高考英语复习-模块四-Unit-1-Advertising-牛津译林版必修市赛课公开课一等奖省名师优.pptx

单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,*,*,创新设计,2018,版,高三一轮总复习实用课件,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,目录,CONTENTS,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,目录,CONTENTS,01,02,03,04,标题文本预设,此部分内容作为文字排版占位显示（建议使用主题字体）,标题文本预设,此部分内容作为文字排版占位显示（建议使用主题字体）,标题文本预设,此部分内容作为文字排版占位显示（建议使用主题字体）,标题文本预设,此部分内容作为文字排版占位显示（建议使用主题字体）,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,目录,CONTENTS,创新设计,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,Part 2,Part 1,Part 3,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,1/70,先熟读背诵,精彩句型烂熟于心,主体段落惯用句型锤炼：,it,作形式宾语,1.I think,it,great fun to learn the poems written in the Tang Dynasty with you.,我以为和你一起学习唐诗是很有趣。,(,全国卷,书面表示,),2.Parents usually have such high expectations that their children find,it,hard to live up to them.,(,上海卷,书面表示,),父母通常有如此高期望值，以至于孩子以为极难不辜负父母期望。,2/70,3.I would appreciate,it,very much if you could check the contents and format for me.,假如你能为我检验一下内容和格式，我将不胜感激。,(,全国卷,书面表示,),4.They felt,it,difficult to finish the work in such a short time.,他们认为在这么短时间内完成这项工作是困难。,5.The professor considers,it,no good reading without understanding.,这位教授认为阅读而不了解没有益处。,6.I think,it,impossible to get high marks in the approaching midterm exam without effort.,我认为假如不努力，在即将到来期中考试中不可能取得高分。,3/70,1.,我以为应邀在这儿演讲是我荣耀。,后临摹仿写,妙语佳句信手拈来,2.,汤姆发觉用汉语写信并不难。,3.,会议取消了我们都感到很遗憾。,I think it my honor to be invited to speak here.,Tom find it not difficult to write letters in Chinese.,We all thought it a pity that the conference should have been cancelled.,4/70,.,重点单词,识记,联想,利用,会书写,一、关键单词,1._,vt,.&,v,i,.,坑骗；作弊,n,.,骗子；欺诈行为,2._,v,t,.,治愈；处理,n,.,药品，疗法；对策,3._,adj,.,高兴，满意；乐于,(,做某事,),cheat,cure,pleased,5/70,4._,v,t,.&,v,i,.,以,为目标；瞄准,n,.,目标，目标,5._,adj,.&,ad,v,.,全国范围,(,地,),，全国性,(,地,),6._,adj,.,大为惊奇,7._,adj,.(,高中或大学,),毕业年级,n,.,高年级学生；上司；年纪较长人,8._,v,i,.,有吸引力；呼吁，恳请,n,.,吸引力；呼吁，哀求,aim,nationwide,amazedsenior,appeal,6/70,二、阅读单词,1.mental,adj,._,ment,n,._,v,i,._,3.trick,n,._,v,t,._,4.campaign,n,._,5.purchase,v,t,._,n,._,心理；思想，精神；智力,评论，评价,骗局；玩笑，恶作剧；花样，戏法；诀窍,评论，议论,坑骗，欺诈,运动,购置，采购,采购；购置东西,7/70,6.recommend,v,t,._,_,7.aspect,n,._,8.bargain,n,._,v,i,._,推荐；提议，劝说；介绍,方面；层面,廉价货；协议,讨价还价,8/70,三、拓展单词,1._,adj,.,清白；纯真,_,n,.,清白，无罪,2._,vt,.,说服；使信服,_,adj,.,有说服力,3._,vt,.&,vi,.,做广告，宣传,_,n,.,广告；广告宣传,_,n,.,做广告；广告活动；广告业,4._,vt,.&,vi,.,使受益,n,.,益处；救助金,_,adj,.,有益,5._,vt,.,推广，宣传；促销；促进，推进,_,n,.,促进,6._,vt,.&,n,.,设计,_,n,.,设计者,7._,vt,.,确定，查明；决定；裁决,_,adj,.,果断，果断，有决心,_,n,.,决心，果断,innocent,innocence,persuade,persuasive,advertise,advertisement,advertising,benefit,beneficial,promote,promotion,design,designer,determine,determined,determination,9/70,8._,adv,.,个别地；就本人而言；本人，亲自,_,adj,.,个人，亲自,_,n,.,个性,9._,n,.,分析，分析结果,_,v,.,分析,10._,vt,.,坑骗，愚弄,n,.,傻瓜,_,adj,.,愚蠢,11._,adj,.,最新,_,adj,.&,adv,.,晚,(,地,),，迟,(,地,)_,adv,.,以后,_,adv,.,最近,_,adj,&,n,.,后者；后者,12._,adj,.,有毒,_,n,.,毒药,vt,.,毒害,13._,vt,.,敦促，力劝；尽力主张,n,.,强烈欲望，冲动,_,adj,.,紧急，紧迫,_,n,.,紧急事,personally,personal,personality,analysis,analyse,fool,foolish,latest,late,later,lately,latter,poisonous,poison,urge,urgent,urgency,10/70,14._,vt,.,咨询；请教,_,n,.,顾问,15._,vi,.,做出反应，回应,_,n,.,反应；回应,16._,adj,.,有技巧,_,n,.,技巧,_,adj,.,熟练,17._,n,.,震惊，惊愕,vt,.,使震惊，使惊愕,_,adj,.,震惊,_,adj,.,令人震惊,consult,consultant,react,reaction,skilful,skill,skilled,shock,shocked,shocking,11/70,会积累,1,.,“,提议与推荐,”,高频词一览,advise,v,.,advice,n,.,suggest,v,.,suggestion,n.,recommend,v,.,recommendation,n,.,propose,v,.,proposal,n,.,12/70,2.,各种,“,坑骗,”,手法,fool,vt,.,坑骗，愚弄,cheat,vt,.,坑骗，作弊,deceive,vt,.,坑骗，行骗,lie to sb,向某人说谎,13/70,3.,“,震惊,”,四弟兄,surprise,surprising,surprised,astonish,astonishing,astonished,amaze,amazing,amazed,shock,shocking,shocked,4,.,表示,“,遍布,”,形容词,nationwide,全国范围,countrywide,全国范围,worldwide,全球范围,14/70,5.,“,引人注目标,，,吸引人形容词集锦,appealing,吸引人,attractive,吸引人,charming,迷人,eyecatching,引人注目标,absorbing,吸引人,fascinating,吸引人,15/70,6.,盘点,“,傻,”,与,“,聪明,”,形容词,foolish,傻，愚蠢,silly,愚蠢,stupid,愚蠢，笨,dull,呆滞，迟钝,clever,聪明,bright,聪明,cute,伶俐；可爱,intelligent,聪明，有智慧,wise,明智,16/70,会应用,用所给词适当形式填空,1.It is difficult to predict his _(react)because he is so moody.,2.I can,t go out with you tonight because I have an _(urge)thing to deal with.,3.She is now concentrating on a career as a fashion _(design).,4.In remote regions,，,the air is pure and the crops are free of _(poison)pesticide.,5.We were _ at the _ news that he died yesterday.(shock)6.If nobody can prove your _(innocent),，,how can you say you are innocent?,7.After the president made an official announcement,，,she expressed her _ opinion._ speaking,，,I agreed with what she said.(person),reaction,urgent,designer,poisonous,shocked,shocking,innocence,personal,Personally,17/70,8.He is a young man with great _.He _ to go to Tibet after graduation._,_,never to come back before he could make a big fortune,，,he left home without saying a word.(determine),9.This new railway _ this area in many ways.It is _ to the people living in this area.For the _ of more people,，,we should build more railways.(benefit),10.We launched a big advertising campaign to _ our new toothpaste,，,and the _ succeeded at last.In return for our efforts,，,all the staff in our department were _.(promote),determination,determined,Determined,benefits,beneficial,benefit,promote,promotion,promoted,18/70,.,关键短语,识记,联想,利用,会书写,1._,相信,2._,无偿,3._,意在，目标是,4._,即使，即使,5._,坑骗某人做某事,6._,上,当，受,骗,7._,坑骗；愚弄,8._,包括；处理，应付,believe in,for free,be meant to,even if/though,fool sb into doing sth,fall for,play tricks on,deal with,19/70,9._,对,感到诧异,10.figure out _,11.in advance _,12.appeal to _,13.get sth across _,14.discourage sb from._,15.be concerned about _,16.die from _,17.pay attention to _,18.do market research _,be amazed by/at,弄懂；计算出,提前,吸引；呼吁,把某事表示清楚,劝阻某人,关心，牵挂,死于,注意,做市场调查,20/70,会积累,1,.,“,v,.,in,”,短语面面观,believe in,相信,put in,插入，放入,bring in,引入，采取；使挣到,take in,接纳；了解；坑骗,give in,让步，屈服,21/70,2,.,“,v,.,for,”,短语集萃,leave for,动身去,head for,前往,fall for,上,当,pay for,付,款,seek for,寻找,search for,寻找，查寻,stand for,代表,22/70,3,.,“,v,.,sb into doing sth,”,结构一览,cheat/trick/fool sb into doing sth,坑骗某人做某事,argue/talk/persuade sb into doing sth,说服某人做某事,terrify sb into doing sth,威胁某人做某事,frighten sb into doing sth,恐吓某人做某事,panic sb into doing sth,使某人恐慌做某事,23/70,会应用,选取上表左栏短语填空,1.He won,t lend any money to me _ he has lots of money.,2.It _ be a surprise;I didn,t intend you to see it so soon.,3.Kids always _ their neighbors on Halloween in America.,4.It seemed impossible to _to them by mere language.,5.It didn,t take the children long to _ the correct answer.,6.One of the few foods which _ people all over the world is chocolate.,7.Be confident and _ yourself,，,because you can make a difference as time goes by.,8.When you,re choosing a job suitable for you,，,it,s wise to do a little research _.,even if/though,was meant to,play tricks on,get across,figure out,appeal to,believe in,in advance,24/70,.,经典句式,分析,背诵,仿写,句型公式,1,：,even if,意为,“,即使,”,，,用来引导让步状语从句,，,它相当于,even though,。,教材原句,Even if,an ad does not lie,，,it does not mean it is altogether innocent.,即使一则广告没有撒谎，也并不意味着这则广告就是完全清白。,句型仿写,Native English speakers can understand each other _,_.,以英语作为母语人，尽管他们所讲英语不尽相同，也能够相互了解。,even if they don,t speak the,same kind of English,25/70,句型公式,2,：,when it comes to.,意为,“,当谈及,时候,”,。,教材原句,When it comes to,advertisements,，,we must all use our intelligence and not be a slave to them!,谈及广告，我们都必须利用自己智慧，而不要做广告奴隶！,句型仿写,I can use the computer._,，,I know nothing.,我会使用电脑，但谈到修电脑，我一无所知。,When it comes to repairing it,26/70,句型公式,3,：,“,do/does/did,动词原形,”,强调谓语。,教材原句,According to the publisher,，,readers,do seem,to be interested in this new novel.,依据出版商说法，读者确实好像是对这本新小说感兴趣。,句型仿写,We _ that there would be more such meaningful activities in the coming future.,我们确实希望在很快未来有更多这么有意义活动。,did hope,27/70,句型公式,4,：疑问词不定式,教材原句,There are even PSAs to teach us,how to live,healthy lives.,甚至还有一些公益广告教我们怎样健康地生活。,句型仿写,A good teacher must know _ his students.,一位好老师必须知道怎样把自己思想传达给学生。,how to convey his ideas to,28/70,.,语篇填空,回顾,补全,热诵,依据课文内容，在空白处填入,1,个适当单词或括号内单词正确形式。,Nowadays,，,we can find 1._(advertise)almost everywhere we go.We are so used to them 2._ we often do not even realize how many we see and hear in a day.An advertisement used words and pictures 3._(persuade)people to buy a product or service,，,or to believe in an idea.There are commercial advertisements and public service advertisements(PSAs).The former are ones 4._someone has paid for to advertise a product or service.Although we have laws to protect us 5._ ads that cheat people,，,we still must be aware of the skillful methods 6._(use)in ads,advertisements,that,to persuade,which,from,used,29/70,to try and sell us things.The latter are often run for free,，,and meant 7._(educate)people to believe in an idea which affects public welfare.PSAs deal with large social problems and are made 8._(serve)the public.When 9._ comes to advertisements,，,we must all use our 10._(intelligent)and not be a slave to them!,to educate,to serve,it,intelligence,30/70,核,心,词,汇,1,.,persuade,vt,.,说服,，,劝说；使信服,31/70,An advertisement uses words and pictures to persuade people _(buy)a product or service,，,or to believe in an idea.,(,教材原句,),An advertisement uses words and pictures to persuade people _,buying a product or service,，,or to believe in an idea.,广告使用文字和图片来说服人们购置某种产品或服务或者是相信某种理念。,He is very stubborn.Seldom can he _(persuade)to do whatever he dislikes.,他很固执，极少有些人能说服他做他不喜欢做任何事情。,to buy,into,be persuaded,32/70,We finally persuaded him _ the truth of the story.,We finally persuaded him _ the story is true.,我们最终使他相信这个故事真实性。,名师指津,persuade sb to do sth,表示,“,说服某人做某事,”,；若表示,“,试图说服某人做某事而未包括结果,”,，,则用,try to persuade sb to do sth,或,advise sb to do sth,。,of,that,33/70,2,.,cure,vt,.,治愈；处理；矫正,n,.,C,药品,，,疗法；对策,cure sb of.,治愈某人病；改掉某人不良习惯,a cure for sth,治疗,方法,The fresh air and exercise cured him _ his headache.,呼吸新鲜空气和锻炼治好了他头疼。,The government is trying to find a good cure _ unemployment.,政府正试图寻找一个处理失业好方法。,of,for,34/70,3,.,aim,vt,.&,vi,.,以,为目标；瞄准,，,对准；意在,n,.,目标,，,目标；瞄准,(1)aim to do sth,目标是,/,意在做某事,aim at doing sth,力争,/,目标是,/,意在做某事,be aimed at,目标是,，,意在,，,针对,(2)with the aim of doing sth,有目标地做某事,achieve one,s aim,实现某人目标,take aim at,向,瞄准,without aim,漫无目标地,(3)aimless,adj,.,无目标,aimlessly,ad,v,.,无目标地,35/70,I,m aiming _(lose)4 kilograms before the summer holiday.,我目标是暑假前体重减轻四千克。,This activity aims at _(improve)students,ability of listening and speaking.,This activity is aimed at _(improve)students,ability of listening and speaking.,This activity aims _(improve)students,ability of listening and speaking.,这项活动目标是提升学生听说能力。,Don,t argue _(aim).Let,s sit down and talk things over.,别漫无边际地争论了，我们坐下来讨论一下吧。,to lose,improving,improving,to improve,aimlessly,36/70,4,.,consult,vt,.,咨询；请教；商议,(1)consult sb about sth,向某人请教,/,咨询某事,consult with sb about sth,与某人商议,/,磋商某事,(2)consult a doctor,向医生求诊,consult a map/a dictionary/one,s notes,查看地图,/,词典,/,某人笔记,Before going on a diet,，,it is advisable to _.,节食之前，最好先向医生咨询。,Please don,t _ every time you meet a new word.,请不要每次碰到生词就查字典。,consult a doctor,consult the dictionary,37/70,We,ll consult _ representatives of different jobs _ it.,我们会和不一样职业代表商议此事。,名师指津,关于,“,查字典,”,其它表示法：,consult a dictionary,refer to a dictionary,look up a word in a dictionary,with,about,38/70,5,.,recommend,vt,.,推荐；提议,，劝说；介绍,(1)recommend doing sth,提议做某事,recommend sb to do sth,提议某人做某事,recommend that sb(should)do sth,提议某人做某事,(,从句用虚拟语气,),(2)recommend sb sth,向某人推荐某物,recommend sb/sth to sb,把某人,/,某物推荐给某人,recommend sb as.,推荐某人为,(3)recommendation,n,.,推荐；介绍信,39/70,Mr.Li recommended that we _(read)more in order to improve our reading ability.,李先生提议我们多读书方便提升我们阅读能力。,We strongly recommend _(report)the incident to the police.,我们强烈提议把这次事件汇报给警方。,I hope our teachers can recommend more interesting books and magazines _ us and give us more free time to read them.,我希望老师能给我们推荐一些更有趣书和杂志，给我们更多自由时间进行阅读。,(should)read,reporting,to,40/70,6,.,design,vt,.&,n,.,设计；图案；构思；计划,(1)design sb to do sth,打算让某人做某事,design sth for sth,打算把,用作某种目标,be designed for/to do.,意在；打算被用来做,(2)by design,on purpose,有意地；蓄意地,The programme is designed _(help)people who have been out of work for a long time.,这项计划目标是为长久失业者提供帮助。,She arrived just as we were leaving,，,but whether this was by accident or _ design I,m not sure.,她刚好在我们正要离开时抵达，但我不能必定这是出于偶然还是有意安排。,to help,by,41/70,This course is specially designed _ beginners like you.,这门课程是专门为像你这么初学者设计。,名师指津,表示,“,有意与偶然,”,词语小结：,(1),有意地：,by design,on purpose,deliberately,(2),偶然地：,by chance,by accident,accidentally,for,42/70,7,.,determine,vt,.,确定,，,查明；决定；裁决,(1)determine,从句决定,determine to do sth,决定做某事,(,强调动作,),determine on/upon(doing)sth,就,(,做,),某事做出决定,(2)determined,adj,.,有决心,，,坚定,be determined to do sth,决心做某事,(,强调状态,),(3)determination,n,.,决心；果断；坚定,43/70,They have determined _ the new school will be built.,他们已决定在何处建新校。,The teacher,s encouraging words made him determine _(study)hard.,老师勉励话语使他下定决心努力学习。,Though offered a large sum of money to go away,，,I am determined _(stay)here.,即使给我提供了一大笔搬迁费，可我还是决心留在这个地方。,where,to study,to stay,44/70,_(determine)to visit the science museum,，,she set off at once.,决定去参观科学博物馆，她立刻出发了。,名师点津,在英语中,，,determined to do sth,常以状语形式出现,，,以此为考点类似结构还有：,faced with,，,satisfied with,，,lost in,，,caught in,，,absorbed in,，,devoted to,，,buried in,，,convinced that.,等。,Determined,45/70,8,.,appeal,vi,.,有吸引力；呼吁,，,恳请,n,.,吸引力；呼吁,，,哀求,(1)appeal to sb for sth,为某事向某人呼吁或请求,，,吸引某人做某事,appeal to sb to do sth,哀求,/,呼吁某人做某事,(2)make an appeal to sb for sth,为某事向某人呼吁或请求,make an appeal to sb to do sth,呼吁,/,哀求某人做某事,(3)appealing,adj,.,有吸引力；哀求,46/70,It is important to always try to _in order to get them to react in a certain way.,(,教材原句,),为了让受众做出预期反应，一直努力去吸引他们是主要。,The government appealed to the International Red Cross _(help)the people suffering from the floods.,政府向国际红十字会呼吁援助水灾灾民。,We appealed to the villagers for money to build the bridge.,We made an appeal _ the villagers _ money to build the bridge.,为建造这座桥，我们呼吁村民捐款。,appeal to the audience,to help,to,for,47/70,9,.,urge,vt,.,敦促,，,力劝；尽力主张,n,.,强烈欲望,，,冲动,(1)urge sb to do sth,敦促,/,力劝某人做某事,urge that.(should)do.,敦促,/,主张,做,it is urged that.(should)do.,极力主张,(2)have an/the urge to do sth,渴望做某事；有做某事冲动,(3)urgent,adj,.,紧急,，,紧迫,urgency,n,.,紧急情况,48/70,The people in the earthquake,stricken area are in _(urge)need of food,，,medicine and shelters.,地震灾区人们急需食品、药品和住地方。,The public urged that the government _(take)measures to prevent such cases from happening again.,The public urged the government _(take)measures to prevent such cases from happening again.,公众强烈要求政府采取办法来预防这类案件再次发生。,urgent,(should)take,to take,49/70,10,.,bargain,vi,.,讨价还价；讲条件,n,.,廉价货,make/reach a bargain(with sb)(,与某人,),达成协议,bargain with sb about/over/for sth,和某人就某事讨价还价,a real bargain,买得合算,Let,s _,if you help me today,，,I,ll help you tomorrow.,我们说定了,要是今天你帮助我，明天我就帮助你。,They were bargaining with each other _ the price of coffee.,关于咖啡价格他们正在相互讨价还价。,I bought a dress for only 10 dollars in a sale;it was _.,我买了一件只要,10,美元衣服，这是一个真正廉价货。,make a bargain,about,a real bargain,50/70,11,.,fancy,adj,.,精巧；绚丽；奢华,n,.,空想,，,幻想,，,幻觉；兴趣,，,迷恋,vt,.,想象；猜测；喜欢,一词多义,写出以下句中,fancy,含义,We stayed at some,fancy,hotel in the centre of London._,Did I really hear a voice or was it only my,fancy,？,_,I,fancy,that the couple are pretty happy._,(1)take a fancy to,喜欢上,/,爱上,have a fancy for,兴趣；喜欢,奢华,幻觉,猜测,51/70,(2)fanc