珠宝品牌DR品牌手册.pdf

2021 Contents Brand SpiritDR ProductsDR True Love Store About DROur Unique PromiseBrand PositioningAbout DR A new-luxury jewelry brand meant for true love.A global brand for real-name customized wedding ring.“A man can only have one ring customized in his lifetime.”DR represents the promise for the one and only true love that lasts for a lifetime,and conveys the unique and luxurious culture of true love across the world.We create the one and only promise for true love,which advocates people to choose the love of their life circumspectly and firmly,then to love and treasure the person without regret.We hold this beautiful wish for people to use their lifetime to enjoy true love,and to use their lifetime to treasure each other.Everything in the world is changing:history,cities,traffic,communications,peoples appearances,food,stores,disclosures.but theres one thing that will never change.And it worth treasuring with our lifetime though its short.We have the answer:true love.We believe that nothing is going to change the eternity of the one and only true love.LoyaltyAttitudeIdealityto hold fast to the promise that people only love one person throughout their lifetimeto make the promise circumspectly,and to take the responsibility firmlyto believe in true love,and to fulfill the one and only promise for true loveOur brand mission is to enhance the joy and the beauty of true love.We are dedicated to supporting,and testifying to,true love that lasts a lifetime.A man can only have one ring customized in his lifetime.True Love Lasts ForeverWe are guided by our mission of supporting true love.In terms of our products,our customer service,and the overall experience we provide to our customers,we are unmatched in excellence.We meet and exceed customer expectations.We also provide services including proposal advice and gift recommendations,to ensure lasting romantic bliss.DR jewelry is covered by the The One&Only guarantee.This guarantee covers all products in the DR range,including engagement rings,wedding rings,and gifts.The first step in the The One&Only promise is purchasing DR engagement rings.According to The One&Only promise,only those who have purchased DR engagement rings are qualified to purchase DR his rings and other gifts from our range.As part of the promise,the couple must sign the True Love Agreement.Our Unique Promise Brand Positioning FashionLuxuryBridalEssentialDR is a brand that believesThe One&Only promise is more than a branding strategy.At DR,we count everyone who bravely follows the path of true love as part of the#Team DRWe believe in love that lasts a lifetime and love comes from the heart and soul.Wherever you find the#Team DR,you will find a true love story.Two billion brand believers.We are the#Team DR.Brand Spirit Its the philosophy of our product to witness every happy moment of true love that lasts for a lifetime.DR Products Our global team craft product designs that embody the beauty of eternal commitment.Our designers come from countries including France,Germany,and Italy,and are all highly acclaimed within the industry.Many of our design team members have worked for brands such as Cartier and Bulgari.Our star designers include Odile Fulchiron,Antonio Missiaggia,and Graldine Valluet.GermanyBritishFranceItalyMY HEART CollectionLOVE LINE CollectionTHE ONE CollectionDR has True Love Stores in Paris,Hong Kong,and in over 110 cities on the Chinese mainland.There are over 350 DR True Love Stores worldwide.2018,DR became the first bridal jewelry brand to open a store in the prestigious Carrousel du Louvre shopping center in Paris.DR True Love Stores At DR,we believe that love is forever,and that marriage is the ultimate gesture of commitment,as one person promises themselves to another for all eternity.Thats why we are forever faithful to our The One&Only guarantee.We promise that each customer can only purchase a single set of engagement and wedding rings from us.