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20XX年航空公司货运保障部门半年工作总结
航空货运公司2011年终总结(英文版)as2011drawstoaclose,ahandfulofaircargoleadershavetakenthetimetoreflectonatumultuousyear.fromsupplychainsravagedbythejapanesetsunamitoeconomicinstabilitypermeatingtheu.s.andtheeurozone,theairfreightindustryhastakennumeroushitsthroughout2011.butcanthelessonsgleanedfromthesedifficulttimesbeusedtoavoidsimilarfatesinthefuture。
inthefinalinstallmentofthethree-partseries(viewpartsoneandtwohere),hongkongaircargoterminalsltd.managingdirectormarkwhiteheadandemiratesairline’sdivisionalseniorvicepresident,cargo,rammenendiscussthepastyearandtheirprojectionsfor2012.
whatwasthemostsignificantstorylineof2011。
markwhitehead:amidthejapanesetsunamianditscommercialaftershocks,thenewzealandearthquake,squabbleswiththe
transportationsecurityadministrationoverdeadlinestomeettheirheightenedsecurityrequirementsandtheongoingsagaofsurcharges,thedominantstorylineforusin2011wasfallingtonnagesonmajorroutes—particularlythoseoutofhongkong.
butwearenotconvincedthatthisswathofnegativecoverageisreallyjustified—wefeeltherehavebeentoomanycomparisonsto2010,leadingtotheimpressionthat2011hasturnedouttobemuchworsethanitshould.inhactl’sowncase,wecouldfallfartherandyetstillbeatourpreviouspeakof2007,whichwouldbenosmall
achievement.
2010wasapost-recessionbouncefueledbyglobalrestocking,soitwasalwaysgoingtobehardtobeat.butmanyintheaircargo
industrythought2010wasasignofevenbetterthingstocomeandbudgetedforincrementalgrowthin2011.theynowhaveamajorproblem.
rammenen:themarketslowdownis,obviously,thetopicthathasdominatedtheindustry.butwhatismostremarkableabout2011isthenumberanddiversityoffactorsthatcontributedtotheslowdown.naturaldisasters,suchasthetsunamiinjapanandthethaifloods,weremajoreventsthatnotonlyimpactedexportsandimportsinthosecountriesdirectly,butalsohitglobalsupplychains.productionlinesinfactorieswerehaltedduetothesuddenshortageofvitalcomponents.
economicinstabilityhasalsobeenasignificantissue,withthevariouscrisesacrosseuropeandthepoliticalizationofthedeficitceilingintheu.s.allrockingconsumerconfidence.wealsocan’tforgetthe
sustainedhighcostoffuel,whichisanongoingchallengefortheaircargoindustry.ontheplusside,itwasgoodtoseetheboeing747-8fenterservice,whilethearabspringheraldsanewbeginningformanybusinessesintheregionandwillstimulateinternationaltrade.
whatlessonshaveyoulearnedin2011thatwillhelpyouhaveasuccessful2012。
menen:youcannevertrustforecasts.oldrulesdon’tapply,andthenewruleshaven’tbeenwritten.theindustryisbecomingless
predictableeveryyear,withmoreandmorechallengesarising.ofcourse,thepriceofoilisalwayssomethingwehavetocontendwith,but,worryingly,naturaldisastersseemtobehappeningatamorefrequentrate,whileincreasinglymorenationaleconomiesare
struggling.wearecontinuallylearning,andeverychallengehelpsusbecomebetterpreparedtomanagewhatevernewchallenges2012brings.
whitehead:asarelativenewcomertothisindustry(ibecamehactl’smanagingdirectorinseptember2010),butalong-termobserverofotherswhileworkingataseniorlevel,ihavequicklylearnedhowsensitiveaircargoistothehealthoftheglobaleconomyandhowreactiveitistoconsumerdemand.
aircargoisabusinessthatcanboominresponsetothereleaseofasingle,newpieceofconsumertechnology(i.e,theiphone4,thelatest
playstationorthekindle)orcrashbecausefearsofdefaultsinonesmalleconomyhavethreatenedtoupsetthecurrencyof16others.inowrealizethatthemajorstrengthofaircargo—itsabilitytorespondtosuddenchangesinconsumerdemand—isalsoitsmajorweakness.i’mdevelopingtheviewthatanypredictioninaircargoispointlessifit’sbasedonlyonarecentorshort-livedtrend(liketheonedisplayedin2010),ratherthantheextrapolationofalong-termpicturethathasbeenprovenrightbyhistory.youcouldsaythatthisrisksmissingthenextmajoropportunity,butidon’tthinkso.itavoidstheequallyseriousriskofassuminglotsofadditionaloverheadthatcouldquicklybecomeamillstoneifpredictionsfallshort.historyusuallyrepeatsitself,andlong-termtrendsofthepast,whichincorporatepastpeaksandtroughs,areamuchbetterbasisforpredictingfuturetrends.thataloneisnotenough,however.thetrickissurelyalsotofactorinadditionalgrowthfromrealprospectsofbusinessgainsthatarewithinyourinfluenceandconsiderthepossibleeffectsofanyrealorprobablethreats.butyoumustalsoacceptthattheshort-termpicturemaystillbeimpactedeitherpositivelyornegativelybytotallyunforeseeneventsbeyondourcontrol.afterall,that’saircargo.
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