商务英语教案.doc

商务英语教案

Chapter 1 International Business English

I. Suggested Teaching Plan
Objectives
Students will be able to:
1. understand the key idea of the international business (business, international business, the scope of international business activities, international risk, international business law, commercial credit, management of international business and brief introduction to WTO) ;
2. master some basic terms of international business English(economic surplus, portfolio, parent company, turnkey project, collection, weight memo, T/T, D/D, etc.);
3. conduct a series of reading, listening, speaking and writing activities related to the theme of the unit;
4. complete all the relative exercises in this unit collaboratively with other peers.

Time allotment
1st period pre-reading activities (familiarizing new words, warming-up questions and background information)
2nd period while reading (highlights of the text)
3rd period highlights of the text
4th period after-reading activities

II. Teaching Method(s)
1. ppt or
2. teacher gives lecture mainly or
3. students read, teacher asks questions with detailed explanation or
4. ask students to do ppt for presentation

III. Explanatory Notes on Technical Terms
1. economic surplus－profit or the money that remains after all the expenses are paid.
2．Portfolio－the list of shares in business owned by a person or a company; holdings in the form of stocks, bonds or other securities.
3．a parent company－holding company.
4．turnkey project－a project undertaken by a contractor.
5．expropriation－taking away (property) or dispossessing (sb. from an estate, etc.).
6．collection－obtaining payment of a debt, e.g. a bill, cheque, etc.
7. correspondent bank－a bank that has regular business with another bank or company in a distance place(esp. in a foreign country).
8. insurance policy－a document issued by the insurer, setting out the exact terms and conditions of an insurance transaction.
9. insurance certificate－a simplified insurance policy.
10. weight memo(note)－a note made out by a seller and used to indicate the net and gross weights of each package.

IV. Detailed reading
Pre-reading tasks
Warming-up questions
1. How much do you know about international business?
2. Can you say something about the basic purpose of business activities?
3. Do you know what features does international business deal with?

Contents
1. What is Business?
l Traditionally, exchange or trade for things people wanted or needed
l Technically, the production, distribution, and sale of goods and service for a profit
l The primary goal of business activities is creating profit or economic surplus
2. What is International Business?
l As a field of management training, it deals with the special features of business activities that cross national boundaries including movements of goods, services, capital, or personnel; transfers of technology, information, or data, or even the supervision of employees.
l The international business field encompasses international transactions in commodities, international transfers of intangibles such as technology and data, and the performance of international services such as banking and transportation. It gives special attention to the multinational enterprises __ an enterprise based in one country and operating in one or more other countries__ and the full methods open to such enterprises for doing business internationally.
3. The Scope of International Business Activities
l Physical goods－products from mining, petroleum, agriculture and manufacturing activities
l Transactions in service －construction, hotel, tourism, business consulting, and retailing and wholesaling, transportation
l Financial areas－ commercial and investment banking, securities, and insurance
l Communication media－radio, television, telegraph, telephone, magazines, books, newspapers, news services, networks and movies.
l * foreign direct investment－investment that give the investor effective control and are accompanied by managerial participation.
* portfolio(有价证券) investment－ for the sake of obtaining investment income or capital gains rather than entrepreneurial income.
*different ways of financing in foreign direct investment－ not through capital movement abroad, but by borrowing locally, reinvesting foreign earnings, by the sale to the foreign affiliate of non-financial assets such as technology, or through funds generated by licensing fees and payments for management services to the parent company.
* direct investment includes whole ownership and a joint venture with one or more partners, who may be private firms or governments in the host country or other international firms of different nationalities.
4. International Risk
l Include financial, political, regulatory, and tax risks
l Financial risk elements involve balance-of-payments considerations, varying exchange rates, differential inflation trends among countries, and divergent interest rates.
l Political risks include the risk of expropriation and other adversary national policies.
l regulatory risks arise from different legal systems, overlapping jurisdictions, and dissimilar policies that influence business practices and the application of antitrust law.
l In the tax field, unforeseen changes in fiscal policies and the uncertainty of application of tax laws.
5. On International Business Law
l The movement of people ____ visa, work permit, employment agreement, and employment termination clauses
l The movement of goods___ tax, antitrust, packaging and advertising
l Transfers of information ___ patent and trademark
l Domestic laws of the home and host states, trade rules of regional groups(EU, WTO), and multilateral and bilateral treaties between the home and host states
6. Commercial Credit
l Credit ___ means who takes the responsibility of paying money and surrendering the shipping documents which represent the title to the goods in handing over the transacted goods and paying the above said money.
l A. Commercial credit___ remittance (汇付)and collection (托收)，the buyer is responsible to make payment, the seller to surrender documents.
B. banker’s credit ___ letter of credit (L/C信用证)， the banker is responsible to pay money and tender documents on behalf of both parties.
l The buyer can adopt three different ways of remittance when he sends the money to the seller through a bank:
1）Mail Transfer (M/T信汇)
The buyer gives money to his local bank. The local bank issues a trust deed for payment(付款委托书), then sends it to a correspondent bank at the seller’s end by means of mail and entrusts him to pay the money to the seller.
2）Telegraphic Transfer (T/T电汇)
At the request of the buyer, the local bank sends a trust deed for payment by cable directly to a correspondent bank at the seller’s end and entrust him to pay money to the seller.
This method is quicker than mail transfer. The seller can receive the money at an early date. But the buyer has to bear more expenses.
3）Demand Draft (D/D票汇)
The buyer buys a bank draft (汇票)from his local bank and sends it by mail to the seller. On the basis of the above bank draft, the seller or his appointed person takes the money from the relative bank in his place.
l Collection (托收)
The seller issues a draft, to which the shipping documents are attached, forwards the draft to a bank in his place (i.e., the remitting bank托收银行或受托银行), makes an application for collection and entrusts the remitting bank to collect the purchase price from the buyer through its correspondent bank abroad (i.e., the collecting bank代收银行).
Because the remitting bank instructs the collecting bank not to part the documents with the latter until the draft is accepted or paid(承兑或支付), the buyer’s lack of commercial integrity is guarded against.
l D/P ____ documents against payment (付款交单)
The exporter is to ship the goods ordered and deliver the relative shipping documents to the buyer abroad thorough the remitting bank and the collecting bank with instructions not to release the documents to the buyer until the payment for the goods is made.
l Why cannot the buyer directly send cash or banker’s draft with his order to the seller?
1) the buyer’s capital will be tied up from the time of remitting it until the goods arrive and are sold, especially in cases where the goods ordered can only be shipped by the seller months or years after placing the order.
2) The seller may be unknown to the buyer, and his commercial integrity may be questionable.
l Insurance policy (保险单)—— a document issued by the insurer, setting out the exact terms and conditions of an insurance transaction __ the name of the insured, the name of commodity insured, the amount insured, the name of the carrying vessel, the precise risks covered, the period of cover, and any exceptions there may be. It is also a written contract of insurance between the insurance company and the insured.
l Insurance certificate(保险凭证)— is a simplified insurance policy. It has the necessary items of an insurance policy, but it doesn’t set out the rights and duties of the insurer and the insured, which are subject to the detailed insurance clauses of a formal insurance policy. In insurance certificate has the same effect as an insurance policy.
l Weight memo(重量单) ___ is made out by a seller when a sale is affected in foreign trade, indicating the net and gross weights of each package, which enables the consignee or the customs office to check the goods.
l Packing list(装箱单)—— is made out by a seller when a sale is affected in foreign trade, indicating the name of the goods, the net weight, the gross weight and complete inner packing specifications and contents of each package. It enables the consignee to declare the goods at the customs office, distinguish and check the goods when they arrive at the port of destinations.
7. On Management of International Businesses
l Regardless of the specific job, most managers perform five basic functions.
1) planning__ involves determining overall company objectives and deciding how these goals can best be achieved.
2) Organizing __ is the process of putting the plan into action. The most important is allocating resources, especially human resources, deciding on the positions to be created and determining the associated duties and responsibilities.
3) The day-to-day direction and supervision of employees __ make the full of the potentials of the employees and achieve the company goals.
4) Coordinating__ to bring into proper relations among the various departments of the company.
5) Controlling ___ managers evaluate how well company objectives are being met. If not met, then changes are necessary in the company’s organizational or managerial structure. Then replan, reorganize, redirect, recoordinate.
8. Brief Introduction of WTO
l WTO was established on 1 January 1995. It is the legal and institutional foundation of the multilateral trading system. It provides the principal contractual obligations determining how governments frame and implement domestic trade legislation and regulations. And it is the platform on which trade relations among countries evolve through collective debate, negotiation and adjudication
l It is based in Geneva, Switzerland.
l Its essential functions are:
__ administering and implementing the multilateral and plural-lateral trade agreements which together make up the WTO;
__ acting as a forum for multilateral trade negotiations;
__ seeking to resolve trade disputes;
___ overseeing national trade policies; and
___ cooperating with other international institutions involved in global economic policy-making.
l The structure of the WTO is dominated by its highest authority, the Ministerial Conference, composed of representatives of all WTO members, which is required to meet at least every two years and which can make decisions on all matters under any of the multilateral trade agreements.

V. After-reading activities
A. Try to do the exercises according to the text.
1. Comprehension of the text.
Answer the following questions
1). What is the definition of business today?
2). What’s the scope of International business activities?
3). What is the definition of foreign direct investment?
4). How do we treat the international risk?
5). What are the management functions in international business?
6). What does the word “credit” mean? What’s the commercial credit?
7). What ways of remittance can the buyer adopt when he sends the money to the seller?

2. Explain the following key terms
Remittance, collection, D/P, D/D, T/T, packing list, insurance policy, turkey project, weight memo

B. Make a presentation about WTO in groups.

Chapter 2 Business Organizations

I. Suggested Teaching Plan
Objectives
Students will be able to:
1.understand the basic idea of business organizations;
2.master some key types of business organizations (corporation, general partnership, limited partnership, sole proprietorship, professional corporation, joint-stock companies, business trusts and joint ventures, etc.);
3. conduct a series of reading, listening, speaking and writing activities related to the theme of the unit;
4. complete all the relative exercises in this unit collaboratively with other peers.

Time allotment
1st period pre-reading activities (familiarizing new words, warming-up questions and background information)
2nd period while reading (highlights of the text)
3rd period highlights of the text
4th period after-reading activities

II. Teaching Method(s)
1. ppt or
2. teacher gives lecture mainly or
3. students read, teacher asks questions with detailed explanation or
4. ask students to do ppt for presentation

III. Explanatory Notes on Technical Terms
1. proprietorship－ownership.
2．stockholder－one who owns stock in a company.
3．partnership－unregistered business where two or more people agree to share, not necessarily equally, in the risks and profits of the organization..
4．entity－something that has a real and separate existence.
5．bankruptcy－state of being declared by a court of law not to be capable of paying its debts.
6．Joint-stock company－public company whose shares are owned by very many people.
7. dividend－percentage of profits paid to shareholders.
8. bylaw－a law or rule governing the internal affairs of an organization.
9. treasurer－person who looks after the money or finance of a club or society.
10. comptroller－financial controller.

IV. Detailed reading
Pre-reading tasks
Warming-up questions
1. How much do you know about business organizations?
2. Can you say something about the different types of companies?
3. Do you know the difference between sole proprietorship and partnership?

Contents
1. Introduction
l The majority of business organizations are corporations, others are general partnerships(一般合伙企业), limited partnerships（有限合伙企业）, and sole proprie