特许经营便利店物流体系研究教材.pptx

Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,*,7-ELEVEN,特许经营便利店物流体系研究,Research on the logistics system of 7-ELEVEN franchise convenience stores,1,特许经营便利店物流体系研究教材,第1页,1.序言,1.Foreword,2,特许经营便利店物流体系研究教材,第2页,7-ELEVEN便利店,采取特许经营模式发展，是现今全球最大零售网络商，被公认为世界便利店榜样。,截至年3月底，全球共有7-ELEVEN便利店约27000间。,7-ELEVEN convenience stores,owns the largest retailing network in the world,whose achievement is an exemplar of convenience stores.,By the end of March,7-ELEVEN had opened 27,000 stores in the world,3,特许经营便利店物流体系研究教材,第3页,作为全球最为出众特许经营企业之一，,7-Eleven便利店取得辉煌业绩，除了其先进经营方式与独特品牌营销外，支撑其快速发展另一主要原因就是强大后方物流支援系统。,As one of the most distinctive enterprise in the world,7-ELEVEN has won a tremendous success in the filed.Except its advanced and special operation strategies,a strong supporting system is another important factor of its rapid development.,4,特许经营便利店物流体系研究教材,第4页,希望经过学生对,7-Eleven便利店物流体系深入研究，能为中国便利店业以及特许经营企业物流体系发展，带来能够借鉴经验。,The paper is expected to give referential experiences to Chinas convenience store business and franchise enterprise by examining the logistics structure of 7-ELEVEN.,5,特许经营便利店物流体系研究教材,第5页,2.7-Eleven目标用户与商品组成,2.,7-ELEVENs Customers and Structure of Merchandise,6,特许经营便利店物流体系研究教材,第6页,从全球范围来看，,7-Eleven便利店基本立足点是以年轻用户及收入较高用户群体为主要服务对象，提供各种小区服务功效。,On the worldwide scale,7-ELEVEN defined primary service objects as young people and high income groups provided them with diverse community services.,7,特许经营便利店物流体系研究教材,第7页,7-Eleven用户定位将会影响它商品组成，从而深入影响到它物流体系构建。,Customer classification of 7-ELEVEN has influences on choosing category of product and affects logistics system structure.,8,特许经营便利店物流体系研究教材,第8页,图1：7-Eleven 店面销售商品结构Fig1:7-ELEVEN Structure of merchandise,9,特许经营便利店物流体系研究教材,第9页,3.7-Eleven物流战略体系,3.The logistics Strategy System of 7-Eleven,10,特许经营便利店物流体系研究教材,第10页,7-Eleven特许经营总部战略经营目标是使,7-Eleven全部加盟单店成为“周围居民信赖含有忠诚度店铺”。,The marketing strategy of 7-ELEVEN headquarter is endeavoring to help all“franchisee”outlets to win the title of“the most trustable CVS around citizens”.,11,特许经营便利店物流体系研究教材,第11页,7-Eleven便利店是经过以下三个要素来实现其忠诚度：,1、只有在7-Eleven能够买到独特商品；,2、提供高新鲜度快餐食品；,3、零缺货，即使用户永不失望供货。,Customer loyalty is acquired through three unique elements of 7-ELEVEN:,1.the unique products which only 7-ELELVEN provides;,2.offering fresh fast food;,3.zero inventory which never disappoint customers.,12,特许经营便利店物流体系研究教材,第12页,据学生对7-Eleven物流体系研究，该便利店为确保上述用户忠诚度所需三个要素顺利实现，而建立先进、高效物流系统，可归纳为以下六个物流战略关键点：,Having conducted research on 7-ELEVEN,the following six logistics key points are concluded to maintain customer loyalty and ensure the above three factors to be carried out in order to build an advance and efficient logistics system.,13,特许经营便利店物流体系研究教材,第13页,1、区域集中化战略；,2、小批量进货策略与JIT物流；,3、建立共同配送中心；,4、集约配送、共同配送；,5、不一样温度带物流；,6、物流差异化战略。,1.Regional Centralization Strategy;,2.Economic order quantity and JIT(Just In Time)logistics,3.Establish joint distribution center,4.Implement intensive distribution and joint distribution,5.Multi-temperature logistics,6.Logistics differentiation strategy,14,特许经营便利店物流体系研究教材,第14页,图2：7-Eleven物流体系六大物流战略之间关系图,Fig 2:relationship diagram of six strategies,7-Eleven,物流体系,7-Eleven Logistics System,区域集中化战略,Regional Centralization Strategy,小批量进货策略与JIT物流,Economic,order quantity and JIT,(Just In Time)logistics,建立共同配送中心,Joint Distribution Center,物流差异化战略,Differentiation Strategy,集约配送、共同配送,Intensive distribution and,joint distribution,不一样温度带物流,Multi-temperature logistics,15,特许经营便利店物流体系研究教材,第15页,区域集中化战略是,7-Eleven物流体系中最基本战略，是其余战略实施首要前提与必要保障；,Regional Centralization Strategy is the fundamental of all other strategies of 7-ELEVEN,which provided them with prerequisite preparations;,16,特许经营便利店物流体系研究教材,第16页,小批量进货策略与JIT物流是便利店店铺面积偏小必定选择，同时也是建立共同配送中心主要原因与必要前提；,and Economic order quantity and JIT(Just In Time)logistics is a must choice for small volume of stores,and an important reason to establish joint distribution center;,17,特许经营便利店物流体系研究教材,第17页,共同配送中心建立，为集约配送与共同配送战略、不一样温度带物流战略实现铺平了道路。,Establish joint distribution center gives a suitable environment to fulfill intensive distribution,joint distribution and Multi-temperature logistics.,18,特许经营便利店物流体系研究教材,第18页,不一样温度带物流战略是7-Eleven物流体系中一个特殊战略。,众所周知，物流所追求是物流成本与服务水平之间平衡，而不一样温度带物流战略正是一个十分显著，以牺牲物流成本为代价来提升服务水平战略。,Multi-temperature logistics is a unique strategy of 7-ELEVENs logistics system.,Its well-known that what logistics seeks is the balance of costs and service quality,however,multi-temperature logistics is a remarkable strategy which sacrifice logistics cost to improve service quality.,19,特许经营便利店物流体系研究教材,第19页,物流差异化战略是与区域集中化战略并列,7-Eleven物流体系中另一大战略，伴随共同配送中心战略顺利实施，这两大战略之间有机联络深入增强。,Differentiation strategy,in which parallel with regional centralization strategy,is another main strategy of 7-ELEVENs logistics system;with the smooth implementation of joint distribution center,these two strategies have been further strengthened.,20,特许经营便利店物流体系研究教材,第20页,与此同时，共同配送中心建立与顺利运行亦为物流差异化战略注入了强烈能量，使该战略含有越来越显著独创性与不可复制性。,Meanwhile,such implementation also infused strong energy into differentiation strategy to underline its ever increasing features of uniqueness and non-replicability.,21,特许经营便利店物流体系研究教材,第21页,普通而言，物流服务是由物流系统作为基础，物流服务水平是物流活动水平表达，高水平物流服务必有高水平物流成本所支撑。,Generally Speaking,logistics services are provided on the basis of logistics system,which is also the performance of it and indicated that high quality logistics services are necessity supported by prominent logistics cost.,22,特许经营便利店物流体系研究教材,第22页,所以，为了使用户满意度到达最大值，就必须寻求物流服务水平和物流服务成本之间平衡点，在用户能够接收价格内尽可能高提升物流服务水平。,Therefore,in order to maximum satisfy customers,and seek for the high standard service level within an affordable price of public,it is essential find the balance of cost and service level.,23,特许经营便利店物流体系研究教材,第23页,在7-Eleven物流体系中：,1.区域集中化战略目标是降低物流成本；,2.小批量进货策略与JIT物流战略目标是降低物流成本；,In the logistics system of 7-ELEVEN：,1.regional centralization strategy aimed at decreasing costs;,2.Economic order quantity and JIT(Just In Time)logistics aimed at decreasing costs;,24,特许经营便利店物流体系研究教材,第24页,建立共同配送中心战略在降低物流成本同时，提升了物流服务水平；,集约配送、共同配送战略目标是降低物流成本；,Establish joint distribution center on the one hand reduced costs and on the other hand,it helped to enhance service level.,Implement intensive distribution and joint distribution aimed at decreasing costs;,25,特许经营便利店物流体系研究教材,第25页,不一样温度带物流战略目标是提升物流服务水平以及用户满意度；,物流差异化战略归根结底是要提升物流服务水平。,Multi-temperature logistics aimed to,improve service quality and customer satisfaction.,Differentiation strategy aimed at the bottom line is the enhancement of service level.,26,特许经营便利店物流体系研究教材,第26页,4.7-Eleven物流体系启示,4.The message of Logistics System of 7-ELEVEN,27,特许经营便利店物流体系研究教材,第27页,中国改革开放已经过去了四分之一世纪了，不过中国特许经营还处于探索阶段，中国零售业，尤其是便利店业还是处于一个起步阶段。,A quarter of a century has passed since Chinas the reform and open policy,however,chinas franchise business is still in groping stage.Retail market in China,especially convenience stores,has only embarked on serious career.,28,特许经营便利店物流体系研究教材,第28页,即使近年来，特许经营商业模式已经有了很大发展，不过特许经营与便利店业相结合做法在中国仍属于是新鲜事物。,In recent years,although the business model of franchise has obtained more opportunities,the combination between franchise operation and convenience stores is still new to China.,29,特许经营便利店物流体系研究教材,第29页,在年，中国加入WTO后，我国企业取得了飞速发展，不过国内企业与国际先进外企业差距不但仅存在于经营规模，关键是支撑营运业务关键技术体系，包含物流体系。,In,enterprises has experienced rapid growth when China entered WTO,however,the difference between international advanced organizations is not only in operation size,but more importantly is the core technology systems support the operation which includes logistics system.,30,特许经营便利店物流体系研究教材,第30页,物流贯通经营业务活动全过程，物流步骤与商店内部经营步骤衔接及协调情况，直接影响企业对市场和用户反应速度，影响企业成本与效率。,Logistics runs throughout the whole process of operation activities,so the links and communications between logistics cycle and stores internal operation cycle are directly affecting enterprises response speed to customers and market,as well as costs and efficiency.,31,特许经营便利店物流体系研究教材,第31页,当前，物流体系发展滞后已成为制约我国企业发展主要瓶颈。,物流体系已成为发展当代特许商业必须处理课题之一。,Today,the lagged development of logistics system is a main blockage interrupting the advancement strides of our enterprises.,As a result,logistics system is the one of the subject must be solved to develop modern franchise business.,32,特许经营便利店物流体系研究教材,第32页,经过对7-Eleven物流体系研究，我们能够认识到，要打破制约我国企业发展物流瓶颈，,Having investigated the logistics system of 7-ELEVEN,it is clear that on the road to break the bottleneck which constraint the development of our enterprises,33,特许经营便利店物流体系研究教材,第33页,就必须从区域集中化战略、小批量进货策略与JIT物流、共同配送中心、集约配送与共同配送、不一样温度带物流、物流差异化战略这六大方面进行综合考虑,。,we must comprehensively regard from six aspects consisting of the strategy of regional centralization,economic order quantity and JIT(Just In Time)logistics,joint distribution center,intensive distribution and joint distribution,multi-temperature logistics,logistics differentiation strategy.,34,特许经营便利店物流体系研究教材,第34页,依据不一样企业经营特点与中国实际国情，以降低物流配送成本，提升流通整体效益，增加企业利润为最终目标，构建出含有企业个性独特物流体系。,According to difference features of enterprise operation and chinas identity,the ultimate objective of establishing a unique logistics system for enterprises is aimed to reduce distribute cost and boost entire efficiency and profit.,35,特许经营便利店物流体系研究教材,第35页,The Ending！,Thanks for your attention!,Communication,：,Contact,：,张毓辉,MSN：city-skyE-mail:city_sky M,obile telephone：[phone],36,特许经营便利店物流体系研究教材,第36页,