网红营销2023-营销增长新锐力量.pdf

2023.102202320233Contents4第一章第二章2023520236 Source:Meet Intelligence010203TA7 Source:Influencer marketingHub,Meet IntelligenceKOL27%2021KOL1,000+202383%202320238 Source:Aspire,Meet47%KOL41%KOL37%35%KOL69%67%/46%18%/KOLKOL*:WARC 2022-2023KOL400+KOL400+9 Source:Statista,Meet201820222026E80.7263.4435.4CAGR34.4%CAGR13.4%2018-2026E141.816%2022TOP522 VS 2142.518%8.922%5.423%3.929%30%202310 Source:Meet Intelligence&Web3.02023userid:414195,docid:144658,date:2023-11-02,11Source:Meet IntelligenceMCNMCNAgencyAgencyMCNSaaS()$/$Saas&/MCN2023/KOL/12TA Source:Meet IntelligenceLil MiquelaLOral Paris MIMMACristianoSelena Gomezkylie jennerTom hollandKim KardashianVMrBeastLike NastyaMarkiplierTechnical GurujiChrisFixYoga With AdrieneRyans WorldNarins BeautyFede VigevaniNikkie de JagerNimyaJEANNE DAMASRoujeAsiyamiA.AuKOL202313TA Source:Wotokol,Meet1M+500k-1M50k-500k10k-50k10k#:80%:62%3C:45%:17%#3C80%&2023*:1%:1%:4%/:2%:34%:3%1%/:2%/:1%:9%:1%:2%$/3C/3C/14 Source:Influence.co,MeetTikTok2023MCN/YT/MCN*:=/lnfluence.co,240+INS/YT/TT/SNAP,2023815 Source:Influencer marketing Meet 56%51%42%38%TikTokInstagramFacebookYouTube202210+12+29+20+500YT1.92221286%80%z105 77%85%1FB Story350FB0%1%2%12%24%17%0%1%5%16%14%8%55-6445-5435-4425-3418-2413-1756%44%0%1%4%24%19%4%0%1%7%22%15%3%55-6445-5435-4425-3418-2413-1752%48%1%1%3%12%17%8%1%4%8%22%16%6%55-6445-5435-4425-3418-2413-1743%57%4%6%9%12%9%2%4%6%11%18%13%3%55-6445-5435-4425-3418-2413-1744%56%TikTokInstagramFacebookYouTube TT/INSFB/YT18-44TTINSYT2023/TT INSKOL FB YT16 Source:Hypeauditor,&KOL+VlogFeedPost INS story FB Live FB Story*210+1+KOL730+1+KOL200+1+KOL200+1+KOL&$20-$7,000/$60-$16,234/$20-$3,500/*:KOL$25-$25,000/2023&/:20+&10k+:50+&5k+1817 Source:Meet Intelligence/2017Amazon Influencer Program20197AliExpress Connect202210Walmart Creator20207Amazon Influencer Program2021Amazon/URLAliExpress CPS/Social Media CPS/Fixed Price&AmazonAliExpressWalmart1%-20%$0.5-25/CPS(cost per sale)1%-18%2017202318 Source:HypeAuditor,eMarketer,Meet Intelligence167%202325022021-2022*Nox20202212O136%43%30%22%20%14%10%10%4%11%202120225010-505-101-51+7%202367%20238%11%22%27%33%31%27%23%11%8%2022202319KOC Source:HypeAuditor,eMarketer,Meet IntelligenceKOL+KOC10k15.2%10k-50k12.4%50k-500k10.9%500k-1M10.8%1M+11.3%2022TikTok*=+/*100%2022-2023O2+5%+3%202320 Source:Amazon Ads,Influencermarketing hub,Meet 10,39%10-50,21%50-100,16%100-1000,11%1000+,12%2022*45%DEI*67%(DEI)*:Amazon Ads,the power of purpose-driven brands,55,13118-6520224*:the Influencer Marketing Benchmark Report 2023,3500+O3202321 Source:Go-Global,TwitchAdvertising,Meet IntelligenceTikTokYouTubeInstagramTwitch+TwitchO480%64%202322AI/ML Source:Influencer marketinghub,Meet IntelligenceAI/ML64%13%6%(AIArtificial intelligence)(MLMachine Learning)5.0AI/ML*:The Influencer Marketing Benchmark Report 2023,3500+O52023AI/ML62%202323AIGC Source:Meet Intelligence_/KOL_KiehlsUNEEQEvaEvaAIGC(Artificial Intelligence Generated Content)AIGC350%112%ns4+AIAIns-nminMidjourney1024x1024Midjourney V5400202324$/25 Source:Meet Intelligence&0102Saas03/2023 Source:HypeAuditor,Meet0 01 158%KOLKOLKOLKOLInstagram202326 Source:WARC x ,Meet Intelligence0 02 246%36%KOLKOLKOL202327 Source:WARC x ,Meet Intelligence0 03 333%29%KOLKOLKOL4202328 Source:WARC x ,Meet Intelligence0 04 472%26%KOL72%72%KOLKOLROI20232930BeyondClick Source:Meet IntelligenceKOLROIbenchmark-hashtag-CRM202331 Source:Meet Intelligence 30/BeyondClickKOL202332 Source:Meet IntelligenceBeyondClickSaaS/202333 Source:Meet IntelligenceBeyondClickBeyondClickSaaSbenchmark2023BeyondClickMeet Intelligence市场研究服务出海策略咨询行业白皮书202334BeyondClick飞书点跃是飞书深诺旗下始于数据终于效果的出海数字营销服务品牌。凭借丰富的全球头部媒介资源、海量数据沉淀、专业服务团队和强大AI技术赋能，BeyondClick为中国出海企业提供集洞察、优化、创意、社媒红人服务为一体的整合式营销解决方案，帮助出海企业在营销环节每一步都能看清楚，想明白，做到位，打破出海流量瓶颈，令效果加成。本报告由Meet Intelligence团队撰写，Meet Intelligence团队能提供海外行业洞察、行业竞对洞察、用户画像和品牌评估等定制化咨询策略服务，覆盖包括3C手机、家电、时尚服饰等10余行业。THANKSMEETSOCIAL.COM202335