汽车产业研究D国际汽车城案例(课堂PPT).ppt

Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,1,*,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,International Case Studies,Auto City,国际案例研究,汽车城,汽车城,Automobile Cities,丰田城，日本,Toyota City,Japan,沃尔夫堡，德国,Wolfsburg,Germany,汽车产业发展趋势,Industry Trends,零配件供应园区,Supplier Parks,设计创新中心,Design and Innovation Centres,会展中心,汽车城连接生产基地和沃尔夫堡城区,Exhibition Centres,汽车展示厅,Showrooms,汽车主题公园,Theme Parks,1,1,Automobile Cities,汽车城,丰田城，日本,Toyota City,Japan,1934,年以前,Koromo,城发展落后,Pre-1934 Koromo Town in decline,1959,年成为丰田城,1959 became Toyota City,位于日本的中部,Located in the centre of Japan,爱知县是日本最大的工业基地,Aichi Prefecture no.1 industry-oriented prefecture,爱知县科研研发中心,Aichi Academic Research and Development Zone,完善的汽车业工业基础设施,Extensive industrial infrastructure based on automobile industry,计划扩展信息和高科技产业,Expected to make a commitment to expanding information and high-tech industries.,目前人口350000,Current population 350,000,将举办2005年世博会,Expo 2005“Beyond development,rediscovering natures wisdom”,2,1,Automobile Cities,Wolfsburg,汽车城,沃尔夫堡,距离柏林约一个小时的火车车程,One hour from Berlin by train,大众汽车生产基地建于1930,Volkswagen assembly plant from 1930s,汽车城于2002年全面建成,Autostadt completed in 2002,汽车城建在生产基地附近废弃的工业用地上,Comprises former abandoned industrial estate next to assembly plant,Bridges gap between assembly plant and the town of Wolfsburg,临近主要火车站,Next to main rail station,设计有公园、水体、高品质建筑,Design features parks,water and architectural statements,3,1,Automobile Cities-Wolfsburg,汽车城,沃尔夫堡,德国大众汽车服务基地,Volkswagen Autostadt,汽车交付中心,Customer Delivery Centre,各大汽车品牌走廊,Marque Pavilions,汽车文化论坛,Koncern Forum,汽车博物馆,Car Museum,豪华旅馆,Ritz Carlton,购物中心,Shopping Centre,4,1,Automobile Cities-Wolfsburg,汽车城,沃尔夫堡,生产基地,汽车城,市中心,5,1,Automobile Cities,Wolfsburg,汽车城,沃尔夫堡,6,1,Automobile Cities,Wolfsburg,汽车城,沃尔夫堡,7,1,Automobile Cities,Wolfsburg,汽车城,沃尔夫堡,8,1,Supplier Parks,零配件,供应园区,设计和生产外包业务的增长,Increasing outsourcing of design and production,模块化生产和连续的零库存生产,Modular and sequential JIT manufacturing,欧洲有20个汽车零部件供应园区，例如：,20 supplier parks in Europe eg:,瑞典的沃尔沃供应园区,Volvo Arendel Park,Goteborg,Sweden,德国奥迪供应园区,Audi Supplier Park,Ingolstadt,Bavaria,Germany,德国福特供应园区,Ford Supplier Park,Saarlois,Saarland,Germany,9,1,Design and Innovation Centres,设计和创新中心,共享技术平台,Shared technical platforms,样式工作室,Style studios,研发和创新工程师,Research&innovation engineers,未来交通工具项目小组,Future vehicle project teams,汽车流程专家,Experts in automotive processes,最先进的汽车设计技术,Most advanced automobile design technology,独立的设计场所,Single site for design professionals,设计和生产同步进行,Design synchronized with production,节省了大量成本,Significant cost savings demonstrated,10,1,Toyota City Exhibition Centre,丰田城会展中心,社会研究中心,丰田与环境,丰田与汽车安全,技术创新站,研发剧场,智能交通系统,模拟工厂,汽车设计工作室,丰田汽车,运动,新款汽车展示厅,丰田剧院,11,1,Showrooms,展示中心,目标客户群以年轻人和女性为主,Targeting younger demographic and females,耐可世界里设有模型,Modelled on Nike World,网吧,Internet Cafe,餐馆提供世界各地的菜肴,Bistro with international cuisine,互动的多媒体设施,Interactive multi-media installations,视频节目,Video programmes,广播活动,Broadcast events,12,1,131,14,1,Theme Parks,汽车,主题公园,日本巨网主题公园,Mega Web Theme Park,Japan,丰田城陈列厅,Toyota City Showcase,历史上的汽车修理厂,History Garage,未来世界,Future World,试驾路线,Test Driving Course,电动汽车,E-com Ride,多彩城的一部分,Part of Palette Town:,极限驾驶,Thrill-seeking rides,摩天轮,Giant Sky Wheel,丰田演奏大厅,Zepp Tokyo Concert Hall,购物中心,Sun Walk Shopping Mall,女人街,Venus Fort,15,1,Key Lessons,主要经验,汽车城不但强调创新和技术，而且注重良好的环境和生活方式,Car Cities emphasise innovation and technology but also lifestyle and environment,独特的设计中心是现代汽车产业的特征之一,Specialized design centers are a feature of the modern car industry,设置在主要生产线附近的零部件供应商可以提供竞争优势,There may be competitive advantages in locating supplier parks next to major assembly plants,主题汽车展示厅，会展中心和商品交付中心可以包含很多的用途，为顾客提供更丰富的经历,Themed car showrooms,exhibition and customer delivery centres may include a very wide range of uses and experiences,汽车主题公园已被成功应用，但它只是汽车娱乐活动的一部分,Auto theme parks have been successfully established but are part of wider entertainment districts,16,1,