2023年大学英语四级考试卷试题.doc

2023年6月大学英语四级考试A卷试题及答案PartWriting(30 minutes) 15%注意：此部分试题在答题卡1上。PartReading Comprehension(Skimming and Scanning)(15minutes)10%(101%)Directions: In this part,you will have 15 minutes to go over the passage quickly and answer the questions on Answer sheet 1. For questions 1-7, choose the best answer from the four choices marked A),B),C) and D). For questions 8-10, complete the sentences with the information given in the passage.Media Selection for Advertisements After determining the target audience for a product or service, advertising agencies must select the appropriate media for the advertisement. We discuss here the major types of media used in advertising. We focus our attention on seven types of advertising: television, newspapers, radio, magazines, out-of-home, internet, and direct mail.TelevisionTelevision is an attractive medium for advertising because it delivers mass audiences to advertisers.When you consider that nearly three out of four Americans have seen the game show Who Wants to Be a Millionaire? You can understand the power of television to communicate with a large audience.When advertisers create a brand, for example, they want to impress consumers with the brand and is image. Television provides an ideal vehicle for this type of communication.But television is an expensive medium,and not all advertisers can afford to use it.Televisions influence on advertising is fourfold. First,narrowcasting means that television channels are seen by an increatingly narrow segment of the audience.The Golf Channel,for instance,is watched by people who play golf. Home and Garden Television is seen by those interested in household improvement projects. Thus,audiences are smaller and more homogeneous (具有共同特点旳)than they have been in the past.Second,there is an increse in the number of television channels available to viewers,and thus,advertisers.This has also resulted in an increase in the sheer number of advertisements to which audiences are exposed.Third,digital recording devices allow audience members more control over which commercials they watch. Fourth,control over propramming is being passed from the networks to local cable operators and satellite programmers.NewspapersAfter television,the medium attracting the next largest annual ad revenue is newspapers,The New York Times,which reaches a national audience,accounts for $1 billion in ad revenue annuslly. It has increased its national circulation（发行量）by 40% and is now available for home delivery in 168 cities. Locally,newspapers are the largest advertising medium.Newspapers are a less expensive advertising medium than television and prowide a way for advertisers to commusicate a longer,more detailed message to their audience than they can through television.Given new production techniqued,adertisements can be printed in newspapers in about 48 hours,meaning newspapers are also a quick way of getting the message out. Newspapers are often the most important form of news for a local commusity, and the debelop a high degree of loyalty from local readers.RadioAdvertising on radio continues to grow. Radio is often used in conjunction with outdoor bill boards（广告牌）and the Internet to reach even more customers than television. Advertising are likely to use radio because it is a less expensive medium than television, which means, advertisers can afford to repeat their ads often.Internet companies are also turning to radio advertising. Radio provides a way for advertisers to communicate with audience members at all times of the day. Consumers listen to radio on their way to school or work , at work, on the way home, and in the evening hours.Two major changessatellites an Internet radiowill force radio advertisers to adapt their methods.Both of these radio forms allow listeners to tune in stations that are more distant than the local stations they could receive in the past.As a result, radio will increasingly attract target audiences tho live many miled apart.MagazinesNewsweeklies,womenstitles, and business magazines have all seen increases in advertising because they attract the high-end market. Magazines are popular with advertisers because of the narrow market that they deliver. A broadcast medium such an network telebision attracts all types of audience menbers, but magazine audiences are more homogeneous. If you read Sports Illusteated,for example, you have much in common with magazines other readers. Advertisers will have to understand how to use an increasing number of magazines for their target andiences.Although some magazines will maintain national audiences, a large number of magazines will entertain narrower audiences.Out-of-home advertisingOut-of-home advertising, also called place-based advertising, has become an increasingly ef-fective way of reaching consumers, who are more active than ever before. Many consumers today do not sit at home and watch television. Using billboards, newsstands, and bus shelters for adver-tising is an effective way of reaching these on-the-go consumers. More consumers travel longer distances to and rrom work, which also makes out-of-home advertising effective. Technology has changed the nature of the billboard business, making it a more effective medium than in the past.Using digital printing,billboard companies can print a billboard in 2 hours, compared with 6 days prebiously. This allows advertisers more variety in the types of messages they create because they can chaange their messages more quikly.InternetAs consumers become more comfortable with online shopping, advertisers will seek to reach this market. As consumers ger more of their news and information from the Internet, the ability of television and radio to ger the word out to consumers will decrease. The challenge to Internet advertisers is to create ads that audience members remember.Internet advertising will play a more prominent role in organizations advertising in the near future. Internet audiences tend to be quite homogeneous, but small. Advertisers will have to adjust their methods to reach these audiences and will have to adapt their persuasive strategies to the online medium as well.Direct mallA final adverting medium is direct mail, which uses mailings to consumers to communicate a clients message. Direct mail includes newsletters, posrcardsm, an special promotions.Direct mail is an effective way to build relationships with consumers. For many businesses,direct mail is the most effective form of advertising.注意：此部分试题请在答题卡1上作答。1. Television is an attractive advertising mudium in that_. A) it has large audiences C) it helps build up a companys reputation B) it appeals to housewives D) it is affordable to most advertisers2. with the increase in the number of TV channels,_. A) the cost of TV advertising has decreased B) the number of TV viewers has increased C) advertisersinerest in other media has decreaded D) the number of TV ads people can see has increased3. Compared with television, newspapers as an advertising medium_. A) earn a larger annual ad revenue C) use more production techniques B) convey more detailed messages D) get massages out more effectively4. advertising on radio continues to grow because_. A) more local radio stations have been set up B) modern technology makes it more entertaining C) it provides easy access to consumers D) it has been revolutionized by Internet radio5. Magazines are seen by advertisers as an efficient way to_. A) reach target audiences C) attract diverse audiences B) appeal to educated people D) convey all kinds of messages6. Out-of-home advertising has become more effective because_.A) billboards can be replaced within two hours B) consumers travel more now than ever before C) such ads have been made much more attractive D) the pace of urban life is much faster nowadays7. The challenge to Internet advertisers is to creste ads that are_. A) quick to update C) easy to remember B) pleasant to look at D) convenient to access8. Internet advertisers will have to adjust their methods to reach audiences that tend to be_.9. Direct mail is an effective form of advertising for businesses to develop_.10. This passage discusses how advertisers select_ for advertisements.Part Listening Comprehension (35 minutes)Section ADirections: In this section, you will hear 8 short conversations and 2 long conversations. At the end of each conversation, one or more questions will be asked about what was said.Both the conversation and the questions will be spoken only once. After each ques-tion there will be a pause. During the pause, you must read the four choices marked A),B),C) and D), and decide which is the best answer. Then mark the corresponding letter on Answer Sheet 2 with a single line through the centre.注意：此部分试题请在答题卡2上作答。11. A) Give his ankle a good rest. C) Continue his regular activities. B) Treat his injury immediately. D) Be careful when climbing steps.12.A) On a train. C) In a theater. B) On a plane. D) In a restaurant.13.A) A tragic accident. C) Smiths unusual life story. B) A sad occasion. D) Smiths sleeping problem.14.A) Review the details of all her lessons. C) Talk with her about his learning problems. B) Compare notes with his clsddmate. D) Focus on the main points of her lecrures.15.A) The man blamed the woman for being careless. B) The man misunderstood the womans apology. C) The woman offered to pay for the mans coffee. D) The woman split coffee on the mans jacket.16.A) Extremenly tedious. C) Lacking a good plot. B) Hard to understand. D) Not worth seeing twice.17.A) Attending every lecture. C) Reading very extensively. B) Doing lots of homework. D) Using test-taking strategies.18. A) The digital TV system will offer different programs. B) He is eager to see what the new system is like. C) He thinks it unrealistic to have 500 channels. D) The new TV system may not provide anything better.Questiong 19 to 22 are based on the conversation you have just heard.19. A) A notice by the electricity board. C) The description of a thief in disfuise. B) Ads promoting electric appliances. D) A new policy on pensioners weifare.20. A) Speaking with a proper accent. C) Making friends with them. B) Wearing an official uniform. D) Showing them his ID.21. A) To be on the alert when being followed. B) Not to leave senior citizens about at home. C) Not to let anyone in without an appointment. D) To watch out for those from the electricity board.22. A) She was robbed near the parking lot. B) All her money in the bank disappeared. C) The pension she had just drawn was stolen. D) She was knocked down in the post office.Questions 23 to 25 are based on the conversation you have just heard.23. A) Marketing consultancy. C) Lucury hotel management. B) Professional accountancy. D) Business conference organization.24. A) Having a good knowledge of its customs. B) Knowing some key people in tourism. C) Having been to the country before. D) Being able to speak Japanese.25. A) It will bring her potential into full play. B) It will involve lots of train travel. C) It will enable her to improve her Chinese. D) It will give her more chances to visit Japan.Section BDirections:In this section, you will hear 3 short passages. At the end of each passage, you will hear some questions. Both the passage and the questions will be spoken only once. After you hear a question, you must choose the best answer from the four choices marked A),B),C) and D). Then mark the corresponding letter on Answer Sheet 2 with a single line through the centre.注意：此部分试题请在答题卡2上作答。Passage OneQuestions 26 to 28 are based on the passage you have just heard.26. A) The lack of time. C) The frustrations at work. B) The quality of life D)The pressure on working families.27. A) They were just as busy as people of today. B) They saw the importance of collective efforts. C) They didnt complain as much as modern man. D) They lived a hard life by hunting and gathering.28. A) To look for creative ideas of awarding employees. B) To explore strategies for lowering production costs. C) To seek new approaches to dealing with complaints. D) To find effective ways to give employees flexibility.Passage TwoQuestions 29 to 31 are based on the passage you have just heard.29. A) Family violence. C) Her fathers disloyalty. B) The Great Depression D) Her mothers bad temper.30. A) His advanced age. C) His improved financial condition. B) His childrens efforts. D) His second wifes positive influence.31.A) Love is blind. C) Divorce often has disastrous consequences. B) Love breeds love. D) Happiness is hard to find in blended families.Passage ThreeQuestions 32 to 35 are based on the passage you have just heard.32. A) It was located in a park. C) It went bankrupt all of a sudden. B) It owner died of a heart attack. D) Its potted plants were for lease only.33. A) Planting some trees in the greenhouse. B) Writing a want ad to a local newspaper. C) Putting up a Going Out of Businee sign. D) Helping a customer select some purchases.34. A) Opening an office in the new office park. B) Keeping better relations with her company. C) Developing fresh business opportunities. D) Building a big greenhouse of his own.35. A) Owning the greenhouse one day. C) Cultivating more potted plants. B) Securing a job an the office park. D) Finding customers out of town.Section CDirections:In this section, you will hear a passage three times. When the passage is read for the first time, you should listen carefully for its general idea. When the passage is read for the second time, you are required to fill in the blanks numbered from 36 to 43 with the exact words