Gucci的介绍和兴衰历史-(英文版).ppt

120706519 EVAGucci is an Italian fashion brand,founded by Guccio Gucci(古驰奥古驰)in Florence(佛罗伦萨)in 1921,now Gucci is one of the largest fashion group in the world.Brief introductionBrand LogoBrand LogoBamboo handle（竹节手柄）Horse chain(马术链).GG（双G标识）ProductsProductsGucci HistoryGucci HistoryBeginningRebornSummit1920s1930s1940s1950sIn 1921,he opened the first store,in the goods marked with GucciGucci mark.Gucci in 1947,designed bamboo handle to replace leather handle.In 1953,Guccis brand reputation had been sun at high noon.In1938,Guccio Gucci In1938,Guccio Gucci opened the opened the first subbranch(分店分店)in)in Rome.Rome.Designed the Designed the red,green and red stripes as the brand identity.1960s1970s1980sIn the early 80s,In the early 80s,because of Gucci because of Gucci familys familys internal internal strife(strife(内乱内乱),Guccis brand Guccis brand image image began tobegan to declinedecline.In 1960In 1960，Gucci Gucci established a established a footholdfoothold in the main market of in the main market of the world.the world.In the end of 1960s,GG officially became Guccis brand identity.1990s In 1990,Tom Ford joined Gucci,his arrival herald a revolutionary change in the beginning of Gucci.Tom Ford became creative director of Gucci in 1994 hehe introduced introduced silk shirt,silk shirt,velvet mohair coatvelvet mohair coat 马海毛外套马海毛外套 and pantsand pantssince 1994,Guccisince 1994,Guccihas been the has been the worlds most worlds most super-heavyweightsuper-heavyweightfashion brand.fashion brand.At the same time,it began to the global fashion industry recruiting high-quality brand subglottic,France,Yves Saint Laurent and a number of classic brands have become the Gucci Group.伊夫圣洛朗In In 1997,1997,Gucci bought the Gucci bought the cooperation as long as 23 cooperation as long as 23 years of famous years of famous Swiss watchSwiss watchfactory factory Severin Montres.Severin Montres.Gucci is named Gucci is named EuropeanEuropeanCompany of the year 1998Company of the year 1998by the European Bussinessby the European BussinessPress Federation Press Federation In In 19991999,Gucci,Gucci entered into aentered into astrategic alliancestrategic alliance with with Pinault-Printemps-Pinault-Printemps-RedouteRedoute巴黎春天巴黎春天 2010s2000sIn 2006,Frida Giannini was appointed as the creative director for the entire Gucci label In 2007,Gucci In 2007,Gucci achieved achieved astounding astounding global global successsuccess and is and is named named the most the most desirable luxury desirable luxury brandbrand in the world in the world In 2009,In 2009,Patrizio di Patrizio di MarcoMarco succeeded Mark succeeded Mark Lee as Lee as CEO of Gucci.CEO of Gucci.In 2011,Gucci In 2011,Gucci continues to continues to focus on focus on strengthening strengthening the reputationthe reputationGucci Timepieces&Jewelry at Basel 2012This year New productsBamboo handleg bagBamboo handleg bagFashionFashion Gentle Gentle GorgeousGorgeousNewestNewestFutureFutureSoSo Frida Giannini Heritage is good to going back to the archives and looking forward to the future.Never out of style Heritage and long-lasting values are emphasized in conjunction with its high fashion and aspirational style.In collaboration with In collaboration with Lapo ElkannLapo Elkann,the,the Fiat Fiat 500500 by by GucciGucci,iconic italian car.,iconic italian car.