《物流英语》教学案例.docx

Unit 2 packagingCaseAsk someone what they have done to help the environment recently and they will almost certainly mention recycling. Recycling in the home is very important of course. However, being forced to recycle often means we already have more material than we need. We are dealing with the results of that over-consumption in the greenest way possible, but it would be far better if we did not need to bring so much material home in the first place.The total amount of packaging increased by 12% between 1999 and 2005. It now makes up a third of a typical householdJ s waste in the UK. In many supermarkets nowadays food items are packaged twice with plastic and cardboard.Too much packaging is doing serious damage to the environment. The UK, for example, is running out of it for carrying this unnecessary waste. If such packaging is burnt, it gives off greenhouse gases which go on to cause the greenhouse effect. Recycling helps, but the process itself uses energy. The solution is not to produce such items in the first place. Food waste is a serious problem, too. Too many supermarkets encourage customers to buy more than they need. However, a few of them are coming round to the idea that this cannot continue, encouraging customers to reuse their plastic bags, for example.But this is not just about supermarkets. It is about all of us. We have learned to associate packaging with quality. We have learned to think that something unpackaged is of poor quality. This is especially true of food. But is also applies to a wide range of consumer products, which often have far more packaging than necessary.With the improvement of living standards, the goods packages have become more and more complicated and exaggerated. Thus, the phenomenon of excessive packaging is common around us, such as the Mid-Autumn moon cakes.(Questions: What factors contribute to this phenomenon? Whats your opinion on this phenomenon?)(answer: Excessive packaging is becoming increasingly prevalent in modern society, one example of which is the Mid-Autumn moon cake. Then what s the reason behind this phenomenon?On the one hand, many manufactures usually wrap their products with unnecessary but appealing materials so as to arouse customersJ curiosity and purchasing desire. On the other hand, many customers believe the more delicate the package seems, the better the quality probably will be.Nevertheless, excessive packaging can have an adverse influence on the environment, casing great waste of precious resources. Therefore, awareness of environmental conservation should be strengthened. At the same time, measures should be taken by the government regarding excessive packaging.)