G的介绍和兴衰历史英文版名师优质课获奖市赛课一等奖课件.ppt

单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,本幻灯片资料仅供参考，不能作为科学依据，如有不当之处，请参考专业资料。,120706519,EVA,第1页,Gucci is an,Italian,fashion brand,founded by,Guccio Gucci,(,古驰奥,古驰,)in,Florence,(,佛罗伦萨,)in,1921,now Gucci is one of the,largest fashion group,in the world.,Brief introduction,第2页,Brand Logo,Bamboo handle,（竹节手柄）,Horse chain,(,马术链,).,GG,（双,G,标识）,第3页,Products,第4页,Gucci History,Beginning,Reborn,Summit,第5页,1920s,1930s,1940s,1950s,In 1921,he opened the,first store,in the goods marked with,Gucci,mark,.,Gucci in 1947,designed,bamboo handle,to replace leather handle.,In 1953,Guccis brand reputation had been,sun at high noon.,In1938,Guccio Gucci opened the,first subbranch,(,分店,),in Rome.,Designed the,red,green and red stripes,as the brand identity.,第6页,1960s,1970s,1980s,In the early 80s,because of Gucci familys,internal strife(,内乱,),Guccis brand image,began to,decline,.,In 1960,，,Gucci,established a foothold,in the main market of the world.,In the end of 1960s,GG,officially became Guccis,brand identity,.,第7页,1990s,In 1990,Tom Ford joined Gucci,his arrival herald a,revolutionary change,in the beginning of Gucci.,Tom Ford,became creative director of Gucci in 1994,he,introduced,silk shirt,velvet mohair coat,马海毛外套,and pants,since 1994,Gucci,has been the,worlds most,super-heavyweight,fashion brand.,第8页,第9页,At the same time,it began to the,global fashion,industry recruiting high-quality brand subglottic,France,Yves Saint Laurent,and a number of classic brands have,become the,Gucci Group,.,伊夫,圣,洛朗,第10页,In,1997,Gucci bought the,cooperation as long as 23,years of famous,Swiss watch,factory,Severin Montres.,Gucci is named,European,Company of the year 1998,by the European Bussiness,Press Federation,In,1999,Gucci,entered into a,strategic alliance,with,Pinault-Printemps-,Redoute巴黎春天,第11页,s,s,In,Frida Giannini,was appointed as the,creative director,for the entire Gucci label,In,Gucci achieved astounding,global success,and is named,the most desirable luxury brand,in the world,In,Patrizio di Marco,succeeded Mark Lee as,CEO of Gucci.,In,Gucci,continues to focus on,strengthening the reputation,第12页,Gucci Timepieces&Jewelry at Basel,第13页,This year New products,第14页,Bamboo handleg bag,Fashion,Gentle,Gorgeous,第15页,Newest,第16页,Future,第17页,第18页,第19页,第20页,第21页,So,Frida Giannini,Heritage is good to going back to the archives and looking forward to the future.,Never out of style,第22页,Heritage and long-lasting values are emphasized in conjunction with its,high fashion and aspirational style.,第23页,In collaboration with,Lapo Elkann,the,Fiat 500,by,Gucci,iconic italian car.,第24页,