高中英语必修4Unit 1 Advertising-welcome to the unitppt 课件.ppt

单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,Unit 1 Advertisement,Welcome to the unit,What will you think of when these pictures come into your sight?,What role do you think ads play in our daily life?,Look at the following pictures and talk about each picture separately.,Hope Project,OXLIN AIRLINES,I love to fly with,Oxlin,Airlines,Make every day a green one.,Say No to drugs!,Shine that lasts for days!,Special discount on,learning software,Discussing,1.What,image(s,)can you read on each poster?,2.What can you read on each poster?,3.What does each advertisement try to tell us?,4.Do they belong to the same type?,Questions,1.Which advertisements make you want to buy a product or service?Why?,2.Which advertisements make you think about problems in society or about people who need help?Why?,3.Do you think advertisements tell the complete truth?Why or why not?,1.Which advertisements make you want to buy a product or service?Why?,As,we can see clearly,the three ads separately promote learning software,an airline service and a shampoo.They are well-designed and attract,me.I,cant help hoping to buy a product or a,service,upon,seeing them.,In my opinion,the advertisement for the shampoo is the most persuasive not only because of the image on the shampoo bottle,but also because it says that this shampoo will keep my hair shiny for days.Although I dont believe that this ad tells the complete truth,I want to try it anyway.,2.Which advertisements make you think about problems in society or about people who need help?Why?,2,.,The,other three ads separately for Project Hope,Earth Day and an anti-drugs campaign make me think about problems in society or about people who need help.Peoples health,the environment and poor childrens lives are the most common social,concerns.This,kind of ads are of great significance and are necessary.,Nobody can ignore the problems around us.In addition,the persuasive words and the impressive images used in these ads strike me a lot.Of the three ads,the ad about Earth Day strikes me the most.The ad shows us a birds nest built in the sky.The poster is trying to show that there is nowhere else to put the birds nest because all the trees have been cut down.It sends us a serious warning and tells us that we should protect the environment from now on.,3.Do you think advertisements tell the complete truth?Why or why not?,3.No.Generally,speaking,publicservice advertisements are intended to educate people about health,problems in society and public welfare in order to teach people and help them to live a better life.Public service advertisements are usually placed for free and they are usually true.,Commercial advertisements,on the other hand,are intended to encourage people to buy a product or service so that companies can make more money.Thus they try their best to make people believe they are telling the truth,sometimes by tricking us.For example,ads which sell cosmetics often use famous pop stars who tell us how effective the product is and how it keeps him or her young and good-looking.It is up to us,the consumers,to decide whether to believe commercial advertisements or not.,language points,Unit1 Advertising,advertise,v.,做广告,登广告,advertise for an apartment,登广告寻求公寓房,公司登广告招聘一名新秘书。,The company advertised for a new secretary.,我们该登个广告聘人来照管孩子们。,We should advertise for someone to look after our children.,advertisement,n.,广告,television advertisement,电视广告,commercial advertisement,商业广告,aware,adj.,用作表语,知道的,;,意识到的,be/become(well),aware of,知道,意识到,become(well),aware+,wh-/that,发觉,注意到,Are you aware that youre sitting on my hat?,你可知道你坐在我的帽子上吗？,I was,well aware that this is a risky investment/well aware how risky this investment is.,我很清楚这项投资风险很大,.,The man is,socially/politically/artistically aware.,一个有社会意识,/,有政治意识,/,有艺术感的人,without being aware of it,不会觉察（留意）到它，,awareness,n.,unaware,opposite.,无意识的,be unaware of/that,similar/similarity/similarly,1.The two signatures,are,similar,to,each other.Can you tell them apart?,2.Are there any,similarities,between the two religions?,3.What strikes me most about his poem is its,similarity,to Wordsworths.,4.You can never tell them apart not only because they are twins but because they,similarly,dressed.,Homework,1.Collect some advertisements and try to know what products or services the ads talk about.,2.Get ready for,the Reading part.,Thank you!,