基于项目投资过程的企业竞争潜力研究(封面-摘要).doc

基于项目投资过程的企业竞争潜力研究

南 阳 理 工 学 院 本 科 毕 业 设 计（论文）

基于项目投资过程的企业竞争潜力研究
Research on the potential competitiveness of enterprises
based on Investment process

学 院（系）： 商学系
专 业： 工商管理
学 生 姓 名： 张昊泽
学 号： 34105083
指 导 教 师（职称）： 邢俊 （讲师）
评 阅 教 师：
完 成 日 期： 2009.4.14

基于项目投资过程的企业竞争潜力研究
工商管理专业 张昊泽
[摘要] 项目投资是把资本投向蕴藏着失败风险的高新技术及其产品的研究开发领域，旨在促使高新技术成果尽快商品化、产业化，以取得高资本收益的一种投资过程。成功的项目投资选择的企业一定是选择具有竞争潜力的企业。而企业竞争潜力大小是与企业的内部能力、外部环境相对应的。本文以此为研究切入点，从企业竞争潜力出发，以手帕纸为例，将不同内部能力，和外部环境对竞争潜力的影响进行讨论；研究侧重于项目投资中的风险投资类，并对其他类的项目投资也进行了讨论。提出了利用层次分析法对企业竞争潜力进行评价的方法；给出了不同的内部能力与外部环境的匹配矩阵。在矩阵中采用了淘汰线的方法选取可行域，并对矩阵进行了进一步的解释。揭示了项目投资要基于企业竞争潜力的一般规律，以及不同情况下的项目投资的竞争潜力变化。这样不但为项目投资知识体系提供了一个新的视角，也为企业提供了一个新的参考。

[关键词] 项目投资；企业竞争潜力；内部能力；外部环境；层次分析法；淘汰线

Research on the potential competitiveness of enterprises
based on Investment process
Business Administration Major　ZHANG Hao－ze
Abstract：Project Investment is definited as a process that the capital is invested into the High-tech with potential risk and development of the production with a view to promoting the High-tech achievement to commercialize, to Industrialize and gain high profit. Enterprises which successful Project Investment chooses are destined to be the competitive and potential ones. However, the potential competitiveness of enterprises reflects in their inner capacity and outside condition. This dissertation starts from this point and gives a further study surrounding the instance of “Handkerchiefs”, and discusses the influence of different inner capacity and outside condition on the competitiveness of enterprises. I paid more attention into the risk investment of the Project Investment and also discussed the others. APH is used in evaluating the competitiveness of enterprises and the matrix of different inner capacity and outside condition are also listed. Line-out method is applied to option the feasible region and further explanation is made to the matrix. Above study reveals that Project Investment is based on the general laws of the potential competitiveness and its variation and adds a new insight for the knowledge systems of Project Investment and a brand new reference for enterprises.

Key words：Project Investment；the potential competitiveness of enterprises； inner capacity；outside condition；APH；Line-out method