体验英语第二册Unit1lesson1.ppt

单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,UNIT-1,体验英语第二册Unit 1 lesson 1,UNIT 1,McDonalds,Business Model,Over the years,McDonalds has become the largest fast-food chain restaurant and a symbol of globalization.In this unit,McDonalds working business model will be presented.You will get to know the secrets of its business success through listening,viewing and reading.Finally,you will conduct a business-oriented project with their peers.,Unit Overview,Background Information,Unit Overview,Lesson,1,Lesson 2,Supplementary Reading,Agenda,Home listening,Lesson One,Lead-in,Audio studio,Video studioim lovin it,Background,Information,Ray Kroc led its worldwide expansion.,Ronald McDonald,Headquarters(Oak Brook,Illinois),Global operations,McDonalds Business Model:,The Three-legged Stool,THE THREE-LEGGED STOOL,:MCDONALDS BUSINESS MODEL,Franchisees,Company employees,Suppliers,Franchisees,own and operate the majority of restaurants,Suppliers,provide food and packaging and other products and services,Company employees,support and deliver restaurant operations around the world,Winston Churchill,If we are together,nothing is impossible.,If we are divided,all will fail.,Famous Quote,Describing,the Picture,Describe the pictures first and then discuss McDonalds Business Success.,Lead-in,Tips:,Where are the two McDonalds in the picture?,What similarities and differences do these two McDonalds have?,1,2,Do you or your family often dine at McDonalds?,Do you know the history of McDonalds?,Discussion,Task 2 Reflecting,on the Reading,1.What does“The stool is only as strong as the three legs”mean?,Read through the,Supplementary Reading,passage on page 122,and answer the following questions.,Answer:,This partnership is also a unique opportunity for an individual to own and operate a business,while at the same time having access to the resources of a major multi-billion dollar organization.,Answer:,This means that the company,the franchisee owners and the suppliers each support the weight of McDonalds equally.For one to prosper,the other two must prosper also.,2.What is special or unique about this partnership?,3.What does the company emphasize?,Answer:,The franchisee/company relationship stresses personal commitment to the business and emphasizes people,community commitment,financial management and a sharing of goals,principles and ideals.,4.What are the standards of QSC&V?,Answer:,They are quality,service,cleanliness and value.,5.How does the McDonalds Corporation(MCD)support the franchisee?,Answer:,McDonalds supports the franchisee by providing advice,training and marketing expertise.,Task 3 Expanding Your Vocabulary,an act of increasing or making sth.increase in,size,amount or importance,B.to go to sb.for information or advice,C.to see or notice a person or thing,D.mainly,a group of shops/stores or hotels owned,by the same company,F.the act or process of buying sth.,Read through the words in the left-hand column,and match each of them with the appropriate meaning in the right-hand column.,1.chain,2.primarily,3.purchase,4.expansion,5.spot,6.consult,Audio Studio,Word Bank,1.corporation,(,大,),公司,2.french fries,薯条,3.milkshake,奶昔,4.initially,最初,5.hangout,可以打发时间的地方,6.franchise,特许营销权,7.equity,(,公司的,),普通股,8.prominence,卓越,9.obesity,肥胖,10.ethic,道德,11.barbecue,烧烤,12.profitable,赢利的,13.overall,全面的,14.convince,说服劝说,Task 1,Task 2,French friesAmE.,ChipsBrE.,ChipsAmE.,CrispsBrE.,英国的国菜,fish&chips,薯条,薯片,BBQ,有考据指烧烤的英文名称,barbecue,这个字（俗称,BBQ,）有可能是来自加勒比海。从前法国人来到加勒比海，在岛上会把整只宰好的羊从胡须到屁股（,de la barbe au cul,）放在烤架上烤熟后进食，这个食物简称,barbe-cul,（法文,cul,字末尾的“,l”,不发声），演变成,barbecue,这个字，更由于,cue,的和英文字母,Q,同音，便变成了,barbeque,，后来更简写为,BBQ,Audio Studio,1.,franchise,frn(t)az,特许经营权,franchisee,frntazi,特许经营人,ethnic,人种的,种族的,3.,ethic,道德,2.,equity,ekwt,股权,Audio Studio,Tip,:,Read the questions before you start,Audio Task 1 Identifying the Gist,1.What is the passage mainly about?,A)Secrets of McDonalds success.,B)Brief history of McDonalds.,C)Changing of McDonalds.,2.What has it become as McDonalds expands?,A),The symbol of globalization.,B)The symbol of the spread of the American way of life.,C)Both A&B.,Audio Task 2 Checking the Facts,1.McDonalds Corporation(MCD)is one of the,_,in the world,touching the lives of people every day.,2.But after,_,the restaurant they served around,_,which were mostly barbequed.,3.The present corporation,_,the opening of a franchised restaurant by Ray Kroc on April 15,1955.,leading fast-food restaurant chains,establishing,25 items,dates its founding to,Listen to the audio clip again and fill in the blanks according to what you have heard.Repeat the sentences after you have completed them.,4.In effect,Kroc opened his first and the overall ninth restaurant in Chicago,Illinois,and,_,McDonalds Corporation.,5.Its prominence also made it a frequent subject of public debates about obesity,corporate ethics and,_,.,gave birth to,consumer responsibility,McDonalds Corporation(MCD)is one of,the leading fast-food restaurant chains,in the world,touching the lives of people every day.As the worlds largest chain of restaurants,it primarily sells hamburgers,chicken,french fries,milkshakes,soft drinks,etc.,The business began in 1940,with a restaurant opened by brothers Dick and Mac McDonald.Initially,they just owned a hotdog stand.But after,establishing,the restaurant they served,around 25 items,which were mostly barbecued.It became a popular and profitable teen hangout.,Their introduction of the“Speed Service System”in 1948 established the principles of the modern fast-food restaurant.The present corporation,dates its founding to,the opening of a franchised restaurant by Ray Kroc on April 15,1955.,In effect,Kroc opened his first and the overall ninth restaurant in Chicago,Illinois,and,gave birth to,McDonalds Corporation.In 1958,the restaurant chain sold its 100 millionth hamburger.In 1960,Kroc renamed his company as“McDonalds Corporation”.In 1961,Kroc convinced the McDonald brothers to sell the business rights to him in the company.Thus he purchased the brothers equity for a sum of$2.7million and led to its worldwide expansion.,As McDonalds expands successfully into many international markets,the company became a symbol of globalization and the spread of the American way of life.Its prominence also made it a frequent subject of public debates about obesity,corporate ethics and,consumer responsibility,.,Script,Video Studio,Word Bank,Iconic,图标的,executive,主管人员,behind-the-scenes,幕后的,4.Literally,真正地，确实地,5.retention,保持,6.meritocracy,精英领导体制,7.progression,发展，进程,8.crossover,改变，转型,Task 1,Task 2,Task 3,Video Task 1 Matching&Predicting,Were looking today at this all-American company and what we can,_,its success.,2.I understand that the company has,_,your life.,3.It is about advancement that is,_,achievement.,4.Ill be able to help them,_,with it,so that was the thinking behind it.,5.And from the first crew person moving,_,up to a store manager.,learn from,had a huge impact on,based on,move forward,all the way,Complete the following statements with the phrases given below.Predict what will be talked about in the video.Then check your answers after watching the video clip.,based on,all the way,had a huge impact on,move forward,learn from,Video Task 2 Checking Your Comprehension,Watch this part of the video clip and answer the following questions.,1.What is this interview mainly about?,Answer:It is about McDonalds business lessons revealed by Paul.,2.What was McDonalds recently voted for?,Answer:It was voted one of the best places to work.,3.Aside from being the author of the book,what else do you know about Paul from the interview?,Answer:He was a former McDonalds Executive.,4.Why did Paul decide to write a book for other business people and clients?,Answer:He wanted to teach them business lessons because they lacked basic principles.,5.What question is Paul constantly asked?,Answer:Tell me how you did it in McDonalds.”,Video Task 2 Checking Your Comprehension,Watch this part of the video clip and answer the following questions.,1.What is this interview mainly about?,Answer:It is about McDonalds business lessons revealed by Paul.,2.What was McDonalds recently voted for?,Answer:It was voted one of the best places to work.,3.Aside from being the author of the book,what else do you know about Paul from the interview?,Answer:He was a former McDonalds Executive.,4.Why did Paul decide to write a book for other business people and clients?,Answer:He wanted to teach them business lessons because they lacked basic principles.,5.What question is Paul constantly asked?,Answer:Tell me how you did it in McDonalds.”,Video Task 3 Bridging the Gap,Watch this part of the video clip and complete the chart.,Highest Corporate Retention Rates,Meritocracy,Crossover Examples,Name Working Time&Ranks Starting Position,Jim Skinner,present,a,Michael Quinlan as a CEO for,in a,Paul Facella Former Executive a,crew person,Advancement,35 years,CEO,crew person,14 years,mail room,16-year-old,Script,Tanya:,Its the fast food chain with the iconic golden arches that have been spotted all over the world.Yes,we are talking about McDonalds.But did you know McDonalds,year after year,is voted one of the best places to work?Were looking today at this all-American company and what we can,learn from,its success.Were joined by Paul Facella,author of the book,Everything I Know About Business,I Learned At McDonalds:The Seven Leadership Principles That Drive Breakout Success,.Paul was a former McDonalds executive who has the behind-the-scenes story on the worlds most successful restaurant organization.Hi there,Paul.Thanks for joining us.,PaulThank you,Tanya.Nice to be here.,Tanya:,Now,while you no longer work for McDonalds,I understand that the company has,had a huge impact on,your life.Tell us why you decided to write a book on business lessons that you learned from a fast food chain.,Paul:,Sure.Well,not only myself but literally hundreds of thousands of people that went to the McDonalds system and were guided by a lot of the principles.When I left McDonalds,I went into consulting and,and one of the surprises I had was many of the organizations,both large and small,was the fact that some of the basic principles,some of the foundations that good organizations need to be successful,werent there.And I was constantly being asked about,“Well,tell me how you did in McDonalds”.And my thinking was,“Gee,Ill write a book about it and help my client base and Ill be able to help them,move forward,with it.”So that was the thinking behind it.,.Tanya:Well,were gonna get into some of those secrets of success.I wanna start by asking you,you know,obviously a lot of people know McDonalds for their burgers and Big Macs.But,Im sure a lot people will be surprised to know that it has one of the,highest corporate employee retention rates,of any company,I mean people assume,fast food chain,people just want to get in and get out.What makes McDonalds so successful?Paul:I think,I think theres a number of factors,but I think the retention piece is about McDonalds,when you work,there its really about a,meritocracy,.It is about,advancement,that is based on achievement.And from the first,crew person,moving in all the way up to store manager,all the way up to the present,CEO,Jim Skinner,who was a crew person,35,years ago and moved into,after 35 years,moved into the CEO ranks.So its always been a progression of opportunity for people,and I think thats one of the great things that keeps folks there.Every CEO has gone through the ranks.Tanya:Is there any,crossover,from those who work on the server side to the executive side,or you have to go back to school for that?Paul:Oh,no,all the time,I mean,I started as a,16-year-old,crew personMike Quinlan,whos a CEO for,14 years,started in the,mailroom,so theres plenty of crossover.,Speaking Workshop,Expressions&Structures to Use,1.in part,2.be described as,3.be committed to doing sth.,4.in terms of,5.make it possible for,to do,6.move forward,7.up to,8.strive for,9.attribute to,10.in ones own right,11.stress the importance,12.play an important role,13.have a huge impact on,14.all the way,15.learn from,Task 1,Task 2,Tips,McDonalds is.,A book is about,wrote the book because.,opportunity achievement,A crew person CEO,for people,plenty of,Speaking Task 1 Summarizing,Discuss with your peers and complete the following tips with the information you have learned in the video clip.Then prepare an oral presentation with the help of the tips.,1.in part 9.attribute to,2.be described as 10.in ones own right,3.be committed to doing sth.11.stress the importance,4.in terms of to do,5.make it possible for 12.play an important role,6.move forward 13.have a huge impact on,7.up to 14.all the way,8.strive for 15.learn from,Speaking Task 1 Summarizing,Tips,McDonalds is.,A book is about,wrote the book because.,opportunity achievement,A crew person CEO,for people,plenty of,Summary,McDonalds is a worldwide fast food chain.One of its former executives,Paul Facella,wrote a book about McDonalds business success because he found many organizations and companies did not know the basic principles and foundations of a business system.McDonalds has one of the highest corporate employee retention rates of any company.Its about meritocracy and advancement based on achievement.A crew person might move all the way up to a CEO.There has always been a progression of opportunity for people with plenty of crossover from the server side to the executive side.,Speaking Task 1 Summarizing,Speaking Task 2 Debating,Motion:Were just lovin it(adapted from the McDonalds international advertising slogan).,Ready,？,Go,！,Useful Arguments,Pros,Cons,VS,McDonalds,business model the Three-Legged Stool is one entrepreneurs worldwide can learn from,.,The modern world is a busy place.If we are to compete effectively,we cannot afford to waste time.Fast food is an obvious way to save precious time.,No company could be so successful for so long without having given a lot of people a lot of pleasure.Whats wrong with that?!Dont we all want to offer people a service they appreciate,?,McDonalds epitomizes globalization,which is an irresistible force which we should welcome rather than oppose.Globalization and McDonalds offers people more choice,at lower prices.And globalization does not mean uniformity.For example,McDonalds is sensitive to local cultures;in India it has developed a beef-free burger;in China theres the corn cup.,McDonalds provides welcome investment in China and many much-needed jobs for Chinese people.Over 60,000 Chinese people owe their jobs to McDonalds,.,Pros,ROIP,ensures quality control and cleanliness in McDonalds restaurants.It must work,otherwise customers wouldnt keep coming back,.,In Golden Arches East(1997)James L.Watson shows how McDonalds led the way in raising standards of toilet and bathroom cleanliness in Hong Kong in the 1970s.So McDonalds has made a major contribution to global hygiene.,McDonalds is a meritocracy.It has one of the highest corporate employee re