高级综合商务英语1-Unit-9-internet-省名师优质课赛课获奖课件市赛课一等奖课件.ppt

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and Our Life,第1页,1,Lead-in,Text A:Internet and Our Life,Text B:Has the Internet Brought us Together or Pulled us Apart?,第2页,2,Lead-in,第3页,3,Lead-in,Discussion 1,Imagine and describe the lifestyle of our future generations under the influence of the Internet.,Which Internet search engine do you like using?Why?,Do you have Microblog?What are its benefits and harms?,第4页,4,Lead-in,Discussion 1-reference,In the future,most of human living activities can be accomplished at home:,Home entertainment system,Online shopping,Doing exercise at home,Online reading,Online food-ordering,Online chatting,Working at home,Any other?,第5页,5,Lead-in,Discussion 1-reference2.For the second question,students may give their own answers but need to justify them.A good search engine should pay attention to the following factors:,Size of data base,Freshness of information,Completeness of text,Type of documents offered,Speed and consistency,Effective display of key words,Any other factors?,第6页,6,Lead-in,Discussion 2,Discuss the implications of the following cartoons:,1.,第7页,7,2.,Lead-in,Discussion 2,第8页,8,Lead-in,Discussion 3,What do you think of the following quotes about Internet?Discuss them with your deskmate:,On the Internet,nobody knows youre a dog.,-Peter Steiner,Internet:absolute communication,absolute isolation.,-Paul Carvel,第9页,9,3.,“More connections to more devices means more vulnerabilities.”,Marc Goodman,4.,“A 404 page is the feeling of a broken relationship.”,Renny Gleeson,Lead-in,Discussion 3,第10页,10,Read the following funny sayings about the Internet.What do they suggest?,You have successfully logged in,Now press any key to log out.,Helpdesk:Sir,you need to add 10GB space to your HD.Customer:Could you please tell where I can download that?,Be nice to the nerds,for all you know they might be the next Bill Gates!,Lead-in,Discussion 4,第11页,11Every coin has two sides.Discuss the advantages and disadvantages of the following Internet functions:,Functions,Advantages,Disadvantages,email,searching,blogging,advertising,shopping,Lead-in,Discussion 4,第12页,12,Click the website to,get more information about Internet and our life,www.tru.ca/cpj/essay.html,Do you,agree to the author,s opinions in this article?Why or why not?,Lead-in,Million Dollar Homepage,第13页,13,Text AHow Long Will GooglesMagic Last?,第14页,14,Structural Analysis,Para.,Main Topics,Para.1-,17,Google,s history of development,the new challenges it is now confronted with and the internal problems it has.,Para.,18-27,New businesses Google is developing and the innovations the company is now initiating.,Para.11-18,The reasons Google undergoes constant reforms and innovations.,第15页,15,Part,I,Questions about Part I,Q1.What,s the main idea of Part I(Para.1-,17)?,Google is a quirk company which always initiates some unexpected plans for development.But now it is confronted with two challenges:,The first involves placating regulators,who fret that the company may be abusing its considerable power,while the second is how to find new sources of growth.,第16页,16,Q2.Why has,Steve Ballmer,the boss of Microsoft derided Google for being“a One-trick pony”?,Because although Google has tried hard to expand its business to other fields,it is still heavily dependent on search-related advertising,the seemingly only trick the company can rely on for its earnings.,Part,I,Questions about Part I,第17页,17,Q3.Will Google end up as“,Microsoft version two”?,Probably.Because its main business-online searching will someday be replaced by other companies services such as Facebook and Apple,both of which can provide information searching more conveniently than Google.,Part,I,Questions about Part I,第18页,18,Q,4.What problems is the company now facing internally?,The first problem is that,the company has lost a number of star employees;the second one is that as the company grows bigger and bigger,decision making becomes increasingly difficult and the management becomes bureaucratic.,Part,I,Questions about Part I,第19页,19,Q,5.In Para.16,the author says“,there is the rise of the mobile web,which looks as if it will form the cornerstone of Googles second act.”,What does“second act”implicate here?,Google has been concentrating on PC online searching which is now challenged by Facebook and other companies,but it may find a second chance of development from mobile phones,as more and more people are now searching information on mobiles,which is faster and more convenient.,Part,I,Questions about Part I,第20页,20,Steve Ballmer,the boss of Googles arch-rival Microsoft,has derided the search company for being“a one-trick pony”.,(Line 7,Para.5),Steve Ballmer is the boss of Microsoft,Googles strong competitor,and he has once mocked that Google has only one method for earning money-online advertising,no matter how hard it is trying with other ways.,Part,I,Sentence Interpretation,第21页,21,Admittedly,Mr Rasmussen may still be sore that Google shuttered his project,which flopped.,(Line 6,Para.11),Undoubtedly,Mr.Rasmussen still hates Google as the latter terminated his project,which led to his failure in work.,Part,I,Sentence Interpretation,第22页,22,splash out,(Para.3),to spend a lot of money on something,splash out(something)on,synonyms:,invest in,lash out,spend,splurge,example:,We,splashed out,on a new kitchen.,Last year Roberts,splashed out,more than 1 million to buy a new home.,Part,I,Words and Expressions,第23页,23,snap up(Para.3),to buy something immediately,especially because it is very cheap:,example,:People were,snapping up,bargains.,b.to eagerly take an opportunity to have someone as part of your company,team etc:,example:,Owen was,snapped up,by Liverpool before hed even left school.,Part,I,Words and Expressions,第24页,24,fret,vi.,to worry about something,especially when there is no need:,example:,Dont,fret,-everything will be all right.,fret about/over,example:,Shes always,fretting about,the children.,fret that,example:,The old man always,frets that,theyre no longer young.,synonyms:,worry,agonize,bother,Part,I,Words and Expressions,第25页,25,stagnate(Para.6),vi.to stop developing or making progress,synonyms:,decline,stop,languish,example:,Growth is expected to,stagnate,next year.,His career had,stagnated,.,Part,I,Words and Expressions,第26页,26,Googleplex,Googleplex is the,corporate headquarters,complex of,Google,Inc.,located at 1600 Amphitheatre Parkway inMountain View,Santa Clara County,California,near,San Jose,.“Googleplex”is a,portmanteau,of,Google,and,complex,and a reference to,googolplex,.,Google,总部名字,Part,I,Notes,第27页,27,YouTube,:a,video-sharing,website,created by three former,PayPal,employees in February,on which users can upload,share and view videos.,Part,I,Notes,第28页,28,Morgan Stanley:,a global,financial services,firm headquartered in New York City serving a diversified group of corporations,governments,financial institutions,and individuals,摩根士丹利,Part,I,Notes,第29页,29,Q1,.,What,s the main idea of Part II(Para.,18-Para.27)?,Google is now developing data searching business on mobile phones as it realizes that,smartphones make possible revolutionary developments in areas such as voice-commanded search.Besides,the company also plans to introduce a“social layer”across its existing products to fight with Facebook.,Part,II,Questions about Part II,第30页,30,Q2,.,The title says“Your phone is watching you.”What does this mean?,As more and more people are using smartphones,developing a variety of functional softwares for mobiles becomes impending.Now,a mobile phone can locate your position immediately,and Google will be able to send you ads for a shop or restaurant only a few paces away.Having a smartphone with all functions is just like hiring a maid,who always takes care of you.,Part,II,Questions about Part II,第31页,31,Q,3,.As Google is looking for a second development chance,has it slowed down its pace in online queries?,No.Even when it looks for a second act,Google has been investing heavily in its first one,the computer online searching,which accounts for roughly two-thirds of the searching queries in America and handles some two billion searches a day.,Part,II,Questions about Part II,第32页,32,Creating these capabilities will be hugely difficult technically,but Udi Manber,who oversees Googles search activities,says his team is inspired by“doing things that are on the cusp of the possible”.,(line7,Para.20),Although developing new functions for online searching will be difficult in terms of technology,but Googles Searching supervisor,Udi Manber,is very confident by saying that his team is well motivated as they know that they are doing something super sophisticated and advanced.,Part,II,Sentence Interpretation,第33页,33,All this suggests that Googles one-trick pony is really more of a thoroughbred,.,(,Line1,Para21),All this shows that Googles ability in online advertising is really very strong and superb,which brings lots of cash for it.,Part,II,Sentence Interpretation,第34页,34,To keep winning,the firm will need to hang on to its remarkable talent pool.,(Line 1,Para.23),To keep winning,Google need to rely firmly on its outstanding software engineers,people who makes Googles magic possible.,Part,II,Sentence Interpretation,第35页,35,But the competition for talent in Silicon Valley is now reaching fever pitch.,(Line 5,Para.23),All the companies in Silicon Valley are now competing for talented people and the fight reaches to the highest peak.,Part,II,Sentence Interpretation,第36页,36,clinch(Para.19),v.,to finally agree on something or get something after trying very hard,synonyms:,agree,conclude,confirm,secure,settle,example:,The young salesman is eager to,clinch,the deal.,clinch a match/championship/victory etc.,example,:,A last-minute touchdown,clinched,the game.,Part,II,Words and Expressions,第37页,37,rattle(Para.24),vt.,to make someone lose confidence or become nervous,synonyms:,scare,shake,upset,vibrate,example:,His mocking smile,rattled,her more than his anger.,It was hard not to get,rattled,when the work piled up.,Part,II,Words and Expressions,第38页,38,beef up(Para.25),v.,to improve something or make it more interesting,more important,etc.,example:,a,beefed-up,news story,We need to,beef,the campaign,up,.,Part,II,Words and Expressions,第39页,39,Part,II,Notes,Bell Labs,:,the,research and development,subsidiary of the French-owned,Alcatel-Lucent,and previously of the,American Telephone&Telegraph Company,(AT&T),贝尔试验室,第40页,40,Part,II,Notes,Xerox PARC,:is a,research and co-development,company in,Palo Alto,California,，,with a distinguished reputation for its contributions to information technology and hardware systems,施乐帕克研究中心,第41页,41,Part III,Questions about Part III,Q1:What,s the main idea of Part III(Para.11-Para.18)?,If it wants to keep the talents,Google must provide chances for them to accomplish their ambitions,rather than just giving them high pays.Besides,it must keep on with constant innovations to avoid being erased off the globe.,第42页,42,Q2:In,Para.28,why does the author mention“green energy”and“driverless cars”?,Because both projects are challenging innovations which demand talents and inspiration.The author mentions them to point out that Google can not attract the smartest software engineers just by high pays and power delegation.It must also create challenging and inspiring working environment for them.,Part III,Questions about Part III,第43页,43,Q3:,Why do you think Google puts a skeleton of tyrannosaurus rex at its entrance?What does it symbolize?,As tyrannosaurus rex is the most powerful meat-eating dinosaur in the world,the skeleton stands for Google,s ambition to develop in the business world.It symbolizes Google,s power in the Internet world.,Part III,Questions about Part III,第44页,44,Part III,Sentence Interpretation,But Stan is a salutary reminder that the Internet dynamo needs to keep evolving fast if it is to avoid becoming a digital dinosaur.,(Line 4,Para.27),The dinosaur skeleton at the entrance beneficially reminds every employee that Google needs to develop and innovate faster than other companies if it does not want to be defeated in the Internet world and to vanish suddenly like the dinosaur.,第45页,45,Part III,Words and Expressions,bizarre(Para.29),adj.,very unusual or strange,synonyms:,abnormal,curious,eccentric,odd,queer,strange,example:,a,bizarre,coincidence,actors in rather,bizarre,costumes,第46页,46,Part III,Words and Expressions,salutary(Para.29),adj.,a salutary experience is unpleasant but teaches you something,synonyms:,advantageous,beneficial,helpful,useful,valuable,salutary experience/lesson/reminder,etc.,example,:,Losing money in this way taught young Jones a,salutary,lesson.,第47页,47,Part III,Words and Expressions,replica(Para.29),n.,an exact copy of something,especially a,building,a gun,or a work of art,synonyms:,copy,clone,duplicate,imitation,example:,an,exact,replica,of the Taj Mahal,replica,guns,第48页,48,Text BHas the Internet Brought Us Together or Pulled Us Apart,第49页,49,Structural Analysis,The text is divided,into four parts:,Introduction:Para.1,The invention and benefits of Internet:Para.2-4,Internet brings us closer:Para.5-10,Internet pulls us apart:Para.11-15,第50页,50,Introduction:,Internet has transformed peoples way of thinking and livingthe groups they belong to,the information they know,and e