选修九Unit5Reading市公开课金奖市赛课一等奖课件.pptx

单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,How Advertising Works,第1页,第1页,Part 1,(Para 1),Part 2,(Para 2),Part 3,(Para 3-7),Part 4,(Para 8-9),Scanning,&get the main ideas.,Introduction,What is an ad?,How do advertisers make effective ads?,How effective are ads?,第2页,第2页,Reading Comprehension,1.,Where do they advertise?,2.,Why do we need to understand how advertising works?,Part 1.Introduction,第3页,第3页,AdvertisementsWHERE?,On billboards,On buses,On TV,On the radio,In train stations,In newspapers,In magazines,At the cinema,At the airport,Everywhere,第4页,第4页,Why we need to understand how advertising works?,_so many messages from advertisers _our daily lives,it is important to understand how advertisements work.Then we can avoid _by them.,With,filling,being,controlled,第5页,第5页,v-ed,v-ing,to do sth.,adj.,adv.,prep.phrase,with+宾语+宾语补足语,第6页,第6页,For example:,1)With his eyes,_,(look)upwards,he lay still in the bed.,2)With his eyes,_,(fix)on the ceiling,he lay,still in the bed.,3)With many problems,_,(solve),he couldnt,fall asleep.,4)With many problems,_,(solve),he fell sound,asleep.,looking,fixed,to solve,solved,第7页,第7页,Translation,Even some of the casual garments we wear,have,brand name,attached,to them which,turn,us,into,walking advertisement.,甚至在我们穿有些休闲服上也印有品牌名字，把我们变成了“移动广告”。,第8页,第8页,Part II.What is an advertisement?,What is an ad?,Who makes and pays for the ads?,An advertisement is a _or _that _ or influences people.,Adverts are not only made and paid for by_,but also by_,_ and _ that wish to inform or educate the public.,message,announcement,informs,business,individuals,organizations,associations,第9页,第9页,Part III.How do advertisers make effective advertisements?,I.Identify your target,II.Appeal to your target,III.Use a suitable medium,第10页,第10页,Identify your target,1.What is target audience?,The people the advertisement intends to persuade.,2.Translation,Having identified the target group,researchers find out as much as possible about those in the target group,such as their like and dislikes,and how the product would fit into their lives.,明确了广告目标群体后，研究人员会尽也许搜索这个群体相关信息，比如他们好恶，以及怎样让产品适合他们生活。,Learn to use 看了这则广告之后,孩子们知道了怎样做有价,值公民。,Having seen the advertisement,children knew,how to become worthy citizens.,(),第11页,第11页,Appeal to your target,Ads which are connected with rich and famous people will draw the attention of the audience who like them.,Ads,that,feature,rich and famous people will grab the attention of those who admire people like that.,Learn to use,这个,以,保护环境,为特色,广告已经得到了公众关注。,The advertisement,that,features,protecting environment has been paid attention to by the public.,Which sentence in the text is closest in meaning to the following one.,第12页,第12页,be exposed to,暴露,面临,曝露,一个人越是多处于英语语言环境下，他或她越能更加好地学习语言。,The more one is,_,the English-speaking environment,the better he or she will learn the language.,exposed to,第13页,第13页,1.expose,I told her that _ to the sunlight for too much time would do harm to her skin.She,however,didnt follow my advice.As a result,_too much to the sun,her skin got burnt.She finally learnt that _of the body to hot sunlight in summer could be harmful.,being exposed,exposed,exposure,第14页,第14页,2.appeal,1)For example,adolescent boys are more likely to buy,computer games than any other group,so it makes,sense to make computer game ads that,appeal to,this,group.,2)In order to persuade people to do something,advertisements often,appeal to,our hopes and dreams,or our emotions.,3)It,appeals to,peoples desire to fit in and be part of the,group.,4)Some advertisements,appeal to,peoples desire to save,money,5)Some adverts like the environmental protection,advertisement below,appeal to,our conscience or our,desire to be worthy citizens.,A:appeal to sb:to interest or attract sb,B:appeal to sth:引起；激发,B,B,B,B,A,第15页,第15页,Describe who else might buy the jeans.,What media you will use.,How you will appeal to them.,第16页,第16页,Thank you,第17页,第17页,