1、Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Unit of measure,Source,:,Page,*,CONFIDENTIAL,Conceptual,Template,June 2012,This report is solely for the use of client personnel.No part of it may be circulated,quoted,or reproduced f
2、or distribution outside the client organization without prior written approval from McKinsey it is not a complete record of the discussion.,McKinseyFrequently Used Template,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,2,X2 CUBED,Unit of measure,2,X2 TOWER,Unit of measure,5,PS MARKETING,Place,Pr
3、ice,Product,Package,Positioning promotion,Product offering,Unit of measure,Strategy,Skills,Systems,Staff,Shared,values,Structure,Style,7,S,Unit of measure,ARROW 3D,Unit of measure,CUBES1 3D,Unit of measure,CUBES2 3D,Unit of measure,CUBES3 3D,Unit of measure,Text,Text,Text,Text,CUTOUT 3D,Unit of meas
4、ure,New entrant,Suppliers,Industrycompetitors,Buyers,Substitutes,FORCES AT WORK,Unit of measure,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,JOINT,Unit of measure,Text,Text,Text,Text,LEVEL SEPARATE 4,Unit of measure,Text,Text,Text,LINEAR A 3D,Unit of measure,Text,Text,Text,Text,LINEAR B 3D,Unit
5、 of measure,Text,Text,Text,LINEAR C 3D,Unit of measure,Text,Text,Text,LINEAR D 3D,Unit of measure,Text,Text,Text,Text,LINEAR E 3D,Unit of measure,Text,Text,Text,LINEAR G 3D,Unit of measure,Text,Text,LINEAR I 3D,Unit of measure,Text,Text,Text,Text,LINEAR J 3D,Unit of measure,Text,LINEAR N 3D,Text,Tex
6、t,Text,Unit of measure,Text,Text,Text,LINEAR P 3D,Unit of measure,LINEAR Q 3D,Text,Text,Unit of measure,Text,Text,LINEAR Q 3D,Unit of measure,Plan,Implement,Support,LINKS 3,Unit of measure,PERSPECTIVE 3D,Unit of measure,Text,Text,Text,PROPELLER 3D,Unit of measure,RINGS 3D,Unit of measure,Text,SCALE,
7、Text,Unit of measure,Text,Text,SCALES,Unit of measure,Text,Text,Text,Text,Text,Text,SIZES IN,Unit of measure,SPIRAL1 3D,Unit of measure,Spiral,Brakes,Tube in tube,SPIRAL2 3D,Unit of measure,Text,Text,Text,Text,SPOTLIGHT,Unit of measure,Text,Text,Text,Text,Text,Text,STAIRCASE,Unit of measure,STARS 3D
8、Unit of measure,CONFIDENTIAL,Conceptual,Template,June 2002,This report is solely for the use of client personnel.No part of it may be circulated,quoted,or reproduced for distribution outside the client organization without prior written approval from McKinsey it is not a complete record of the disc
9、ussion.,McKinseyFrequently Used Template,Text,Text,WIRE CUBES,Unit of measure,Text,Text,Text,Text,Text,Text,Text,ARROWS,Unit of measure,FLOW 2,Text,Header,Header,Text,Unit of measure,Text,FLOW 2 TITLE,Text,Header,Header,Text,Unit of measure,FLOW 3,Text,Header,Header,Text,Header,Text,Unit of measure,
10、Text,FLOW 3 TITLE,Text,Header,Header,Text,Header,Text,Unit of measure,FLOW 4,Text,Header,Header,Text,Header,Header,Text,Text,Unit of measure,Text,FLOW 4 TITLE,Text,Header,Header,Text,Header,Header,Text,Text,Unit of measure,FLOW 5,Text,Header,Header,Text,Header,Header,Header,Text,Text,Text,Unit of me
11、asure,Text,FLOW 5 TITLE,Text,Header,Header,Text,Header,Header,Header,Text,Text,Text,Unit of measure,FLOW 6,Text,Text,Header,Header,Header,Header,Header,Text,Text,Text,Header,Text,Unit of measure,Text,FLOW 6 TITLE,Text,Text,Header,Header,Header,Header,Header,Text,Text,Text,Header,Text,Unit of measure
12、BLADES,Text,Text,Text,Text,Unit of measure,BOX,Text,Text,Text,Text,Unit of measure,BOX,Text,Text,Text,Text,Unit of measure,CYCLE 1,Text,Text,Text,Unit of measure,CYCLE 2,Text,Text,Unit of measure,CYCLE 3,Text,Text,Text,Unit of measure,CYCLE 4,Text,Text,Text,Text,Unit of measure,CYCLE 5,Text,Text,Te
13、xt,Text,Text,Unit of measure,CYCLE 6,Text,Text,Text,Text,Text,Text,Unit of measure,CYCLE 7,Text,Text,Text,Text,Text,Text,Text,Unit of measure,CYCLE 8,Text,Text,Text,Text,Text,Text,Text,Text,Unit of measure,Text,INCOMING,Text,Text,Text,Text,Text,Unit of measure,RIBBON,Text,Text,Text,Text,Text,Unit of
14、 measure,RING,Text,Text,Text,Text,Text,Unit of measure,UPON 2,Text,Text,Unit of measure,CONTINUOUS,Text,Text,Text,Text,Text,Text,Text,Text,Unit of measure,CUTOUT,Text,Text,Text,Text,Unit of measure,LINEAR A,Text,Text,Text,Unit of measure,LINEAR B,Text,Text,Text,Text,Unit of measure,LINEAR C,Text,Tex
15、t,Text,Unit of measure,LINEAR D,Text,Text,Text,Unit of measure,LINEAR E,Text,Text,Text,Text,Unit of measure,LINEAR F,Text,Text,Text,Unit of measure,LINEAR G,Text,Text,Text,Unit of measure,LINEAR H,Text,Text,Text,Text,Unit of measure,LINEAR I,Text,Text,Unit of measure,LINEAR J,Text,Text,Text,Text,Uni
16、t of measure,LINEAR K,Text,Text,Text,Text,Text,Text,Unit of measure,LINEAR N,Text,Text,Text,Text,Unit of measure,LINEAR P,Text,Text,Text,Unit of measure,LINEAR Q,Text,Text,Unit of measure,PROPELLER,Text,Text,Text,Unit of measure,STEP 5,Text,Text,Text,Text,Text,Unit of measure,Text,Text,Text,Text,2,O
17、N 1,Unit of measure,Text,Text,Text,Text,Text,Text,AGAINST,Unit of measure,Text,Text,Text,Text,Text,AT WORK,Unit of measure,Text,Text,COUPLED HORIZ,Unit of measure,Text,Text,COUPLED VERT,Unit of measure,Text,Text,Text,Text,FOCUSED,Unit of measure,New entrant,Suppliers,Industry,competitors,Buyers,Subs
18、titutes,FORCES AT WORK,Unit of measure,Text,Text,Text,PARALLEL,Unit of measure,Text,Text,Text,Text,SPLIT,Unit of measure,Text,SURROUND,Unit of measure,Text,Text,TWISTED,Unit of measure,Text,Text,UP&AWAY,Unit of measure,Text,Text,UP&DOWN,Unit of measure,LEVEL 1,Text,Unit of measure,LEVEL 2,Text,Text,
19、Unit of measure,LEVEL 3,Text,Text,Text,Unit of measure,LEVEL 4,Text,Text,Text,Text,Unit of measure,LEVEL 5,Text,Text,Text,Text,Text,Unit of measure,LEVEL 6,Text,Text,Text,Text,Text,Text,Unit of measure,The way managers,collectively behave with respect to use,of time,attention,and symbolic actions,Th
20、e people in the organization,considered,in terms of corporate demographics,not individual personalities,The organization chart and accompanying baggage that show who reports to whom and how tasks are,both divided up and integrated,Those ideas of what,is right and desirable,(in corporate and/or indiv
21、idual behavior),which are typical of the organization and common to most of its members,The processes and procedures through which things get done,from day to day,A coherent set,of actions aimed,at gaining a,sustainable,advantage,over competition,Capabilities,possessed by,the organization,as a whole
22、 as,distinct from the,individuals.,Some companies perform extraordinary,feats with,ordinary people,Staff,Systems,Style,Shared,Values,Structure,Skills,Strategy,2,S-5S,Unit of measure,Customer,Clients,Distributors,Competitors,Suppliers,3,CS TRIANGLE,Unit of measure,Skills,Shared,values,Strategy,Staff,
23、Structure,Systems,Style,A coherent set of,actions aimed at gaining a sustainable advantage,over competition,The organization chart and,accompanying baggage that show,who reports to whom and how tasks are both divided up and integrated,The people in,the organization,considered in,terms of corporate,d
24、emographics,not,individual personalities,The way managers collectively behave with respect to use of time,attention and symbolic actions,The processes and procedures,through which things get done,from day-to-day,Those ideas of what is right,and desirable(in corporate,and/or individual behavior),whic
25、h are typical of the,organization and common,to most of its members,Capabilities,possessed by,the organization,as a whole as,distinct from,the individuals.,Some companies,perform extraordinary,feats with ordinary people,3,S-4S,Unit of measure,Style,Structure,Staff,Strategy,Systems,Skills,Shared,valu
26、es,The way managers collectively behave with respect to use of time,attention and symbolic actions,Capabilities possessed by the organization as a whole as distinct from the individuals.Some companies perform extraordinary feats with ordinary people,Those ideas of what is right and desirable(in corp
27、orate and/or individual behavior),which are typical of the,organization and common,to most of its members,The processes and and procedures through which things get done,from day-to-day,The organization chart and accompanying baggage that show,who reports to whom,and how tasks are both divided up and
28、 integrated,The people in the,organization,considered in terms of corporate demographics,not,individual personalities,A coherent set of actions aimed at gaining a sustainable advantage over competition,7,S,Unit of measure,Competitive position,Low,Medium,High,Product/market attractiveness,Low,Medium,
29、High,BUSS PORTFOLIO,Unit of measure,Change vision,Chief Executive,Leadership groups,Down the line,External constitution,Commitment,Conviction,Courage,Capability,Individual activity,Enabling devices,CHANGE BOARD,Unit of measure,Delta,P,Vision and,Leadership,Organizational,Infrastructure,Performance,M
30、easurement,People,Development,Communications,Problem,Solving,Process,Client managers(particularly middle management)haveskill to lead programimplementation,Change in actual behavior,Action plans sufficient to achieve goals,Agreement on objectives by line management,Management of high-involvement pro
31、cess,Implementation ornear implementationof required structureand systems,Flow of 2-way communications,Peoples understanding,belief and contribution to act on vision and action plans,Accurate measurementof action and results,Clear accountabilities,Early wins,Visible demonstrationof new vision andval
32、ues by clientleadership,DELTA P,Unit of measure,Natural owner,Relative ability to extract value,Low,Medium,Value-creation potential in business unit,High,Corporatecenter skills,Business unit linkages,Taxation/valuationdifferences,Industry attractiveness,Competitive position,Restructuring/rationaliza
33、tion opportunities,“,One of the pack”,Retain and,give top,priority,Retain and,give priority,Retain and,manage for,code or,liquidate,Probablydivest,Divest,Divest or,liquidate,MACS,Unit of measure,Business Strategy,Manufacturing Strategy,Configuration,Systems,Research,Focus,Labor,Policy,Product,Design
34、Make,vs.,Buy,Organization,Process,Design,MANUFACTURING STRATEGY,Unit of measure,Restructuring framework,1,5,4,3,2,PENTAGON,Unit of measure,Benefit,Price,Competitivedisadvantage,Competitiveadvantage,PRICE BENEFIT,Unit of measure,Appraise performance,and prospects,Develop,strategy,Redesign,pivotal jo
35、bs,Design the skill,building process,Assess change,readiness,Top down,action programs,Bottom up action programs,1,2,4,5,6,7,8,3,SMILE CHART,Unit of measure,3.,Create and,pursue a unique,advantage,2.,Resegment the market to create a niche,4.,Exploit unique,advantage,industrywide,1.,Do more and,better
36、 of the,same,When to,compete,STRAT GAMEBOARD,Unit of measure,Stage 1,Stage 2,Stage 3,Stage 4,Value system,Strategic manage-,ment,Externally orientated planning,Forecast based planning,Budget planning,Meet budget and schedule,Predict the future,Think strategically,Create the future,STRAT MANAGE,Unit
37、of measure,Selling margin,Contribution,Sales,Selling rate,Sales,Available selling time,Effectiveness,Contribution Available selling time,Productivity,Contribution,Total selling costs,Efficiency,Available selling time,Total selling costs,Utilization,Available selling time,Total sales time,Support int
38、ensity,Support costs,Total selling costs,Support leverage,Total sales time,Support costs,TREE PRODUCTIVITY,Unit of measure,Maximize,shareholder,value,Grow,through,cultural,initiative,Redeploy,assets,Improve core,business,performance,Grow through,acquisition,and/or merger,Adopt sound,financing,approa
39、ch,VALUE CREATION,Unit of measure,Real,Perceived,Clients relative ability to extract value,Corporate center skills,Linkages between business units,Financial ownership fit,Industry restructure,Internal controller,Shared resources,Transfer of capability,Vertical integration,Differences in tax position
40、Existence of non-cases objectives,Inefficiencies in financial markets,Difference in valuation technique,VALUE SOURCES,Unit of measure,GANTT10,Header,Text,Unit of measure,GANTT15,Header,Text,#,#,#,#,#,#,#,#,#,#,#,#,#,#,#,#,Unit of measure,Label 1,Label 2,Label 3,AREA,Unit of measure,Label 1,Label,2,
41、Label,3,Label,4,Label,5,BAR,Unit of measure,Label 1,Label,2,Label,3,Label,4,Label,5,Label,1,Label,2,Label,3,Label,4,Label,5,Title,Unit of measure,Title,Unit of measure,BAR 2,Unit of measure,Label 1,Label,2,Label 3,Label 4,Label 5,BAR BUTTED,Unit of measure,Label 1,Label 2,Label 3,Label 4,Label 5,000
42、000,000,000,000,Series,Series,BAR STACKED,Series,Unit of measure,Label 1,Label 2,Label 3,Label 4,Label 5,000,000,000,000,000,100%=,Series,Series,BAR STACKED 100%,Series,Unit of measure,Title,Unit of measure,Title,Unit of measure,Label 1,Label 2,Label 3,Label,4,Label 5,Label 6,BUBBLE,Unit of measure
43、Label 1,Label 2,Label 3,Label 4,Label 5,COLUMN,Unit of measure,Label 1,Label 2,Label 3,Label 4,Label 5,Label 1,Label 2,Label 3,Label 4,Label 5,Title,Unit of measure,Title,Unit of measure,COLUMN 2,Unit of measure,Label 1,Label 2,Label 3,Label 4,Label 5,COLUMN BUTTED,Unit of measure,Label 1,Label 2,L
44、abel 3,Label 4,Label 5,Series,Series,Series,Series,000,000,000,000,000,COLUMN STACKED,Unit of measure,Label 1,Label 2,Label 3,Label 4,Label 5,Series,Series,Series,Series,100%=,000,000,000,000,000,COLUMN STACKED 100%,Unit of measure,Title,Unit of measure,Label 1,Label 2,Label,3,Label 4,Label 5,Title,
45、Unit of measure,100%=,000,Series,Series,Series,Series,Label 1,COMBO PIE SEGMENT COLUMN,Unit of measure,Title,Unit of measure,Title,Unit of measure,Label 1,Label 2,Label 3,Label 4,Label 5,COST CURVE,Unit of measure,Title,Unit of measure,Title,Unit of measure,DUAL COLUMN LINE,Unit of measure,Title,Uni
46、t of measure,Title,Unit of measure,DUAL LINE,Unit of measure,Label 1,Label 2,Label 3,Label 4,LINE,Unit of measure,Label 1,Label 2,Label 3,Label 4,Label,5,PIE,Unit of measure,Title,Unit of measure,Label 1,Label 2,Label 3,Label 4,Label 5,Title,Unit of measure,Label 1,Label 2,Label 3,Label 4,Label 5,PI
47、E 2,Unit of measure,Text,Text,VENN 2,Unit of measure,Text,Text,Text,VENN 3,Unit of measure,RANGE HIGH LOW,Unit of measure,SCATTER X&Y,Unit of measure,WATERFALL BAR,Label 1,Label 2,Label 3,Label 4,Label 5,Unit of measure,WATERFALL COLUMN,Label 1,Label 2,Label 3,Label 4,Label 5,Unit of measure,CONFIDE
48、NTIAL,Conceptual,Template,June 2002,This report is solely for the use of client personnel.No part of it may be circulated,quoted,or reproduced for distribution outside the client organization without prior written approval from McKinsey it is not a complete record of the discussion.,McKinseyFrequent
49、ly Used Template,STICKER,ILLUSTRATIVE,CONFIDENTIAL,ESTIMATE,EXAMPLE,FOR DISCUSSION ONLY,FOR DISCUSSION,PRELIMINARY,DRAFT,STICKER,Unit of measure,STICKER OTHER,CONFIDENTIAL,DISCUSSION DRAFT,DISGUISED CLIENT EXAMPLE,PRELIMINARY DRAFT,PRELIMINARY ESTIMATE,DISCUSSION DRAFT,DISGUISED,DRAFT FOR DISCUSSION
50、SAMPLE,BACKUP,HYPOTHESIS,STRAW MAN,TO BE COMPLETED,PROPOSED,REVISED,ROUGH ESTIMATE,CONCEPTUAL,Unit of measure,PPT TABLE 2,Heading,Heading,Text,Text,Unit of measure,PPT TABLE 3,Heading,Heading,Heading,Text,Text,Text,Unit of measure,PPT TABLE 4,Heading,Heading,Heading,Heading,Text,Text,Text,Text,Unit






