Unit-10-The-Jeaning-of-America综合教程二.ppt

Unit 10,Unit 10,Fresh Start,Unit 1,Unit 1,Fresh Start,Unit 8,Unit 8,書式設定,第,2,第,3,第,4,第,5,第,6,第,7,第,8,第,9,*,書式設定,Unit 7,Unit 7,書式設定,第,2,第,3,第,4,第,5,第,6,第,7,第,8,第,9,*,書式設定,書式設定,第,2,第,3,第,4,第,5,第,6,第,7,第,8,第,9,書式設定,*,Unit 7,Unit 7,書式設定,第,2,第,3,第,4,第,5,第,6,第,7,第,8,第,9,書式設定,*,Unit 7,Unit 7,書式設定,第,2,第,3,第,4,第,5,第,6,第,7,第,8,第,9,書式設定,*,書式設定,第,2,第,3,第,4,第,5,第,6,第,7,第,8,第,9,書式設定,*,Unit 7,Unit 7,書式設定,第,2,第,3,第,4,第,5,第,6,第,7,第,8,第,9,書式設定,*,Unit 7,Unit 7,書式設定,第,2,第,3,第,4,第,5,第,6,第,7,第,8,第,9,書式設定,*,Unit 7,Unit 7,書式設定,第,2,第,3,第,4,第,5,第,6,第,7,第,8,第,9,書式設定,*,Unit 7,Unit 7,書式設定,第,2,第,3,第,4,第,5,第,6,第,7,第,8,第,9,書式設定,*,書式設定,第,2,第,3,第,4,第,5,第,6,第,7,第,8,第,9,書式設定,*,書式設定,第,2,第,3,第,4,第,5,第,6,第,7,第,8,第,9,書式設定,*,書式設定,第,2,第,3,第,4,第,5,第,6,第,7,第,8,第,9,書式設定,*,書式設定,第,2,第,3,第,4,第,5,第,6,第,7,第,8,第,9,書式設定,*,書式設定,第,2,第,3,第,4,第,5,第,6,第,7,第,8,第,9,書式設定,*,書式設定,第,2,第,3,第,4,第,5,第,6,第,7,第,8,第,9,書式設定,*,書式設定,第,2,第,3,第,4,第,5,第,6,第,7,第,8,第,9,書式設定,*,書式設定,第,2,第,3,第,4,第,5,第,6,第,7,第,8,第,9,書式設定,*,Unit1,Unit 10 The Jeaning of America,Watch the video and answer the following questions.,What was the girl talking about?,2.Do you often wear jeans?How much do you know about jeans?,Pre-reading Activities-,Audiovisual supplement 1,Audiovisual supplement,Cultural information,She was talking about the sisterhood and a pair of jeans.,Open.,Pre-reading Activities-,Audiovisual supplement 2,Audiovisual supplement,Cultural information,Voiceover:,For as long as I could remember,the four of us shared everything.Stories,secrets,laughter,broken hearts.So when we found a pair of pants that,by some miracle,fit each of us perfectly,we took it on faith theyd come into our lives for a reason.That summer and the two that followed,the pants had the magic of keeping us together.No matter where they found us.They saw us through times of love,times of loss,and times of change.And those moments where you feel your life just lift up and take off.,Video Script1,Audiovisual supplement,Cultural information,Work banishes those three great evils:boredom,vice,and poverty.,Voltaire,Quote,Cultural information,1,Audiovisual supplement,Cultural informationLevis,Levi Strauss,&,Co.(LS,&,CO)is a privately held clothing company known worldwide for its Levis brand of denim jeans.It was founded in 1853 when Levi Strauss came from Buttenheim,Franconia(Kingdom of Bavaria)to San Francisco,California to open a west coast branch of his brothers New York dry goods business.Although the,Cultural information,2,Audiovisual supplement,Cultural information,company began producing denim overalls in the 1870s,modern jeans were not produced until the 1920s.The company briefly experimented(in the 1970s)with employee ownership and a public stock listing,but remains owned and controlled by descendants and relatives of Levi Strauss four nephews.,1.From what perspective does the text tell the story,of blue jeans?,Global Reading-,Main idea,Text analysis,Structural analysis,The text tells the story of blue jeans mainly from two perspectives:how blue jeans came into being and why they are favored by Americans and have become a symbol of American popular culture.,Global Reading-,Main idea,Text analysis,Structural analysis,2.Why are jeans favored by Americans and have them,become an American symbol?,Blue jeans were favored first of all by the American working class in the early days for its durability and toughness;then they became favored by Americans in general,because they embody the American ideal of equality.They are favored by bureaucrats and cowboys,bankers and deadbeats alike.They draw no distinction and recognize no classes.,大家有疑问的，可以询问和交流,可以互相讨论下，但要小声点,Structural analysis 1,Paragraphs,M,ain idea,The author presents the status of blue jeans in America and in the world.,Levis Strauss,the inventor of blue jeans,is introduced.,This part is a detailed description of how Strauss made his first blue jeans.,1.Based on the time phrases found above,divide the text into parts by completing the table.,Text analysis,Structural analysis,It tells of the growing business and popularity of the blue jeans.,It highlights the merits of blue jeans.,1,2-3,4-5,6,7,Structural analysis 3,2.What type of writing is the text?And how is the text structured?,This is a piece of expository writing.The author recounts some key facts related to the invention and popularization of blue jeans by following the chronological order.,Text analysis,Structural analysis,The Jeaning of America,Detailed reading1,Detailed reading,This is the story of a sturdy American symbol which has now spread throughout most of the world.The symbol is not the dollar.It is not even Coca-Cola.It is a simple pair of pants called blue jeans,and what the pants symbolize is what Alexis de Tocqueville called“a manly and legitimate passion for equality”Blue jeans are favored equally by bureaucrats and cowboys,bankers and deadbeats,fashion designers and beer drinkers.,They draw no distinctions and recognize no classes:they are merely American.,Yet they are sought after almost everywhere in the world including Russia,where authorities recently broke up a teenaged gang that was selling them on the black market for two hundred dollars a pair.,They have been around for a long time.And it seems likely that they will outlive even the necktie.,1,Carin Quinn,Detailed reading2-3,This ubiquitous American symbol was the invention of a Bavarian-born Jew.His name was Levi Strauss.,He was born in Bad Ocheim,Germany,in 1829,and during the European political turmoil of 1848 decided to take his chances in New York,to which his two brothers already had emigrated.Upon arrival,Levis soon found that his two brothers had exaggerated their tales of an easy life in the,land of the main chance.They were landowners,they had,told him;instead,he found them pushing needles,thread,pots,pans,ribbons,yarn,scissors,and buttons to housewives.For two years he was a lowly peddler,hauling some 180 pounds of sundries door-to-door to eke out a marginal living.,When a married sister in San Francisco offered to pay his way West in 1850,he jumped at the opportunity,taking with him bolts of canvas he hoped to sell for tenting.,Detailed reading,2,3,Detailed reading4-5,4 It was the wrong kind of canvas for that purpose,but while talking with a miner,he learned that pants sturdy pants that would stand up to the rigors of the digging were almost impossible to find.Opportunity beckoned.On the spot,Strauss measured the mans girth and inseam with a piece of string and,for six dollars in gold dust,had the canvas tailored into a pair of stiff but rugged pants.The miner was delighted with the result.,Word got around about“those pants of Levis,”and Strauss was in business.,The company has been in business ever since.,Detailed reading,5,When Strauss ran out of canvas,he wrote his two brothers to send more.,He received instead a tough,brown cotton cloth made in Nimes,France called serge de Nimes and swiftly shortened to“denim”(the word“jeans”derives,Detailed reading8-9,from Genes,the French word for Genoa,where a similar cloth was produced).Almost from the first,Strauss had his cloth dyed the distinctive indigo that gave blue jeans their name.But it was not until the 1870s that he added the copper rivets which have long since become a company trademark.The rivets were the idea of a Virginia City,Nevada,tailor,Jacob W.Davis,who added them to pacify a mean-tempered miner called Alkali Ike.Alkali,the story goes,complained that the pockets of his jeans always tore when he stuffed them with ore samples and demanded that Davis do something about it.As a kind of joke,Davis took the pants to a blacksmith and had the pockets riveted;once again,the idea worked so well that word got around.In 1873 Strauss appropriated and patented the gimmick and hired Davis as a regional manager.,Detailed reading,Detailed reading10-13,By this time,Strauss had taken both his brothers and two brothers-in-law into the company and was ready for his third San Francisco store.Over the ensuing years the company prospered locally,and by the time of his death in 1902,Strauss had become a man of prominence in California.For three decades thereafter the business remained profitable though small.With sales largely confined to the working people of the West cowboys,lumberjacks,railroad workers,and the like.Levis jeans were first introduced to the East,apparently,during the dude ranch craze of the 1930s,when vacationing Easterners returned and spread the word about the wonderful pants with rivets.Another boost came in World,Detailed reading,6,Detailed reading14-18,War II,when blue jeans were declared an essential commodity and were sold only to people engaged in defense work.From a company with fifteen salespeople,two plants,and almost no business east of the Mississippi in 1946,the organization grew in thirty years to include a sales force of more than twenty-two thousand,with fifty plants and offices in thirty-five countries.Each year,more than 250,000,000 items of Levis clothing are sold including more than 83,000,000 pairs of riveted blue jeans.They have become,through marketing,word of mouth,and demonstrable reliability,the common pants of America.They can be purchased pre-washed,pre-faded,and pre-shrunk for the suitably proletarian look.They adapt,Detailed reading,Detailed reading19-23,themselves to any sort of idiosyncratic use;women slit them at the inseams and convert them into long skirts,men chop them off above the knees and turn them into something to be worn while challenging the surf.Decorations and ornamentations abound.,7 The pants have become a tradition,and along the way have acquired a history of their own so much so that the company has opened a museum in San Francisco.There was,for example,the turn-of-the-century trainman who replaced a faulty coupling with a pair of jeans:the Wyoming man who used his jeans as a rope to haul his car out of a ditch;the Californian who found several pairs in,Detailed reading,Detailed reading24-27,an abandoned mine,wore them,then discovered they were sixty-three years old and still as good as new and turned them over to the Smithsonian as a tribute to their roughness.And then there is the particularly terrifying story of the careless construction worker who dangled fifty-two stories above the street until rescued,his sole support the Levis belt loop through which his rope was hooked.,Detailed reading,How does the author prove that blue jeans stand for“a passion for equality”?,Detailed reading1-Quesion,1,The author mentions that the pants draw no distinction and recognize no classes.They are favored by people from all walks of life,whether they are cowboys or bureaucrats.,Detailed reading,1.What kind of life did Levis Strauss expect in New York?,Detailed reading1-Quesion,2-3,Levis came to New York and expected an easy life that would enable him to make a fortune.,Detailed reading,2.Why did Strauss decide to leave New York for the West?,Because Strauss was disillusioned by the ill-paid,dull routine work,so he decided to leave New York for the West to try his luck.,1.Was there any use of the canvas that Strauss brought to,the West?,Detailed reading1-Quesion,4,The canvas was of no use for its intended purpose(tenting),but it could be used for making good sturdy pants.,Detailed reading,2.What do you think led to Strauss successful invention of,the jeans?,Strauss chance discovery of the miners need and his swift response to such a need led to the invention of the blue jeans.,1.Did the miner,Alkali,demand copper rivets to be added,to his pants?,Detailed reading1-Quesion,5,Alkali did not demand his pants to be riveted.He only demanded that something be done to make his pockets more sturdy and durable.,Detailed reading,2.What was the intended purpose of the tailor who added,copper rivets to the pants?,The tailor merely intended to pacify a mean-tempered miner and had the pockets riveted as a joke.,symbol,n.,something that represents an idea,Detailed reading1 symbol,e.g.,It was a mysterious place,a symbol of the unreachable and the remote.,The lion is the symbol of courage.,Derivation:,symbolic,a.,symbolism,n.,symbolize,v.,Synonym:,representation,Detailed reading,Detailed reading1symbol,Collocation:,symbol of,something which represents or suggests something else,such as an idea or quality,Detailed reading,e.g.,In the picture the tree is the symbol of life and the snake the symbol of evil.,symbol for,a letter,sign,or figure which expresses a sound,operation,number,chemical substance,etc.,e.g.,On maps,a cross is the symbol for a church.,manly,a.,having the qualities or appearance expected of a man,Detailed reading1 manly,e.g.,It wasnt manly to wish for such indulgences.,In the portrait,the King looked manly and in control.,Derivation:,manliness,n.,Detailed reading,legitimate,a,.able to be defended with logic or justification;legally valid,Detailed reading1 legitimate,e.g.,The Crown Prince has a legitimate claim to the throne.,Im not sure that his business is strictly legitimate.,Derivation:,legitimately,ad,.,legitimacy,n,.,Detailed reading,Antonym:,illegitimate,Detailed reading1-favor,favor,n,.an act of gracious kindness;an advantage to the benefit of someone or something,e.g.,He did all he could do to win her favor.,Im sure the president will look with favor on such a proposal.,Derivation:,favorable,a,.,Detailed reading,v.,promote over another;consider as the favorite,e.g.,Among his three daughters,he favors his second one.,The local football team was favored by the spectators from different areas.,Collocation:,be in/out of ones favor,in favor of sb./sth.,Detailed reading1,They draw no,They draw no distinctions and recognize no classes:they are merely American.,Translation:,穿着它们的人不分阶级，不讲究差别：它们只不过都是美国制造的。,Detailed reading,Detailed reading1,Yet they are,Yet they are sought after almost everywhere in the world including Russia,where authorities recently broke up a teenaged gang that was selling them on the black market for two hundred dollars a pair.,Translation:,但它们却几乎在全世界都受到了人们的追捧,包括在俄罗斯，那里的政府当局最近刚刚解散了一个在黑市上以,200,美元一条的价格卖出它们的少年团伙。,Detailed reading,Detailed reading1 emigrate1,emigrate,v,.permanently leave ones own country,e.g.,He and his mother received permission to emigrate to Canada.,Her family emigrated to America in the 1850s.,Derivation:,emigration,n,.,emigrant,n,.,Collocation:,emigrate from,emigrate to,Detailed reading,Detailed reading1 emigrate 2,Detailed reading,Comparison:,emigrate;immigrate,emigrate,to leave ones own country in order to go and live in another,immigrate,to come into a country to make ones life and home there,People who,emigrate,are,emigrants,from the country that they leave,and their action is called,emigration,.But from the point of view of the country they enter,the same people are,immigrants,and their action is called,immigration,.,Detailed reading1-exaggerate,exaggerate,v,.say more than the truth about sth.or sb.,e.g.,The seriousness of the situation has been much exaggerated in the press.,You are exaggerating the d