模块四Unit1Advertising.doc

模块四  Unit1  Advertising
【考点透视】
I 重点短语
advertise   v.    ~ (a new product) on TV / in the newspaper
1.            ~ for a secretary / a job   = put an advertisement 
   advertising n.  [U] 广告，广告业
   advertiser  n. 登广告者；广告商
     do sb. a service  服务/ 帮助某人
2. service   be of service to sb.  对某人有用
    at one’s service  随时为某人服务
    serve in the army  在部队服役
      serve the people   为人民服务
serve  serve food / dinner 上菜/饭
    serve as = act as   充当
   serve sb. (with) sth. = serve sth. to sb. 用……招待某人
        How can we serve you?
（营业员对顾客的用语）你要买些什么？ / 需要我们为你服务吗？
        Are you being served? 你点过菜了吗？
        Dinner is served.   晚餐已经准备好了。
     First come, first served. 先来先伺候；讲先来后到
    intended adj.  ①= planned, meant, desired  the ~ meaning / result / effect / purpose
②为……计划或设计的    a book ~ for children
①intend to do sth. / doing sth.  打算干……
②intend to have done本打算干……
3.  intend  v.  ③intend sb. to do sth. 打算使某人干……
     ④intend that-从句
They intend that the plan should be put into practice within the year.
         → They intend the plan to be put into practice within the year.
intention  n.    with the ~ of doing sth. = with the ~ to do sth.  有做某事的意向
               by ~ 故意地
      vt. 治愈；治疗    ~ sb. / one’s headache     ~ + sb. + of + 病名
4. cure                        
        n. [C] “治疗（办法）”、“药方”，其后接“for +病名”  an effective ~ for cancer 
     n. [C] [U] 评论，评语；意见    make a comment on / upon / about …
5. comment   v. 常作vi. 后接介词on / about
接that从句
connect  vt.  ~ + A +with/ to / and +B 把A与B连接
    The bridge connects the island with / to / and the mainland.
        vi.  ~ with  与……连接
6.    This corridor connects with the living room.
        作“与……有联系/ 有关”解时，常用于“be connected with”这句式。
              = have something to do with 这里的with不能换成to。
      She was connected with the murder.
   connection   n.     in ~ with
      have no choice but to do sth.   别无选择，只有做某事
     make a choice between A and B  在A和B之间作出选择
7. choice  There is no choice in sth.   在某方面没有选择的余地
Be careful in your choice.   小心选择。
at one’s own choice    随意地

         if it is convenient to you   如果你方便的话
8. convenient adj.  be convenient for sb. to do something 某人干某事合适
arrange a convenient place   安排合适的地方
You are convenient.  （×）
    convenience  n.
                  to do sth.
      sth.
9. determine  v. +  that-从句
wh-从句
sb. to do sth.
   determined  adj. ①可作表语或定语②后可接不定式、状语或从句
      a very determined woman
I was so angry that I was determined to tell him what I thought of him.
I left him, determined never to set foot in his house again.
He was determined that she should marry Dick.
10. particular adj.   be particular about 对于……讲究/ 挑剔
            in particular  尤其，特别地
particularly = especially     如：He is particularly good at maths.
   react to = be response to 对……作出反应
11. react   react on/ upon = have an effect on  对……起作用 / 有影响
    react against 反对，抵抗
II 重点句型
1. Not all ads play tricks on us though.
3. PSAs are meant to teach us and helped us lead better lives.
4. It is important to try to appeal to the way the audience will react.
【题例精析】
【例1】 Come and see me whenever _________.
     A. you are convenient    B. you will be convenient
     C. it is convenient to you   D. it will be convenient to you
【易错点悟】本题考查形容词convenient和时间状语从句的用法。形容词和副词历来是高考热点，对于只能修饰物或只能修饰人的形容词要记住其用法。
【要点精析】convenient的主语为it，而不是人，排除A和B项。whenever引导的是时间状语从句，其谓语动词要用一般现在时，不可用一般将来时。
【答案】C
【例2】 Thank you for sending us ____ fresh vegetables of many kinds. You have done us____ great service.           (2007启东3月卷)
     A. /; a                B. the; a
C. /; /                D. the; /
【易错点悟】此题考查了冠词的用法。
【要点精析】第一空表示“泛指”，而第二空构成一个短语do sb. a great service，其意思为“给某人提供好的服务”。service在这里为抽象名词具体化。
【答案】A
【单元检测】
单项填空
1. The boy didn’t have any _______ but to do as his father had told him.
 A. idea         B. way
C. chance          D. choice
2. The owner of the shop came up to see _____.
 A. what was the matter    B. what the matter was
 C. what is the matter    D. what the matter is
3. －Can I help you, madam?
   －_________.
 A. Yes, you can     B. No, I don’t need anything
  C. Of course, if you like    D. No, thanks, I’m being served
4. The foreign minister refused to ________ on the rumor that he had planned to resign.
    A. explain         B. speak
C. comment        D. talk
5. The children should be _____ not to play tricks ______ the disabled.
 A. educated; on     B. trained; to
C. educated; with     D. trained; on
6. The salesman said the car was in good condition, and I was foolish enough to ______ it.
 A. fall into      B. fall for 
C. fall over      D. fall down
7. ―I thought you and Peter were going for a bike ride.
   ―________, but the front wheel of my bike is bent and I haven’t had it fixed.
 A. We intended to     B. I’m sorry
C. Well, we went     D. She was, and I won’t
8. Children are fed up with their studies because they are _______ to do far better than they can.
 A. hoped       B. promised
C. expected      D. suggested
9. I’m sure you did wrong to him. You know, he did _____ help and _____ no harm.
 A. meant to; meant     B. meant; mean 
C. mean to; meant     D. to mean; mean
10. I’ve found that many people are still in _____ habit of writing silly things in _____ public places.
 A. the; the      B. /; /
C. the; /       D. /; the
11. When she _____ a tall dark figure watching her, she ran into the house immediately.
 A. was aware from     B. was aware of 
C. is aware of      D. is aware from
12. ―This idea of studying abroad really _____ me.
   ―But I don’t think so.
 A. appeals to      B. appeals against 
C. appeal for      D. appeal to
13. ―How shall we go to that airport?
   ―Well, I recommend _____ a taxi.
 A. to take       B. taking
C. to taking      D. take
14. ―It is surprising to see Fredric playing golf. The doctor said he would never get up.
― No secret to me. Chinese acupuncture has cured him _______ his disease.
A. off       B. from
C. away from      D. of
15. Another ad campaign is being organized by the NEC to get a bigger ____ of the world market.
 A. part       B. place
C. share       D. partner
完形填空
On a cold December morning, my mother and I were walking home from a pizza store. We were dressed warmly and equipped  16  the video we had been dying to watch. I was feeling a little  17  , as I was carrying our shopping bags of snacks and the video.
    They were so heavy that I decided to  18   some things. So I started to walk towards the garbage can when I  19  a poor man walking his bike out of the restaurant in front of us. He held a paper bag with his dirty hand. He  20  over to another nearby garbage can and started  21  it.
    I suddenly felt very  22  . I knew this man would take all he could get,   23  I walked up to him and  24   the drink and some snacks over to him. The man, with lines on his face and wrinkles on his forehead, looked up in  25  and took what I gave him.
    A huge smile  26  across his face and this caused me to feel indescribable  27  . I felt like I couldn’t be  28   with myself, but then he said: “Wow, first someone gives me this sandwich, then this drink, and now some  29  food; this is my daughter’s  30  day!”
    He thanked me  31   and started off on his bike. I even heard him whistling a song as he rode away.
    I now  32  what is meant by the saying “giving is getting”. Everyone in the world needs help, everyone can  33  help and everyone will be helped by showing  34 .
The image of that man’s happiness caused by my small gift appears in my mind every time I have the  35  to do something nice.
16. A. for              B. of               C. with             D. about
17. A. excited             B. puzzled           C. tired             D. satisfied
18. A. pick out            B. eat up            C. put down          D. throw away
19. A. heard               B. noticed            C. felt              D. watched
20. A. headed            B. rode              C. ran               D. fled
21. A. breaking into       B. looking through     C. staring at          D. searching for
22. A. cold             B. afraid             C. guilty             D. content
23. A. but              B. because            C. so                D. if
24. A. turned              B. thought          C. took             D. handed
25. A. surprise           B. detail              C. case              D. return
26. A. disappeared        B. paused            C. existed            D. spread
27. A. disappointment       B. shame            C. satisfaction        D. victory
28. A. sadder            B. angrier             C. happier           D. crazier
29. A. cheap              B. tasty              C. clean             D. useful
30. A. lucky              B. busy             C. interesting        D. quiet
31. A. carefully            B. happily            C. calmly           D. fortunately
32. A. remember          B. understand         C. appreciate         D. recognize
33. A. refuse              B. receive            C. offer              D. find
34. A. kindness           B. eagerness          C. willingness        D. braveness
35. A. chance              B. desire             C. purpose           D. feeling
阅读理解
                             （A）
    Raised in France by her country physician grandfather, Petaluman Laura Reiehek will be recognized for her work helping the homeless, immigrants and elders and she received the Rev. James E. Coffee Human Rights Awards for 2006.
    Her grandfather devoted his whole life to making life better for others and was killed by Nazi soldiers in 1944. She was there when the soldiers took her grandfather’s life: “I hid under a pile of leaves. But, you know, I heard it.”
    She straggled to work through her anger and hate, but it was necessary for her own survival and serf-respect. After the war, she married Jesse Reichek, an American soldier in France, and they eventually settled in the Bay Area, where he grew to become an artist. They came to Petaluma from Berkeley when he needed more room to paint. They built their own home and treasured their time together.
    Reichek’s years of volunteer work began with caring for an old lady in Sonoma County, which made her sensitive to the fact that many older people were living in bad places. So Reichek created Petaluma’s first senior center. Then she noticed homeless people. With Mary Isaac, she co-founded COTS 15 years ago.
    These days, she is busier than ever, helping Latino immigrant families and visiting seniors in nursing homes. “Our goal is to promote and educate people in understanding and tolerance (忍受). We must learn to understand and celebrate our differences”, said event chairman Harry Troutt, who serves on the commission.
36. The Rev. James E. Coffee Human Rights Awards may be given to _________.
A. the students who study well
B. the workers who work very hard
C. the volunteers who do a lot to others     
D. the scientists who do scientific research
37. The underlined word “it” (in paragraph 2) refers to ________.
A. Reichek’s grandfather was killed      
B. Reichek’s grandfather had a hard life
C. Reichek received an award in 2006
D. Reichek survived at last
38. According to the passage, COTS should be an organization that __________.
A. offers help to the senior people
B. helps the hopeless people
C. teaches people painting
D. arranges volunteers’ work
39. Jesse Reichek moved to Petaluma from Berkeley because he _________.
A. needed more place to paint
B. wanted to be an artist
C. wanted to help the homeless people     
D. lost his job in Berkeley
(B)
    Scientists recently discovered that pictures on cave walls at Creswell Crags are the oldest known in Great Britain. But they didn’t find out in the usual way.
    Archaeologists often date cave art with a process called radiocarbon dating. The technique can measure the age of carbon found in charcoal (木炭) drawings or painted pictures. Carbon is an element found in many things, including charcoal and even people. But in this case, there was no paint or charcoal to test. People carved the pictures of animals and figures into the rock using stone tools. The scientists had an “aha!” moment when they noticed small rocks stuck to the top of the drawings. The small rocks must have formed after the drawings were made.
      “It is rare to be able to scientifically date rock art,” said Alistair Pike, an archaeological scientist at Britain’s University of Bristol. “We were very fortunate that some of the engravings were covered by stalagmites（石笋).
      When a test proved that the stalagmites formed 12,800 years ago, the scientists knew the art underneath them had to be at least that old. And some of the animals shown, like the European bison, are now extinct--another tip-off that the art is quite old.
      The artists came to Creswell Crags, This place is one of the farthest points north reached by our ancient ancestors during the Ice Age. At that time, much of the North Sea was dry, so people could move about more easily.
      Some tools and bones found there are 13,000 to 15,000 years old. They show that the travelers hunted horses, reindeer, and arctic hare. Their artwork is similar to art in France and Germany. It tells scientists that the Creswell Crags artists must have had a close connection to peoples several thousand kilometers away－another important clue to understanding how humans spread out across the world.
40. Which of the following can be used as the best title of the passage?
 A. Cave Art About Animals Is Most Beautiful
 B. Cave Art Found in an Unusual Way
 C. Cave Art Turns Out to Be Britain’s Oldest
 D. Cave Art in Britain
41. The underlined word “archaeologists” in this passage probably means people ________.
 A. who study things left behind by people in the past
 B. who have rich experience in painting
 C. who are interested in wild animals
 D. who are good at using stone tools
42. Why do scientists say the art is quite old?
 A. The art was carved into stone with stone tools.
 B. The animals carved in the stone are beautiful.
 C. The cave is one of the farthest point in the world.
 D. Some pictures were covered by stalagmites more than 10,000 years old.
43. By studying the cave art, scientists know something about _________.
 A. how ancient people crossed the North Sea
 B. why some of the animals have died out
 C. how humans spread out across the world
 D. what kind of animals people hunt at that time
对话填空
(A and B are workmates)
A: Hi! It’s (44) f ________ cold today and the wind is howling! My hands numb.
B: It always (45) g_______ cold after a snowfall.
A: I (46) m_______ the weather forecast this morning. Did you hear it?
B: Yes. It (47) s_____ it would be partly coldly today, with a strong wind from the northwest. The highest (48) t_________ during the day would be five below zero.
A: W