项目4-8-B2C速卖通平台买家操作.ppt

,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,课程：,跨境电商 资料源：阿里巴巴教学资源库,*,项目,5-2,：,B2C,速卖通平台买家操作,阿里巴巴,速卖通买家操作,Aliexpress for,Buyers,Aliexpress Homepage for Buyers,Register an Aliexpress Account,Details Shopping Guides,Searching Products,Contacting Sellers,Placing Orders,Payment,4,1,2,3,5,6,7,AliExpress Homepage,For Buyers,bar,the AliExpress on social networking websites,you can get points,which you can convert to coupons.,Promotion:,课程：,跨境电商 资料源：阿里巴巴教学资源库,课程：,跨境电商 资料源：阿里巴巴教学资源库,课程：,跨境电商 资料源：阿里巴巴教学资源库,Others:,Click,Join Free in the top-left corner of any AliE page,.,How to Register an AliExpress Account?,2.Complete the information:,课程：,跨境电商 资料源：阿里巴巴教学资源库,Your Contact Name should be in English,How to edit my member profile?,1.Sign in to My AliExpress,课程：,跨境电商 资料源：阿里巴巴教学资源库,2.Click Account,and then click Edit Member Profile,3.Click Edit at the bottom of the page to edit or modify any of your member information,4.Edit your member information,check carefully,and click Submit,Buyers Operation Guide,Detailed Shopping Guide,Buyer searches products.,Buyer orders online.,Buyer pays Escrow.,Supplier ships order.,Buyer confirms delivery.,Buyer leaves feedback.,课程：,跨境电商 资料源：阿里巴巴教学资源库,Searching Products,1.Using theSearch Bar,热门搜索,2.Using Related Searches,3.Viewing auto-filtered results,课程：,跨境电商 资料源：阿里巴巴教学资源库,4.Refining your search,You can narrow down your product search by using theRefine Searchmenu on the left.Simply select the product features you are interested in(material,pattern type,etc.)and your original search results will be updated with your selection.,课程：,跨境电商 资料源：阿里巴巴教学资源库,Keywords:,You can modify them to search within a category instead of theSearch Bar.,Price:,Shows products filtered by the required price range.,Quantity:,Shows products filtered by the required number of pieces per lot.,Ship to:,Shows products by country.,Free Shipping:,Shows products with free shipping.,Top-Rated:,Shows the most popular items.,1 Piece Only:,Shows products that only sell in quantities of 1 piece.,Sale Items:,Shows discounted products.,Seller Online:,Shows products from sellers who are currently available to talk online.,Best Match:,Shows products sorted by price(lowest or highest first),the number of orders,newest products and sellers ratings.,5.Advanced Search,Products Detail Page,Contacting Sellers,TradeManager is As Instant Messenger tool.,1.By TradeManager:,What can we do with,Trade Manager,?,Chat with buyers and suppliers in real time,Get real-time translation,Search for buyers and suppliers easily,Get the latest Trade Alerts,Download the latest TradeManager software,By Message:,3.To find out suppliers Telephone number and Mobile Phone number in Contact Details page:,4.By email:,If you have placed an order with one supplier,you can follow the below ways to find out his email address:,1.Locate the relevant order number,2.Click the View Details button,Placing Orders,1.Placing your Order by“Buy Now”or“Add to cart”,Choosing a shipping method,课程：,跨境电商 资料源：阿里巴巴教学资源库,2.Complete the Order Form,enter the required information such as Delivery Address,Quantity Type etc.Before clicking Place Order,please check your Order Details carefully.If you want to add a new Delivery Address,click Add a new address.If you want to edit a current Delivery Address,click Edit this address.,3.Payment,Payment,AliExpress supports Visa,MasterCard,Maestro Debit Card,Western Union,and wire transfer via banks.,On the checkout page,select Bank Transfer as your payment method.,2.In the Bank Transfer Information section,you will see the Escrow account information you need to transfer your payment.,3.Please print out the section containing your Bank Transfer Information.,4.Go to your local bank to transfer your payment.Bring the printed Bank Transfer Information and show it to the bank officer before making your payment.Once complete,your payment will be held securely in an Escrow account.,5.The status of your order would be changed to“buyer has paid the order”within 7 business days after youve paid.,6.When using bank transfers,please transfer enough money to cover all banks service fee.This will ensure that the supplier receives your full payment and will help you avoid monetary loss caused by refunds or disputes.,How to pay with bank transfer(TT payment)?,Shipping&Delivery,All courier services and shipping fees are set up by suppliers.Currently suppliers can choose from the following express shipping options:,UPS,FedEx,DHL,TNT,EMS,TOLL,e-EMS,ePacket,China Post Registered Air Mail,China Post Air Parcel,China Post Ordinary Small Packet Plus,HongKong Post Air Mail,HongKong Post Air Parcel,Singapore Post,Swiss Post,Sweden Post,Russian Air,Special Line-YW,DHL Global Mail and S.F.Express.Shipping fees are automatically calculated on the basis of weight,size and volume.,You can check shipping fee in the product details page to find the shipping cost and shipping time:,Before my order has been shipped:,How do I extend the processing time?,How do I manage my shipping address?,Can I change my shipping address after placing an order?,How do I combine orders in shipping?,After my order has been shipped:,How long does it take for my order to be delivered?,How do I track my order?,How do I confirm delivery?,When my order has arrived:,I am not satisfied with the product.What can I do?,Help Center,Deals,(,今日特价,),搜索商品,1.,按类目搜索：,2.,输入关键词进行搜索：,3.,对商品进行排序：,可以按照,Relevence,相关度、,New and Popular,人气、,Price,价格、,Avg.Customer Review,用户打分、,Newest Arrivals,最新上架等多个条件将搜索结果进行排序：,4.,页面左侧也提供了多种筛选功能，可以对品牌、颜色、价格区间、折扣力度等多种纬度进行筛选。,商品详情页面,In stock,库存充足；,Only X left in stock,仅剩,X,件库存；,Only X left in stock,（,More on the way,）仅剩,X,件库存（但正在备货）；,In stock but may require an extra XX days to process,有货但需要一到两天配货（可以下单锁价）；,Temporarily out of stock,暂时售罄。,美亚自营商品、,FBA,商品和第三方商品：,1.,美亚自营商品就是完全由亚马逊销售和负责售后的商品；,2.FBA,商品是,“,Fulfilled by Amazon,”,商品的缩写，是指由第三方卖家出售，但是货物存储在美亚仓库，并且由美亚负责配送和基本售后服务，这类商品由于在美亚的监管之下，相对来说也比较有保障；,3.,最后一种就是完全由第三方卖家出售、配送和负责售后的商品了，购买这类商品需要认真辨别卖家的信誉情况。,如果一件商品，美亚和第三方商家同时都出售，那么美亚会优先在商品页面显示价格更低的卖家，而如果我们还是想选择自营商品的话，可以在商品信息页面的右侧进行选择，如下图所示，注明有“,Sold by,：,A”,这一栏的价格就是美亚自营售价了，点击旁边的“,Add to Cart”,就可以将自营商品加入购物车：,Special Offers and Product Promotions”,就是这款商品能够使用的优惠了，比如优惠码、满减之类的信息都会在这里显示,美亚和第三方卖家的促销活动是不能通用的，所以我们要看一下，优惠信息上方说明的是否是“,Buy from A”,，如果是，那么这个优惠是针对美亚自营，如果“,Buy from”,后面写的是其他卖家的名称，那么说明这个优惠只能用于这个卖家出售的商品,亚马逊平台操作,注册新账户,点击右侧“,Your Account”,你的账户下面的“,Start here”,即可进入新账户注册页面。,“,Sign in”,是登陆按钮,完善个人信息,设置地址,1.,设置收货地址。点击导航条右侧的“,Your Account”,你的账户，进入账户信息页面，如下图所示，这个页面中可以看到,Orders,历史订单、,Payment,支付信息、,Settings,账户设置等内容。,2.,如果是新用户，那么点击,Settings,账户设置一栏最右边的“,Manage Address Book”,或者“,Add New Address”,都会进入添加收货地址的页面，老用户就只能点击“,Add New Address”,来新增收货地址了：,3.,输入直邮收货地址。添加收货地址的页面如下图所示，按照红字注释填写信息即可，注意按照中文语序、用拼音填写即可。邮编和联系电话都需要准确填写，电话最好留手机号码，并且要加中国区号“,86”,。,如果是国内地址，则需在“,Country”,一栏选择“,China”,中国，选好之后，下方会自动出现填写,Citizen ID Number,的输入框，在这里填写收货人的身份证号码即可。,点击上图红框中的“,Click here”,可以将这个地址设置为,default address,默认收货地址和,1-Click,一键下单的收货地址，让购物过程更加简便，点击后，会出现下图红框中的文字，显示这个地址已经被设置为默认收货地址。,1-Click,一键下单的,Shipping method,送货方式是,AmazonGlobal Standard Shipping,亚马逊国际标准快递，是耗时较长的一种，正式发货后大约需要,9,到,15,日才能送达，当然也是花费最小的送货方式，在结算的时候还可以再更改。,完善个人信息,设置支付方式,1.,添加信用卡的页面，首先填写信用卡信息，按照信用卡卡面填写卡号、持卡人姓名和有效期即可，无需填写安全码：,Step 2,：,Select Billing Address,，设置账单地址，建议使用真实账单地址，同样使用拼音填写即可；这里首先会显示默认收货地址，如果账单地址和它相同，则点击“,Use this address”,就可以将收货地址设置为账单地址；,如果收货地址和账单地址不一致，可以输入新的地址，完成后点击下方的“,Use this address”,即可保存：,在“,Your Account”,你的账户的,Payment,一栏处，可以点击中间的“,Manage Payment Options”,进入,Your Amazon Wallet,页面，管理支付方式，可以在这里添加、删除信用卡，美亚也支持国内的银联信用卡,。,购买商品,1.,选择购买数量，确定之后点击“,Add to Cart”,将其加入购物车,2.,加入购物车后会自动进入提示页面，,点击灰色的“,Edit your Cart”,可以进入购物车页面，进行修改购买数量、删除商品等操作；,也可以点击“,Proceed to checkout”,进入结算步骤：,3.,购物车页面，点击“,Delete”,可以将商品从购物车中移除；,在“,Quantity”,一栏修改购买数量；,确认购买数量后，点击右侧的“,Proceed to checkout”,开始结算：,4.,开始结算后会直接进入,Review your order,预览订单的步骤，如果之前没有设置地址和支付信息，会在这里要求输入相关信息,5.,在预览订单的页面上半部分可以看到,Shipping address,收货地址、,Payment method,支付信息、,Gift cards&promotional codes,填写礼品卡或优惠码，如果有可用的优惠码或者礼品卡，在这里输入，,然后点击右边的“,Apply”,即可生效；,5.,确认各项购买信息之后，就可以确认订单了，在,Review your order,预览订单页面右侧可以看到,Shipping&handling,运费、,Estimated tax to be collected,美国境内各州消费税、,Import Fees Deposit,预缴关税、,Order total,订单总金额等信息。,在订单概览页面下方还可以使用美亚礼品卡支付，由于在正式发货的时候才会从支付信用卡中扣款，所以，在发货才可以使用美亚礼品卡抵扣部分或全部订单金额，如下图所示，输入,Gift Card,礼品卡号码，然后点击右侧的“,Apply”,即可：,下单之后，美亚也会给注册邮箱发送订单确认邮件，如下图所示，包含了大部分的订单信息，便于核实：,亚马逊平台客服,在线客服入口：,在任意商品页面或者个人信息页面的底部有“,Let Us Help You”,一栏，点击最下面的“,Help”,就可以进入“,Help&Customer Service”,帮助和客服页面,：,Assignment,1.Searching a kind of products in which you are interested in different ways.,2.Choosing some hot-selling product(or from top-rated seller),analyzing product detail page,and finding out the shipping and payment which provided.,3.Trying to write an enquiry message to the supplier.(including product information in stock qualities which you would order discounts which the supplier could offer payment shipping methods),4.Answering the enquiry message.,Assignment,1.,用不同的方式，在速卖通平台搜索某一商品，比较亚马逊平台搜索。,2.,选择某一热销商品，分析其产品页面组成和支付物流方式。,3.,给卖家写一封英文询盘信，询问你感兴趣的商品是否现货、规格等产品信息、及支付物流方式，并告知卖家你将订购的数量、及询问优惠情况。,4.,给买家回复一封报盘信，对对方的询盘表示感激，告知买家所有商品都是现货销售、发货日期在,3,天之日、,China Post Air Mail,免邮、购买,10,件以上可以有,5%,的折扣。,