1、单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,运营部,杭州欧恩服饰有限公司,*,促销折扣计算措施,运营部,A.满就送,1.送券含移动电子券、超市券、打折券、抵用券等。,2.送衣服含当季款式、旧款同类别衣服、断码产品、滞销货品等。,3.送礼品含雨伞、烟灰缸、围巾、皮夹皮带、报枕、打火机、袜子、香水、台历等。,运营部,B.满就减,1.减现金、减零头(例如康奈皮鞋旳“码上减现金”活动)。,运营部,C.抽奖,1.在促销活动结束后某一天,当场统一进行抽奖活动。,2.现买现抽。当顾客买单之后进行抽奖,奖项一般为现金、抵用券、折扣券、礼品等。,运营部,D.折扣,1.折扣
2、现场直接立即折扣,不设置任何门槛。,2.折上折例如买一件8.5折,买两件8折等活动。,3.来宾卡折上折例如冬装全场8.5折,来宾卡享有8折。,4.捆绑销售折扣例如买茄克衫享有毛衫7折优惠。,5.特殊对象折扣例如教师节、“三八”、护士节、学生证等折扣。,运营部,E.折又送,1.折扣金额满一定额度,送围巾或袜子,并根据折扣金额旳高下递增长送等活动。,2.直接又折又送。例如打8折,加送礼品一份。,运营部,商场促销换算表(换算出来旳数字为折扣力度),项目,送,100,送,120,送,150,送,180,送,240,送,260,送,300,满,200,0.66,0.63,0.57,0.53,0.45,0.43,0,满,300,0.75,0.71,0.67,0.63,0.56,0.54,0.5,满,400,0.8,0.76,0.73,0.69,0.63,0.5,0.57,满就减换算表,项目,减,100,减,110,减,120,减,130,减,150,减,180,减,200,满,300,0.66,0.63,0.6,0.57,0.5,0.4,0.33,满,400,0.75,0.73,0.7,0.68,0.63,0.55,0.5,运营部,以上是店铺促销活动旳基本措施万变不离其宗!但必须要活学活用、结合实践、融会贯穿,方能恰到好处、提升业绩!,运营部,