word Puzzle,c,o,m,m,e,r,c,i,a,l,merce,2.health,3.hero,4.attraction,5.help,6.excitement,7.origin,8.danger,1,2,3,4,5,6,7,8,Hidden word,Food and _ are quite important to,our human beings.,用所给单词形容词形式填空,h e a,l,t h y
6、h e r,o,i c,a t t r a c,t,i v e,h,e l p f u l,e x c,i,t i n g,o r i g i,n,a l,d a n,g,e r o u s,clothing,第6页,Exercise:Best Clothing Shop,Possible answers:,(,1)lovely (2)attractive (3)boring,(4)energetic (5)friendly (6)enjoyable,(7)lucky (8)fantastic,Lets learn more about suffixes.,第7页,Sales&marketing,第8页,Words-matching,sales/marketing department,consumers,market share,sales targets,sales figures,market research,消费者,市场份额,销售目标,销售量,市场调查,销售,/,营销部门,第9页,Homework,1.Memorize the words and phrases learnt in this section.,2.Make good preparations for Grammar and Usage.,第10页,
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