跨境电子商务英语-Unit-7-教案-教学设计.docx

教学单元教案设计教学反思授课周次授课时间计划学时数4教学单元Unit 7 Cross-Border E-Commerce Marketing Activities授课方式J理论课口实验（实训）课口上机课 口其他教学目标Unit Objectives Learn about the promotion and marketing strategies of CBEC. Learn the concepts of SEO and SEM. Learn how to build a brand while doing CBEC transactions.教学重点 及难点Key points: promotion and marketing strategies of CBEC. The concept of Social Networking ServiceDifficult points: concepts of SEO and SEM the difference and relation between SEO and SEM Process of Brand Building in CBEC教学方法 与手段Teaching methods: task-driven teaching method and cooperative learning methodTeaching means: multimedia is given priority to and supplemented by a small amount of blackboard teaching教学过程 Warming-upLearn the important holidays in the western countries, which are also sales days.Give a short introduction about these shopping holidays. ListeningListen to the sentences of marketing and promotion of CBEC SpeakingGet to know about the promotional activities of platform-inside of CBEC. ReadingKey points: 1) The concept of Social Networking Service-SNS2) Learn about Search Engine Marketing3) Process of Brand Building in CBEC课外安排 Homework1) Finish the exercises on reading 1, reading 2 and readings, check it next class.2) Read Supplementary Materials:Four Keys to Amazons Marketing Success3) Prepare for the dictation4) Some students get ready for the presentation可围绕以下几个方面进行小结和反思：1、教学目标：是否到达预期的教学效果，学生对知识和技能的掌握是否到达了预期目标。2、教学内容：深度和范围对学生是否恰当；与教学目标的贴合度，两者是否相互适应；重 点、难点是否把握得当；如何对教材进行加工和取舍更加得当。3、教学过程：采取的教学方法和手段是否得当，摸索出了哪些教学规律，有无改革与创新 的余地；对教学计划是否严格执行，假设有改变，那么改变计划的原因是什么，更改后的计划是否 更合理有效；课堂教学中临时应变得当的措施，师生思维碰撞产生的好方法、好思路；知识点 上有什么发现，组织教学方面有何新招，解决问题的误区有无突破，启迪是否得当，实训是否 到位，某些教学思想方法的渗透与应用的过程等等，将教学过程中的亮点和灵感记录下来，在 此基础上不断地改进、完善、推陈出新，供以后教学时参考使用。4、教学策略：对教学中存在问题有清醒的认识；对教学活动与倡导的理论、行为结果与期 望进行比拟，明确问题根源；重审教学思想，寻求新策略；检验新思想、新策略、新方案是否 更有效，形成新感知，发现新问题，开始新循环。5、再教设计：综合以上几个方面，作出小结，对本堂课的得失进行必要的归类与取舍，考 虑一下再讲这局部内容时应该如何做，扬长避短、精益求精，写出“再教设计”，逐步提高教学 水平。以上几方面，老师可根据实际情况从某个或几个角度填写。