商务英语阅读下2省名师优质课赛课获奖课件市赛课百校联赛优质课一等奖课件.ppt

本资料仅供参考，不能作为科学依据。谢谢。本资料仅供参考，不能作为科学依据。本资料仅供参考，不能作为科学依据。谢谢。本资料仅供参考，不能作为科学依据。,本资料仅供参考，不能作为科学依据。谢谢。本资料仅供参考，不能作为科学依据。本资料仅供参考，不能作为科学依据。谢谢。本资料仅供参考，不能作为科学依据。,本资料仅供参考，不能作为科学依据。谢谢。本资料仅供参考，不能作为科学依据。本资料仅供参考，不能作为科学依据。谢谢。本资料仅供参考，不能作为科学依据。,Business English Reading Courseware,Book 2,1/38,Chapter Twelve,Abstracts from Articles on,Consignment&Auction,寄售与拍卖分析文摘,2/38,Step One,First,read,Material One,under teachers instructions.,Then teacher gives hints or tips for reading.,Finally,teacher checks the answers and gives explanations.,3/38,When Conscience and Closet Collide,REVIEWING her wardrobe earlier this season,Elizabeth Marvin had a moment of reckoning.“How did this closet become so massively overstuffed?”she mused,disconcerted by the sight of so many Marni jackets,Chlo bags and Jimmy Choo shoes jostling for space on the racks.“From my green perspective,part of me feels guilty about being such a major consumer.”,4/38,But Ms.Marvin,the New York sales director for the National Audubon Society and a self-described“major environmentalist,”felt neither so guilty nor so strapped that she planned to stop shopping cold turkey.“Instead of buying that Chlo jacket that I want right now,”she said,“Im much happier purchasing something at a consignment store that is much less.”,5/38,In recent months,high-end designer resale shops have been the beneficiaries of a subtle shift in consumer thinking,as fashion lovers,even those who can afford to splurge,reassess their priorities.Unsettled by continuing recession fears and the soaring prices of designer clothes,and assailed by queasy consciences as well,many find these shops a way to update their wardrobes without seriously denting their bank accounts or their sense of social propriety.,6/38,“Everyone is feeling the pinch these days or knows people who are feeling the pinch,”said Linda Kenney Baden,a prominent lawyer in New York.“Its good to buy a used car again,and its chic to buy used clothes.”,7/38,Shoppers like Mrs.Baden,some with formidable retail habits,are turning to consignment stores to offload designer clothing and accessories and to accumulate spare cash,as often as not plowing the profits back into the very same store.Cash-strapped bargain seekers and affluent trophy hunters alike are paring their closets,earning 40 to 50 percent of the resale shops asking price.Resale shoppers pay roughly a quarter to a third of the original market value of still-coveted Saint Laurent Muse bags,Stella McCartney jumpsuits and Louboutin pumps.,8/38,Merchants report that the number of shoppers and consignors is climbing and that business has rarely been so robust.“The rise of the euro,sky-high retail prices and the idea of recycling those are some of the things that drive customers right to our door,”said Laura Fluhr,an owner of Michaels,the 54-year-old grande dame of fancy resale stores on the Upper East Side of Manhattan.,9/38,“In an otherwise bleak retail scene,consignment is a thriving area,”Ms.Fluhr said,noting that her business is 30 percent ahead for the first four months of.She added that the extravagant prices of new designer fashions and the influx of European visitors scouring New York for bargains have contributed to the growth.,10/38,“People are really resenting designer prices at conventional stores,”said Ina Bernstein,the owner of Ina,the designer resale chain in Manhattan.“In a way,thats why our business is up.”She said that sales are ahead by 15 percent from January through April at each of her five boutiques.,11/38,Vicki Haberman,who sells privately and through a Web site,ascribes a heightened interest in consignment shopping partly to consumers apparently unquenchable appetite for luxury labels,even those that are gently worn.“Every time you open a magazine,you see somebody wearing a quote-unquote vintage designer gown,”she said.“Shopping vintage and consignment has lost much of its stigma and become mainstream.”,12/38,April was a record month for Rickys Exceptional Treasures,a luxury resale store on eBay.Ricky Serbin,the owner,reported that his site had about 150,000 hits and some 4,000 visits a day.“These people do not need to be shopping on eBay,”Mr.Serbin said of his well-heeled customers.“They tell themselves,Im getting a$13,000 gown for$2,000 or$3,000,which is nothing to them.”,If a customer parts with$1,000 for a jeweled Lanvin necklace at the site,its a bargain compared with the original$8,000 tag.“They may see that as a tightening of the belt,”Mr.Serbin noted tartly.,13/38,Certainly the rewards of buying and selling through resale shops can be more emotional than practical.As Judy Yun,a customer and consignor at Ina,acknowledged,there are no savings in getting back$350 for a Balenciaga bag that cost$1,600,then spending the money on a$400 pair of Manolo Blahnik sandals.She buys and consigns nonetheless because,she said:“I like seeing that little bit of extra cash.Actually,its not so little when youre talking about a Balenciaga handbag.”,14/38,Among the covetable pieces at Ina last week were a Prada pink mock-crocodile evening bag,which was selling for$825,compared with the original price of about$2,200;a D and a$325 pair of Louboutin pumps,originally$775.,At Act II,a designer resale store in Kansas City,Mo.,pieces from St.John,Yves Saint Laurent,Prada and Dior are quick to vanish from the racks,said Gloria Everhart,the owner.Chanel boucl tweeds and Herms handbags can fetch prices in the thousands wherever they turn up.,15/38,Other labels that once sizzled have lost their draw.“Escada has gone cold,and so has Armani,”said Barbara Nell,the owner of the Daisy Shop on Oak Street in Chicago.,But for the most part,clothes that have gathered dust in closets for months rarely molder on consignment racks.That is because high-end merchants turn their inventory frequently,buying pieces that are no more than a few seasons old and dropping prices every few weeks to ensure that the wares look fresh and will sell at a reasonable cost.,16/38,Both merchants and consumers say that purging the closet and buying castoffs can be cleansing for the soul.“The whole idea of recycling and going green motivates some of our customers,”said Ms.Fluhr of Michaels.“People are aware that Jimmy Choos fill landfills,too.”,Ms.Yun said she has grown increasingly sensitive to environmental issues.“Selling to resale shops becomes a platform to recycle,”she said.“Besides,I tell myself,Its obscene to have so much.”,17/38,Five years ago,Mrs.Baden,the lawyer,rarely gave much thought to paying full retail for an evening dress she was unlikely to wear again.But in the weeks approaching a recent gala,she bought a Chanel gown at Rickys on eBay for one third of its original$10,000 price.“I was going to wear it to just one function,”she recalled.“To spend that kind of money I couldnt justify it.”,18/38,Step Two,Students read Material Two themselves firstly.,Then teacher checks the answers without giving explanations.,19/38,vocabulary,reckon:vt.a.,猜测,;,预计,b.,非正,思忖,;,构想,c.,考虑,;,认为,d.,正,计算,vi.,料想；预计；指望,disconcert:vt.a.,使不安,使为难,b.,使慌张,使窘迫,strap:vt.a.,用皮带捆扎,用带子系（或捆、扎、扣）好,b.,用皮带抽打,c.,包扎；给,打绷带,n.,带子,d.,挎带,肩带,;,背带,consignment n.a.,托付货物,;,托卖货物,b.,寄售,;,托运,;,托付,;,交付,c.,以寄售方,splurge n.,乱花钱,糟践钱,;,浪费,vt.&vi.,乱花,(,钱,);,糟践,(,钱,);,浪费,queasy adj.a.,恶心；欲吐,b.,易反胃,c.,稍感担心；略有不安；心神不定,pinch vt.a.,偷窃,偷,b.,逮捕,拘留,c.,夹痛,扎痛,d.,使入不敷出,vt.&vi.a.,捏,掐,夹,拧,n.a.,捏,掐,夹,拧,b.,一撮,微量,c.,困苦,穷苦,chic adj.,漂亮,时髦,潇洒,n.,高雅，雅致,20/38,formidable adj.a.,可怕,令人畏惧,b.,令人惊叹,钦佩,;,令人敬畏,c.,难以克服,对付,cash-strapped adj.a.,缺乏现金，资金约束,b.,经济困难,jumpsuit n.,连衣裤，,(,尤指女式,),连衣裤,unquenchable adj.,难抑制,不能毁灭,vintage n.a.(,优良品牌,),葡萄酒,b.,采摘葡萄酿酒期间（或季节）；葡萄收获期（或季节）,c.,一个收获季节采得葡萄,(,所酿酒,)d.,特定年份（或地方）酿制酒；酿造年份,e.,某年代产品,;,年代,adj.a.,（指葡萄酒）优质，上等，佳酿,b.,（过去某个时期）经典，优质；（某人）最正确作品,c.,古色古香（指,19171930,年间制造，车型和品味受人青睐）,d.,成绩卓著一年；成功一年,stigma n.,耻辱标识,瑕疵,well-heeled adj.,富有,穿着考究,covetable adj.,可羡慕,值得渴望,21/38,tweed n.a.(,用于缝制大衣和成套服装,),粗花呢,b.,花呢套装,sizzle vi.a.,发咝咝声,b.,表现良好,;,进行顺利,vt.a.,把,.,烧得哧哧响,烧焦,b.,恶言相骂,n.a.,咝咝声,b.,咝咝发烫东西,;,热得要命一天,purge vt.a.,去除,(,政敌等,);,清洗,b.,涤除,(,罪恶等,)c.,律,消除,(,错事等,),不良影响,;,以认错赎,(,罪,)d.,医,使通便,e.,净化（心灵、风气等）；涤荡（污秽）,n.a.,去除异己,整肃,(,行动,),清洗,b.医,泻药,slump:v.(,价格等,),暴跌,(,买卖,),清淡,;,衰落,;,萧条,shed:v.,去除，除去（不想要或不需要东西）,pesky:adj.,讨厌，麻烦,auction:n.,拍卖,patron:n.,用户；主顾,22/38,salesroom:n.,拍卖场,mum:adj.,缄默；无言；不说话,derivative:n.,衍生物,hybrid:n.,混合物,converge:v.,达成一致，趋于或达成联合、共同结论,equilibrium:n.,平衡,forebear:n.,祖先，祖宗,cliffhang:v.,扣人心弦,悬疑,23/38,open-outcry:n.,公开叫价,quaint:kweint adj.,古怪有趣,sleek:sli:k adj.,时髦,pit:pit n.,期货交易场,Brent crude futures,：北海布伦特原油期货,benchmark:n.,基准点；可依照做出衡量和判断参考点,liquidity:n.,流动资金；资产折现力,West Texas Intermediate:,西德州轻质原油,24/38,hedge fund:,对冲基金,prop up:,支撑,支持,glitch:n.,小故障，小毛病,lot:n.,一批（在一起）拍卖物品,viable:adj.,可行；可实施,unsustainable:adj.,无法维持,treasury-bond:,国库券,headway:n.,前进；进展,dabble:v.(,作为兴趣或兴趣,),随便搞搞,涉猎,25/38,单元注释,Consignment is the act of consigning,which is placing any material in the hand of another,but retaining ownership until the goods are sold or person is transferred.This may be done for shipping,transfer of prisoners to auction,or for sale in a store(i.e.a consignment shop).,寄售是一个委托代售贸易方式。它是指委托人,(,货主,),先将货物运往寄售地，委托国外一个代销人,(,受托人,),，按照寄售协议要求条件，由代销人代替货主进行销售，在货物出售后，由代销人向货主结算货款一个贸易方式。,26/38,An auction is a process of buying and selling goods or services by offering them up for bid,taking bids,and then selling the item to the highest bidder.In economic theory,an auction may refer to any mechanism or set of trading rules for exchange.,拍卖也称竞买，商业中一个买卖方式，卖方把商品卖给出价最高人。拍卖品并不都是处理商品，现在外面很多拆房子、换季拍卖等，实质上是一个大甩卖、贱卖，我们所说拍卖是一个高档次行为，不是削价处理，价格是不固定，必须要有二个以上买主，要有竞争，价高者得，没有这三个条件不能称为拍卖。,27/38,MARNI,于,1994,年由,Castiglioni,家族创建，如今已是意大利一线时尚女装。出众、独到设计以及严谨、高品质格调，为,MARNI,这个品牌赢得了专属标志性格调：折衷主义。对于,MARNI,来说：折衷主义就是早期嘻皮风与当代感完美融合。长久以来，,MARNI,主设计师,Consuelo,一直坚持自己理念，不标新立异也不因循守旧或盲目跟风，从而使,MARNI,在众多设计师品牌中树立了自己鲜明个性。,28/38,4.CHLOE,诞生于,20,世纪,50,年代，那正是生活化成衣品牌向贵族式巴黎高级女装传统挑战之时，,CHLOE,品牌创造出了简练美观、可穿性强当代成衣理念,.CHLOE,品牌是巴黎高级成衣界变色龙，它虽相当频繁地聘用各国名师，但品牌格调框架并未因设计师更迭而改变，一直保持着法兰西格调色彩特征和优雅情调。其所聘设计师个性投入，加上,CHLOE,生产经营体系确保使,CHLOE,品牌格调保持与时代时尚同时。,29/38,Jimmy Choo,国际著名鞋子设计师,Jimmy Choo,（周仰杰）以设计昂贵鞋子闻名，也是唯一一位在国际上以自己英文姓名为著名鞋子品牌华裔人士。,30/38,练习答案,【,材料一,】,I.,Because she could purchase the something at a consignment store that is much less.,Shoppers could offload designer clothing and accessories and to accumulate spare cash,as often as not plowing the profits back into the very same store and resale shoppers pay roughly a quarter to a third of the original market value of designer stuff.,People are really resenting designer prices at conventional stores and consignment stores could offer the similar designer fashions at lower prices.,Selling to resale shops becomes a platform to recycle and it is good for the environment.,31/38,练习答案,【,材料一,】,II.1.A 2.B 3.C 4.B.5.C,III.1.A 2.A 3.C 4.B 5.B,32/38,【,材料二,】,A,1.B 2.D 3.C 4.A 5.A,33/38,【,材料三,】,1.A,2.D,3.D,4.D,5.B,34/38,【,材料四,】,1.B 2.C 3.C 4.B 5.D,35/38,【,单元弹性练习一,】,1.C 2.A 3.D 4.B 5.A,36/38,1.C 2.B 3.C,【单元弹性练习二】,37/38,Class is over.,Thanks for your attention.,38/38,