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单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,本资料仅供参考，不能作为科学依据。谢谢。本资料仅供参考，不能作为科学依据。本资料仅供参考，不能作为科学依据。谢谢。本资料仅供参考!,Click To Add Title,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,本资料仅供参考，不能作为科学依据。谢谢。本资料仅供参考，不能作为科学依据。本资料仅供参考，不能作为科学依据。谢谢。本资料仅供参考!,Unit four,1/29,2/29,words related to the weather,1.cloud 云 7.downpour 倾盆大雨 13.sun 太阳,2.thunder 雷 8.raincoat 雨衣 14.sunlight 阳光,3.wind 风 9.mud 泥巴 15.raindrop 雨滴；雨点,4.gutter 排水沟 10.rubber boot(s)橡胶套鞋 16.drizzle 细雨；毛毛雨,5.breeze 微风 11.umbrella 雨伞 17.splash 泼溅(声),6.lightning 闪电 12.rainbow 彩虹 18.puddle 水坑,3/29,extra stuff,1.storm 暴风雨2.pour 下大雨3.shower(light rain)阵雨,4.thundershower 雷雨5.torrential rain 暴雨,6.gust(of wind)一阵狂风,7.storm cloud(s)暴风云8.rain gear 雨衣,9.poncho 斗篷；披风,10.overcoat 外套11.flood 洪水,12.flash flood 大雨过后出现短暂洪水；暴洪,13.hail 冰雹14.sleet 冻雨；夹带冰雪雨15.snow 雪,4/29,sentences,你以为今天会下雨吗？,Do you think it will rain today?,外面正在下大雨。,Its pouring outside.,现在在下大雨。,Its raining cats and dogs.,Its raining buckets.,Its raining very heavily.,现在在下毛毛雨。,Its drizzling.,5/29,我全身湿透了！,Im soaked!,我全身湿透了！,Im drenched!,风好大。,The wind is blowing hard.,今天风好大。,Its really windy today.,太阳从云端探出头来。,The sun broke through the clouds.,6/29,那场雨让我们计划泡汤了。,The rain ruined our plans.,我希望雨赶快停。,I hope it stops raining soon.,下雨天我喜欢待在家里休息。,I like staying home and resting on rainy days.,7/29,Idioms,rain or shin,e,不论天气怎样；在任何情况下 此句同 whatever the weather，表面上意思是“不论天气怎样”，也可引申为“在任何情况下”。,Katie goes jogging with her dog every morning,rain or shin,e.,不论天气怎样，凯蒂早上都会带着狗去慢跑。,8/29,Choose the best word or phrase to answer each question.,a.puddles,b.,wind,c.,mud,d.,rainbow,e.,thunderstorm,f.,rubber boots,g.,umbrella,h.,hail,i.,lightning,j.,thunder,1.This is a beautiful thing that sometimes appears when it rains.,2.Wear these on your feet to stay dry.,3.Youll hear this after you see lightning.,4.This is formed when water is mixed with sand or dirt.,5.When it is cold,these small balls of ice sometimes fall from the sky.,6.Water from rain often creates these on the ground.,7.This is when it rains especially hard for a short period of time.,8.These bright flashes come from the sky when there is a storm.,9.This thing opens and closes,and it can protect a person from the rain.,10.This can blow the hat off your head if youre not careful.,9/29,Speaking OutModel 1 Who pays?,Bob:Hey!Look,this is a cool TV commercial.“_!”,Things go better with Coke,Laura:,I think the Pepsi commercial is just as attractive,:“_!”,The choice of a new generation,10/29,Laura agrees with Bob that,the competitors are just canceling out each others efforts?,Laura:Thats quite true.They both spend piles of money to increase their market shares,but neither gains.,11/29,What is consumer brand loyalty?,It means consumers are loyal to a certain product,and keep buying it.Also,theyre willing to pay more.,12/29,Who pays for advertising?Why?,Bob,says It seems contradictory.,more sales mean lower production costs,but,more advertising means higher costs to the consumer.,13/29,work out your conversation with words or phrases given in the following,the Ericssons TV commercial“Make yourself heard!”,the Nokias commercial“Connecting People.”,cool,just as,fascinating,pay for the advertising,create a favorable image of a product,consumer brand loyalty,identify with the product,even willing to pay more,contradictory:increases sales lead to a lower production cost;more advertising results in greater costs,the winner is always the _.,14/29,Model 2 Beware of ads!,1.What does the man think of the commericals?,Key words:killing me,if I were you,2.The womans opinion on commericals?,key words:fantastic,depend on,powerful,15/29,3.What does the woman thik of McDonalds commercials?,key words:kids cute;warm family feeling,4.According to Peter,what is the woman called by the advertising agency?,key words:target customer,end user,16/29,Make your own dialogue according to the words or phrases given,switch to another channel,Just do it!What a powerful product.,LOreal commercial,the models skin,smooth,get the same skin,You mean they are lying about,appeal to emotions,not reason,17/29,Model 3 Are the free magazines free?,Peter,Jane,Not free at all,Free magazine,All advertising,Interesting articles,The cost of the ads is built into the products.,Advertising pays for the magazine,companies spend more money on advertising than on making quality products,Ad serves a useful purpose:tell about new products,fascinating,freedom to choose,18/29,Your turn to speak,brochure,a giveaway brochure,easily find here and there,some pretty interesting things,The cost of the ads is included in the products.,tells me about new products,helps me in choosing what to buy,fascinating,dont have to believe all the ads.,19/29,20/29,Activity 2:proverbs,1.Many hands make light work:,2.Its no use crying over split milk.,3.Where there is smoke there is fire.,众人拾柴火焰高,覆水难收,无风不起浪,21/29,4.Birds of a feather flock together.,5.Idleness is the root of all evil.,6.There is no rose without a thorn.,物以类聚,一懒生百邪,甘瓜苦蒂 物无全美,22/29,7.All good things must come to an end.,8.The proof of the pudding is in the eating.,9.Live and let live.,天下没有不散宴席,亲身下河知深浅,得饶人处且饶人,23/29,10.As you sow,so you reap.,11.Other countries,other manners.,12.What we lose on the swings,we gain on the roundabouts.,种瓜得瓜，种豆得豆,十里不一样俗,失之东隅，收之桑榆,24/29,Key:,1.(A)2.(B)3.(A)4.(D)5.(A),6.(A)7.(A)8.(B)9.(D)10.(B),11.(B)12.(B)13.(A)14.(A)15.(D),16.(D)17.(C)18.(A)19.(C)20.(A),25/29,Key:,Conversation 1:,1.(B)2.(A)3.(B)4.(C)5.(A),Conversation 2:,6.(B)7.(A)8.(C)9.(C)10.(A),26/29,Conversation two Advantages and Disadvantages of Telephones,1.What advantages does the telephone have in the mans opinion?,Key:The first is speed and the second is directness.Another advantage of the telephone is that its personal.,It is very swift,and I think it is also very personal.,27/29,2.What about the disadvantages?,If you have a telephone at home,it often tings at an inconvenient time.,you cant easily get a record of a telephone conversation.,And sometimes you might misunderstand what somebodys saying.,28/29,Key:,Passage 1:,1.(B)2.(A)3.(A)4.(B)5.(D),Passage 2:,6.(D)7.(A)8.(B)9.(A)10.(B),Passage3:,11.(A)12.(B)13.(D)14.(C)15.(C),Passage 4:,16.(D)17.(B)18.(B)19.(A)20.(C),29/29,
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