牛津译林版高中英语必修四Unit1《Advertising》知识点整理及单元练习.doc

新牛津高中英语模块四第一单元知识点整理及单元练习
M4 UNIT1
一、词汇大集合
1. be aware of 知道，明白，意识到
I want you to be aware of the situation before It effects you.
我希望在情况影响你前,你能察觉到。
2. play tricks on 欺骗，捉弄
I'll give him play tricks on me, the low-down thing! He'll go straight down to the police station!
这狗东西，在我跟前使巧，送他公安局去！
3. believe in 信任，相信
4. be bored with 对……感到厌倦
5. appeal to迎合，对……有吸引力
Blue and red appeal to me, but I don’t like Gray or yellow
蓝色和红色投我所好然而我不喜欢灰色和黄色。
6. trick sb into doing sth诱使某人做某事
7. be satisfied with 对……感到满意
Think about the misforture of others that you may be satisfied with your own lot
想想别人的不幸,你可以对自己的命运感到满足
8. be used to对……习以为常，习惯于
There are a few verbs which fit into both groups and a hyphenmay be used to show the distinction
还有一些动词适合于上述两种情况,可用连接号表示这种区别
9. fall for 上……的当，受……骗
I can't believe you would fall FOR that old trick.
我不相信你会上那老把戏的当。
10. deal with 处理，对付
Appoint an ad hoc committee to deal with the affair
指定一特别委员会处理此事.
11. commit suicide/a crime 自杀 /犯罪
12. be intended for 为……而打算
13. be concerned with 对……关心
Evidently, there is another motion to be concerned with and that is the propagation of the modulation envelope
显然，还应当考虑另外一种运动，那就是调制包络的传播。
14. get sth across 传达
15. be particular about 对……挑剔
16. soft drink 软饮料
17. come up with 提出，拿出
The company HAS come up with a new acousto-optical device
这家公司已制造出一种新的声光装置。
18. according to 根据
Gasoline now costs an average of $3.15 a gallon, seven cents shy of the record set last May, according to AAA.
据美国汽车协会的数据，汽油现在的平均价格是每加仑3.15美元，仅比去年五月的记录低了七美分。
19. agree with sb. on sth.同意某人的意见
20.hold one’s breath 屏住呼吸
21. in public 在公共场所

22. at one’s service 听候某人吩咐，为某人服务
23. cure sb. of a disease 治愈某人的病
24. be proud of 以……感到自豪
25. even if 即使
Don’t neglect old friends, even if you no longer need them. ——AESOP
即使你不再需要老朋友，也不要怠慢他们。——伊索
26. at a low price 以低价格
27. be popular with 受某人欢迎
28. senior high 高中
29. be of good / high quality 高质量
30.be on sale 在销售中
31. make an announcement 宣布
32. keep away from 远离
33. No comments 不加评论，无可奉告
34. bad breath 口臭
35. be similar to 和……相似
36. up to （数量，程度等）达到
37. in particular 尤其，特别
38. introduce ……to …… 向……作介绍
39. recommend sth. to sb. 向某人介绍某物
40. protect … from … 保护…免于……
41. stand for 代表，表示
We stand FOR self - reliance.
我们主张自立更生。
42. be responsible for 对……负责
43. in one’s opinion 依某人看
44. warn sb. against
45. attract/catch/draw one’s attention吸引..注意力
46. take turns to do sth. 依次做某事，轮流做某事
47. persuade sb into doing / to do sth 说服某人做某事
48. have/keep/hold sth. in mind 把……记住
二 句型大集合
1. We are so used to them that we do not even realize how many we see and hear in a day.
我们习惯了他们，我们甚至不知道我们一天看到和听到有多少
2. A commercial advertisement is one which someone has paid for to promote a product or service.
商业广告则是其中有人为推销产品或服务支付。
3. PSAs are often placed for free, and are intended to educate people about health, safety, or any other issue which
affects public welfare.
公益广告往往是放置免费的，旨在教育有关健康，安全或任何其他的问题，影响公共福利的人。
4. China has strong laws to protect people from advertisements that lie or try to make people believe untrue claims about products or services.
中国拥有强有力的法律保护广告，说谎或试图使人们相信有关产品或服务的不真实索赔人。
5. However, we still must be aware of the methods used in advertisements to try and sell us things.
但是，我们仍然必须在广告中使用的尝试和卖给我们知道事物的方法。
6. Even if an ad does not lie, it does not mean it tells you the complete truth.
即使广告不撒谎，这并不意味着它会告诉你完整的真相。
7. All of these ads are meant to be helpful, and you can often learn a lot by following the advice they give
. 这些广告都意味着是有帮助的，你经常可以学到以下的建议，他们给了很多
8. The boss can then choose the right product to produce , the one which is expected to be most popular with consumers.
老板就可以选择合适的产品来生产，这是预期的是最流行的一种与消费者
9. Also important are the sales targets.
同样重要的是销售目标。
10. If they want to become the market leader, the company must ensure that their product is of high quality.
如果他们想成为市场领导者，公司必须确保他们的产品是高质量的。
11. That is why we are considering repackaging our chocolate bar as well.
这就是为什么我们正在考虑重新包装的巧克力棒以及。
12. Not all ads play tricks on us though.
并非所有的广告播放我们虽然花样
13. These ads deal with large social issues.

这些广告处理大量的社会问题。
14. In my opinion, this may have harmful effects.
在我看来，这可能会产生有害影响。
15. What they don’t mention is how bad these things can be for our teeth.
他们没有提到这些东西是多么糟糕，可以为我们的牙齿。
16. Have you ever regretted not having snapped those unforgettable moments?
你有没有后悔没有呵斥那些难忘的时刻？
17. Unlike a single advertisement, an ad campaign is an organized programme of advertisements using various kinds of ads to reach a particular audience.
不像一个广告，广告活动是使用各种广告达到特定的观众组织方案的广告。
18. When you start a successful ad campaign, you must have a clear goal and target audience in mind.
当您启动一个成功的广告运动你必须有一个明确的目标和目标受众的头脑。
19. In order to determine your audience, you will need to do a little research.
为了确定你的听众，你将需要做一些调查。
20. It is important to always try to appeal to the way the audience will react.
重要的是总是试图吸引观众的方式作出反应。
21. What parts of this issue would they care about or be concerned with?
这个问题的哪些部分他们会关心或关心？
22. The way you choose to advertise should depend mainly on your target audience and which kinds of ads reach that particular group best.
您选择的方式宣传应该主要取决于您的目标受众，哪些类型的广告达到特定组最好的。

三、单元综合练习

I .将表中的短语填入相应的句中：(每题2分，共20分)

①.I know his address, but I cannot think of it ________________.
② He closed his eyes ________________ and then opened them, looking at nothing.
③ She called her father _______________ she reached the hotel.
④ Don’t worry. I will be back ________________.
⑤ We are ready _______________ to give our lives for the country.
⑥Won’t you come in _____________ ?
⑦ I didn’t buy that dictionary because I had no money with me _____________.
⑧ Stop discussing ________________ please.
⑨ ________________ I saw him I knew that there was no hope.
⑩I wouldn’t __ consider lending him money.

II. 根据首字母或中文提示补全单词：(每题2分，共20分)
1. As far as I am c__________, I can’t object to your marriage.
2. She loves the song in p___________, because her mother used to sing it.
3. The atmosphere is a m___________ for sound waves.
4. Does she say anything that a__________ to you especially?
5. When learning a foreign language, the best a________ is the study of the spoken language.
6. These developing world will greatly __________ (得益) from the whole community.
7. The ____________ (听众) was fascinated by her beautiful song.
8. My _____ (反应) to his suggestion were not quite what he expected.
9. Sometimes he eats too much and sometimes he eats nothing. He goes from one _______ (极端) to the other.
10. A She’s very __________ (有创造力的); she writes and paints.

III. 填空题：
Health fears for obese children
Around half a million children in Europe are suffering the health problems of middle-aged people because they are too fat, according to new studies.
The levels of obesity (肥胖) among Europe’s children have been rising for the last 15 years. Experts are now starting to see many health problems appearing.
In Britain, one in five children is overweight or obese (肥胖的). In Spain the figure is 30% of children, and in Italy it reaches 36%. According to the US government, 30% of American children are overweight or obese.
In the new study presented at the start of this year’s European Congress on Obesity in Athens, experts reported that high blood pressure, raised cholesterol (胆固醇), damaged blood sugar regulation (血糖调节能力) and other dangerous problems — often called the metabolic syndrome (新陈代谢综合症) —were increasingly being found along with the rising levels of childhood obesity in Europe.
“The figures suggest that children in the EU could soon be the same as kids in the US. There the number of kids with the metabolic syndrome doubled from 910,000 to two million in less than 10 yearn,” said the analysis by the International Obesity Task Force, a group of famous obesity scientists and policy experts.
The group estimated (估计) that between 2,000 and 10,000 European children already had the type of diabetes (糖尿病) usually found among middle-aged people.
A statement was made at the conference by Markos Kyprianou, EU Commissioner for Health and Consumer Protection.
He made plans for Europe-wide rules to control the selling of unhealthy food to children and other plans for agriculture, education, and transport to deal with the obesity problem.
The European Union would publish new ideas on diet and exercise before the end of the year and have the document checked with the food industry, anti-obesity activists, and others to make a final plan by the end of 2006, Mr. Kyprianou said.
The move follows the big steps taken last year by the World Health Organization, which launched (发起) a global programme on diet and physical activity after health ministers from around the world approved the plan.
Questions:
Fill in the blanks using the information from the passage.
1. About ________ children in Europe’s suffering health problems which to appear only in middle-aged people.
2. The levels of obesity among Europe’s children have been __________ over the last 15 years. For example, in Britain ________ percent of children are overweight. In Spain, ______ percent are overweight, and in Italy it is now _________ percent.
3. Between ______ and _______ European children already have the type of _______usually found among middle-aged people.

IV. 完形填空：（每题2分，共40分）
Books are for reading, but man must bring to their reading a desire to learn and a power of absorbing. 1 should be active, not passive.
When students first go to a 2 , they may be 3 as to what to read of all the different subjects. Well, Bacon tells you “look at 4 places in your armor (盔甲)”, and shows you 5 to fill up the blanks in your 6 . On the other hand, it is no good just trying to fill your mind with knowledge: Knowledge in itself is often 7 . A mind filled 8 too 9 knowledge is like a mom too full of furniture; a man can’t walk about 10 in it, and look out of the windows. It 11 much better to collect a few subjects which interest you and to deal lightly with the others than to match heavily through the whole range of learning, 12 a silly tourist going through a museum and not missing a single object. If you try to master every subject you may become very wise, but you will be very lonely and you will probably 13 all your friends. So you must 14 to pick and choose and you must also learn to look here and there in a library like a camel eating 15 on the grassland. If you watch it, 16 , you will see that although it is supposed to be one of the most stupid 17 in the world, it has 18 one of the qualifies of the cultured man, the power to pick and choose. A student 19 mental food in a library should take the 20 as his model.
1. A. Absorbing B. Reading C. Picking D. Choosing
2. A. museum B. room C. library D. grassland
3. A. at a loss B. in a hurry C. clear up D. at random
4. A. good B. weak C. strong D. passive
5. A. what B. when C. how D. why
6. A. mental B. hook C. silk D. knowledge
7. A. important B. difficult C. useful D. useless
8. A. of B. with C. up D. by
9. A. much B. many C. few D. little
10. A. straight B. directly C. freely D. comfortably
11. A. was B. is C. will be D. were
12. A. like B. as C. alike D. familiar
13. A. find B. make C. lose D. get
14. A. read B. go C. fill D. learn
15. A. grass B. crops C. leaves D. water
16. A. eating B. biting C. fighting D. drinking
17. A. men B. animals C. beast D. fellows
18. A. at most B. Certainly C. at least D. only
19. A. having B. with C. without D. looking for
20. A. man B. Bacon C. armor D. camel

V. 填空题：(每线1分，共10分)
make, but, on the other hand, as, in the past, lead to, that, go on,
on the one hand, use, so far, think, what, have something to do with, so
Mobile phones emit( 放射)microwave radio emissions(放射物).Researchers are questioning whether exposure (暴露) to these radio waves might (1) _______ brain cancer.
(2) ______, the data are not conclusive. The scientific evidence does not enable us to say with certainty (3) _________ mobile phones are categorically (绝对地) safe. (4) _____, current research has not yet shown clear adverse effects (反作用) connected with the prolonged use of mobile phones.
Numerous studies are now (5) _______ in various countries. Some of the results are contradictory (矛盾的), (6) ______ others have shown that the use of mobile phones (7) ______ cancer. However, these studies are just beginning and the matter needs further, long-term investigation.
Until the scientific data are clearer, it is prudent (慎重的) for people to try not to (8) _____ mobile phones for long periods of time. Don’t think that hands-free phones are any safer either. At the moment, research is in fact showing the opposite and they may be just (9) _____ dangerous. It is also (10) _______ that young people whose bodies are still growing may be at particular risk.
1. _________ 2. __________ 3. __________ 4. __________ 5. __________
6. _________ 7.__________ 8. __________ 9. __________ 10. __________

VI. 短文改错：（每题1分，共10分）
Last week I went to a movie, which was very moved. 1. ___________
It was a movie that about a mother and her son. When the 2. ___________
child was a baby, the mother was very poor that she had 3. ___________
to send him to a rich family with not child. He received a 4. ___________
good education and 20 years late became a doctor. One day in his 5. ___________
hospital, he had the patient, an old lady. He didn’t take care of 6. ___________
her as much as needed, for she can hardly afford the medical care. 7. ___________
One day, the lady died quietly of a seriously illness and on her 8. ___________
bed the doctor found a letter, in it he discovered the truth and 9. ___________
felt the love of a great mother. He felt sorry, but it was too late. 10. ___________

VII. 书面表达：（共22分）
四月十五日（星期六），你们班组织去紫薇公园，进行了一次保护环境清理废弃物的活动。请用英语把图中的事写成日记。词数：100左右。