电子商务专业英语.pptx

单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,#,单击此处编辑母版标题样式,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,#,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,#,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,#,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,#,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,#,单击此处编辑母版标题样式,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,#,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,#,单击此处编辑母版标题样式,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,#,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,#,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,#,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,#,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,#,单击此处编辑母版标题样式,电子商务英语,Types of Electronic Business,Unit,1,Contents,New Words,Abbreviations,Phrases,Notes,Kets to Exercises,New Words,New Words,New Words,New Words,Phrases,Phrases,Phrases,Abbreviations,Listening to Text A,1 While e-business refers to more strategic focus with an emphasis on the functions that occur using electronic capabilities,e-commerce is a subset of an overall e-business strategy.,Notes,原 句,本句中，While e-business refers to more strategic focus with an emphasis on the functions that occur using electronic capabilities是一个让步状语从句。在该从句中，that occur是一个定语从句，修饰和限定functions。,讲 解,2 This is unlike business-to-consumer(B2C)which involves a business entity and end consumer,or business-to-government(B2G)which involves a business entity and government.,Notes,原 句,本句中，which involves a business entity and end consumer是一个定语从句，修饰和限定business-to-consumer(B2C)。which involves a business entity and government也是一个定语从句，修饰和限定business-to-government(B2G)。,讲 解,3 The transactions that leads to the shoes being available for purchase,which is the purchase of the leather,laces,rubber,etc.as well as the sale of the shoe from the shoemaker to the retailer,will be considered(B2B)transactions.,Notes,原 句,本句中，The transactions是主语，will be considered(B2B)transactions是谓语。that leads to the shoes being available for purchase是一个定语从句，修饰和限定The transactions。which is the purchase of the leather,laces,rubber,etc.as well as the sale of the shoe from the shoemaker to the retailer是一个非限定性定语从句，对The transactions that leads to the shoes being available for purchase进行补充说明。,讲 解,4 A common example is the online auction,in which a consumer posts an item for sale and other consumers bid to purchase it;,Notes,原 句,本句中，in which a consumer posts an item for sale and other consumers bid to purchase it是一个非限定性定语从句，对the online auction进行补充说明。,讲 解,电子商务的类型,电子商务通常称作“e-business”或“e-business”可以被定义为应用信息和通信技术支持全部商业活动。商务活动包括企业、集团和个人之间的产品交易和服务交换，因此可以被看作任一企业的主要商务活动之一。因此，电子商务主要使用ICT技术来实现商家与个人、团体和其他商家之间的外部活动和联系。,IBM前任CEO刘易斯郭士纳在他的谁说大象不能跳舞中把电子商务术语归因于1996年IBM的市场和互联网小组。,电子商务方法可以使公司内部和外部之间的数据处理系统的联系更有效和更灵活，与供应商和商务伙伴的联系更紧密并更好满足客户的需求和期望。,实际上，电子商务不仅仅是电子贸易。电子商务更多地指战略，强调用电子功能实现运行，而电子贸易是电子商务战略的一个分支。电子贸易使用万维网或互联网来增加收入，以建立和加强与客户和合作伙伴的关系。通常，电子贸易包括知识管理系统的应用。,参考译文,电子商务的业务流程横跨整个价值链：电子采购和供应链管理、电子化订单处理、客户服务以及与商务伙伴合作。电子商务的特殊技术标准使公司之间的数据交换更容易。电子商务软件解决方案整合了公司内部和公司之间的业务过程。电子商务可以通过万维网、互联网、内联网、外联网或它们的某种组合得以实施。,1企业对企业,企业对企业B2B电子商务通常被用来描述企业之间的商业交易，如一个工厂和一个批发商或者一个批发商或一个零售商（买卖双方都是企业实体）。这不同于企业对消费者个人的电子商务（B2C），也与企业对政府的电子商务（B2G）不同。B2C是企业实体和终端消费者之间的商业交易，B2G是企业实体对政府的电子商务。,B2B的业务量比B2C大得多。其主要原因是在典型的供应链管理中包含了许多B2B业务，包括零部件和原材料，而B2C业务只是把成品销售给终端客户。例如，汽车制造厂可以进行几种B2B业务，如为它的汽车购买轮胎、挡风玻璃以及橡胶管。最后，成品车销售给客户只是一个单一的（B2C）业务。,参考译文,2企业对消费者个人,企业对消费者个人（B2C）电子商务描述了给终端客户提供产品或服务的商务活动。,B2C业务的一个例子就是一个人从零售商那里买一双鞋。购买皮革、鞋带橡胶等原材料以及鞋店把鞋销售给零售商被看作是（B2B）业务。,3企业对员工,企业对员工（B2E）电子商务使用内部网络让企业为它的员工提供产品和服务。公司通常使用B2E网络来自动完成与员工有关的工作。,B2E应用的例子包括：,在线保险单管理,企业公告传播,在线供应请求,员工特别优惠,员工福利报告,员工折扣特价,参考译文,4企业对政府,企业对政府（B2G）电子商务是B2B营销的派生，并且通常被市场定义为“公共部门市场营销”。它包括通过综合销售通信技术，如战略公共关系、商标、广告和基于网络的通信，给政府机构销售产品和服务。,5政府对企业,政府对企业（G2B）电子商务是地方政府和中央政府与商业商务部门之间所进行的非商业性质的在线交互，而不是政府对个人的行为。例如，就是一个政府网站，在那里商家可以得到信息并得到电子商务“最佳实践”的建议。,参考译文,6政府对政府,政府对政府（G2G）电子商务是政府组织、部门、权威机构及与其他政府组织、部门、权威机构之间的一种非商业性在线交互。G2G与G2C、G2B，在英国的使用很普遍。G2C指地方政府、中央政府和个体之间的非商业性在线交互，G2B指地方政府、中央政府和商业分支机构之间的非商业性在线交互。,G2G一般有以下两类：,面向内部联合单个政府部门、代理、组织和权威机构，如包括政府综合门户以及连接健康骨干数据网的英国国民健康保险制度网站。,面向外部连接多个政府信息系统，如有为了适应申根协议而开发的申根信息系统。,参考译文,7客户对客户,客户对客户（C2C）电子商务包括通过第三方平台电子化地推动业务。最普通的例子就是在线拍卖。具体操作是：消费者张贴拍卖的东西，其他消费者竞拍，第三方通常收取场地费或佣金。网站只是媒介，仅仅匹配消费者。它们无须检查所售产品的质量。,7.1 C2C的范例,eBay,Craigslist,A,将来这种类型的电子商务有望增加，因为它削去了使用其他公司的成本。但是也有以下问题：,没有质量控制,没有支付担保,不方便使用支票、ATM 卡等，但未来可能会改变,参考译文,7.2 大学,C2C在大学生中越来越流行，因为他们是该区域内需要低价的一个庞大群体。所以，他们频频访问这样的网站进行这种交易。大学自己也建立了自己的网站，供学生向其他学生销售课本或别的材料，甚至可以刊登租房广告。,参考译文,Electronic business is commonly referred to as“eBusiness”or“e-Business”.It may be defined as the utilization of information and communication technologies(ICT)in support of all the activities of business.,Keys to Exercises,1,【Ex.1】Answer the following questions according to the passage.,While e-business refers to more strategic focus with an emphasis on the functions that occur using electronic capabilities,e-commerce is a subset of an overall e-business strategy.,Keys to Exercises,2,【Ex.1】Answer the following questions according to the passage.,E-commerce often involves the application of knowledge management systems.,Keys to Exercises,3,【Ex.1】Answer the following questions according to the passage.,E-business involves business processes spanning the entire value chain:electronic purchasing and supply chain management,processing orders electronically,handling customer service,and cooperating with business partners.,Keys to Exercises,4,【Ex.1】Answer the following questions according to the passage.,Business-to-Business(B2B)is a term commonly used to describe commerce transactions between businesses like the one between a manufacturer and a wholesaler or a wholesaler and a retailer i.e.both the buyer and the seller are business entity.,Keys to Exercises,5,【Ex.1】Answer the following questions according to the passage.,B2C(Business-to-Customer)is the activities of businesses serving end consumers with products and/or services.C2C(Consumer-to-Consumer)involves the electronically-facilitated transactions between consumers through some third party.,Keys to Exercises,6,【Ex.1】Answer the following questions according to the passage.,Typically,companies use B2E networks to automate employee-related corporate processes.,Keys to Exercises,7,【Ex.1】Answer the following questions according to the passage.,Business-to-Government(B2G)encompasses marketing products and services to through integrated marketing communications techniques such as strategic public relations,branding,advertising,and web-based communications.,Keys to Exercises,8,【Ex.1】Answer the following questions according to the passage.,Government-to-Business is the online non-commercial interaction between local and central government and the commercial business sector,rather than private individuals.,Keys to Exercises,9,【Ex.1】Answer the following questions according to the passage.,Government-to-Government(G2G)is the online non-commercial interaction between government organizations,departments,and authorities and other government organizations,departments,and authorities.,Keys to Exercises,10,【Ex.1】Answer the following questions according to the passage.,Keys to Exercises,【Ex.2】Translate the following words and phrases into Chinese.,Keys to Exercises,【Ex.3】Translate the following words and phrases into English.,1)Many institutions exchange information by hand because of incompatible computer systems.,由于计算机系统不兼容，许多机构通过人工方式进行信息交换。,2)We prolong the cooperation relationship with this supplier voluntarily.,我们自愿延长和此供应商的合作关系。,3)British Rail are going to place an order for a hundred and eighty-eight trains.,英国铁路公司将订购,188,列火车。,4)The aim is to promote closer economic integration.,目的是进一步促进经济一体化。,5)The user at home can access his companys intranet by dial-up authentication.,用户在家里可以通过拨号验证访问他公司的内部网。,Keys to Exercises,【Ex.4】Translate the following sentences into Chinese.,6)This allows it to update applications over the intranet or extranet.,这就允许通过企业网或外网来更新应用程序。,7)The new device can also cancel the check after the transaction is complete.,交易完成后，这种新设备也能注销支票。,8)The shopkeeper has gone to the wholesaler to buy new products.,店主到批发商处进货去了。,9)Take the goods back to your retailer who will refund you the purchase price.,把商品退还给你的零售商，他们会按原价退款的。,10)The salesmen work on commission only.,销售人员只根据销售量提取佣金。,Keys to Exercises,【Ex.4】Translate the following sentences into Chinese.,1)goods and services,money,2)want to purchase a good or service,offer goods and services to buyers,3)two,retailers and wholesalers or distributors,4)sell directly to consumers,sell to retailers,5)create the products and services that sellers offer to buyers.,6)the something itself,a product or service,7)sell your products,to get people to come to your place,8)the check out line,mail or phone,fulfillment,9)accept returns,honor warranty claims,10)complicated,customer service and technical support departments,Keys to Exercises,【,Ex.5,】,Complete the following sentences with the information given in the text.,更多内容，请访问,网站,:,Thank You!,电子商务英语,B,2C,Unit,2,Contents,New Words,Abbreviations,Phrases,Notes,Kets to Exercises,New Words,New Words,New Words,New Words,New Words,New Words,Phrases,Phrases,Abbreviations,Listening to Text A,1 B2C e-commerce refers to the emerging commerce model where businesses/companies and consumers interact electronically or digitally in some way.,Notes,原 句,本句中，where businesses/companies and consumers interact electronically or digitally in some way是一个定语从句，修饰和限定the emerging commerce model。in some way的意思是“以某种方式”，refer to的意思是“涉及，与有关；应用,适用”。,讲 解,2 In contrast,Internet auctions allow asynchronous bidding lasting days or weeks,which offers more flexibility to the bidders.,Notes,原 句,本句中，which offers more flexibility to the bidders是一个非限定性定语从句，对其前面的句子作补充说明。lasting days or weeks是一个现在分词短语，作定语，修饰和限定asynchronous bidding，可以扩展为一个定语从句：which lasts days or weeks。,讲 解,3 These are cheaper to run as a lot of costs relating to infrastructure required for a conventional auction system are not necessary for this.,Notes,原 句,本句中，as a lot of costs relating to infrastructure required for a conventional auction system are not necessary for this是一个原因状语从句，修饰谓语are cheaper to run。在该从句中，a lot of costs是主语，are not necessary for this是谓语，this指Internet auction，relating to infrastructure是一个现在分词短语，作定语，修饰和限定a lot of costs，required for a conventional auction system是一个过去分词短语，作定语，修饰和限定infrastructure。,讲 解,4 Mike McCabe founded MaketheM in 1998.Its mission is to simplify the lives of Internet users by creating functional,interactive services that will make their lives easier and better.,Notes,原 句,本句中，Its mission是主语，Its指MaketheMs，to simplify the lives of Internet users是动词不定式短语作表语，与is一起作谓语。by creating functional,interactive services that will make their lives easier and better是介词短语，作方式状语。在该方式状语中，that will make their lives easier and better是一个定语从句，修饰和限定functional,interactive services。,讲 解,企业对客户的电子商务,1B2C的意义,B2C通常指在线贸易和拍卖，例如，在线股票交易市场、计算机和其他东西在线拍卖。B2C电子商务指新出现的商务模式，企业/公司与客户以某种方式进行电子的或数字的交互。B2C电子商务的一个最好的例子是A，它在1995年建立了自己的网上书店。,在B2C电子商务中，更多地关注美好的前景及将之转为客户，留住他们并分享在这个过程中创造的价值。最终目标是尽可能把顾客转换为牢固的买主。,在典型的B2C电子商务中，商家与客户之间的信息流通常以互联网为媒介。这个信息流包括产品订单/顾客的服务请求、产品信息、规格、商家所提供的服务等。另外，也可以包括实物流（例如，顾客订购的货物、商家与客户之间传输的文件等）。,参考译文,2B2C电子商务模式,2.1 拍卖,（在互联网上）电子拍卖提供一个实现电子竞价的机制，与传统拍卖一样。同时，它可以使用多媒体介绍产品。通常，它们不局限于这个单一的功能。它们也可以把缔约、支付、交货与竞价过程相整合。拍卖提供者的收入来源于出售技术平台、处理一系列电子商店的交易，通常用公共保护伞（如一个知名品牌）来增加交易；也可以通过公共担保支付方式来提高收入。,互联网拍卖的优势：,方便：它给参与者提供了方便，竞价人可以在家中或办公室内竞价，就像在传统的拍卖中一样。另外，也可以使竞价人更容易地进一步了解拍卖商品。,灵活性：传统拍卖只允许同步竞价，要求所有投标人同时参与，而互联网拍卖允许异步竞价，时间可以持续几天或数周，给投标人提供更多的灵活性。,增加参与性：基于互联网的拍卖网站的潜在参与者是全球性的，因此拍卖商品的市场十分广阔。,运行经济：因为无须传统拍卖体制所需要的基础设施，所以运行成本比较低廉。,参考译文,互联网拍卖的劣势如下。,货物察看：在基于互联网的拍卖中，不能看到货物的实体，竞价人只能依靠所提供的信息，或者有时只能依靠所拍卖货物的电子图像。,容易欺诈：互联网竞价者只能相信卖家一定会发送所购货物。通常，人们通过在互联网上提供信用卡细节来实现支付，这也可能不总是安全的。,2.2 在线商店,它指通过网站销售公司的产品。它可以宣传公司及其产品和服务，或实际上通过该虚拟商店卖产品/服务。电子商店最好的例子之一是A，它开始在网上售书，然后逐渐扩展到销售其他产品。,对公司的好处：,增加了需求,低成本通达到全球,降低了促销及销售成本,降低了成本,参考译文,对客户的好处：,价格更低,选择范围更大,信息更多,便利,通过在线商店购物越来越流行和被接受。尽管商品大部分收入来自B2B销售，但在未来几年B2C销售有望提高。然而，要实现这一点，在线商店需要给客户提供更多的价值并同时寻找新的增收方法。,给客户提供价值：要给客户提供更多的价值，需要考虑以下几点。,a商家必须努力寻找获得竞争优势的要素，而不是只考虑价格方面的优势。,b在线商店需要提供购物体验，来满足客户的全部需求，也应该努力提供容易探索的环境。,c扩展服务范围。,d寻找物超所值的方法，以增加客户基数和获得更高的收入。,参考译文,获得收入的新方法：在线商店所面临的一个关键问题是，缺乏良好并有效的收入模式。因此，在线商店必须探索获得收入的新方法（如收取客户的会员费）。,2.3 在线服务,这是公司可以开拓互联网的另一领域。许多公司都在利用互联网为客户提供服务。在服务方面，银行和股票交易就是这样的例子。像eT这样的公司已经使客户在自己的个人计算机上方便地进行股票交易。另一个有趣的例子是MaketheM。,Mike McCabe在1998年创建了MaketheM。它的任务是让互联网用户的生活简单化，通过建立实用的交互服务使他们的生活更简单和更好。他们为企业对个人电子商务市场提供安全的、基于互联网的、以信息为媒介的电子商务解决方法。MaketheM为个人提供开通、变更和取消公用事业如煤气、电力和本地电话，以及长途电话、无线电话、有线电视、互联网服务提供商、电话簿、报纸、杂志和搬家等服务。,参考译文,1)B2C e-commerce refers to the emerging commerce model where businesses/companies and consumers interact electronically or digitally in some way.One of the best examples of B2C e-commerce is A,an online bookstore that launched its site in 1995.,Keys to Exercises,1,【Ex.1】Answer the following questions according to the passage.,2)In a B2C e-commerce the focus is more about enticing prospects and converting them into customers,retaining them and share value created during the process.,Keys to Exercises,2,【Ex.1】Answer the following questions according to the passage.,3)In a typical B2C of the information between business and consumer typically flows through the medium of Internet.,Keys to Exercises,3,【Ex.1】Answer the following questions according to the passage.,4)This flow of information includes product orders/service requests from customers,product information,specifications,providing of services by Business etc.,Keys to Exercises,4,【Ex.1】Answer the following questions according to the passage.,5)Types of services typically covered under B2C e-commerce:,a.Auction stores(),b.Online stores(e.g.),Keys to Exercises,5,【Ex.1】Answer the following questions according to the passage.,6)Advantages of Internet auctions:,Convenience:It gives the participants convenience as bidder can stay at his home or office and still participate in the bidding just as in traditional auctions.In addition,it is also more convenient for a bidder to find more about the goods being auctioned.,Flexibility:Traditional auctions allow only synchronous bidding requiring all bidders to participate at the same time.In contrast,Internet auctions allow asynchronous bidding lasting days or weeks,which offers more flexibility to the bidders.Increased reach:The potential of reach of an Internet based auction site is global and thus the market for auctioned goods is very large.,Economical to operate:These are cheaper to run as lot of costs relating to infrastructure required for a conventional auction system is not necessary for this.,Keys to Exercises,6,【Ex.1】Answer the following questions according to the passage.,7)Disadvantages of Internet auctions:,Inspection of goods:In an Internet based auction,it is not possible to physically inspect the goods.The bidders have to rely on the information provided or sometimes,may have to rely on some electronic images of the goods on auction.,Potential for fraud:Internet bidder has to trust that the seller would actually send the good for which he paid.Also typically payments are made by providing credit card details through the Internet,which may not also be always safe.,Keys to Exercises,7,【Ex.1】Answer the following questions according to the passage