高级商务英语1-unit8Crisis-Management名师优质课获奖市赛课一等奖课件.ppt

单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,本幻灯片资料仅供参考，不能作为科学依据，如有不当之处，请参考专业资料。,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,本幻灯片资料仅供参考，不能作为科学依据，如有不当之处，请参考专业资料。,Unit Eight,Crisis Management,What is crisis management?,What are the keys to effective quality crisis,management?,Case study:Tylenol,第1页,Unit eight,Para.,Main Topics,Para.1-7,the,mismanagement,of Toyota,s quality crisis shaped by Japanese corporate culture,Para.8-12,the,social,economic and political,status of Japan related to Toyota,s quality crisis,Para.13-19,suggestions,about how Toyota should cope with quality crisis,第2页,Unit eight,1In Japan,there is a proverb,“,If it stinks,put a lid on it,.,”,(Line 1,Para.1),If a situation or a problem arises,seek to cover up or fudge the facts.,第3页,Unit eight,Crisis management does not get any more woeful than this and the cost of this bungling so far,is only a down payment on the final tally,.,(Line 2,Para.2),is only an initial portion of the total amount in the end.,第4页,Unit eight,loom(Para.2),v.,hang over,as of something threatening,dark,or menacing,synonyms:,emerge,appear,example:,National self-confidence has been flagging under the threat of,looming,recession.,第5页,Unit eight,companies have shortchanged their customers by shirking responsibility until the accumulated evidence forces belated disclosure and recognition of culpability.,Paraphrase,companies have treated their customers unfairly by avoiding responsibility until an increasing amount of evidence obliges them to make a delayed move of revealing the truth and confessing their fault.,第6页,Unit eight,the costs of such negligence are low in Japan where compensation for product liability claims is mostly derisory or non-existent.,Translation,在日本，产品责任赔偿数额低可怜或根本没有赔偿，所以，为这种疏忽付出代价是很低。,第7页,Unit eight,Why is the case of blood contamination of pharmaceutical companies said to be,“,one glowing exception to this parsimonious record,”,?,In most cases of quality crises,Japanese companies habitually think lightly of their customers by shirking their responsibilities and the costs of such belittlement and negligence are low.But drug company executives paid dearly for selling tainted blood:a rather generous settlement of compensation and an abject apology.,第8页,Unit eight,Wha,t,cultural,inclinations can Japans negligence of crisis management be ascribed to?(para.6-7),First,owning up to product defects poses threats to corporate face,especially for such a high-status company as Toyota in a nation obsessed with craftsmanship and quality.,Secondly,due to a corporate culture that values team-work,employees loyalty for firms and concern for corporate image override their compassion for consumer interest.,Thirdly,the hierarchical corporate structure and a corporate culture of deference prevent the two-way communication between superiors and subordinates.,第9页,Unit eight,penchant(Para.6),n.,a strong liking,（强烈）倾向，兴趣,synonym:,aptitude,example:,It is noticed that Chinese customers have a,penchant,for products projecting national pride in traditional Chinese culture.,第10页,Unit eight,raise the bar on disclosure and assuming responsibility.(,Para.6),Paraphrase,raises peoples standards for under what,circumstances the truth must be revealed and responsibility must be claimed.,第11页,Unit eight,And a high-status company like Toyota has much to lose since its corporate face is at stake.,(Line 4,Para.6),Its corporate prestige is at risk for Toyota enjoying a good market standing.,第12页,Unit eight,deference,(Para.7),He is deferentialto his superiors.,他对他长官、上司毕恭毕敬,第13页,Unit eight,the focus on consensus and group is an asset in building teamwork,but also can make it hard to challenge what has been decided or designed.,(Para.7),Translation,对一致意见和团体重视是团体合作优势，但这也会使企业难以质疑和挑战已经做出决定和设计。,第14页,Unit eight,Q1.What,s the main idea of Part II(Para.8-12)?,The,social,economic and political,status of Japan,closely related to Toyota,are impacting Toyota,s,reform,on quality crisis management.,第15页,Unit eight,Outside director/non-executive director/inside director,Any member of a companys,board of directors,who is not an employee or,stakeholder,in the company.Outside directors are paid an annual,retainer fee,in the form of cash,benefits and/or,stock options,.,Corporate governance,standards require,public companies,to have a certain number or percentage of outside directors on their boards as they are more likely to provide unbiased opinions.,第16页,Unit eight,Outside director/non-executive director/inside director,Outside directors are advantageous to the company because they have very little,conflict of interest,and may see the big picture differently than,insiders,.The,downside,is that since they are less involved with the companies they represent,they may have less information upon which to base their decisions and reduced incentives to perform.,第17页,Unit eight,above-and-beyond(Para.8),adj.,exceeding what is required or expected,example:,The soldiers demonstrate,above-and-beyond,courage in defense of their countrymen.,第18页,Unit eight,shedding the constraints of a fusty corporate culture and wowing customers with a recall and above and beyond after sales service and care,(Para.8),Paraphrase,removing the restrictions of outdated corporate culture and pleasing customers with a recall and superb after-sales service and care.,第19页,Unit eight,Yet early signs are that,Toyota is no longer the nimble company that took the world by storm,.,(Line 9,Para.8),Toyota is no longer a dynamic company which can sweep the world.,第20页,Unit eight,What are the troubles Toyota faced with,internally,(para.9)and externally?,Internally,Toyota cannot either resolve the problem of overcapacity or shake off its overreliance on American market.,第21页,Unit eight,What are the troubles Toyota faced with,internally,(para.9)and externally(para.11,12)?,Externally,Liberal Democratic Party has gone out of power and the public is appealing to more transparency and accountability of government as well as corporations.,Japan Airlines on the verge of bankrupcy and a soaring debt-to-GDP ratio threaten to undermine national confidence.,第22页,collusive(Para.10),adj.,involving secret or illegal cooperation,especially between countries or organizations,共谋；勾结；串通,synonym:,conniving,example:,A country should have laws penalizing,collusive,behavior in bidding or other forms of business practice,along with a commitment and capacity to enforce such laws.,第23页,Unit eight,The Japan inc.model but has run out of steam.,(Para.10),Translation,日本企业业务模式表达在企业和政府之间相互合作、共同谋划关系,这种关系曾经创造过日本经济奇迹，但如今却是大势已去。,第24页,Unit eight,The powers that be,“The powers that be”is a phrase used to refer to those individuals or groups who collectively hold authority over a particular domain.,第25页,Unit eight,第26页,Unit eight,National confidence has been flagging for some time,but amidst the prolonged malaise,people could still bask in the success of national champions such as Toyota.,(Line 7,Para.12),Paraphrase,National confidence has been declining for some time,but amidst an enduring sense of unease,people are still deriving contentment from the success of national champion such as Toyota.,第27页,Unit eight,National confidence has been flagging for some time,but amidst the prolonged malaise,people could still bask in the success of national champions such as Toyota.,(Line 7,Para.12),民族自信心低落已经有一段时间了，不过即使在长久萎靡不振状态下，人们依然能够沉醉在像丰田企业这么王牌企业取得成功喜悦中。,第28页,Unit eight,What,s the main idea of Part III(Para.13-19)?,With mutual interests of Toyota,reputation of made-in-Japan products and American economy,Toyota is suggested of giving up its minimalistic approach of crisis management and handling the issues more actively.,第29页,Unit eight,conflate(Para.13),v.,bring together,synonyms:,fuse,mix,example:,The TV drama,conflates,fictional characters and real historic events seamlessly and ingeniously.,第30页,Unit eight,What approach did the media in Japan take to the quality crisis of Toyota?,In Japan,the media has taken a somewhat minimalist approach,that is,making the minimum response.,第31页,Unit eight,circumspect(para.14),adj.,heedful of potential consequences,synonyms:,cautious,prudent,scrupulous,example:,Qualified negotiators are,circumspect,in every move they are to take.,第32页,Part III,Words and Expressions,Have their backs covered(para.17),Cover ones backs means to protect one from being criticized.,第33页,