1、单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,金博大店与国贸店,SWOT,对比分析,1、地理位置;,2、美誉度;,3、A类品牌;,4、客层结构;,1、经营规模;,2、店铺形象;,3、业态组合;,4、营销投入;,5、品牌调整;,6、品牌结构;,7、会员管理;,8、无潜力可挖;,1、调整装修;,2、地铁新开;,3、新增业态;,1、周边竞争店调整;,2、周边新开店;,3、国贸调整;,4、大调整前品牌稳定;,1,SWOT Analysis Chart,STRENGTHS,Click on the text box to enter your,informati
2、on,Remember,bullets should enumerate,similar matters,Be clear and brief,Click on the text box to enter your,information,Remember,bullets should enumerate,similar matters,2,SWOT Analysis Chart,WEAKNESSES,Click on the text box to enter your,information,Remember,bullets should enumerate,similar matters
3、Be clear and brief,Click on the text box to enter your,information,Remember,bullets should enumerate,similar matters,3,SWOT Analysis Chart,OPPORTUNITIES,Click on the text box to enter your,information,Remember,bullets should enumerate,similar matters,Be clear and brief,Click on the text box to ente
4、r your,information,Remember,bullets should enumerate,similar matters,4,SWOT Analysis Chart,THREATS,Click on the text box to enter your,information,Remember,bullets should enumerate,similar matters,Be clear and brief,Click on the text box to enter your,information,Remember,bullets should enumerate,si
5、milar matters,5,SWOT Analysis Chart,STRENGTHS,Click on the text box to enter your,information,Remember,bullets should enumerate,similar matters,Be clear and brief,Click on the text box to enter your,information,OPPORTUNITIES,Click on the text box to enter your,information,Remember,bullets should enu
6、merate,similar matters,Be clear and brief,Click on the text box to enter your,information,WEAKNESSES,Click on the text box to enter your,information,Remember,bullets should enumerate,similar matters,Be clear and brief,Click on the text box to enter your,information,THREATS,Click on the text box to e
7、nter your,information,Remember,bullets should enumerate,similar matters,Be clear and brief,Click on the text box to enter your,information,6,SWOT Analysis Chart,STRENGTHS,WEAKNESSES,OPPORTUNITIES,THREATS,7,SWOT Analysis Chart,STRENGTHS,Click,on the text box to,enter your,information,Remember,bullets
8、 should,enumerate,similar,matters,Be,clear and brief,Not every detail is,important,Keep it simple!,Click,on the text box to,enter your,information,Keep it simple!,Remember,bullets should enumerate similar,matters,8,SWOT Analysis Chart,WEAKNESSES,Click,on the text box to,enter your,information,Rememb
9、er,bullets should,enumerate,similar,matters,Be,clear and brief,Not every detail is,important,Keep it simple!,Click,on the text box to,enter your,information,Keep it simple!,Remember,bullets should enumerate similar,matters,9,SWOT Analysis Chart,OPPORTUNITIES,Click,on the text box to,enter your,infor
10、mation,Remember,bullets should,enumerate,similar,matters,Be,clear and brief,Not every detail is,important,Keep it simple!,Click,on the text box to,enter your,information,Keep it simple!,Remember,bullets should enumerate similar,matters,10,SWOT Analysis Chart,THREATS,Click,on the text box to,enter yo
11、ur,information,Remember,bullets should,enumerate,similar,matters,Be,clear and brief,Not every detail is,important,Keep it simple!,Click,on the text box to,enter your,information,Keep it simple!,Remember,bullets should enumerate similar,matters,11,SWOT Analysis Chart,STRENGTHS,STRENGTHS,OPPORTUNITIES
12、THREATS,Click on the text box to enter your information,Remember,bullets should,enumerate similar matters,Be clear and brief,Click,on the text box to enter your,information,Remember,bullets should enumerate,similar,matters,Be,clear and brief,Click,on the text box to enter your,information,Remember,bullets should enumerate,similar,matters,Be,clear and brief,Click on the text box to enter your information,Remember,bullets should enumerate similar matters,Be clear and brief,12,






