新人教选修9Unit5Insideadvertising[全套].ppt

单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,*,单击此处编辑母版标题样式单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,*,Warming up,Welcome,comprehending,Make notes about what you have just read under the following headings.,Who advertises?,businesses,individuals,organizations and associations.,Why do they advertise?,They want to sell something or to inform or educate,the public.,Where do they advertise?,On TV and radio,in magazines and newspapers(also,on clothes,billboards,at snorts fields,on buses and,trains,at bus and train stations and many other places.,How do they decide where to advertise?,They consider their budget and what medium is most likely to be seen or heard by the target consumer.,Does advertising work?,Yes and No.People are not usually persuaded by ads to buy things they have no use for.However.ads do change,peoples opinions over time.,Language Study,1.Then we can,avoid,being controlled by them.(Reading Para.1),【解析】avoid后接动词-ing形式作宾语。,【考查方向】接动词-ing形式作宾语的动词有：appreciate,admit,avoid,bear,consider,cant help,complete,delay,dislike,deny,endure,enjoy,envy,escape,excuse,finish,forgive,hate,imagine,involve,keep,mind,mention,miss,pardon,resist,permit,practice,prevent,risk,suggest,save,quit,stand(坚持，忍受)。,【真题再现】There is a story here in the paper about a 110-year-old man.,My goodness!I cant imagine_ that old.（江苏2006）,to be B.to have been,C,.being D.having been,【,点拨,】imagine,后接动词,-,ing,形式作宾语，排除,A,和,B,；而,D,项,having done,表示动作已经发生在,imagine,之前，而根据上下文，应该是现在发生的事情，故选,C,。,2.,Having identified,the target group,researchers find out as much as possible about those in the target group,such as their likes and dislikes,and how the product would fit into their lives.(Reading Para.3),【解析】句中identify the target group动作发生在句子的谓语动作find out之前，故用having done结构。,【考查方向】having done的被动式having been done。,【真题再现】,from other continents for millions of years,Australia has many plants and animals not found in any other country in the world.（湖北2005）,A.Being separated B.Having separated,C,.Having been separated D.To be separated,【点拨】逗号后面的部分是主句，前面这一部分只能是状语。作状语的非谓语动词逻辑上的主语应是主句的主语，即Australia。“分割开”这个动作发生在很久以前而且与其逻辑主语是被动关系，这样就需要用分词的完成被动式故选C。,3.Buy our shoes and youll live an exciting life in the“fast lane”.(Reading Para.4),【解析】本句是“祈使句+and（or）+一般将来时的句子(有时也用祈使句)”结构。,【考查方向】考查此类句型时，一般设空在三个地方：考查连词and/or；考查前面祈使句；考查并列句后面谓语部分的时态。祈使句+and+简单句，相当于if条件句+主句；祈使句+or+简单句，相当于否定的条件句+主句。,【真题再现】,Start out right away,youll miss the first train.(四川2006),A.and B.but,C,.or D.while,Stand over there,youll be able to see it better.,（天津2004）,A.or B.while C.but,D,.and,English has a large vocabulary,hasnt it?,Yes._ more words and expressions and you will find it easier to read and communicate.,（上海2004）,A,.Know B.Knowing C.To know D.Known,Lets keep to the point or we _ any decisions.（全国I卷2004）,will never reach B.have never reached,C.never reach D.never reached,【,点拨,】,or,表示否定的意思，而,and,表示并列的意思，故,CD,。考查前面的祈使句，故选,A,；而考查后面句子的一般将来时的时态，故选,A,。,4.Advertisements in newspapers,on the other hand,are much cheaper.(Reading Para.6),【解析】on the other hand另一方面。,【考查方向on one hand,on the other hand一方面,另一方面,。,【,真题再现,】I would like a job which pays more,but _ I enjoy the work Im doing at the moment.,（浙江2006）,A.in other words,B,.on the other hand,C.for one thingD.as a matter of fact,【,点拨,】in other words换句话说，on the other hand另一方面，for one thing其中一个原因是，as a matter of fact事实上。根据上下文，后半分句表示转折，故选B。,5.However,it would be,no use advertising,products on radio if the ad relies on visual effects.(Reading Para.7),【解析】本句中it是形式主语，动词-ing形式advertising products on radio是真正的主语。,【考查方向】在It is no use/good doing sth句型中，it是形式主语，doing sth是真正的主语。考试时常在it处或在动词-ing形式处设空或对use进行辨析。,【真题再现】,Eugenes never willing to alter any of his opinions.Its no use _ with him.,（上海,2006,）,A.to argue,B.,arguing,C.argued D.having argued,It is no _ arguing with Bill because he will never change his mind.（全国III卷2006）,A,.use B.help C.time D.way,【点拨】,这两题考查的都是It is no use/good doing sth句型，故BA。,6.,However goodan advertisement is,people are unlikely to be persuaded if the product is unsuitable for them.(Reading Para.8),【解析】“However good an advertisement is”是“however+adj.(adv)+主语+v.”,结构，这是让步状语从句。,【,考查方向,】however作为从属连接词，通常接形容词或副词的原级，后面的让步状语从句用陈述语序。考试常考的是however与其他连接词的辨析，或考查“however引导的句子结构不能倒装”这一知识点。,【真题再现】This is a very interesting book.Ill buy it,_.（陕西2006）,A.how much may it cost B.no matter how it may cost,C,.however much it may cost D.how may it cost,He tried his best to solve the problem,_ difficult it was.（天津2005）,A,.howeverB.no matter,C.whateverD.although,【点拨】,句意：不管它有多贵，我都要买。,A,和,D,语序不正确，,B,项,how,后面缺少,much,，故选,C,。,however,表示程度，“无论多么”；,B,项不完整，,whatever,无论什么；,although,尽管。句意：无论多么困难，他尽最大努力解决问题。故选,A,。,7.On the other hand,being constantly exposed,to advertisements can help to change our opinions over time.(Reading Para.9),【解析】being constantly exposed是动词-ing短语作句子的主语。,【考查方向】动名词在句子中充当主语与不定式在句子中充当主语的区别：动名词常表示一般或抽象的多次性行为，而不定式则往往表示具体的或一次性的动作。,【真题再现】_ to sunlight for too much time will do harm to ones skin.,(上海 2002),Exposed B.Having exposed,C,.Being exposed D.After being exposed,【,点拨,】,过去分词和介词短语不能充当主语，故,A,和,D,错误；,expose,与,ones skin,是动宾关系，所以用动名词的被动式作主语。句意：在阳光下晒太长时间对人的皮肤有坏处。故选,C,。,8.Organizations and individuals advertise because they want to persuade people to behave in,certain,ways,for example to buy a,certain,brand of rice,stop speeding or see a movie at their cinema.（Using Language P48 Reading Para.1）,【解析】句中certain ways表示“某些方法”，a certain brand 表示“某一商标”。,【考查方向】表示说话双方彼此都知道或无须详细说明的，常用“a certain/a/some+可数名词单数”表示“某一”，或“certain+可数名词复数”表示“某些”。,【真题再现】Hello,could I speak to Mr.Smith?,Sorry,wrong number.There isnt,Mr.Smith here.（全国I卷2006）,A.不填,B.,a C.the D.one,【点拨】根据句意“打错号码了。这儿没有一个Mr.Smith”，确定选B，表示“某一”。,9.,Unless,we have ways to protect ourselves,these dishonest advertisers will tell lies or use methods or ways to control advertising and prevent false or unsuitable advertising.（Using Language P48 Reading Para.1）,【解析】unless是从属连词，引导条件状语从句，含有否定意义，相当于if 引导的条件状语从句。意思是“如果不就、除非要不然”。,【考查方向】在unless引导的条件状语从句中，通常用一般时代替将来时，用完成时代替将来完成时。类似的现象还表现在if,when,before,until,after,whenever等引导的状语从句中。,【真题再现】 you have tried it,you cant imagine how pleasant it is.,（北京2006）,A.,Unless B.Because,C.Although D.When,【,点拨,】unless表示条件或假设，because表示原因，although表示让步，when表示时间。根据句意：除非你已经尝试过，否则你难以想像那是多么快乐的事。选A。,10.,Unfortunately,not all advertisers are good or honest people.（Using Language P48 Reading Para.1）,【解析】unfortunately表示“不巧地是，不幸地是，遗憾地是”。,【考查方向】unfortunately和unluckily是一组近义词，常用来转述一些不幸的事。,【真题再现】Two middle-aged passengers fell into the sea.,neither of them could swim.（北京安徽内蒙古2002春）,A.In fact B.Luckily,C,.Unfortunately D.Naturally,【点拨】in fact事实上；luckily幸运的是；unfortunately不幸地是；naturally自然地。句意：两位中年乘客掉进了海里，不幸的是，他俩都不会游泳。根据上下文的逻辑关系可以确定选C。,Exercises,1.Tom owns _ large collection of _ books than any other student in our class.,A.the;/B.a;/C.a;the D./;the,2.It was just a _ remark I wasnt really serious.,A.usual B.casual,C.formal D.normal,3.What made him be like this?,Ten years of hard work has _ him _ an ugly old man.,A.turned into B.broken into,C.made into C.put into,4.He is a very _ man,I suppose,but he is very dull.,A.worthy B.worthwhile,C.worth D.worth while,5.Im afraid we cannot include the item you suggest,as it does not _ the rest of the programme.,A.fit up B.fit out C.fit on D.fit into,6.You may have the book;I _ it any longer.,A.make full use of B.have no use for,C.put to use D.use up,7.The Red-cross Societies _$1000,000 for the refugees who lost their houses in the tsunami.,supported B.kept,C.rose D.raised,8.The government _ a committee to deal with the accident which happened there two days ago.,appreciated B.appointed,C.appraised D.applied,9.His business was very successful,but it was at the _ of his family life.,consumption B.Credit,C.exhaustion D.expense,10.Good farmland is getting lost._,growing people call for more food.,A.Therefore B.In this way,C.On the other hand D.On the other side,11.While shopping,people sometimes cant help _ into buying something they dont really need.,to persuade B.Persuading,C.being persuaded D.be persuaded,12.Why did you go back to the classroom?,I left my friend Tom _ there.,A.wait B.to wait C.waiting D.waits,13.Why dont you still understand this problem?,The teacher didnt have it _ clearly.,A.explaining B.to explain,C.explain D.explained,14.My son is very shy,but can you imagine _ at the English party?,A.him sing B.his singing,C.him to sing D.his to sing,15.Im sorry that I cant go to your party tonight?,_?Havent we agreed on it?,A.What is it B.Why dont you,C.What do you think D.How is it,Language points,1We hear advertisement on the radio and come,across them on the Internet我们从广播中听到广告，,在网络上看到广告。,come across的意思是“偶然遇见l偶然发现”。,如：,I came across his name on the cover of a book我,无意中在一本书的封面上看到他的名字。,Ive just come across one of your former classmates,我刚才偶然碰到你的一个老同学。,这里用come across可以避免和上旬中的see重,复，表示“见到-碰到”的词组。除了本段用到的,see和come across以外，还有：run into，bump into，,notice，discover，encounter等等。用不同的词或词组,表达相同的意思，可以使文章显得更加生动活泼。,2Even some of the casual garments we wear have,Brand names attached to them which turn us into walking advertisements甚至在我们穿的有些休闲服上也印着品牌的名字，这就把我们变成了“移动广告”。,attached to them是brand names的定语，完整形,式是which are attached to them，其中them指代the,casual garments。Which turn us into walking advertisement 也是brand names的定语，which指代的是brand names。,walking在这里作定语，表示“移动的;活动的”，用于比喻的说法。,如：,Yao Ming and Wang Zhizhi the two basketball,players，have been described as theWalking Great,Wall”by some Western sportswriters姚明和王治郅,是两位篮球运动员，他们被西方的一些体育新闻记,者形容为“移动的长城”。(比喻身材高大的中国人),He is the“walking dictionary”in our class他是,我们班的“活词典”。(比喻词汇量很大),You would become a“walking target”if you,dressed in such a bright colour要是你穿这么艳的衣,服，很容易成为“话靶子”。(比喻非常惹眼),3Some advertisements appeal to peoples,desire to save moneyOthers ale more likely to be,noticed if they are funny一些广告迎合人们想省钱,的愿望，另外一些广告则因为有趣而受人注目。,appeal to在这里的意思是“投合心意I引,起 兴趣”。如：,Creative work,such as advertisement design，appeals to me.创造性的工作，比如广告设计很吸引我。,This exercise appeals strongly to the imagination,这个练习可以有力地激发想象力。,be likely to意思是“很可能，有希望”。如：,The train is likely to be late这趟火车很可能晚点。,She is likely to become the first woman president,她有可能成为第一位女总统。,4As well as reaching the right audience with the,right technique，advertisers must also place their ads in,the right medium正如要用恰当的方式吸引合适的,消费者，广告商还得将广告置千恰当的媒体上。,在同一个甸子中反复使用同一个词，也是一种,常用的修辞手法，可以增加强调的效果，比如本句,中三次用right(right audience，right technique，right medium)。,as well as连接并列成分，意思是“不但 而且既又”，和not only but also意义相近，not onlybut also强调的是后面部分。,比较：,She is kind as well as beautiful她不仅外表美丽，,心地也很善良。(同时强调“心地善良”与“美丽”),She is not only kind，but also beautiful,她不仅心地善良，长得也很漂亮。(强调“长得漂亮”),5On the other hand，being constantly exposed,To advertisements call help to change our opinions over,time另一方面，经常处于广告包围中，我们的想法,有可能随着时间的流逝而发生变化。,being constantly exposed to advertisements,是 ing形式，在旬中作主语。,overtime“随着时间的推移”(if something,happens over time，it happens gradually over a long,period)。,如：,The pain of this failure will disappear over time随,着时间的推移，失败的伤痛也会逐渐消失。,At first his parents didnt like his girlfriend，but,Their opinion has been changed over time起初他的父,母不喜欢他的女朋友，但随着时间的流逝他们的看,法渐渐发生了变化。,区别overtime：overtime是副词，意思是。规,定时阃之外地。超时地”。如：,Hes been working overtime recently他最近老是加班。,6It is shocking that so little has been done in the,Past for these children without parents and we believe it,is important to get something done to help them as,quickly as possible：令人震惊的是，以前基本上没,有为这些失去父母的孩子提供过任何帮助。我们认,为重要的是尽快采取行动来帮助他们。,that so little has been done in the past for these,children without parents是is shocking的真实主语。It,is 和we believe是由and连接的两个并列分旬。,to get something done to help them as quickly as possible是is important的真实主语。,get something done“使(被 )”。如：,When are you going to get your haircut?你打算什么时候去理发?,I got my foot broken while playing soccer我在踢足球时弄伤了脚。,词语联想：,get sb/sth to do使 做，如：,Youll never get her to agree你陕不可能使她同意。,get sbsth doing使 继续做一，如：,Let me try lll get the car moving让我试试。我,会使车子继续前进的。,get doing使继续做-，如；,Get going，please(不要停下)请接着往前走。,get done被，如：,Did you get invited to the party?你被邀请参加,聚会了吗?,as soon as possible是个固定短语，表示“尽可能 。如：,as soon as possible尽快,as early as possible尽早,as politely as possible尽可能有礼貌地,as much as possible尽可能多地,as big as possible尽可能大地,7One way to control advertising is to make laws,That prevent advertisers doing the wrong thing控制广,告的方法之一就是制订法律以约束广告商们的不法,行为。,这一句中有两个不定式，用法不一样，to control,advertising是one way的定语，而to make laws是,句子的表语。One way to is to这种句型比较常,用。如：,Onewaytoavoidbeingcheatedbymisleadingads,is to under stand how advertising works防止被误导的,广告欺骗的方法之一就是了解广告的运作机制。,One way to help the miss to help them learn to,help themselves帮助他们的方式之一就是帮他们,学会自助。,prevent advertisers doing the wrong thing的完整,表达是prevent advertisers from doing the wrong thing。,在口语中，经常省略from。,8Most advertisers are decent and honest，and,they are as interested as everyone else in making sure,ads are ethical多数广告商都是正派、诚实的，他,们和其他人一样也致力干确保广告合乎道德规范。,decent是一个非常灵活的词，在不同的上下文,中可表示不同的意思，可以指人、物、行为等，例,如：,1)指人时的意思是“诚实的-正派的；值得,尊敬的-举止端庄的”，口语中还可表示“和蔼可亲,的。乐于助人的”。如：,They are all decent，hardworking citizens他们都是诚实勤劳的好公民。,It is very decent of you to meet me at the airport.,你到机场来接我实在是太客气了。,2)指物时的意思是“体面的；过得去的；尚,可的”。如；,Does he have a decent salary?他的薪水还可以,吧?,You can get quite a decent meal in that restaurant,在那家餐厅，你可以吃到很不错的食物。,He is always dressed in decent clothes他总是穿,着体面的衣服。,3)指行为时的意思是“合宜的，得体的。合,乎道德规范的”。如：,It is a decent film，with out crime or violence那是一部合乎道德规范的电影，既没有犯罪也没有暴力镜头。,She was impressed by his decent behavior.,他得体的举止行为给她留下了深刻的印象。,as its everyone else意思是“和其他人一样”。,ads are ethical是make sure的宾语。,make sure的意思是“确保I确定证实”，后,面一般接从旬。如：,He looked back to make sure no one was following,他回头看了看，以证实没有人跟踪。,I did it to make sure you noticed我这么做是为,了确保你注意到了。,Ask for a receipt and make sure you get it要一张,收据，而且一定要确保你拿到收据。,9When it comes to advertising，consumers need,to be educated about techniques used by advertisers so,They can judge the claims for themselves and not blindly,accept everything that is said in advertisements涉及广,告时，消费者需要了解广告商所使用的伎俩，这样,他们才能对各种广告主张做出自己的判断，而不致,盲目地接受广告中所说的一切。,when it comes to是个固定短语，意思是“谈,到，涉及到”。如：,John is not good at sportsbut when it comes to,physicshe is the best in the class约翰的体育不行，,但说到物理，他可是垒班最优秀的。,The school has very good teachers，but when it,Comes to buildings，the school looks poor这个学校拥,有非常优秀的教师，但说到建筑，这个学校看上去,很穷。,used by advertisement 句中作定语，修饰techniques。,claim有多种意思，在本句中的意思是“未经,证实的说法或主张”，这里指的是广告宣传的内容。,如：,His claim to know the answer was not believed他,声称自己知道答案，但没有人相信他的话。,Nobody believed his claim to be l00years old他,声称自己有100岁，但没有人相信。,Many women believed the advertisers claim to,know the secret of keeping young登该广告的人声,称掌握了保持年轻的秘诀，有许多妇女相信了广,告商的话。,Grammar:,宾语补足语某些及物动词要来复合宾语。复合宾语的第一部分通常由名词或代词充当，第二部分表示第一部分的名词或代词发出的动作或身份、特征等，称为宾语补足语。,1）由动词不定式充当。多数是带to的不定式，也有不带to的不定式。要求带to的不定式作宾语补足语的动词有tell，ask，invite，force，get，beg，allow，wish，want，like，prefe