1、20XX年航空公司货运保障部门半年工作总结 航空货运公司2011年终总结(英文版)as2011drawstoaclose,ahandfulofaircargoleadershavetakenthetimetoreflectonatumultuousyear.fromsupplychainsravagedbythejapanesetsunamitoeconomicinstabilitypermeatingtheu.s.andtheeurozone,theairfreightindustryhastakennumeroushitsthroughout2011.butcanthelessonsgle
2、anedfromthesedifficulttimesbeusedtoavoidsimilarfatesinthefuture。 inthefinalinstallmentofthethree-partseries(viewpartsoneandtwohere),hongkongaircargoterminalsltd.managingdirectormarkwhiteheadandemiratesairlinesdivisionalseniorvicepresident,cargo,rammenendiscussthepastyearandtheirprojectionsfor2012. w
3、hatwasthemostsignificantstorylineof2011。 markwhitehead:amidthejapanesetsunamianditscommercialaftershocks,thenewzealandearthquake,squabbleswiththe transportationsecurityadministrationoverdeadlinestomeettheirheightenedsecurityrequirementsandtheongoingsagaofsurcharges,thedominantstorylineforusin2011was
4、fallingtonnagesonmajorroutesparticularlythoseoutofhongkong. butwearenotconvincedthatthisswathofnegativecoverageisreallyjustifiedwefeeltherehavebeentoomanycomparisonsto2010,leadingtotheimpressionthat2011hasturnedouttobemuchworsethanitshould.inhactlsowncase,wecouldfallfartherandyetstillbeatourprevious
5、peakof2007,whichwouldbenosmall achievement. 2010wasapost-recessionbouncefueledbyglobalrestocking,soitwasalwaysgoingtobehardtobeat.butmanyintheaircargo industrythought2010wasasignofevenbetterthingstocomeandbudgetedforincrementalgrowthin2011.theynowhaveamajorproblem. rammenen:themarketslowdownis,obvio
6、usly,thetopicthathasdominatedtheindustry.butwhatismostremarkableabout2011isthenumberanddiversityoffactorsthatcontributedtotheslowdown.naturaldisasters,suchasthetsunamiinjapanandthethaifloods,weremajoreventsthatnotonlyimpactedexportsandimportsinthosecountriesdirectly,butalsohitglobalsupplychains.prod
7、uctionlinesinfactorieswerehaltedduetothesuddenshortageofvitalcomponents. economicinstabilityhasalsobeenasignificantissue,withthevariouscrisesacrosseuropeandthepoliticalizationofthedeficitceilingintheu.s.allrockingconsumerconfidence.wealsocantforgetthe sustainedhighcostoffuel,whichisanongoingchalleng
8、efortheaircargoindustry.ontheplusside,itwasgoodtoseetheboeing747-8fenterservice,whilethearabspringheraldsanewbeginningformanybusinessesintheregionandwillstimulateinternationaltrade. whatlessonshaveyoulearnedin2011thatwillhelpyouhaveasuccessful2012。 menen:youcannevertrustforecasts.oldrulesdontapply,a
9、ndthenewruleshaventbeenwritten.theindustryisbecomingless predictableeveryyear,withmoreandmorechallengesarising.ofcourse,thepriceofoilisalwayssomethingwehavetocontendwith,but,worryingly,naturaldisastersseemtobehappeningatamorefrequentrate,whileincreasinglymorenationaleconomiesare struggling.wearecont
10、inuallylearning,andeverychallengehelpsusbecomebetterpreparedtomanagewhatevernewchallenges2012brings. whitehead:asarelativenewcomertothisindustry(ibecamehactlsmanagingdirectorinseptember2010),butalong-termobserverofotherswhileworkingataseniorlevel,ihavequicklylearnedhowsensitiveaircargoistothehealtho
11、ftheglobaleconomyandhowreactiveitistoconsumerdemand. aircargoisabusinessthatcanboominresponsetothereleaseofasingle,newpieceofconsumertechnology(i.e,theiphone4,thelatest playstationorthekindle)orcrashbecausefearsofdefaultsinonesmalleconomyhavethreatenedtoupsetthecurrencyof16others.inowrealizethatthem
12、ajorstrengthofaircargoitsabilitytorespondtosuddenchangesinconsumerdemandisalsoitsmajorweakness.imdevelopingtheviewthatanypredictioninaircargoispointlessifitsbasedonlyonarecentorshort-livedtrend(liketheonedisplayedin2010),ratherthantheextrapolationofalong-termpicturethathasbeenprovenrightbyhistory.yo
13、ucouldsaythatthisrisksmissingthenextmajoropportunity,butidontthinkso.itavoidstheequallyseriousriskofassuminglotsofadditionaloverheadthatcouldquicklybecomeamillstoneifpredictionsfallshort.historyusuallyrepeatsitself,andlong-termtrendsofthepast,whichincorporatepastpeaksandtroughs,areamuchbetterbasisfo
14、rpredictingfuturetrends.thataloneisnotenough,however.thetrickissurelyalsotofactorinadditionalgrowthfromrealprospectsofbusinessgainsthatarewithinyourinfluenceandconsiderthepossibleeffectsofanyrealorprobablethreats.butyoumustalsoacceptthattheshort-termpicturemaystillbeimpactedeitherpositivelyornegativelybytotallyunforeseeneventsbeyondourcontrol.afterall,thatsaircargo.第6页 共6页