牛津高中英语模块四Unit1WordPower.pptx

Word PowerUsing suffixes&Sales and marketingBrainstormingLook at the following words and tell us what part of speech each word is.health healthyinterest interestingdecide decisionn.adj.n./v.adj.v.n.An English word can have several derivatives.Many English words share the same root word even though they have different meanings or parts of speech.How are these words formed?When you come across unfamiliar words,do you often use the knowledge of word formation to guess their meanings?If so,can you give some examples?We can create adjectives by adding suffixes to nouns or verbs.Read the dialogue on Page 6 and think about how the adjectives in blue are formed.Below are some of the different suffixes used to form adjectives:Noun+y +ly +ic +al +ous +fulhealth healthyweek weeklyhero heroicorigin originaldanger dangeroushelp helpfulVerb+ed +ing +able+iveamaze amazedexcite excitingenjoy enjoyableattract attractiveRead the advertisement on Page 6 and fill in blanks.Form adjectives by adding the correct suffixes to the words in brackets.Answers:1._ 2._ 3._4._ 5._ 6._7._ 8._ 9._lovelyattractiveboringenergeticfriendlyenjoyablewealthyluckyfantasticSome common suffixes:SuffixMeaningExamples-icalhaving the quality of-ablehaving the ability of-ouslike,full of-fulcharacterized by-lesswithoutpracticalbelievableadventuroushandfulcarelessSome common prefixes:PrefixMeaningExamplesun-notin-notdis-oppositere-do againmis-badly or wronglyunfair,unhappyincorrect,invisibledisable,dishonestrewrite,retellmistake,misdirectSuppose you own a small ice cream shop and people from your local area like your ice cream very much.You have many customers and your shop is doing very well.Now you would like to expand your market and sell ice cream in another area.However,there isalready an ice cream shop there.What could you do to make sure that your new shop would be successful?Think about the following questions:Do you think that the people in the other area will have the same taste in ice cream as the people in your local area?In order to make your new shop successful,do you think you would need to know about your competitor?What else do you need to do?Read the passage on Page 7.Focus on the meanings of the sales and marketing terms.You can compare your sales plan discussed before with the ideas introduced in this part.No matter what you are trying to sell,the basic rules of sales and marketing are always the same.market researchsales&marketing departmentmarket leadermarket sharesales figuresRead the dialogue in Part B and finish it with the blue words/phrases from Part A.Answers:1._ 2._3._ 4._5._ 6._market sharesales figuresconsumersmarket researchsales&marketing departmentsales targetsHomework Go over what youve learnt in this lesson.Preview the next part Grammar and usage.