Iphone4发布会的中英文演讲稿.doc

_10:02AM We have a great conference for you this week. Over 5200 attendees, 57 countries, and we sold out in eight days.10:02AM “我们在本周给各位准备了一个很棒的会议。共有超过57个国家、5200个参与者，而这我们只花了8天时间就办到了。10:02AM We apologize to folks who couldnt be here. this is the biggest place we can get, so. anyway. Laughs!10:02AM “我们向那些无法与会的朋友们道歉，但这已经是我们可以安排的最大的会场了，笑10:03AM Were excited about this years conference and thrilled to have you here.10:03AM 今年的大会让我们感到很兴奋，我们也很高兴大家聚在这里”10:03AM I want to give you some updates, and I want to start with the iPad. Its changing the way we experience the web, email, photos, maps, video, you name it. Its a whole new way to interact with the internet, apps, content and media.10:03AM “我来分享一些最新的消息，先从iPad开始说起。它重新定义了人们上网，邮件，照片，地图，视频等很多其他方面的体验。它提供了一种和网络，程序，内容和媒体互动的方式”10:04AM It is magical, I know it because I got this email: I was sitting in a caf with my iPad, and it got a girl interested in me!. So theres proof. Huge cheers.10:04AM “它太神奇了，在我收到的一封邮件里用户写道：ipad让我在咖啡厅里泡到了马子！”。“这就是证据”巨大的掌声。10:05AM Were selling one every 3 seconds. Weve started shipping international. and we have a little real of press coverage, can we roll that? A clip of international coverage of the iPad.10:05AM “我们每3秒钟就可以售出一台. 并且已经开始在其它国家发售。我们有一些其它国家的新闻报道，我可以和大家分享吗？”一段国际上关于ipad的报道。10:05AM Yes, people are freaking out all over the world about the iPad. Really really freaking out.10:05AM 是的，全世界的人民都在为ipad而疯狂。异常的疯狂！10:06AM Big cheers - and Steve is back out. Were in 10 countries today, well be in 19 by July. So there are now 8500 iPad apps in the app store. It can run iPhone apps too. These 8500 apps have been downloaded over 35m times. Thats about 17 apps per iPad that have already been downloaded. Thats a great number. Let me show you a few.10:06AM 巨大的掌声-乔布斯又回来了。“目前已有10个国家发售ipad了，这个数字将在7月上升到19个。目前已经有8500个ipad原生软件。ipad还可以运行iphone软件。这8500款软件已经被下载超过3500万次。也就是每台ipad已经下载超过17款软件。这是一个非凡的数字。让我来向你们展示其中一些优秀作品10:07AM Heres an app thats really cool - its called The Elements.10:07AM 这是一款非常酷的软件-它的名字是Elements”10:08AM A friend of mine wrote this, and he sent me an email and he said I could use it. I earned more in the first day of selling Elements than I did in the past 5 years of Google ads on Ouch10:08AM “我的一个朋友在给我的电子邮件中说他能使用这个程序。在google过去5年的广告收益，我们在第一天的销售中就达到了，并且超将其过。”10:10AM Publishers tell us that sales of there eBook sales are at 22% right now. 22% in iBooks. Were making some changes today - notes, you can make notes right here, new bookmarks, and a new page displaying your notes and bookmarks.10:10AM 出版商反馈给我们的消息是ebook的销售额现在已经达到了22%，电子书的销售额竟然达到了22%。我相信我们在改变着一些东西，关于notes，你可以设置新的书签，并且可以在书签上打开新的标签页。10:10AM Were also adding PDF viewing in the app. Weve put a selector right up top, you can select PDFs, you get a whole new bookshelf. They just look gorgeous.10:10AM 我们也在程序中添加了pdf浏览功能的支持，而且我们已经将其置顶作为重点推荐，您能够选择合适的方式浏览pdf，也能开始全新的书签体验，这一切看起来都是非常华美的。10:11AM So PDF viewing built right in. That enhancement will be out later this month. So that is my update for the iPad.10:11AM 现在，pdf浏览已经内置了，这一新的改变将在这个月底推出，这是ipad的升级与更新。10:12AM Next, Id like to talk about the App Store. Before I do that, I want to make something clear. We support two platforms: HTML5 - its a completely open, uncontrolled platform. And we fully support it.10:12AM 接下来，让我来谈谈关于应用程序商店（AppStore）的一些事宜，在这个之前，我们首先说明两个我们可以使用的平台，第一个是HTML5平台，这是一个完全开放的，而且没有限制的平台。10:12AM Anyone can write HTML5 apps. The second one is the App Store. Its the most vibrant app store on the planet.10:12AM 任何人都可以写HTML5平台上的应用程序。第二个就是关于应用程序商店（App Store）这是世界上最为热门而且丰富的地方。10:13AM So we have two platforms we support. Now youve heard about our process of approving apps. We get about 15k submissions a week. They come in at up to 30 different languages.10:13AM 这两个平台对我们来说，完全支持，完全开放。其次，就是关于应用程序审批的过程，每周，我们平均能够收到高达30多种不同语言不同国家的近15000份待审核的应用程序。10:13AM Guess what? 95% of all apps submitted are approved within 7 days.10:13AM 猜猜会如何？其中有95%上交的应用程序会在提交后的7天之内批准发布。10:14AM What about the ones we dont approve? Well why is that? What are the reasons? 1: the app doesnt do what you said it would. 2: It uses private APIs. and if they change the app will break. and the third reason? They crash.10:14AM 为什么会有一部分没有通过审核？是什么原因？1、有的应用程序重复率太高，很相似；2、有的应用程序有加密的APIs，如果一旦他们被黑客破解，钻空子.后果.而第三个原因是什么？就是太不稳定，总是崩溃。10:15AM If you were in our shoes, youd be rejecting for the same reasons. Even with this, 95% are approved in seven days. Sometimes you read these articles and you think something is going on.10:15AM 所以这就是为什么只有95%的程序通过审核发布。10:16AM Id like to highlight the eBay app - a quote from John Donovan about the massive sales eBay has done in the iPhone app - $600m. Now Id like to talk about something else. Netflix, Netflix on the iPhone.10:16AM 这里我着重强调一下易趣（eBay）的应用，通过iphone上易趣买宝贝，易趣老大John Donovan稳赚了近6亿美元的收入10:16AM Reed Hastings from Netflix is out!10:16AM Reed Hastings来了。10:16AM We just launched Netflix for the iPad, and its been a huge success. Its the #1 most downloaded in entertainment apps. But Im happy to announce Netflix for iPhone coming this summer, for free.10:16AM “我们刚刚在iPad上发布了Netflix，并且非常成功。目前它是娱乐项目中下载量最大的软件。而我很高兴的宣布iPhone版Netflix这个夏天也将发布，并且是免费的。”10:17AM Demo time!10:17AM 展示时间！10:17AM You can pick up your viewing place from iPad to iPhone (we assume other streaming youre doing on Netflix say. on the Xbox.)10:17AM 你可以在iPad和iPhone上随时获取你的播放位置（我们假设了你可能会在别的平台上使用Netflix比如Xbox）10:17AM Search, instant queue. yep. Netflix. On the iPhone.10:17AM 搜索，即时队列不错iPhone上的Netflix。10:18AM Netflix is taking advantage of Apples adaptive bitrate technology. And it allows us to seamlessly switch between networks. Oh snap - 3G is a go.10:18AM “Netflix正在利用苹果的自适应比特率技术。而且它可以让我们在各网络之间实现无缝切换。”哎呀3G嘛。10:19AM Steve is back. Thats great. Next up, zygna. Let me have them explain it. Mark Pincus from Zygna is out.10:19AM 史蒂夫再次回到舞台，“今天我们将介绍一下在iphoe上的农场游戏。这是个非常受欢迎的游戏，很高兴的是，我们已经将它带到iphone上了”10:19AM Thank you for having us today. Today were introducing Farming for the iPhone. Farmville is our most popular game, and were excited to bring it to the most popular mobile platform in the world.10:19AM 今天我们要介绍iPhone版的农场游戏。Farmville是我们最流行的游戏，能把它搬上世界上最流行的平台，我们对此很兴奋。10:20AM We have over 70m active users. Theyve raised over $2m for Haiti. Demo time. Ah, syncs with your Facebook farms, apparently.10:20AM 我们有大概7千万活跃用户，他们已经向海地dz捐款超过200万美金。10:21AM In app purchases for the marketplace. if thats your thing. Ha! Is that a Snow Leopard? It sure is, and its only on the iPhone.10:21AM 购买app就像在市场买东西一样随心。这是雪豹系统么？没错，但是他仅仅在iphone上运行。10:21AM We now have withering crop push notifications. Big laughs.10:21AM 现在，我们收到庄稼萎缩的通知了，随时随地的push给我们。引得现场大笑。10:22AM With Farmville on the iPhone, youll be able to farm anytime, anywhere. But Im most excited about how good tractoring just got.10:22AM “有了iphone版开心农场后，你可以随时随地采收。能这样采收庄家真的让我们很兴奋”10:22AM Were guessing this is really awesome if you play Farmville. We dont. Play it.10:22AM 如果我们玩开心农场的话这确实不错。但是我们并不玩。10:22AM Thanks, thats our game!10:22AM 谢谢，这就是我们的游戏新作“10:23AM Available end of June.10:23AM “它将于6月底上架”10:23AM Next up, Activision. Karthik Bala is here to tell us about Guitar Hero.10:23AM “接下来是Activision公司。Karthik Bala将为大家呈现吉他英雄”10:24AM We developed a brand new experience for the iPhone and iPod touch.10:24AM “我们针对iphone和ipod touch开发了一种全新的游戏体验”10:24AM The game comes with classic rock from Queen and the Rolling Stones.10:24AM “游戏包含来自Queen，滚石等多首经典摇滚歌曲”10:25AM As you can see we have the obvious tapping mechanics. With the introduction of a new strumming mechanic, our team has made gameplay perfect.10:25AM “就像你们看到的，我们还是使用触屏点击操作。利用拨弹的操控方式，我们的团队让游戏体验变得完美”10:26AM Oh goodness. There is air guitar happening on stage. And the music just got super loud! You rock! Big cheers for that.10:26AM 噢，天啊。台上在表演空气吉他。音乐声很响。You Rock！巨大的掌声。10:26AM You can start rocking out today - its available in the app store for $2.99.10:26AM “游戏将于今天正式上架，售价2.99美元”10:26AM Steve is back. You know he was playing that in real time there. thats pretty cool.10:26AM 乔布斯回来了，“你知道他是玩吉他的，这个软件真的很棒！10:27AM I have a few great pieces of info to share with you this morning. Last week we crossed 5b downloads. This next thing is my favorite stat of the whole show. You know we give 70% of revenue to developers. So how much have we paid? To date? Just a few days ago we crossed $1b. Wow, ha. A check made out to developers for a billion!10:27AM “今早还有一些不错的消息和大家分享。上周我们的总下载量已经突破50亿了。另外还有一个我个人很在意的数字，大家知道软件销售70%的份额是给开发者的，那到今天他们已经获得了多少呢？几天前，这个数字已经突破了10亿美元。iPhone软件开发者已经收入破10亿了呀！10:28AM And thats what makes the app store the most vibrant on the planet. Not only for users but developers as well. Now Id like to talk about the iPhone.10:28AM “这也是为什么appstore是地球上最有活力的软件商店。用户和开发者都能从中受益。接下来我要开始说说新iPhone了10:29AM There have been a lot of stats floating around, market research, studies. Some are okay, some are questionable. Id like to give you two pieces of data. The first is a report that just came out from Nielsen. They said what is the marketshare in the US? RIM, #1 with 35%, iPhone, 28%, Windows 19%, Android 9%. Nielsen said were over three times the marketshare of Android.10:29AM 这里有一些很大浮动的市场调查，当然，有些是好的，有些存在疑问。这里有两份数据，第一个是一份报告，刚刚从Nielsen拿到。里面的内容是在美国marketshare占有多少份额？RIM, #1 with 35%, iPhone, 28%, Windows 19%, Android 9%. 我们是Android 的三倍还多。10:30AM Heres another one - mobile browser usage. iPhone is at 58.2%, and Android is at 22.7%. that may help you put things in perspective.10:30AM 另外一个是手机浏览器的使用比情况，使用iPhone浏览的为58.2%, 谷歌Android 只有22.7%.10:30AM So lets get back to iPhone. In 2007 iPhone reinvented what we thought of as a smartphone. Its hard to remember what it was like. It was really different before the iPhone.10:30AM 言归正传，让我们回到最开始的iphone，2007年iphone的诞生彻底改变了智能手机的时代，是一个新时代的开始，iphone缔造了智能多点触摸手机的神话，这一切是真的只有iphone做到了！10:31AM It started to change things. In 2008 we added 3G and the App Store, in 2009 the 3GS was twice as fast, and we added some other cool features like video. in 2010 were going to take the biggest leap since the original iPhone.10:31AM 当然，我们也在进步，在改变，2008年二代iphone的诞生和应用程序商店的成熟，接着是2009年三代iphone的问世次次都在引领着电子时代的发展和潮流，而如今，2010年，我们将在4代iphone上融入更多的心血，拥有更大的质的飞跃。10:31AM Were introducing iPhone 4.10:31AM 让我来引荐这部强大的iphone 4代吧。10:31AM Now, this is really hot. There are over 100 new features, but Im going to cover 8. The first one? An all new design.10:31AM 炙手可热的4代iphone，拥有超过近100个新的功能。要我来说，第一个新的，那就是新的设计。10:32AM I dont know if youve ever seen this. Ha! Huge cheers!10:32AM 我不知道你们是不是已经见过了？Jobs很风趣的笑着说（Jobs的意思是说前面泄露的4代iphone的信息，可能大家会有点眼熟）现场一片欢呼。10:32AM You aint seen it.10:32AM 你们一定看到了，哈哈10:32AM You gotta see this in person. This is beyond the doubt, the most precise thing, and one of the most beautiful weve ever made. Glass on the front and back, and steel around the sides. Its like a beautiful old Leica camera.10:32AM 新的iphone正反面采用玻璃镜面制作，侧面使用和新款mac一样的材质制作，看起来就像一台漂亮的经典徕卡相机。10:33AM And its really thin. This is the new iPhone 4.10:33AM 就是这样，这次是真正的显露在你们眼前了，iphone 4代10:33AM It is 24% thinner than the iPhone 3GS.10:33AM 它要比三代还薄24%10:33AM As a matter of fact, it is the thinnest smartphone on the planet.10:33AM 事实上，他是全世界上最薄的智能手机10:33AM Here are the volume controls. we have a front facing camera, micro SIM tray, camera and LED flash on the back.10:33AM “这里是音量控制键.这里是一个前置摄像头、S这是IM卡托，后面则是摄像头和LED闪光灯.”10:34AM Bottom, mic, top, headset jack, noise cancellation mic.10:34AM 底部，麦克风；顶部，耳机插孔，噪声消除麦克风10:34AM Now because there have been photos around, people have asked whats this The lines!10:34AM 现在因为有图片，人们开始问“这是什么？”，这些线是什么？10:35AM This doesnt look like Apple. what are these lines? They are part of the primary structural elements of the phone. this is part of brilliant engineering. It uses the band as part of the antenna system!10:35AM 觉得不像苹果的风格？那么这些线到底是什么？它们是手机的主要结构构件的一部分（十分卓越的工程设计），它们是天线！10:35AM Its never been done before. Uh, we called this!10:35AM“这是从来没有过的创举！”嗯，创举，我们这样称呼它！10:36AM Its the thinnest smartphone ever. Stainless steel, glass on the front and back. Extraordinary build quality. I dont think theres another consumer product like this. So this is our all new design for the iPhone 4. And thats the first one.10:36AM “这是世界上最薄的智能手机。不锈钢机身，在正面和背面是钢化玻璃。出色的质量。我不认为还有其他的消费产品能做到这样。好了，这就是我们iPhone 4的新设计。这是第一部分。“10:36AM Second one, this is a biggie. Something we call the Retina Display. Whats that? In any display there are pixels. We dramtically increased the pixel density, Four times the amount.10:36AM 第二点，这是一个大事件。我们称之为视网膜显示。什么意思呢？我们做到显示屏幕都有像素。而这个技术极大地增加了显示的像素密度,像素是原先的4倍！。10:37AM Why is that important? Lets say we want to draw the letter A - as you can see, we can get far more precision. And we play all sorts of tricks. Hes showing anti aliasing.10:37AM “为什么这一点那么重要吗？假设一下，我们准备写字母A,正如你看到的那样我们可以看得更清晰。不仅如此。我们用各种手段。”他展示着图像反失真过程。10:37AM Because we have four times as many pixels, we get really, really sharp text. Now the retina display as 326 pixels per inch. Wow.10:37AM “因为我们有4倍的像素，我们得到了非常、非常清晰的文字。视网膜显示技术使得现在显示为每英寸326像素。”哇！10:38AM People havent even dreamed about a display like this. But theres more - it turns out theres a magic number that is right around this ppi that when you hold it away from your face. all of sudden things start to look like continues curves. Like text in a fine printed book.10:38AM “人们做梦都没想过会有这样的显示效果。但是还有更多这个ppi还有个很神奇的数字，就是当你把它从脸旁稍微拿开时忽然间所有的东西看起来都变得那么圆滑。就像一本印刷质量很好的书一样。”10:38AM We are comfortably over that limit. Heres a normal display on the left, and the RD on the right. Can you see it?10:38AM “我们完全超越了那个极限。左边这个是普通的显示效果，而右边的是RD的。看出来了吗？”10:39AM Once you use a Retina Display, you cant go back. When you get to character based languages its also striking. And its not just text. Its images and video as well.10:39AM “一旦你开始使用RD，你就不能不用它了。而当你使用基于字母的语言时它更是引人注目的。而且这不止是对于文本，对图像和视频都会有效。”10:39AM Pretty amazing, isnt it?10:39AM “很惊人，不是吗？”10:39AM So Id like to show this to you live. I have a 3GS here, and Ive got a new iPhone 4.10:39AM “那么我现在想给你们现场演示一下。我现在有一部3GS，还有一部新的iPhone 4。”10:39AM So let me get them both fired up here.10:39AM “那么我来把它们都开启。”10:40AM Look at that difference. There is something notable here - but the RD is definitely darker.10:40AM “看出那区别了吗”的确有一些可以辨别出的区别但RD的亮度却要暗的多了10:40AM Look at the icon, look at the text, look at the icon of the clock. isnt that amazing?10:40AM “看看这个图标，看看这段文字，看看时钟的那个图标很惊人，不是吗？”10:41AM So now Im going to go to some websites. Im going to go to the NYT. lets compare. Loading slowly. Our networks in here