LRC本地化研究中心介绍-Reinhard.pptx

The Localisation The Localisation Research CentreResearch CentreLocalisation Research,Education,and Localisation Research,Education,and Networking since 1995Networking since 1995 Reinhard Schler,DirectorReinhard.Schalerul.ie-www.localisation.ieIETICT/CIICT 2013 Beijing,China,27th to 29th of April OrientationOrientationWhere in the World?Where in the World?How to Get from A to B?CNGLLRCULKDEGTCDNCLTDCUCNGLIntelligent ContentTranslation&LocalisationTranslation&LocalisationSocial LocalisationNonmarketCNGL Challenges ThemesCentreThemeChallengeCross CNGLDistributionCreationMTSocial LocalisationUsabilityProcessesInterop.&Metadata.Research Contributions+Applying&InformingResearchResearchLRCLRCwww.localisation.ieMissionWorldwide digital publishers and their partners who are interested in future technologies and processes for GILT.Relevant well-researched content rich information on future trends and technologies.A unique industry and academic collaboration which provides an unparalleled network of expertiseThe LRC at UL is the focal point and the research and educational centre for the localisation communities.Empowering Language CommunitiesBackgroundEstablished in 1995 with support from the Irish Government(Ireland=the worlds largest exporter of software)Academic activitiesFunded research(EU,Industry,SFI)Postgraduate teaching(innovative,flexible,adapted to learners needs)Localisation Focus The International Journal for LocalisationAnnual Conference(strong academic-industry links)Annual Summer School(linking theory and practice)Industry collaboration20-person strong Industrial Advisory Board,representing digital publishers,tools developers and service providers,among them:Microsoft,Oracle,SAP,Symantec,Twitter,Walls dont work!Building BridgesBuilding BridgesCreating ImpactCreating ImpactBuilding BridgesBreaking out of silosLooking beyond the horizonChallenging established paradigmsApplying revolutionary approachesResearchTeachingPracticeCreating ImpactPeopleResearchTeachingPracticeActivitiesActivitiesAnnual LRC Localisation Summer School2011-Computer and Video Games Localisation2012 Mobile Application Dev&Localisation12th LRC Summer SchoolLimerick,20-24 May 2013Research DayMaster Class 1:Lesser-Resourced Language Localisation:The Long TailNetworking and SightseeingMaster Class 2:TerminologyNew and Future Developmentswww.localisation.ieAnnual LRC Internationalisation and Localisation Conference2009:L10N in the Cloud2010:Brave New World2011:Vertical vs.Virtual18th LRC Conference,Limerick 23-25 Sept.2013The Future of Localisation:Commercial,Government,Educational,and Civil Society Sectors.www.localisation.ieLocalisation FocusThe International Journal for LocalisationEstablished in 1995The only peer-reviewed and indexed international localisation journalGeneral and Special Issues(e.g.on CNGL)http:/www.localisation.ie/resources/locfocus/index.htmMSc in Multilingual Computing and Localisation(Distance Learning)One year taught programmeFour modules per semester and dissertation during summer2 weeks on campus(exam week and summer school)www.localisation.ie/educationEmpowering Language Communities to provide nonmarket social localisationFounded in 2009Translation Commons(www.trommons.org)3,200 volunteers and 40 organisationsNonprofit CharityAction for Global Information Sharing(AGIS)AGIS AfricaPromoting African Language LocalisationUNECA,ULGALA,The Rosetta FoundationLaunched 19 November 2012,University of Limerick)2013/14:Pilot 5 African Students,fully fundedReplicate in other regionsBusiness Strategies Localisation Technologies Industry MentorshipsNONMARKET SOCIAL NONMARKET SOCIAL LOCALISATIONLOCALISATION2012-20132012-2013100,000 100,000 InvestmentInvestmentProgramme StaffProgramme StaffDevelopment TeamDevelopment TeamCase Study(Non)Market LocalisationUS$30 billionMainstreamShort-term financial ROIT15 languages=90%of worlds customers=2 billion peopleStoryful-BloombergUS$0Social LocalisationLong-term social RoIEthnologue.org6,985 languages=70%of worlds citizens=5 billion peopleGlobal VoicesMarketMarketNonmarketNonmarket Market of 2 billion customersNonmarketof 5 billion People$The Web does not just connect machines,it connects people.Tim Berners-Lee Speech before Knight Foundation,(14 September 2008)?No Traditional Business CasebutStrong MotivationEnterpriseUserDemandCommunityDecentralisedDiverseSupplyControlledLarge scaleCommunity,Social,and Demand-driven Corporate,Controlled,and Strategic“To empower innovative community,social,and nonmarket localisation efforts driving the most significant growth opportunity for the industry”Service-Oriented Localisation Architecture SolutionOpen Source ProjectOpen Source ProjectUniversity LimerickLRCCNGLResearchUL-The Rosetta FoundationOpen Source LGPL(M4LOC,OKAPI)LicenseUsersSteering CommitteeSupport&SponsorshipDeploymentLaunched 18 March 2013UIMinimalisticIntuitiveMatchTask StreamUser AdaptedAdminSelf-ManagedTransparentDataOpen Standard-BasedInteroperableLocalisation=Utility?=WELCOME TO TROMMONSThe Translation CommonsPowered by:Co-ordinated by:OpenOwned by everybodyCannot be commoditisedInclusiveWidely shared ownershipAll assets preserved(regardless of return of capital)The NonmarketLocalisation on-demand,for communities by communities(supported by technology)Huge volumes(content,languages)and needsNonprofit companies create 20%more employment than for-profit(per dollar).Nonmarket develops the markets of the future(resources,capacity)In the US,the nonprofit sector has revenues of US$1.9 trillion,more than gas and oil combined.Building BridgesBuilding BridgesMutual RespectPartnership of EqualsPractitionersAcademicsCommercialCivil SocietyOpportunitiesCapacity Building2013-20162013-2016TeachingOpen Distance LearningProfessional Development ProgrammesResearchCommunity Workflows and Support TechnologiesDiversification of Research PartnershipsPracticeSOLASTranslation CommonsBuilding BridgesEmpowering Language CommunitiesThank YouThank Youwww.localisation.iewww.localisation.iewww.therosettafoundation.orgwww.therosettafoundation.orgwww.trommons.orgwww.trommons.org