第一篇合成皂-----不含皂基的香皂.doc

第一篇
合成皂-----不含皂基的香皂
Syndet Definition: Soap free Soap
21世纪个人清洁用品的全新理念和应用
A modern approach to personal cleansing Markets and Concepts for Syndet Bars in 21st century

随着21世纪生存空间的恶化，环境污染的加剧，使我们的皮肤更容易受到外界因素的伤害。为保持皮肤的健康，每天我们都需要认真清洁我们的皮肤，再给予它足够的呵护。但是，由于地域性气候，皮肤的个体以及生活习惯等方面的差异性，很多时候，我们在皮肤护理的第一个环节——清洁，就会因对自身皮肤了解不够，选择错误的清洁产品而造成皮肤的二次伤害，加剧皮肤的老化。
合成皂——敏感皮肤，问题皮肤的解决之道！适合各种肤质安全使用！
无皂基，皮肤中性pH5.5，无防腐剂，温和清洁您的皮肤，天然活性成分的添加让您针对自己的皮肤长期安全护理有更好选择！
As the living conditions and pollution getting worse, our skins are much easier to be hurt by the outer inspects. To keep our skin heath, we need clean it carefully every day. Unfortunately, in the first step of skin care, cleansing, we usually choose the wrong cleansing product for that we do not get enough information about our skin and the effects of different climates and living habits. Consequently the skin irritation occurs and the ageing process speeds up.
Syndet bar——solvent for sensitive skin and problem skin! Available for all kinds of skin!
Soap free soap, neutral skin pH5.5, preservative free, mild cleansing your skin, natural active additions give you more available choices of long time safe skin conditioning!

清洁皂可以按照其清洁成分来区分
Composition of the different cleansing bars
普通皂(Soap)
主要成分是脂肪酸盐, 由脂肪酸皂化而成，多使用复合脂肪酸皂化使制得的香皂达到外观，色泽，硬度等质量标准。
Consisting of fatty acid soap, multi-fatty acids are used to make the products being standard quality, such as good colour, appearance and rigidity.
复合皂(Comboi)
由脂肪酸盐皂基和合成表面活性剂组成，增加发泡力，在一定程度上减轻皂垢，提高洗涤力和抗硬水能力。也添加定量的加脂剂以减少对皮肤的脱脂作用。
Combar is combined with fatty acid salts and surfactants. The abilities of foaming, decontamination and water hardness resistance increase and the soap lime is lessened a certain extent. Numbers of additives are added to decrease the effect of degreasing.
合成皂(Syndet)
由合成表面活性剂，增塑剂，填充剂组成，不含脂肪酸皂，即不含皂基。
Formulated of synthetic surfactants, plasticizers and fillers. Free of fatty acid soap(soap free soap)

合成皂与含皂基皂相比，决定性的优胜在于不含皂基和接近健康皮肤的pH值
The most advantage of Syndet compared to soap and combo is that the Syndet is free of fatty acid soap, subsequently the similar pH to the healthy skin (neutral skin pH)

合成皂(Syndet)
用于合成皂的表面活性剂是在宽的pH范围有很好的化学稳定性，所以可以调节到皮肤的最适pH值5.5。通过调整表面活性剂种类和配比，可以使合成皂的pH值在3.5-9之间，满足不同皮肤的需要
The surfactants used in syndets are chemically stable in a wide pH range, thus being suitable to be adjusted to the pH value of the skin(5.5). The types and proportions of surfactants could be adjusted to make the pH value of Syndet between 3.5 and 9. So that, it could satisfy different skins.

普通皂(Soap)
因为本身的化学结构，普通皂的pH值随着脂肪酸链长的不同在9-11之间，意味着普通皂是碱性的，不破坏其结构的前提下，是无法调整到中性7或者皮肤pH值5.5。
Because of its chemical structure, soap has a pH value of 9 to 11 with different length of carbon chain that means soap reacts alkaline. The pH value can not be adjusted to the neutral (7) or skin neutral (5.5) range without destruction of the substance.

复合皂(Combar)
在普通皂的皂基的基础上加入了合成表面活性剂成分等添加剂，使其碱性有所降低，pH值在7-9.5之间。增加发泡力和清洁能力，提高滋润程度。
Based of normal soap, addition of synthetic surfactants, the pH value of combo slightly decreases, arranged from 7 to 9.5, consequently the increase foaming and cleansing and better skin feel.

相关pH值的比较
Relative pH Values

4 | 4
5 | 5
6 | 6
7 | 7
8 | 8
9 | 9
10 | 10
11 | 11
12 | 12
Skin pH 皮肤 pH
(healthy skin)
| ( 健康皮肤)
ZETESAP
Soap Free Syndet
| 不含皂基的表面活性剂
Combi
复合皂
Soap
普通皂
X axis = pH 5.5
pH value
| pH 值

由于合成皂与含皂基皂在pH值上的不同，使皮肤的清洁与维护有了明显的改善
There is obvious refine on skin cleansing and care caused by the Syndet without soap and appropriate pH value.
1． 防止皂垢的形成
合成表面活性剂不容易形成皂垢，因此他们不会引起皮肤的刺激。而皂基皂不可避免的会与水中钙离子，镁离子在碱性环境下形成不能溶解的皂垢，很容易沉积在皮肤上，可能阻塞毛孔，引起皮肤的刺激，引发皮肤过敏。
Prevent lime soap formation
Syndets do not tend to form lime soap, so therefore they do not cause skin irritation. Soap is easy to combine with the ion of calcium and magnesium in alkalescency condition. The water insoluble lime soaps which deposit on the skin and may block the pores, cause skin irritation and skin hyper susceptibility.

2. 更好的皮肤相容性
合成皂所采用的表面活性剂更加温和，对皮肤的刺激性非常小，而且整体呈现中性(7)或者与健康皮肤相近的pH值（5.5），所以对皮肤pH值影响很小，同时避免了长期使用碱性皂引起的皮脂流失，由于没有钙皂形成，避免了钙皂沉积造成的刺激。而含皂基皂的高pH值会破坏皮肤上起保护作用的酸和皮脂，同时引起皮肤表皮的疏松，而且清洗皮肤之后，硬水中的钙皂沉积在皮肤引起刺激和阻塞毛孔。
Better skin compatibility
The surfactants used in syndet are mild and high efficiency, little skin irritation. As the pH value of syndet is neutral (7) or skin neutral (5.5), they neither alter the pH of the skin nor cause puffiness skin layer. Due to the absence of lime soap formation there is no problem of skin irritation caused by lime soap residues remaining on the skin. Because of high pH value, the protective layer of acids and lipids on the skin is destroyed and puffiness of the upper skin layer is caused. After washing with soap, residues of insoluble lime soaps remain on the skin and may cause irritation and blockage of skin pores.

3． 配方的多样化
合成皂接近皮肤pH值及灵活的pH可调范围（3.5-9），允许各种物质的加入而不会影响其结构，为添加各种有效成分，功能性组分，实现配方的多样化提供了可能。皂基皂由于其整体的偏碱性，限制了添加物的范围，只有有限的物质能加入到皂体中而不会影响其化学结构和功能的稳定。
More Formulation Possibilities
The neutral pH and flexible (3.5-9) of syndets allows the incorporation of nearly all kinds of additives. It provides more formulation possibilities with wide range of natural actives and functional components. Only a limited number of additives can be incorporated into soap because the high pH value can cause problems with regard to chemical stability.

4． 芬芳的气味
皂基香皂由于固定的成分限制，具有典型和强烈的气味，会严重影响香精的效果。而且高的pH值也不利于香精的稳定。合成皂只有相当中性的气味，几乎不会影响产品的香味，中性的pH值同样不会影响香精的稳定性。
Pure perfuming smell
The typical and strong odour of fatty acid soap influences the perfume efficiency. The high pH value may badly influence the stability and the odour of the perfume.. Syndet compounds have a rather neutral odour and hardly effect the perfume smell of a cleansing bar. The neutral pH value does not affect perfume stability.

合成皂的优点概括
Benefits of syndets
不含皂基/与皮肤相同的pH值/非常温和
soap free/skin neutral pH/very mil
不会与Ca/Mg离子反应发生沉积/高效清洁和良好的洗去性/良好的外观和皮肤感觉
No reaction with Ca/Mg salts no lime soap/Efficient cleaning and good rinsability/superior appearance and skin feel
含乳液成分/没有粉刺基因/与各种油脂，香精，活性物相溶
Contain emulsion ingredients/no comedogenic/compatible with all kinds of oils, perfumes, actives, etc.
非常浅的基础气味/不含防腐剂
Very low base odour/Preservative free

第二篇
合成皂的销售定位及市场表现

合成皂的市场销售定位(Conclusions on Marketing of Syndet Barbs)
1． 对传统肥皂过敏者和问题皮肤消费者
Targeting traditional soap bar users and consumers with skin problems
2． 适合大宗市场和瞄准机会的市场
Suitable for mass or niche markets
3． 作为液体清洁剂的补充产品
Complementary product to a liquid range

合成皂的市场宣传
不含皂基的肥皂(Soap free soap)
避免干燥皮肤(Prevent dry skin)
皮肤的长期安全护理(long time safe skin conditioning)
低病应原(Hypoallergenic)
敏感皮肤(sensitive skin)
问题皮肤(Problem skin)
保湿(moisturizing)
温和(mild, gentle)
健康皮肤的pH（5.5）(neutral skin pH)
含乳霜成分(creamy)
含乳液成分(with emulsion components)

欧洲市场上的合成皂(Syndets in European Market)
1化妆品清洁用皂(Cosmetic Cleansing Bars)

药房Pharmacy

超市Supermarket

基于ZETESAP 813P的具有功能性的合成皂

具有海藻精华的蓝色维E的保湿皂
Moistening Syndet containing blue vitamin E containing Algae extract pearls

含红色番茄提取物和Vc的活性皂
Activating Syndet containing red tomato extract pearls and Vitamin C

含桃核粒子和泛醇的唤肤皂
Skin renewing Syndet containing peach kernel granular (peeling) and panthenol
2 儿童用合成皂（Baby Syndets）

3. 高档香水皂（Luxury Perfume Syndets）

合成皂的销售概念/标牌
The Syndet Markets and Typical Concepts/Brands
1. 医用皂(Medical Bars)
医院用消毒皂,包括功能性药物皂(药剂学)
Disinfectant Bars for hospitals and practices; Bars containing pharmaceutical actives(Pharmacies)
2. 过敏/问题皮肤人群用皂(“Medical Touch” Bars)
过敏性皮肤和问题皮肤(痤疮)人群用香皂
Bars for people with sensitive, delicate skin and for problematic skin(acne)
PH-5 Eucerin (BDF); EUBOS/EUBOS feminine (Dr. Hobein);
Sebamed (Sebapharma)

ROC/AVEENO (J&J)
3. 化妆品清洁皂(Cosmetic Cleansing Bars)
娇嫩皮肤专用清洁皂,美白皮肤的清洁皂及天然活性物质清洁皂
Bars for mild and careful skin cleansing, very cosmetic, bars with addition of skin whiteners and natural active materials, et al..
J&J Bars; Vichy (L’Oreal); Dermo Pain (Pierre Fabre); Vendome (Vendome)
4. 婴儿皂(Baby Bars)
温和的清洁作用,对皮肤功能的影响很低
Mild skin cleasning with low influence on skin functions
Sebamed Baby (Sebapharma); Fissan (Smithcline Beecham)
5. 高档香皂(Luxury Perfume Bars)
清新,自然的展示原始香精的芬芳气味
Clear, original, intensive smell like the original perfume
Addict (Dior); Lancaster Bars; Boss bar

合成皂的最佳存放方式（防止潮解消耗）
Best possible way to store a Syndet bar（prevent deliquescence）

建议包装
Suggested all inclusive packaging