英语应用文写作商品广告(课堂PPT).ppt

单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,英语应用文写作,1,common errors in business writing,1.writing in the passive voice,90%of your writing should be in the active voice.,When you send the bad news and not blame the reader,you can write in passive voice.,e.g.The data that you presented was misinterpreted.,2,2.Grammer mistakes,1)主谓一致 e.g.it have,2）动词原形不能直接放在句首做主语,e.g.Fall asleep is harder and harder.,Falling asleeping is harder and harder.,3）某些代词做主语，谓语动词和相应的名词形式应该是单数。,anyone，anybody，everyone，everybody,e.g.Everyone had their homework done.(wrong),Everyone had his/her homework done.,4)词性错误,e.g.choose/choice select/selection,3,3.wrong sentences,1)平行结构。,e.g.To say is one thing,doing is another.(wrong),To say is one thing,to do is another.,2）不完整句子。,e.g.Equipped with our latest developed.,Because the department could not pay for the new computer.,4,4.wrong puctuation,1)正确使用和书写标点符号,2）在商务英语写作中，除了营销宣传文档中使用感叹号，其余基本不用。,5,Note,1.审题构思写作。,2.信息点齐全。,3.固定句型会背会用,4.字数。,6,广告文档写作,7,商品广告,(Commodity Advertisement),1 常用的词语及句型,attractive design,款式新颖,with a long-standing reputation,久负盛名,exquisite and durable,精美耐用,goods genuine and price reasonable,货真价实,unparalleled both,i,n beauty and in art,制作精良，外观华美，无与伦比,the world famous brand,世界著名品牌,image,形象,Thechoiceisyours,Thehonorisours.,8,Please do not leave it too late.事不宜迟。,More choices,more enjoyment.,语意双关的使用：,A deal with us means a good deal to you.译文：和我们做买卖意味着您做了一笔好买卖。该句的妙处在于很好地利用了句中deal的三种含义，“做买卖”、“一笔好买卖”和“许多”。a good deal构成一个绝妙的双关。,9,一般疑问句通常用在广告的前面。,例1Haveyoueverdreamedofascendingthestepsofagreattemplebuilttothegods?（旅行社广告）您是否梦想过登上为众神修建的宏伟庙宇的台阶？例2Canatired,overworkedvoicecommand,attentioninclass?一个疲惫、过劳的声音能吸引全班的注意力吗？,10,疑问句容易激起人们的反应，特别是广告标题或正文的开头使用疑问句，能激发读者的好奇心理，增加他们的阅读兴趣。如下列一则黄油广告：Whats so special about Lurpark Danisb butter?Well,can you remember what butter used to taste like-real fresh from house butter?Do you remember how you used to enjoy it when you were young?Today,the taste of Lurpark bring it all back to you thats why its so special.这则广告多次使用疑问句，从第一句“黄油的特点是什么？”入手，一环扣一环，抓住读者的心理，突出了这种黄油的特点。如用陈述句则平淡无奇。这种使用疑问句，抓住读者注意力的广告彼彼皆是。,11,比较级 比较级在广告中用得非常多，这是由于英语广告中有大量的形容词和副词做修饰语的缘故,。例1 Today in business fast is no longer fast enough,even faster is still too slow to keep pace with the incredible demands placed on people and the computers they work with.Thats one reason why IBM developed P60/D.60MHz 64-bit Pentium Chip computers so fast,so powerful,it makes todays conventional computers like they are moving at a snails space.,例2 These days succeeding in business means getting more competitive and making tougher decisions.,12,2 实例,例:,Now,GE Delivers Ice and Cold Water,Right to Your Door,General Electric presents the worlds first refrigerator with a custom dispenser on the door.Both ice and coldwater at a touch.,Push the cradle marked“Ice”bucket.Push the other one and you get a cold drink of water.You can use both dispensers at the same time.All without opening a door.,And General Electric has some other surprises for you.,13,Like a convertible seven-day meat keep that keeps unfrozen fresh and ready to cook for an entire week.Or just a flip of a lever and you can use it for more vegetable storage.Slide-out tempered-glass shelves are easy to clean and spills dont drop through.A no-frost system that keeps everything,including the freezer,completely frostless.,GE also gives you an automatic ice maker that feeds cubes to the dispenser in the door.And theres a big storage,14,bin that keeps a party supply of ice an hand.There are seven wheels-so you can roll the refrigerator out and clean behind it.,All that plus 23.5 cubic feet of cool in the refrigerator.Go,where GE is sold and see them all.,You will seldom need service on GE refrigerator,but its nice to know we are nearby.,Progress is our important product.,15,解析：,这则美国通用电气公司为其冰箱所作的广告使用了第二人称you,使人们觉得格外亲切。广告在介绍了产品的各种独特功能后，谈到了售后服务，采用了以but连接的并列句，既强调了产品的质量（,seldom need service,），又说明了产品售后服务的周到（,we are nearby,）。其口号,Progress is our important product,富有新意，,progress,和,product,在拼写和读音方面的类同之处也给广告增加了色彩。,16,custom dispenser,:,专制的分配器,cradle,:,支架，托架，摇架,cubes,:,冰块,convertible seven-day meat keep:,可随时取用的七天肉食储存,flip of a lever,:,一拉手柄,slide-out tempered-glass shelves,:,外拉式强化玻璃架,no-frost system,:,除霜系统,party supply of ice,:,接连供应冰块,need service,:,需要服务，需要维修,17,3,同步,练习,：,Write an advertisement for the fan according to the information given,.,台式电风扇,最新的遥控和程控设计,胜美牌系列电风扇装备有最新的集成电路,AS9201,，它是最先进的程控设计。,胜美牌电风扇提供,3,种风速选择。胜美牌电风扇在你午休时给你阵阵自然凉风。在你瞌睡时，胜美牌电风扇给你微风助你入睡，在你设定的时刻自动停止。,18,有15种时间和速度选择。时间从半小时到七个半小时不等。,规格,额定电流：220伏交流电50赫兹,用电量：46瓦,重量：6公斤,制造商：深圳先科机电公司,地址：中国深圳八卦东四路 电话：2264453,19,参考答案：,TABLE FLOOR ELECTRIC FAN,With remote controller and program controller Shengmei Brand series fans are equipped with our latest developed integrated circuit-AS9201,which is made with the most advanced program and the latest formula in the industry.,Shengmei Electric Fan provides you with moderate wind with up to three kinds of wind speed selections.,20,Shengmei Electric Fan also provides you with the rhythmic wind once you have a short rest in the day reminding you of the natures breeze.,When you feel sleepy,Shengmei Electric Fan will blow a soft and comfortable wind to help you go to sleep.The wind will decrease gradually before it stops automatically at the time you set.,You will have 15 selections of time setting and wind speed.,The time selections vary from 0.5 hour to 7.5 hours as you want it to be.,21,Main specifications,Rated Voltage:220 volts AC.50hz,Power:46 Watt,Weight:6 kg,Manufacturer:Shenzhen Advanced Science Machinery&Electronics Corp.,Address:East of Bagua 4 Road Shenzhen China Tel:[phone],22,Task 1,Suppose you are Frank Harton who has three years experience in the field of retail sales.Now you would like to apply for a position as a senior retail sales representitive with Daily Youth Sports Product Co.,Ltd.Write an application letter in no less than 350 words.,23,Task 2,Suppose you are Michael Smiths manager at XYZ Engineering.But now you are going to retire and so you recommend Michael Smith who is a mechanical engineer and has been working for XYZ for ten years to take the place of you.Write a recommendation letter in no less than 350 words.,24,Note,1.商务信函中的平等协商,e.g.I will be grateful if you give me an opportunity.(有强迫对方必须要给的意思，有命令的意味),I would be grateful if you give me an opportunity.,25,2.人称代词前后不一致，不统一,3.名词前面加冠词，主要是定冠词the，而不要用this.,4.部分同学的Chinglish很严重。,5.尽量不要使用生僻词，注意拼写错误。,territory，propersphere,6.根据信件的情景设置，有时需要去除你的学生身份和思维。,26,Task 3,Directions:Write an invitation to Mr John Sze,inviting him to be the calligraphy competition judge.,The number of the words is no less than 200 words and you dont need to write the address.,27,Task 4,Directions:Write a company profile no less than 200 words according to the information below.,公司名称：,苹果公司,外文名称：,Apple Inc.,总部地点：,美国加利福尼亚州,成立时间：,1976年4月1日,公司性质,：上市公司、跨国企业,经营范围：,电子科技产品,公司口号,：Switch（变革）,员工数：,76,100（2013年）,年营业额：,1565亿美元（2013年）,联合创始人：,乔布斯、沃兹尼亚克、韦恩,主打产品简介：,在高科技企业中以创新而闻名，设计并打造了iPod、iTunes和Mac 笔记本电脑和台式电脑、OS X 操作系统，以及革命性的iPhone和 iPad。,世界500强：,第19位（2013年）,28,