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2024年X中国品牌出海营销白皮书:触达全球 加码增长.pdf

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1、CONNECT WITH MOMENTS ON#PARIS2024Q1 20245X2024XXXXXX报告免费分享+V:R t h e 4 5X2024 报告免费分享+V:R t h e 4 52025 122024 1.https:/ Platform.XNEXTPandailyXXX XZ1XZ1ZXZ1.GWI,base:All Internet Users(Audience Size),waves:Q3&Q4 2023,Global,Apr 2024.Z1Z2 Z21.FastdataZ 2024.2.GWI,base:All Internet Users(Audience Size

2、),waves:Q3&Q4 2023,Global,Apr 2024.ZZZTATAXZ121X21.1.X202311-20238222.2.X20221128-2023111811.1.X202412.2.X20232/720238/202413.3.X20231220241623XX GrokXGrok2024T20XX20221128-20235272023528202311286X#PARIS2024202420222023202420233145001.GWI,base:All Internet Users(Audience Size),waves:Q3&Q4 2023,Globa

3、l,Apr 2024.2.X Internal,Metric Center.User Active Minutes.Immersive Media.Unique Count.28 day average.October 1st,2023-October 31st,2023.Global.3.Vertical Video Ads initial test results in May 2023.Global.XZ3XZ1ZX2X1XX11.X20238,IDCAI2027AI12023万20222023万2022AIX21.20243https:/ Internal.January 1,2023

4、-April 17,2023 vs January 1,2024-April 17,2024.Global.Apr 2024.AI2022417-2023423XAI2022417-2023423+AIPandailyRishi ChadhaX11.McKinsey.https:/ BilesS.RichardsonPaulo AndrYulimar RojasSakshee MalikkhAmerican FootballBasketballSoccerBoxingCricket#probowlvote#NFL#wpmoychallenge#Ballondor#eagles:X Intern

5、al:lmpressions and video views on posts about Super Bowl during 02/11/2023 and 02/12/2024 UTC vs 02/12/2023 and 02/13/2023 UTC,total posts and users about Super Bowl 02/11/2024 full day UTC to 02/12/2024 08h00 UTC vs 02/12/2023 full day UTC to 02/13/2023 08h00 UTC.Global.Statista1202752.9%2028335X84

6、.6%2 X21.Statista,2024(sensortower-),Digital video game user penetration rate in the United States from 2017 to 2027.2.GWIX Weekly and Gaming2023Q3-2023Q4DLCXX2XUGCX111.GWIX Weekly and Gaming2023Q3-2023Q411.,https:/ec.europa.eu/eurostat2.,https:/ec.europa.eu/eurostatXEmily RossNEXT(Director of NEXT,

7、EMEA)220242202313.9%105014.6%11.European Automobile Manufacturers Association:ACEA.2.European Automobile Manufacturers Association:ACEA.3.X Dispatch-Aug 2022-Overall.4.X Dispatch-Aug 2022-DE.X4X3&428%341220240.8%51.IMF.2.,https:/ec.europa.eu/Eurostat.3.X Dispatch-Aug 2022-UK.4.X Dispatch-Aug 2022-DE

8、.5.XDispatch-Aug 2022-FR.报告免费分享+V:R t h e 4 5XXZYohei TakeshitaX(Head of Marketing,Japan)Z/KOL/72%1202326142PC3X5202310RPG51.Statista,Share of internet users worldwide who play video games on any device as of 3rd quarter 2023,by region2.Sensor Tower,2023 Japan Mobile Game Market Overview,https:/ Mag

9、ic,2023,Japanhttps:/appmagic.rocks/top-charts/apps?date=2022-01-01&aggregation=year&tag=3&country=JP.4.2023.5.GWI,X Weekly and Gaming2023Q3-2023Q4XRPG1.Sensor Tower,2023 JP IP market report.2.Newzoo,2023 Global Gaming Report.IP2IP202310IP1202310IP1IPYohei TakeshitaX(Head of Marketing,Japan)2023,1Yoh

10、ei TakeshitaX(Head of Marketing,Japan)1.http:/ ZZZCharles ShenZXZZ11.Z1Z1 (Music)(K-pop)(Beauty and Fashion)1.X Insights Survey,Jan Feb,2024,Malaysia,Thailand,Philippines,Indonesia,Gen Z.2.KOLXZ1Z351(celebrities)(industry experts)XZZ1.X Insights Survey,Jan Feb,2024,Malaysia,Thailand,Philippines,Indo

11、nesia,Gen Z.Trang Hoang X(Lead Marketing Manager in INSEA)3.Z1Z1.1.X Insights Survey,Jan Feb,2024,2.Malaysia,Thailand,Philippines,Gen Z.(9.910.1011.1112.12)Trang HoangX(Lead Marketing Manager in INSEA)Z11.GWI,base:All Internet Users(Audience Size),waves:Q3&Q4 2023,Malaysia,Indonesia,Philippines,Sing

12、apore,Thailand,Vietnam.21.e-Conomy,SEA 2023:https:/ Internet Users(Audience Size),waves:Q3&Q4 2023,Malaysia,Indonesia,Philippines,Singapore,Thailand,Vietnam.20251Emily RossNEXT(Director of NEXT EMEA)GrokARVR120222027X1.https:/ Food&Drink Trends LATAM.1.11612.Rafael CamiloNEXT(Director of NEXT,LATAM)

13、1(45%)1 AI1.GWI,base:All Internet Users(Audience Size),waves:Q3&Q4 2023,U.S.Mexico,Argentina,Brazil,Chile,Colombia,Apr 2024.Worldpay1202335%21%202726%28%2GooMeVisaMaPay1.Worldpay,THE GLOBAL PAYMENTS REPORT.2.GWI,base:All Internet Users(Audience Size),waves:Q3&Q4 2023,U.S.Mexico,Argentina,Brazil,Chil

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