1、Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,*,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,*,Click to edit Master title style,Click to edit Master text s
2、tyles,Second level,Third level,Fourth level,Fifth level,*,*,Premier Automotive Group,November 17,th,Speaker:Richard Chen,Vice President of Purchasing,Ford Lio Ho Motor Company,福特汽车公司采购系统介绍,第1页,1.Opening Remarks,-Exercise,2.Fords Global Purchasing Overview,3.Supply Base Management,i.Supplier Improvem
3、ent Metrics(SIM),ii.Product Development Advanced Product Quality Planning,iii.Production Systems Lean Manufacturing,iv.Material and Logistics Management,v.Cost Reduction,(ii,iv,v will not be covered due to time limit),4.Strategic Purchasing Tools and Processes,-Exercise,5.Annual Commodity Sourcing S
4、trategy Review,Purchasing Management&Applications,2,福特汽车公司采购系统介绍,第2页,企业成長演變模式,跨國性企业,多元化產品企业,只重視,Core Business,企业,-,Design,設計,-,Out sourcing:Development,&MFG activities,外包開發及 製造,-,Marketing&Sales,行銷,-,Service,售後服務,企业成長演變與採購組織職責關聯,企业成長演變模式,中小企業,單一產品企业,供應鏈完整企业,-,Design,設計,-,Development,開發,-,Mfg.,製造(,Ma
5、de in Plant,內製),-,Marketing&Sales,行銷,-,Service,售後服務,3,福特汽车公司采购系统介绍,第3页,單純採買行為,原物料,非生產物料,生產性物料,生產性零件,生產性模組,多功效採購,-,協力廠品質系統輔導,-,物流,-國外市場採購,-期貨市場採購,-統合採購,-衛星式聯合工廠聯盟,採購組織及職責,4,福特汽车公司采购系统介绍,第4页,FAO Purchasing,COST TABLES,Exercise,Problem,:Purchasing has been asked to buy sweets for a Board Meeting.The de
6、ssert will be used in celebration of Fords superior market performance.We have been told that a key Board Member is constantly on the lookout for inefficient spending and our dessert purchase price could be challenged for its competitiveness.Therefore,our challenge is to buy the most dessert for the
7、 money and be prepared to prove it to the Board of Directors.,Instructions,The facing page details dessert/icing quotation summaries from five qualified sweets manufacturers.Our job is to find the best dessert buy for Ford.The best buy is defined by obtaining the most dessert for the least amount of
8、 money.,Calculate the“price per pound”for each dessert.Input answers in Section“A”of the facing page.,Plot the“price per pound”for ach of the five desserts on the graph marked“B”.,Questions,Which dessert Supplier has the lowest price per pound as indicated by the graph?,What is the“cost gap”dollar a
9、mount between the lowest and highest priced dessert?,If the high price dessert was adjusted to the most competitive“price per pound”,what percent savings would you request?,What cost drivers would you ask the high cost dessert Supplier take a look at to improve his/her pricing?,-,Extra Credit Challe
10、nge,What would be the lowest cost three(3)pound dessert your could create based on the best in class cost structure?,5,福特汽车公司采购系统介绍,第5页,FAO Purchasing,COST TABLES,Exercise,6,福特汽车公司采购系统介绍,第6页,7,福特汽车公司采购系统介绍,第7页,怎样培育採購人員來達成不一样層次採購職責,(,I),運用工業管理系,經濟系,國際貿易系,電機系,機械系,化工系,會計系,電子,商務系等所學之專長,(,II),良師益友培訓方式,(,
11、III),教學是學習最有效方法,(,IV),採購人員,Leadership Behaviors,(,V),希望國內大學大專院校有開此課程,当前福特六和都是自己,訓練採購人員,8,福特汽车公司采购系统介绍,第8页,Buyers Leadership Behavior,誠信,實事求是,正確行事,力争多元化,工作完美無瑕,生意(業務)敏銳度,創新能力與專業水平,品質至上,勇氣,追求成效,顧客滿意度,關係,培養人才與團隊精神,與顧客溝通,服務社區,9,福特汽车公司采购系统介绍,第9页,Global Purchasing Overview,全球,採購,概,況,10,福特汽车公司采购系统介绍,第10页,#
12、4,on the Fortune 500,在,財星,500,大,排名第4,#4,on the Global 500,全球500,大企業,排名第4,12%,of Global Market Share 2,nd,Largest Manufacturer in World,擁有全球,12%,市場佔有率,全球排名第二汽車製造商,Over 375,000 employees worldwide,全球共有超過,37.5,萬員工,110,assembly and manufacturing sites worldwide in 40 countries,在,40,個國家擁有,110,個裝配和製造據點,FO
13、RD FACTS,福特概況,福特汽车公司采购系统介绍,第11页,Ford,(,福特,),Mazda,(,馬自達,),Volvo,(,富豪,),Mercury,(,水星,),Lincoln,(,林肯,),Land Rover,(,路華,),Jaguar,(,積架,),Aston Martin,(,阿斯頓,馬丁,),Total,(,總計,),Production,生產情況,(number of units)(輛),5,627,000,841,000,411,000,364,000,186,000,164,000,128,000,1,000,7,722,000,福特汽车公司采购系统介绍,第12页,A
14、ND HOW DOES PURCHASING FIT IN?,採購饰演角色,?,7.7,Million Vehicles,770,萬輛汽車,US$90 Billion Annual Turnover,900,億美元年營業額,Production Supplier Parent Companies,家製造供應商母企业,5000,Production Supplier Manufacturing Sites,5000,個供應商生產基地,9000,Non-Production Suppliers,9000,家非生產供又商,130,000,Production Parts,13,萬種生產零配件,110
15、,Ford Assembly and Manufacturing Sites,110,個福特裝配和生產基地,Suppliers in 44 Countries,供應商分佈於,44,個國家,福特汽车公司采购系统介绍,第13页,Buying,(,採購,),Production,Material,生產性物料,Non-Production,Material,非生產性物料,Supplier Technical,Assistance,供應商技術支援,North America,Purchasing,北美採購,CBG,(1),Leader,業務小組負責人,South America,Purchasing,南
16、美,採購,CBG,(1),Leader,業務小組負責人,Europe,Purchasing,歐,洲,採購,CBG,(1),Leader,業務小組負責人,Asia,Purchasing,亞洲採購,CBG,(1),Leader,業務小組負責人,Tony Brown,Global Purchasing Vice President,全球採購副總裁,FORD GLOBAL PURCHASING,ORGANIZATION,全球福特,採購組織,CSO,(2),*,Establish China Sourcing Office,建立中國採購小組,*,Identify and develop,highly c
17、apable suppliers,尋找和開發能力強供應商,Global Sourcing Development Team,(,全球,資,源,發,展,組),),CBG Leader=Customer Business Group Leader(,業務,小组,負責,人),CSO=China Sourcing Office(,中國採購小組,),14,福特汽车公司采购系统介绍,第14页,SUPPLIER RELATIONSHIP VALUES,與,供應商關係主要性,Act Like a Partner to be a Partner,像真正合作人一樣合作,Trust and be Trustwort
18、hy,信任對方並且本身值得信任,Communicate with Consistency,持續性溝通,Be Fact-Based,以事實為基礎,Think Value not Just Price,著重價值而不僅僅是價格,.,to be the Customer of Choice,成為理想客戶,15,福特汽车公司采购系统介绍,第15页,QUALITY IS OUR TOP PRIORITY,品質是我們首要目標,16,福特汽车公司采购系统介绍,第16页,WE WORK TO BUILD QUALITY VEHICLES FOR OUR CUSTOMERS AROUND THE WORLD,我們
19、要為全球客戶製造高品質汽車,and our suppliers are the foundation of success in vehicle quality,供應商是我們確保汽車品質基礎,17,福特汽车公司采购系统介绍,第17页,WHAT DO WE EXPECT FROM SUPPLIERS?,我們對供應商期待,?,Every supplier to Ford is expected to achieve and maintain our Q1 supplier certification,每個供應商都需要獲得並保持我們,Q1,供應商品質認證,The first step is achi
20、eving:,獲得第一步,QS-9000,ISO 14001,Q1,18,福特汽车公司采购系统介绍,第18页,OUR SUPPLY QUALITY ENGINEERS WORK WITH YOU ON SITE,我們品質技術工程師參與並協助現場實務,The next step is to assign a Supplier Technical Assistant Engineer(STA)who will visit your manufacturing site to:,下一步是指派一位技術輔導工程師,(,STA),訪察供應商製造現場,:,Check for high quality sta
21、ndards on parts,檢查零件部品是否符合高品質標準,Ensure robust manufacturing capability,確保強勁生產能力,Identify and make plans for areas of improvement,對所需改進領域做改进計劃,Share lessons learned from North America,與供應商共享北美市場經驗,19,福特汽车公司采购系统介绍,第19页,STA ENGINEERS LOOK FOR MANUFACTURING BASICS AND APPROACH TO PLANNING,技術輔導工程師致力於將製造基
22、本要點和步驟與供應商規劃相結合,Quality Procedures,品質程序,QS-9000,Quality Operating Systems(QOS),品質操作體系,Failure Mode and Effects Analysis(FMEAs),失效模式和效果分析,Control Plans,控制計劃,Pre-Production Part Approval Processes(PPAPs),生產前零件部同意程序,(,PPAPs),Run at Rate Review,“,批量生產,”,審核,Employee Readiness/Training Review,員工準備情況,/,培訓審
23、核,Manage the Change in Manufacturing and Design,管理生產與設計所包括變化,20,福特汽车公司采购系统介绍,第20页,AND ALSO REQUIRE ON SITE DEMONSTRA-TIONS OF MANUFACTURING CAPABILITY,並且要求在製造現場實作驗證能力,Sub-supplier Quality Management,二階供應商品質管理,Control of Incoming Quality,進料品質控管,Control Plans/Operator Instructions,管控計劃,/,操作說明,Process
24、Variability Monitoring,製程變異監督,Gage Calibration and Use,量具,校正及運用,Part I.D.,Nonconforming Parts Handling,Packaging,Shipping,零件標示,不良品處理,包裝和運輸,Testing,Engineering Specifications,測試,工程規格,Preventive Maintenance(PM)/Housekeeping*,預防性維護,/,內務管理,Manufacturing Flow and Lean Manufacturing Metrics*,生產流程精益生產衡量,Pr
25、oblem-Solving,Corrective Actions,問題解決,更正办法,21,福特汽车公司采购系统介绍,第21页,ACHIEVING Q1 REQUIRES PROVEN RESULTS,Third-Party Certification of QS-9000 and ISO 14001,Acceptable Onsite Assessment by STA Engineer,6,months of production shipping history with no problems,Endorsements from Your Ford Customers(Ford man
26、ufacturing plants,Materials Planning and Logistics,Supplier Quality,etc.),You have achieved Q1!,22,福特汽车公司采购系统介绍,第22页,WHAT DO WE EXPECT FROM SUPPLIERS ON AN ONGOING BASIS?,Keep your Q1 by maintaining excellence in:,Quality,Efficiency/Waste Elimination,Delivery,Have resources available to support laun
27、ches of Ford vehicles,Advanced product quality planning,Launch readiness reviews onsite,Collaborate closely with Ford to resolve any issues that might arise on part quality or design,We worked together with suppliers,23,福特汽车公司采购系统介绍,第23页,Buying,(,採購,),Production,Material,生產性材料,Non-Production,Materia
28、l,非生產性材料,Supplier Technical,Assistance,供應商技術支援,North America,Purchasing,北美,採購,CBG,(1),Leader,業務,小组,負,责人,South America,Purchasing,南美,採購,CBG,(1),Leader,業務,小组,負,责人,Europe,Purchasing,欧洲,採購,CBG,(1),Leader,業務,小组,負,责人,Asia,Purchasing,亚洲,採購,CBG,(1),Leader,業務,小组,負,责人,Tony Brown,Global Purchasing Vice Preside
29、nt,全球,採購副總裁,FORD GLOBAL PURCHASING,ORGANIZATION,全球福特,採購組織,CSO,(2),*,Establish China Sourcing Office,建立中,國採購,小组,*,Identify and develop,highly capable suppliers,發現和發展高能力供應商,Global Sourcing Development Team,(,全球資源發展組,),CBG Leader=Customer Business Group Leader(,業務小組負責人,),CSO=China Sourcing Office(,中國採購
30、小組,),24,福特汽车公司采购系统介绍,第24页,WHAT IS FORD LOOKING FOR IN CHINA?,World Class Quality,Cost Advantage,Delivered to Assembly,All Parts,Strong Export Track Record,Commitment to Corporate Responsibility,25,福特汽车公司采购系统介绍,第25页,BENEFITS FOR SUPPLIERS IN CHINA,對,中,國,供,應,商益,處,Increased exports,增加出口額,Improved scale
31、,增加生產規模,Exposure to multiple potential customers in Fords global automotive businesses,通過福特全球汽車業務而增加與潛在客戶接觸和瞭解,Improved supply chain capabilities,提升供應鍊生產能力,Access to longer term technological advancements,獲得長期技術改進,Potential to participate in future localization opportunities with Ford China,今後與福特在中國
32、進行更多地方性合作機會,Improved global competitiveness,提升全球競爭能力,26,福特汽车公司采购系统介绍,第26页,AIM TO REPLICATE SUCCESS IN EASTERN EUROPE,目,標,:,複製在東歐成功經驗,1997,1998,1999,$1.4,BILLION,(,14,億,美元),$0,Quality better than previous sources!,比原有供,應,商含有更加好,質,量!,Country Offices,在國內業務機構,Dedicated Sourcing Development Team,專注採購發展團隊
33、,Company Wide Support in Ford,福特企业全體支持,Highly Capable Suppliers,能力強供應商,Keys to Success,(,成功,關鍵,),:,In China,(,在中,國,)?,27,福特汽车公司采购系统介绍,第27页,EXAMPLES OF POTENTIAL COMMODITIES,SOURCED TO SUPPLIERS IN CHINA,列舉可能向,中,國,供,應,商,採購零組件,SHORT TERM,(,短期),:,Wheels,(,輪胎,),Driveshafts,(,轉動軸,),Stabilizer Bars,(,平衡桿,
34、),Coil Springs,(,螺旋彈簧,),Side Glass,(,側窗玻璃,),Speakers,(,揚聲器,),Die Castings,(,壓鑄,),Batteries,(,電池,),Leaf Springs,(,鋼板彈簧,),LONGER TERM,(,中長期,),:,Radios/Audio System,(,收音機,/,音響系統,),Wiring,Harness,(,線束,),Rear Axles,(,後軸,),Half shafts,(,半,軸,),Lighting,(,車燈,),Cylinder Heads/Blocks,(,氣缸頭,/,體,),Exhaust Manif
35、olds,(,排氣岐管,),Camshafts/Crankshafts,(,凸轉軸,/,曲軸,),Intake Manifolds,(,進氣岐管,),Balance Shafts,(,平衡軸,),28,福特汽车公司采购系统介绍,第28页,OVERVIEW-FORD OPERATIONS IN GREATER CHINA,概述,福特在大中華地區業務,CAF,Nanchang,JMC,南昌江鈴汽車,Ford Motor China Ltd.(Holding Company),福特汽車中國有限企业,(,控股企业,),FMCC Representatives Office(Beijing),福特信貸代
36、表處,(,北京,),Taiwan,Ford Lio Ho,(70/30 JV),台湾福特六和汽,車,(70/30合,資,企,業,),Chongqing,Changan-Ford,重慶長安,-,福特,Beijing,北京,Tianjin,FMITT,福特汽車天津國際貿易有限企业,29,福特汽车公司采购系统介绍,第29页,FORD OPERATIONS IN GREATER CHINA,福特在大中華地區業務,History of Ford in Greater China,福特在大中華地區歷史,1913,First Model-Ts Sold In China,第一,輛,福特汽,車,Model-T
37、,在中,國銷,售,1972,Established Ford LioHo Taiwan(70/30 JV),福特六和在台,灣,成立(70/30合,資,企,業,),1980,Launched Visiting Engineering Program,啟動工程技術人員訪問項目,1995,Established Ford Motor(China)Ltd.福特汽車中國有限企业成立,1995,Established Five Components JVs,建立了五家汽,車,零部件合,資,企,業,1995,Acquired Equity in Jiangling Motors(JMC)收購江鈴汽車(JMC
38、)股權,1996,Established Ford Credit Representatives Office,福特信贷代表,處,成立,Launched Ford Motor Conservation&Environmental Grants,啟動節約與環境保護項目,Spun-off Component JVs(Visteon),零部件合,資企業隨著傅世通獨立,Established Changan Ford Automobile Co.(50/50 JV)長安福特汽車企业成立(50/50合資),Established Ford Motor International Trading(Tian
39、jin)福特汽車天津國際贸易有限企业,成立,30,福特汽车公司采购系统介绍,第30页,FORD OPERATIONS IN GREATER CHINA,福特在大中華地區業務,Ford Motor(China)Ltd.Holding Company,(100%),福特汽,車,(中,國,)有限企业(100%),50/50,Changan-Ford Joint Venture(Passenger Car),50/50,股,權,百分比,長,安 福特汽,車,股份有限企业(,轎車,),30%,Ford Equity Investment in JMC(Transit),控制江,鈴,汽,車,30%股份(全,
40、順,),Marketing,Sales and Service Operations,市,場營銷,、,銷,售以及服,務業務,Ford Motor International Trading Tianjin(FMITT)100%,福特汽車天津國際貿易有限企业,(,FMITT)100%,控股,Other Key Functions:GA,PA,HR,Legal,Finance Business Development&Product Planning,其它主要職能,:,政府事務,,,公共事務,,,人力資源,,,法律,,,融資業務發展以及產品計劃,31,福特汽车公司采购系统介绍,第31页,Ford
41、Lio-Ho Taiwan,台灣福特六和汽車,Established in 1972,於,1972,年成立,70/30,JV Ownership Structure,70/30,合資股權結構,CKD Operations,CKD,業務,Located in the City of Chung-Li,位於中壢,Major Products:Tierra,Mondeo,Escape,Ixion,Pronto,and Econovan,主要產品,:,Tierra,Mondeo,Escape,Ixion,Pronto,and Econovan,FORD OPERATIONS IN GREATER CH
42、INA,福特在大中華地區業務,32,福特汽车公司采购系统介绍,第32页,Five Former Components JVs(Visteon Spin-off),五家先前有合資汽車零部件企業,(,隨偉世通獨立,),Shanghai FuHua Automotive Glass(51/49 JV With Yao Hua),上海福華汽車玻璃,(,與耀華玻璃,51/49,合資企業,),Shanghai YanFeng Automotive Trim(50/50 JV With SAIC),上海延鋒汽車內飾件,(,與上汽集團,50/50,合資企業,),Shanghai Fudian Automoti
43、ve Electronics(70/30 JV With Shanghai Automation Instrument),上海福電汽車電子,(,與上海自動儀表,70/30,合資企業,),United Aluminum Radiator Company(50/50 JV With FAW),聯合鋁散熱器,(,與一汽集團,50/50,合資企業,),JiangXi Fuchang Climate System Ltd.(81/19 JV With JMC),江西福昌汽車空調系統,(,與江鈴汽車,81/19,合資企業,),FORD OPERATIONS IN GREATER CHINA,福特在大中華地
44、區業務,33,福特汽车公司采购系统介绍,第33页,Ford Financial Beijing Representative Office,福特財務北京代表處,Established December 1996,於1996年12月成立,Business Development,業務拓展,Ford Financial China,福特中國財務有限企业,Working W/Govt to Establish a Auto Financing Operation,與政府共同建立一家汽車融資企業,Retail and Wholesale Financing for Ford Family Brands
45、,為福特各種品牌進行零售及批發業務方面融資,Commence Early 2003 to Support C195 Launch,將於20初正式營運,以支持C195投產,FORD OPERATIONS IN GREATER CHINA,福特在大中華地區業務,34,福特汽车公司采购系统介绍,第34页,Jiangling Motor Co.(JMC),江鈴汽車有限企业,(,JMC),A Public Listed Company Under JMC Group Co.(SOE),江鈴汽車集團,(,國有企業,),下一家上市企业,Ford Has 30%Equity Position,福特擁有,30%
46、,股權,Located in Nanchang,Jiangxi Province,位於江西省南昌市,Major Products:Isuzu-based Commercial&Ford Transit,主要產品,:,五十鈴系列商用車以及福特全順,Profitable Operations During Past Two Years,過去兩年都有贏利表現,FORD OPERATIONS IN GREATER CHINA,福特在大中華地區業務,35,福特汽车公司采购系统介绍,第35页,Changan Ford Automobile Co.Ltd.(CAF),長安福特汽車股份有限企业(CAF),50
47、/50 JV With Changan Automobile,與長安汽車組建50/50合資企業,JV Approved(April,2001),合資企業獲得同意(204月),New Greenfield Facility Under Construction in CQ,在重慶新廠房及設備正在建設中,Job#1 Targeted for Early 2003,目標於初投產,First Product Is a Small Passenger Car,首要產品為小型轎車,New Retail Network of Ford Franchised Dealers Selected,由福特特約經銷商
48、構成全新零售網路已經選定,FORD OPERATIONS IN GREATER CHINA,福特在大中華地區業務,36,福特汽车公司采购系统介绍,第36页,Changan Ford(CAF)Retail Distribution Network,長安福特,(,CAF),零售分銷體系,25,Dealers(3 in 1)Sales,Service,Parts,25,個經銷商,(,三合一,)-,銷售,,,服務,,,零部件供應,Consistent Brand Retail Standard,統一品牌與零售標準,Sell BU and Locally Produced Ford,同時銷售進口以及當地
49、生產福特汽車,Shanghai,上海,Guangzhou,廣州,Chongqing,重慶,Beijing,北京,FORD OPERATIONS IN GREATER CHINA,福特在大中華地區業務,37,福特汽车公司采购系统介绍,第37页,The Purpose of SIM,Site improvement metrics(SIM)is a web-based application that tracks and reports data on site performance based on a standard set of metrics defined by FORD.,The
50、 SIM application draws together data that is captured in operational systems throughout Ford and consolidates it into one location for easy access and use.,38,福特汽车公司采购系统介绍,第38页,The Role of SIM in Site Management,SIM provides data that can be used to:,Improve communication through standardized data p